Analyze business growth by measuring popular Metrics as below.
- Monthly Unique Visitors
- Signups
- Product-Qualified Leads (PQLs)
- Qualified Lead Velocity Rate (LVR)
- Organic vs. Paid Traffic ROI
- Viral Coefficient
- Conversion Rate to Customer
- Average Revenue Per Account (ARPA)
- Customer Acquisition Cost (CAC)
- Monthly Recurring Revenue (MRR)
- Number of Support Tickets Created
- Average First Response Time
- Average Resolution Time
- Net Promoter Score (NPS)
- Number of Active Users
- Customer Retention Rate
- Churn Rate
- Customer Lifetime Value (LTV)
- Monthly Repeat Customers
- Trending Products
- Revenue Reports by Sales and Region in Excel
- Others
References:
- 18 SaaS Metrics and KPIs Every Company Should
- Know Your Metrics
- Hands-On Data Science for Marketing
- Datamcamp Marketing Analytics with Python
Data Source: