Founder-attribution mirror. Canonical source: Suede-AI/suede-brand-assets. Updates land there first.

Suede Brand Assets

Public brand and listing packet for Suede Labs, Johnny Suede (SUEDE), and the Suede programmable IP ecosystem.

Brand Positioning

Suede Labs is a programmable IP and creator ownership platform for AI-native media.

Primary positioning:

Programmable IP and creator ownership infrastructure for AI-native media.

Short description:

Suede Labs helps creators register ownership, prove provenance, connect creative assets to licensing workflows, and expose media/IP actions to agent-ready commerce.

Token description:

SUEDE is the utility token connected to Suede Labs, a programmable IP and creator ownership platform for AI-native media.

Category priority:

1. Programmable IP
2. Creator ownership
3. Creative RWA / media assets
4. Provenance and licensing
5. x402 / ACP agent commerce
6. AI music as a core media use case

Official Names

Context	Approved Name
Company / product	Suede Labs
App	Suede Labs AI
Token	Johnny Suede
Ticker	SUEDE
Agent / endpoint context	Suede AI Agent

Avoid presenting Suede as only an AI music app. Music is a core media use case inside the broader programmable IP layer.

Official Links

Type	URL
App	https://app.suedeai.ai
Website	https://suedeai.org
Company	https://suedeai.ai
X	https://twitter.com/AISUEDE
Founder X	https://x.com/johnnysuede
Telegram	https://t.me/SUEDEAI
CoinGecko	https://www.coingecko.com/en/coins/johnny-suede

Minor agent social reference:

https://x.com/suedeagent

Logo Assets

Recommended public logo assets from the current app:

Asset	Path	Notes
Primary approved logo	assets/suede-approved-logo.png	400 x 400 PNG, transparent background
Light approved logo	assets/suede-approved-logo-light.png	400 x 400 PNG, transparent background
Alternate logo	assets/SuedeLogo2.png	400 x 400 PNG
Alternate logo, web optimized	assets/SuedeLogo2.webp	WebP
OpenGraph image	assets/opengraph.png	2940 x 1486 PNG
Alternate OpenGraph image	assets/suede-og.png	2940 x 1444 PNG

Hosted primary logo:

https://app.suedeai.ai/suede-approved-logo.png

Hosted OpenGraph image:

https://app.suedeai.ai/opengraph.png

Logo Usage

• Use the approved logo on dark, light, or transparent backgrounds.
• Preserve clear space around the mark.
• Do not stretch, skew, recolor, crop, or add effects to the mark.
• Use PNG for listings and directories that require square transparent images.
• Use OpenGraph images for social cards, media previews, and public docs.

Color System

Current Suede app colors are built around deep navy, clean white, orange energy, and cyan/sky technical accents.

Core

Name	Hex	Use
Deep Navy	#050b16	Primary app background
Near Black	#05070d	Founder / editorial background
Panel Navy	#09101b	Cards and panels
Strong Panel	#0d1726	Elevated surfaces
Ink	#0f172a	Light-mode text
White	#f8fafc	Dark-mode text

Brand Accents

Name	Hex	Use
Suede Orange	#ff7733	Primary energy/accent
Warm Orange	#ff8d6b	CTA gradients
Gold Highlight	#f5d69a	Founder/editorial highlight
Cyan	#22d3ee	Technical accent
Sky	#38bdf8	Charts, links, highlights
Bright Cyan	#00c8ff	Payment/subscription UI accent
Emerald	#34d399	Success / verified states
Amber	#f59e0b	Warning / attention states

Network / Partner Context

Name	Hex
Base Blue	#0052FF
Chainlink Blue	#2A5ADA
Google Blue	#4285F4
Stripe Purple	#635BFF
Spotify Green	#1DB954
Apple Music Red	#FA243C

Typography

Primary UI typography:

Geist Sans

Fallback stack:

var(--font-geist-sans), -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif

Guidance:

• Use tight, clear product copy.
• Avoid hype language.
• Lead with ownership, provenance, licensing, and programmable IP.
• Use SUEDE in uppercase for the token symbol.
• Use x402 lowercase.
• Use ACP uppercase.

Approved Listing Copy

One-Liner

Programmable IP and creator ownership platform with AI music as a core media use case.

Short Description

Suede Labs is a programmable IP and creator ownership platform for AI-native media, connecting provenance, rights registration, licensing, monetization, and agent-accessible commerce.

Token Description

Johnny Suede (SUEDE) is the utility token connected to Suede Labs, a programmable IP and creator ownership platform for AI-native media. Suede focuses first on ownership, provenance, rights registration, licensing, monetization, and agent-accessible commerce for creator-owned assets. AI music is a core media use case inside that broader IP layer.

Tags and Keywords

Preferred tags:

programmable IP, creator ownership, creative RWA, provenance, licensing, x402, ACP, agent commerce, Base, Solana, Ethereum, Avalanche, multichain, omnichain, AI music

Priority order:

1. IP / programmable ownership
2. RWA / creator-owned media
3. x402 / ACP / agent commerce
4. Multichain / omnichain
5. Music / AI music

Related Public Docs

Document	Purpose
suede-token	Token source-of-truth
suede-x402-acp	Public endpoint reference
suede-docs	Public repo map and docs

Public Suede Repositories

Repository	Purpose
suede-token	Token, contracts, supply, and ecosystem reference
suede-x402-acp	x402 payment and ACP-ready endpoint reference
suede-brand-assets	Logos, colors, listing copy, and brand assets
suede-docs	Programmable IP, creator ownership, provenance, licensing, and agent commerce docs

Verification

Last updated: 2026-05-01.

This document is intended for listings, wallet assets, ecosystem directories, press references, and GitHub public documentation.