From 7a2393d4328eb6c3c3e673c35f11973e56907942 Mon Sep 17 00:00:00 2001
From: Edwin Luther <15720025+EdwinLuther01@users.noreply.github.com>
Date: Tue, 3 Nov 2026 17:04:45 +0000
Subject: [PATCH] Align Our purpose with live site wording and add closing line

---
 profile/README.md | 2 ++
 1 file changed, 2 insertions(+)

diff --git a/profile/README.md b/profile/README.md
index bde0306..1d99feb 100644
--- a/profile/README.md
+++ b/profile/README.md
@@ -23,6 +23,8 @@ We have two ambitions:
 1. Help SMEs and enterprises adopt AI to drive growth, improve efficiency and solve real business problems.
 2. Bring business, academia, government and the AI community together to build the next generation of AI capability to support that growth.
 
+Make the North West a place where AI is not just talked about... it gets done. 🐝
+
 ## What we offer
 
 - **SME Workshops.** An afternoon workshop, a workshop for one company, or an open session. Self-sponsored: your business funds its own place.