[GTM Phase 1] First 10 Customers — Outreach & Pilots (Days 1-30)

[Mosss-OS]

Objective

Get 3 pilot partners deploying trij to 20 CHWs each within 30 days.

Actions

• Record 3-min demo video (see issue [GTM Blocker] Record 3-minute demo video showing offline triage flow #542)
• Draft outreach emails for all 10 target contacts
• Pitch Dr. Ian Wanyoike — MoH Kenya (LinkedIn DM)
• Pitch Dr. David Nahamya — MoH Uganda (email)
• Pitch Phionah Katushabe — Living Goods (LinkedIn DM)
• Pitch Dr. Albert Mberu — Amref Health Africa (email)
• Pitch Akanksha Bhatia — PATH Nairobi (LinkedIn DM)
• Pitch Dr. Yasmin Chandani — Jhpiego Kenya (email)
• Pitch Mohamed Bakarr — eHealth Africa (LinkedIn DM)
• Pitch D-tree International — Tanzania (email)
• Pitch Dr. Naeem Dalal — Last Mile Health (LinkedIn DM)
• Pitch Rwanda MoH — CHW Division (email)
• Track replies and follow-ups in a CRM/spreadsheet
• Deploy 3x 30-Day Pilot Packs to first 3 yes-es

Offer

30-Day Pilot Pack: Free, 20 CHWs, no training needed, usage report at day 30.

Success Criteria

• 3+ pilots active by day 30
• 40%+ reply rate on outreach
• Day 60 decision gate: if <2 pilots, pivot

Reference

Full playbook at ~/Desktop/GTM_Playbook/trij-gtm-playbook.md