diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2ed483de..fa29de61 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -36,6 +36,9 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ### Fixed
 
+- A badge blocked for pointing at a private address now names
+  `ALLOW_PRIVATE_IPS=true` as the setting that allows it.
+
 - An Admin save no longer changes the Unsplash wallpaper on every open
   dashboard. The photo is kept for a day.
 
diff --git a/ui/js/admin-error.js b/ui/js/admin-error.js
index 08fbb298..b43c8dfb 100644
--- a/ui/js/admin-error.js
+++ b/ui/js/admin-error.js
@@ -13,6 +13,10 @@ export const KIND = Object.freeze({
 
 export const TONE = Object.freeze({ WARN: 'warn', ERROR: 'error' });
 
+/* Matches the two SSRF messages that ALLOW_PRIVATE_IPS would let through.
+   Keep it in step with the guard in api/src/proxy.js. */
+const PRIVATE_BLOCK_RE = /is a private address\.|resolves to private IP /;
+
 /* An unknown or missing kind degrades to INTERNAL. */
 export function readError(e) {
   const kind = e && typeof e.kind === 'string' && Object.values(KIND).includes(e.kind) ? e.kind : KIND.INTERNAL;
@@ -51,6 +55,15 @@ export function badgeErrorAdvice(e) {
     };
   }
 
+  if (kind === KIND.BLOCKED && PRIVATE_BLOCK_RE.test(message)) {
+    return {
+      tone: TONE.WARN,
+      message: `${message} Most homelab services live on private IPs. Set ALLOW_PRIVATE_IPS=true and restart the container.`,
+      openAuth: false,
+      sessionExpired: false,
+    };
+  }
+
   /* BLOCKED carries a reason this project wrote, so it is shown verbatim. */
   return {
     tone: TONE.ERROR,
diff --git a/ui/test/admin-error.test.mjs b/ui/test/admin-error.test.mjs
index 63c29019..e365f90e 100644
--- a/ui/test/admin-error.test.mjs
+++ b/ui/test/admin-error.test.mjs
@@ -65,11 +65,34 @@ test('our own expired session does not offer an upstream API key', () => {
    neither '403' nor 'Forbidden', so neither matcher fired. */
 test('an SSRF block shows its own reason', () => {
   const a = badgeErrorAdvice({ kind: KIND.BLOCKED, message: 'Blocked: localhost is a private address.' });
-  assert.equal(a.tone, TONE.ERROR);
   assert.match(a.message, /private address/);
   assert.equal(a.openAuth, false);
 });
 
+/* A private address is what most homelab installs point a badge at, and one
+   setting unblocks it. */
+test('a blocked private address names the setting that allows it', () => {
+  for (const message of [
+    'Blocked: 192.168.1.5 is a private address.',
+    'Blocked: nas.lan resolves to private IP 10.0.0.4.',
+  ]) {
+    const a = badgeErrorAdvice({ kind: KIND.BLOCKED, message });
+    assert.equal(a.tone, TONE.WARN, message);
+    assert.match(a.message, /ALLOW_PRIVATE_IPS=true/, message);
+    assert.ok(a.message.includes(message), 'keeps the original reason');
+    assert.equal(a.openAuth, false);
+    assert.equal(a.sessionExpired, false);
+  }
+});
+
+test('other blocked reasons are still shown verbatim', () => {
+  for (const message of ['Invalid URL', 'Blocked: nas.lan could not be resolved.', 'Blocked: ftp: is not allowed.']) {
+    const a = badgeErrorAdvice({ kind: KIND.BLOCKED, message });
+    assert.equal(a.tone, TONE.ERROR, message);
+    assert.equal(a.message, message);
+  }
+});
+
 test('an error with no kind degrades to a plain failure, it does not throw', () => {
   const a = badgeErrorAdvice(new Error('something odd'));
   assert.equal(a.tone, TONE.ERROR);