diff --git a/products/tasks/backend/logic/services/loop_runs.py b/products/tasks/backend/logic/services/loop_runs.py
index 3e88c1835750..8161ad6ca6b8 100644
--- a/products/tasks/backend/logic/services/loop_runs.py
+++ b/products/tasks/backend/logic/services/loop_runs.py
@@ -38,6 +38,13 @@
 LOOP_AUTO_PAUSE_THRESHOLD = 5
 TRIGGER_CONTEXT_MAX_BYTES = 64 * 1024
 
+# Stored on Loop.disabled_reason when the kill-switch pauses a loop, so clients can render the
+# cause (and a billing CTA for usage_limited) instead of a bare "Paused". Lifecycle pause codes
+# (owner deactivated/removed, GitHub disconnected) live in loop_lifecycle.py; re-enabling clears
+# the field in facade/loops.py::update_loop either way.
+DISABLED_REASON_USAGE_LIMITED = "usage_limited"
+DISABLED_REASON_REPEATED_FAILURES = "repeated_failures"
+
 _NON_TERMINAL_TASK_RUN_STATUSES = (TaskRun.Status.NOT_STARTED, TaskRun.Status.QUEUED, TaskRun.Status.IN_PROGRESS)
 _TERMINAL_TASK_RUN_STATUSES = (TaskRun.Status.COMPLETED, TaskRun.Status.FAILED, TaskRun.Status.CANCELLED)
 
@@ -279,7 +286,9 @@ def fire_loop(
     # advisory lock across it would stall every other fire for the team.
     gate_owner_id = loop.created_by_id
     if _usage_gate_blocked(loop):
-        _increment_consecutive_failures_and_maybe_pause(loop, error="cloud usage limit exceeded")
+        _increment_consecutive_failures_and_maybe_pause(
+            loop, error="cloud usage limit exceeded", disabled_reason=DISABLED_REASON_USAGE_LIMITED
+        )
         observe_loop_fire(reason="gate_blocked")
         dispatch_loop_event(loop, "needs_attention", {"reason": "gate_blocked"})
         return LoopFireResult(created=False, reason="gate_blocked", task_id=None, task_run_id=None)
@@ -614,7 +623,7 @@ def _execute_task_processing_workflow_for_loop(
     )
 
 
-def _increment_consecutive_failures_and_maybe_pause(loop: Loop, *, error: str) -> None:
+def _increment_consecutive_failures_and_maybe_pause(loop: Loop, *, error: str, disabled_reason: str) -> None:
     should_pause = False
     with transaction.atomic():
         locked_loop = Loop.objects.for_team(loop.team_id, canonical=True).select_for_update().get(id=loop.id)
@@ -623,7 +632,8 @@ def _increment_consecutive_failures_and_maybe_pause(loop: Loop, *, error: str) -
         update_fields = ["consecutive_failures", "last_error", "updated_at"]
         if locked_loop.consecutive_failures >= LOOP_AUTO_PAUSE_THRESHOLD and locked_loop.enabled:
             locked_loop.enabled = False
-            update_fields.append("enabled")
+            locked_loop.disabled_reason = disabled_reason
+            update_fields.extend(["enabled", "disabled_reason"])
             should_pause = True
         locked_loop.save(update_fields=update_fields)
 
@@ -672,7 +682,8 @@ def handle_loop_run_terminal(task_run: TaskRun) -> None:
         update_fields = ["last_run_at", "last_run_status", "last_error", "consecutive_failures", "updated_at"]
         if not is_success and loop.consecutive_failures >= LOOP_AUTO_PAUSE_THRESHOLD and loop.enabled:
             loop.enabled = False
-            update_fields.append("enabled")
+            loop.disabled_reason = DISABLED_REASON_REPEATED_FAILURES
+            update_fields.extend(["enabled", "disabled_reason"])
             should_pause = True
         loop.save(update_fields=update_fields)
 
diff --git a/products/tasks/backend/tests/test_loop_runs.py b/products/tasks/backend/tests/test_loop_runs.py
index 56467bc95de5..1af9a64ca22c 100644
--- a/products/tasks/backend/tests/test_loop_runs.py
+++ b/products/tasks/backend/tests/test_loop_runs.py
@@ -13,6 +13,8 @@
 from posthog.models.user import User
 
 from products.tasks.backend.logic.services.loop_runs import (
+    DISABLED_REASON_REPEATED_FAILURES,
+    DISABLED_REASON_USAGE_LIMITED,
     LOOP_AUTO_PAUSE_THRESHOLD,
     LOOP_RATE_CAP_PER_DAY,
     LOOP_TEAM_RATE_CAP_PER_DAY,
@@ -217,6 +219,7 @@ def test_usage_gate_blocked_records_failure_and_flags_attention_without_creating
         loop.refresh_from_db()
         self.assertEqual(loop.consecutive_failures, 1)
         self.assertEqual(loop.last_error, "cloud usage limit exceeded")
+        self.assertIsNone(loop.disabled_reason)
         self.assertEqual(Task.objects.filter(team=self.team).count(), 0)
         mock_dispatch.assert_called_once_with(loop, "needs_attention", {"reason": "gate_blocked"})
 
@@ -233,6 +236,7 @@ def test_usage_gate_blocked_pauses_loop_after_reaching_failure_threshold(
 
         loop.refresh_from_db()
         self.assertFalse(loop.enabled)
+        self.assertEqual(loop.disabled_reason, DISABLED_REASON_USAGE_LIMITED)
         self.assertEqual(loop.consecutive_failures, LOOP_AUTO_PAUSE_THRESHOLD)
         mock_pause.assert_called_once()
         mock_dispatch.assert_any_call(
@@ -767,6 +771,7 @@ def test_failed_run_increments_consecutive_failures_and_dispatches_run_failed(se
         self.assertEqual(loop.consecutive_failures, 1)
         self.assertEqual(loop.last_error, "boom")
         self.assertTrue(loop.enabled)
+        self.assertIsNone(loop.disabled_reason)
         mock_dispatch.assert_called_once_with(
             loop,
             "run_failed",
@@ -783,6 +788,7 @@ def test_failed_run_reaching_threshold_auto_pauses_the_loop(self, mock_pause, mo
 
         loop.refresh_from_db()
         self.assertFalse(loop.enabled)
+        self.assertEqual(loop.disabled_reason, DISABLED_REASON_REPEATED_FAILURES)
         self.assertEqual(loop.consecutive_failures, LOOP_AUTO_PAUSE_THRESHOLD)
         mock_pause.assert_called_once()
         mock_dispatch.assert_any_call(