A beautiful, modern word cloud visualization for Power BI.
Transform boring lists and categories into eye-catching word clouds that instantly communicate what matters most. Large words grab attention, making it easy for report viewers to identify top performers, trending topics, or key themes at a glance.
Choose from 9 color schemes including your report theme colors, or extract colors directly from your company logo or brand image. Your word clouds will look like they belong in your reports, not like an afterthought.
Built with Microsoft's Fluent 2 design language, this visual looks polished and professional. Subtle shadows, smooth animations, and modern typography ensure your reports feel cohesive and up-to-date.
Full accessibility support means all your report users can interact with the visual—keyboard navigation, screen reader support, and high contrast mode are built in, not bolted on.
Add tooltips to show additional context when users hover over words. Connect your word cloud to other visuals with cross-filtering so clicking a word updates your entire report.
Here's sample data showing product feedback categories and their mention counts:
| Feedback Topic | Mentions | Sentiment Score |
|---|---|---|
| Easy to use | 847 | 4.8 |
| Fast delivery | 623 | 4.6 |
| Great value | 589 | 4.5 |
| Quality product | 534 | 4.7 |
| Helpful support | 412 | 4.4 |
| Good packaging | 387 | 4.2 |
| Clear instructions | 298 | 4.1 |
| Durable | 276 | 4.3 |
| Lightweight | 234 | 4.0 |
| Stylish design | 198 | 4.2 |
| Eco friendly | 167 | 4.5 |
| Quick setup | 145 | 4.3 |
| Compact size | 132 | 3.9 |
| Long battery | 98 | 4.1 |
| Quiet operation | 87 | 4.0 |
Create this sample data directly in Power BI using DAX:
Feedback Data =
SELECTCOLUMNS(
{
("Easy to use", 847, 4.8),
("Fast delivery", 623, 4.6),
("Great value", 589, 4.5),
("Quality product", 534, 4.7),
("Helpful support", 412, 4.4),
("Good packaging", 387, 4.2),
("Clear instructions", 298, 4.1),
("Durable", 276, 4.3),
("Lightweight", 234, 4.0),
("Stylish design", 198, 4.2),
("Eco friendly", 167, 4.5),
("Quick setup", 145, 4.3),
("Compact size", 132, 3.9),
("Long battery", 98, 4.1),
("Quiet operation", 87, 4.0)
},
"Feedback Topic", [Value1],
"Mentions", [Value2],
"Sentiment Score", [Value3]
)
Then drag Feedback Topic to Words, Mentions to Values, and Sentiment Score to Tooltips.
Visualize Power BI skills or training topics with weighted proficiency levels:
| Skill | Proficiency | Team Members |
|---|---|---|
| DAX | 95 | 12 |
| Data Modeling | 92 | 14 |
| Power Query | 90 | 15 |
| Visualizations | 88 | 18 |
| Measures | 86 | 16 |
| Row Level Security | 85 | 8 |
| Conditional Formatting | 82 | 14 |
| M | 80 | 10 |
| Slicers | 78 | 17 |
| Bookmarks | 75 | 10 |
| Reporting | 74 | 15 |
| Drill Through | 72 | 9 |
| Calculated Tables | 70 | 8 |
| Report Theming | 68 | 7 |
| DAX Queries | 65 | 5 |
| Field Parameters | 62 | 7 |
| Calculation Groups | 58 | 4 |
Skills Data =
SELECTCOLUMNS(
{
("DAX", 95, 12),
("Data Modeling", 92, 14),
("Power Query", 90, 15),
("Visualizations", 88, 18),
("Measures", 86, 16),
("Row Level Security", 85, 8),
("Conditional Formatting", 82, 14),
("M", 80, 10),
("Slicers", 78, 17),
("Bookmarks", 75, 10),
("Reporting", 74, 15),
("Drill Through", 72, 9),
("Calculated Tables", 70, 8),
("Report Theming", 68, 7),
("DAX Queries", 65, 5),
("Field Parameters", 62, 7),
("Calculation Groups", 58, 4)
},
"Skill", [Value1],
"Proficiency", [Value2],
"Team Members", [Value3]
)
Then drag Skill to Words, Proficiency to Values, and Team Members to Tooltips.
