diff --git a/scripts/import/store.js b/scripts/import/store.js
index d4588a7..8e2d038 100644
--- a/scripts/import/store.js
+++ b/scripts/import/store.js
@@ -133,11 +133,21 @@ function fillGaps(brand, current, { aliases, bootloader = {}, ...rest }) {
   claim(brand, newAliases);
 }
 
+/** Lenovo's "ZUK Z2 Plus" is ZUK's Z2 Plus, as ZUK is a brand of its own here */
+function ownBrand(vendor, device) {
+  const [first, ...rest] = device.name.trim().split(/\s+/);
+  const brands = read(join(DATA, 'brands.yml')) ?? [];
+  const owner = brands.find(({ key }) => key === slugify(first));
+  if (!owner || !rest.length || owner.key === brandKey(vendor)) return [vendor, device];
+  return [owner.name, { ...device, name: rest.join(' ') }];
+}
+
 /**
  * Finds or creates a device, only ever filling fields that are missing or unknown.
  * Returns its brand/codename, or null when it's out of scope
  */
-export function upsertDevice(brandName, device) {
+export function upsertDevice(vendor, imported) {
+  const [brandName, device] = ownBrand(vendor, imported);
   const brand = brandKey(brandName);
   const id = `${brand}/${device.codenames[0]}`;
   if (device.type === 'skip') outOfScope.add(id);
diff --git a/tests/import/store.test.js b/tests/import/store.test.js
index 22445c1..5ab4160 100644
--- a/tests/import/store.test.js
+++ b/tests/import/store.test.js
@@ -53,6 +53,12 @@ test('a codename another brand already uses gets a device of its own', () => {
   assert.ok(existsSync(join(process.env.DATA_DIR, 'devices/tidy/twin.yml')));
 });
 
+test('a name that opens with another brand we list goes to that brand', () => {
+  upsertDevice('Acme', { name: 'Rocket', codenames: ['rocket'] });
+  assert.equal(upsertDevice('Tidy', { name: 'Acme Rocket', codenames: ['rocket'] }), 'acme/rocket');
+  assert.ok(!existsSync(join(process.env.DATA_DIR, 'devices/tidy/rocket.yml')));
+});
+
 test('a source that loses a fifth of its devices fails and leaves the file alone', () => {
   writeUpstream('floor', rows(10));
   assert.throws(() => writeUpstream('floor', rows(7)), /only 7 active devices, last import had 10/);