diff --git a/README.md b/README.md
index ac6d313..c507b15 100644
--- a/README.md
+++ b/README.md
@@ -4,10 +4,10 @@ The Space Works design system: brand guidelines, logo masters, icons, fonts, des
 pattern specs. Use it as a git submodule in any Space Works project so every surface draws from one source.
 
 ```bash
-git submodule add https://github.com/SpaceWorks-HQ/SpaceWorks-Design.git design
+git submodule add https://github.com/SpaceWorks-Labs/SpaceWorks-Design.git design
 ```
 
-**Browse it at [spaceworks-hq.github.io/SpaceWorks-Design](https://spaceworks-hq.github.io/SpaceWorks-Design/)**: the logo
+**Browse it at [spaceworks-labs.github.io/SpaceWorks-Design](https://spaceworks-labs.github.io/SpaceWorks-Design/)**: the logo
 masters, colours, type, voice, every design token and the UI specs, published from this repository by
 `site/` on every push to `main`. To run it locally: `cd site && npm install && npm run dev`.
 
@@ -74,7 +74,7 @@ See [brand/README.md](brand/README.md) for asset selection and [fonts/README.md]
 
 Space Works design assets in this repository are licensed under the
 **[GNU Affero General Public License v3](LICENSE)** (`AGPL-3.0-or-later`), the same as
-[Space Works](https://github.com/SpaceWorks-HQ/SpaceWorks).
+[Space Works](https://github.com/SpaceWorks-Labs/SpaceWorks).
 
 Third-party material keeps its own licence and is not relicensed: the fonts in `fonts/` (see
 `fonts/LICENSES/` and [fonts/README.md](fonts/README.md)) and the Yuyu reference boards in
diff --git a/site/astro.config.mjs b/site/astro.config.mjs
index d443dc0..8bcbe9c 100644
--- a/site/astro.config.mjs
+++ b/site/astro.config.mjs
@@ -5,11 +5,11 @@ import starlightLinksValidator from 'starlight-links-validator';
 import { satteri } from '@astrojs/markdown-satteri';
 import { baseLinksPlugin } from './src/plugins/base-links.mjs';
 
-// GitHub Pages serves the site at https://spaceworks-hq.github.io/SpaceWorks-Design/. Set
+// GitHub Pages serves the site at https://spaceworks-labs.github.io/SpaceWorks-Design/. Set
 // DESIGN_SITE_URL to override the origin used for the sitemap and canonical links.
-const site = process.env.DESIGN_SITE_URL || 'https://spaceworks-hq.github.io';
+const site = process.env.DESIGN_SITE_URL || 'https://spaceworks-labs.github.io';
 const base = '/SpaceWorks-Design';
-const repo = 'https://github.com/SpaceWorks-HQ/SpaceWorks-Design';
+const repo = 'https://github.com/SpaceWorks-Labs/SpaceWorks-Design';
 
 export default defineConfig({
   site,
diff --git a/site/scripts/sync-kit.mjs b/site/scripts/sync-kit.mjs
index 07ecdb7..0575034 100644
--- a/site/scripts/sync-kit.mjs
+++ b/site/scripts/sync-kit.mjs
@@ -54,10 +54,10 @@ for (const { file, slug, order, label } of specPages) {
     '---',
     `title: "${title}"`,
     `sidebar: { order: ${order}, label: "${label}" }`,
-    `editUrl: https://github.com/SpaceWorks-HQ/SpaceWorks-Design/edit/main/docs/${file}`,
+    `editUrl: https://github.com/SpaceWorks-Labs/SpaceWorks-Design/edit/main/docs/${file}`,
     '---',
     '',
-    `:::note[Source]\nThis page is published from [\`docs/${file}\`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/blob/main/docs/${file}). Edit it there.\n:::`,
+    `:::note[Source]\nThis page is published from [\`docs/${file}\`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/blob/main/docs/${file}). Edit it there.\n:::`,
     '',
   ].join('\n');
   writeFileSync(join(specs, `${slug}.md`), frontmatter + source.slice(match[0].length));
diff --git a/site/src/content/docs/about/credits.md b/site/src/content/docs/about/credits.md
index d4d5d47..28775f3 100644
--- a/site/src/content/docs/about/credits.md
+++ b/site/src/content/docs/about/credits.md
@@ -14,11 +14,11 @@ paint styles and the ten text styles.
 [Space Works UX](/ux/introduction/) is our own interaction system: the patterns, layouts and
 interaction details in the specs. It was inspired by [Yuyu](https://github.com/twilighty-abhi/yuyu), whose
 screens we studied as reference boards. The reference boards are kept in
-[`references/yuyu/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/references/yuyu) and are shown,
+[`references/yuyu/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/references/yuyu) and are shown,
 with attribution, on [Inspired by Yuyu](/ux/inspiration/). They remain Yuyu's work and are not relicensed.
 
