diff --git a/README.md b/README.md
index a66db41..68f1d1a 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 # LVBT Analytics
 
-LVBT Analytics gives Las Vegas for Better Transit one privacy-preserving measurement standard across
-its public websites and tools. Cloudflare Web Analytics records page use and performance; the
+LVBT Analytics gives Las Vegans for Better Transit one privacy-preserving measurement standard
+across its public websites and tools. Cloudflare Web Analytics records page use and performance; the
 first-party collector records a small, typed set of conversion events.
 
 The system does not set cookies, create visitor identifiers, fingerprint browsers, or retain IP
diff --git a/docs/public/privacy.md b/docs/public/privacy.md
index ff398ca..2ab52d7 100644
--- a/docs/public/privacy.md
+++ b/docs/public/privacy.md
@@ -1,6 +1,6 @@
 # Website analytics and privacy
 
-Las Vegas for Better Transit uses privacy-preserving analytics to understand which public pages and
+Las Vegans for Better Transit uses privacy-preserving analytics to understand which public pages and
 tools are useful and whether the sites perform well.
 
 Cloudflare Web Analytics records aggregate page use and performance without cookies. A small
diff --git a/packages/analytics/package.json b/packages/analytics/package.json
index 41b1257..5ed653a 100644
--- a/packages/analytics/package.json
+++ b/packages/analytics/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@lasvegasfortransit/analytics",
   "version": "0.2.0",
-  "description": "Privacy-preserving analytics for Las Vegas for Better Transit web properties.",
+  "description": "Privacy-preserving analytics for Las Vegans for Better Transit web properties.",
   "license": "MIT",
   "repository": {
     "type": "git",