| Field | Type | Description |
|---|---|---|
| Words | Category | Text field containing the words to display |
| Values | Measure | Numeric value determining word size |
| Tooltips | Measure | Additional measures to show in tooltips (up to 5) |
- Add the visual to your report
- Drag a text/category field to the Words bucket
- Drag a measure to the Values bucket to size words by importance
- Customize the appearance in the format pane
- Minimum and maximum font sizes
- Font family selection
- Layout type (Archimedean, Rectangular, Compact, Centered, Random scatter)
- Rotation style (Horizontal, Vertical, Mixed, Diagonal, Slight, Angled, Any angle)
- Word spacing
- Maximum words to display
When your data contains more words than the Max words setting allows, the visual selects which words to display using this logic:
- Sort by value descending – Words with the highest values appear first
- Take the top N – Only the first N words (based on Max words setting) are included
| Example | Value | Included? |
|---|---|---|
| "sales" | 1500 | ✅ (rank 1) |
| "revenue" | 1200 | ✅ (rank 2) |
| ... | ... | ... |
| "misc" | 50 | ✅ (rank 300) |
| "other" | 45 | ❌ (rank 301) |
What determines value?
- With a Values measure: Uses the aggregated measure value for each word
- Without a Values measure: Each word counts as 1, so frequency determines ranking
The visual displays a word count label (e.g., "Showing 300 of 500 words") when words are excluded.
This table generates 500 words with descending values. With the default Max words = 300, only "Word_001" through "Word_300" will appear (the highest values). "Word_301" through "Word_500" will be excluded.
Word Selection Demo =
VAR WordCount = 500
VAR Numbers = GENERATESERIES(1, WordCount, 1)
RETURN
ADDCOLUMNS(
Numbers,
"Word", "Word_" & FORMAT([Value], "000"),
"Importance", WordCount - [Value] + 1
)
| Word | Importance | Displayed? |
|---|---|---|
| Word_001 | 500 | ✅ Yes (rank 1) |
| Word_002 | 499 | ✅ Yes (rank 2) |
| ... | ... | ... |
| Word_300 | 201 | ✅ Yes (rank 300) |
| Word_301 | 200 | ❌ No (exceeds max) |
| ... | ... | ... |
| Word_500 | 1 | ❌ No |
To test: Drag Word to Words and Importance to Values. Then adjust Max words in the Layout settings to see different words appear/disappear.
- Break phrases into individual words
- Custom delimiters
- Minimum word length filter
- Exclude specific words
- 9 color schemes (Report theme, Fluent 2, Brand blue, Cool/Warm tones, Rainbow, Monochrome, From image, Custom)
- Extract colors from images via base64 data URI
- Define custom 5-color palettes
- Enable/disable animations
- Animation duration
- Hover scale effect
- Background color (supports transparent)
- Corner radius and padding
- Border styling
- Shadow effect
- Full keyboard navigation (Tab, Enter, Space, Escape)
- High contrast mode support
- ARIA labels for screen readers
- Automatic color contrast adjustment
English, German, Spanish, French, Japanese, Portuguese (Brazil), Chinese (Simplified)
- Improved responsive scaling - word cloud now fills the visual better when resized
- Added toggle to show/hide extracted colors
- Reorganized format pane (Text, Layout, Split text cards)
- Added transparent background support
- Added toggle to show/hide extracted colors
- Renamed Appearance to Plot area background
- Added localization support (7 languages)
- Added keyboard navigation and accessibility features
- Added context menu support
- Updated documentation
- Added "From image" color extraction
- Added phrase splitting and word filtering
- Added Report Theme color scheme
- Added more layout and rotation options
- Initial release