 The screenshots on the UX pages are of Space Works Events, run with demo data. They are in
-[`screenshots/ux/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/screenshots/ux).
+[`screenshots/ux/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/screenshots/ux).
 
 ## Fonts
 
@@ -31,4 +31,4 @@ The screenshots on the UX pages are of Space Works Events, run with demo data. T
 ## Licence
 
 The SpaceWorks-Design repository, including this site, is licensed under the
-[GNU Affero General Public License v3.0 or later](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/blob/main/LICENSE).
+[GNU Affero General Public License v3.0 or later](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/blob/main/LICENSE).
diff --git a/site/src/content/docs/brand/colour.mdx b/site/src/content/docs/brand/colour.mdx
index 15b18cb..8187426 100644
--- a/site/src/content/docs/brand/colour.mdx
+++ b/site/src/content/docs/brand/colour.mdx
@@ -9,7 +9,7 @@ import Pairings from '../../../components/Pairings.astro';
 ## Seven colours. One clear system.
 
 Exact sRGB values: three core colours, three accents and a warm canvas. These come straight from
-[`tokens/tokens.json`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/blob/main/tokens/tokens.json).
+[`tokens/tokens.json`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/blob/main/tokens/tokens.json).
 
 <ColorGrid />
 
diff --git a/site/src/content/docs/brand/guidelines.mdx b/site/src/content/docs/brand/guidelines.mdx
index 39de838..fcbc975 100644
--- a/site/src/content/docs/brand/guidelines.mdx
+++ b/site/src/content/docs/brand/guidelines.mdx
@@ -18,6 +18,6 @@ Select a page to open it at full size (1440 × 1000).
 <GuidelineGallery />
 
 The pages were exported from the connected Figma file on 15 October 2026. SVG versions, with outlined text,
-are in [`brand/guidelines/svg/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/brand/guidelines/svg).
+are in [`brand/guidelines/svg/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/brand/guidelines/svg).
 The editable components stay in Figma; this export is not a `.fig` backup, and printed colour has not been
 proofed.
diff --git a/site/src/content/docs/brand/logo.mdx b/site/src/content/docs/brand/logo.mdx
index 304a4f1..6e7af71 100644
--- a/site/src/content/docs/brand/logo.mdx
+++ b/site/src/content/docs/brand/logo.mdx
@@ -8,7 +8,7 @@ import LogoGallery from '../../../components/LogoGallery.astro';
 ## One name. A flexible family.
 
 Use the supplied masters. Keep the spelling and the lowercase wordmark intact. Every master below is the
-real file from [`logo/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/logo), as an SVG
+real file from [`logo/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/logo), as an SVG
 plus a 4× PNG.
 
 <LogoGallery />
diff --git a/site/src/content/docs/brand/mascot.mdx b/site/src/content/docs/brand/mascot.mdx
index 05fa66d..f2d3b17 100644
--- a/site/src/content/docs/brand/mascot.mdx
+++ b/site/src/content/docs/brand/mascot.mdx
@@ -12,10 +12,10 @@ carries a wrench in its mouth, like a dog bringing back a stick: borrow it, use
 
 <MascotGallery />
 
-Every file is in [`mascot/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/mascot), cut
+Every file is in [`mascot/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/mascot), cut
 from the two approved concept sheets
-([pose and sneeze](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/blob/main/mascot/concept/patch-concept-sheet.webp),
-[walk](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/blob/main/mascot/concept/patch-walk-sheet.webp)).
+([pose and sneeze](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/blob/main/mascot/concept/patch-concept-sheet.webp),
+[walk](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/blob/main/mascot/concept/patch-walk-sheet.webp)).
 Nothing was redrawn. Each piece comes three ways, and again for dark surfaces:
 
 | Folder | What it is | Use it for |
diff --git a/site/src/content/docs/brand/typography.mdx b/site/src/content/docs/brand/typography.mdx
index acfb378..db49498 100644
--- a/site/src/content/docs/brand/typography.mdx
+++ b/site/src/content/docs/brand/typography.mdx
@@ -52,7 +52,7 @@ down to fit this page; the numbers are the real sizes.
 
