diff --git a/README.md b/README.md
index f4f1112..ef68f20 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
-# Agromaq Quotation System
+# Agricultural Machinery Quotation System
 
-A comprehensive quotation system for agricultural machinery with web interface, API, and Telegram bot integration.
+A real-world quotation system for agricultural machinery dealers — Telegram bot for field use, React web panel for back-office, FastAPI backend, and PDF generation.
 
 ## 🚀 Features
 
@@ -13,6 +13,13 @@ A comprehensive quotation system for agricultural machinery with web interface,
 - **Database**: SQLite/PostgreSQL support for data persistence
 - **Search Functionality**: Advanced search across products and categories
 
+
+## 🌾 Context
+
+Built for a real agricultural machinery dealer in Santa Fe, Argentina. The core challenge: salespeople and operators needed to generate accurate, formatted quotations on the go — from the field — without opening a laptop.
+
+**Why Telegram?** The team already uses Telegram daily. A bot integrated into their existing workflow (vs. training on a new web app) is the fastest path to adoption. The web admin panel covers the back-office side; the bot covers the fieldwork side.
+
 ## 📸 Screenshots
 
 <div align="center" style="display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 0.75rem; margin: 1.5rem 0;">
@@ -215,7 +222,7 @@ Replace the Tractor icon in the header with your actual logo:
 ```jsx
 // In src/App.tsx
 <div className="w-10 h-10 bg-green-600 rounded-lg flex items-center justify-center">
-  <img src="/logo.png" alt="Agromaq" className="w-6 h-6" />
+  <img src="/logo.png" alt="Company Logo" className="w-6 h-6" />
 </div>
 ```