- Two versions provided: square (social/avatar) and portrait (poster/print).
- The stag's head with antlers is the primary mark. The serif "BOSSMAN" wordmark sits above, "GENTLEMAN'S CLUB BARBERSHOP" + "ESTD 2024" below.
- Always keep the cream border frame around the mark when used as a standalone badge.
- Place the logo files in the repo root as:
logo.png— square version (used in the app headers)logo-portrait.png— portrait version (optional, for print)
| Name | Hex | Use |
|---|---|---|
| Forest (page) | #0a1f14 |
Page background |
| Pine (logo) | #0e2818 |
Logo backdrop / deep panels |
| Moss (card) | #143421 |
Cards, surfaces |
| Fern (line) | #1f4a31 |
Borders, dividers, hover states |
| Cream | #e9ddc1 |
Primary text, headings, logo strokes |
| Cream Dim | #a89f86 |
Secondary text, captions |
| Gold | #c9a76a |
Primary accent, buttons, highlights |
| Gold Bright | #dcc187 |
Hover on gold, emphasis |
| Olive | #7e7e38 |
Secondary antler tone / subtle accent |
- Wordmark / headings: Playfair Display (serif) — elegant, high-contrast. Used uppercase with wide letter-spacing for the brand name.
- UI / body: Jost (geometric sans) — clean, modern, pairs the spaced-caps look of "GENTLEMAN'S CLUB".
- Brand name is always UPPERCASE with generous letter-spacing (0.15–0.25em).
Premium but approachable. Confident, masculine, classic gentleman's club feel — not flashy.
- Dark forest-green backgrounds throughout.
- Cards are a slightly lighter moss green with subtle gold/cream hairline borders.
- Gold is the call-to-action colour (buttons, "Call Next", position badges).
- Avoid pure white — use cream. Avoid bright shadows — use depth via darker greens.