 ## Font files
 
-The web fonts live in [`fonts/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/fonts) and
+The web fonts live in [`fonts/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/fonts) and
 are wired up by `tokens/tokens.css`:
 
 | File | Face |
diff --git a/site/src/content/docs/brand/voice.mdx b/site/src/content/docs/brand/voice.mdx
index 5ee120b..3212554 100644
--- a/site/src/content/docs/brand/voice.mdx
+++ b/site/src/content/docs/brand/voice.mdx
@@ -24,5 +24,5 @@ Clear, warm and specific. Make the next step easy.
 
 - In copy, write **Space Works**: two words, both capitalized.
 - The wordmark is lowercase **space works** and only ever appears as the logo artwork.
-- Keep technical names accurate: the `SpaceWorks` repository, `spaceworks-hq.github.io` and package names
+- Keep technical names accurate: the `SpaceWorks` repository, `spaceworks-labs.github.io` and package names
   stay as they are.
diff --git a/site/src/content/docs/index.mdx b/site/src/content/docs/index.mdx
index a2595cb..dcf05e4 100644
--- a/site/src/content/docs/index.mdx
+++ b/site/src/content/docs/index.mdx
@@ -16,7 +16,7 @@ hero:
       link: /SpaceWorks-Design/tokens/using-the-kit/
       variant: minimal
     - text: Download the kit
-      link: https://github.com/SpaceWorks-HQ/SpaceWorks-Design/archive/refs/heads/main.zip
+      link: https://github.com/SpaceWorks-Labs/SpaceWorks-Design/archive/refs/heads/main.zip
       icon: download
       variant: minimal
 ---
@@ -41,9 +41,9 @@ structure gives every part a place, and the colours do the rest: teal grounds it
 ## One source of truth
 
 Everything on this site is published straight from the
-[SpaceWorks-Design](https://github.com/SpaceWorks-HQ/SpaceWorks-Design) repository. Add it to any Space Works
+[SpaceWorks-Design](https://github.com/SpaceWorks-Labs/SpaceWorks-Design) repository. Add it to any Space Works
 project as a git submodule and every surface draws from the same kit:
 
 ```bash
-git submodule add https://github.com/SpaceWorks-HQ/SpaceWorks-Design.git design
+git submodule add https://github.com/SpaceWorks-Labs/SpaceWorks-Design.git design
 ```
diff --git a/site/src/content/docs/tokens/reference.mdx b/site/src/content/docs/tokens/reference.mdx
index 4354872..32bcf22 100644
--- a/site/src/content/docs/tokens/reference.mdx
+++ b/site/src/content/docs/tokens/reference.mdx
@@ -6,7 +6,7 @@ description: Every Space Works colour token in light and dark mode, generated fr
 import TokenTable from '../../../components/TokenTable.astro';
 
 Every semantic colour token, light and dark side by side. This page is generated from
-[`tokens/tokens.json`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/blob/main/tokens/tokens.json), so it is
+[`tokens/tokens.json`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/blob/main/tokens/tokens.json), so it is
 always current. In CSS, each token is a `--color-*` variable holding an sRGB triplet.
 
 How the tokens behave:
diff --git a/site/src/content/docs/tokens/using-the-kit.mdx b/site/src/content/docs/tokens/using-the-kit.mdx
index 4163586..6782c2b 100644
--- a/site/src/content/docs/tokens/using-the-kit.mdx
+++ b/site/src/content/docs/tokens/using-the-kit.mdx
@@ -14,7 +14,7 @@ The kit is made to be pulled into other Space Works projects, so every surface d
 1. Add the repository as a submodule:
 
    ```bash
-   git submodule add https://github.com/SpaceWorks-HQ/SpaceWorks-Design.git design
+   git submodule add https://github.com/SpaceWorks-Labs/SpaceWorks-Design.git design
    ```
 
 2. Import the tokens. The font URLs in `tokens.css` are relative to the `tokens/` folder, so the fonts load
diff --git a/site/src/content/docs/ux/gallery.mdx b/site/src/content/docs/ux/gallery.mdx
index 46430d4..691044c 100644
--- a/site/src/content/docs/ux/gallery.mdx
+++ b/site/src/content/docs/ux/gallery.mdx
@@ -7,7 +7,7 @@ import UxShot from '../../../components/UxShot.astro';
 
 Every screen is the app shell plus exactly one layout from the [closed set](/specs/ux-patterns/). The screens
 below come from **Space Works Events** with demo data. The files are in
-[`screenshots/ux/`](https://github.com/SpaceWorks-HQ/SpaceWorks-Design/tree/main/screenshots/ux).
+[`screenshots/ux/`](https://github.com/SpaceWorks-Labs/SpaceWorks-Design/tree/main/screenshots/ux).
 
 ## L1 + L2 · App shell and dashboard