Suede Brand Assets

Public brand and listing packet for Suede Labs, Johnny Suede (SUEDE), and the Suede programmable IP ecosystem.

Brand Positioning

Suede Labs is a programmable IP and creator ownership platform for AI-native media.

Primary positioning:

Programmable IP and creator ownership infrastructure for AI-native media.

Short description:

Suede Labs helps creators register ownership, prove provenance, connect creative assets to licensing workflows, and expose media/IP actions to agent-ready commerce.

Token description:

SUEDE is the utility token connected to Suede Labs, a programmable IP and creator ownership platform for AI-native media.

Category priority:

1. Programmable IP
2. Creator ownership
3. Creative RWA / media assets
4. Provenance and licensing
5. x402 / ACP agent commerce
6. AI music as a core media use case

Official Names

Context	Approved Name
Company / product	Suede Labs
App	Suede Labs AI
Token	Johnny Suede
Ticker	SUEDE
Agent / endpoint context	Suede AI Agent

Avoid presenting Suede as only an AI music app. Music is a core media use case inside the broader programmable IP layer.

Official Links

Type	URL
App	https://app.suedeai.ai
Website	https://suedeai.org
Company	https://suedeai.ai
X	https://twitter.com/AISUEDE
Founder X	https://x.com/johnnysuede
Telegram	https://t.me/SUEDEAI
CoinGecko	https://www.coingecko.com/en/coins/johnny-suede

Minor agent social reference:

https://x.com/suedeagent

Logo Assets

Recommended public logo assets from the current app:

Asset	Path	Notes
Primary approved logo	assets/suede-approved-logo.png	400 x 400 PNG, transparent background
Light approved logo	assets/suede-approved-logo-light.png	400 x 400 PNG, transparent background
Alternate logo	assets/SuedeLogo2.png	400 x 400 PNG
Alternate logo, web optimized	assets/SuedeLogo2.webp	WebP
OpenGraph image	assets/opengraph.png	2940 x 1486 PNG
Alternate OpenGraph image	assets/suede-og.png	2940 x 1444 PNG

Hosted primary logo:

https://app.suedeai.ai/suede-approved-logo.png

Hosted OpenGraph image:

https://app.suedeai.ai/opengraph.png

Logo Usage

• Use the approved logo on dark, light, or transparent backgrounds.
• Preserve clear space around the mark.
• Do not stretch, skew, recolor, crop, or add effects to the mark.
• Use PNG for listings and directories that require square transparent images.
• Use OpenGraph images for social cards, media previews, and public docs.

Color System

The canonical Suede brand uses the Institutional IP Terminal palette: Rights Red, Registry Cyan, and Deep Ink. Earlier marketing surfaces used a navy/orange/cyan stack — those tokens are documented below as Legacy for reference only. New work should follow the Institutional IP Terminal palette.

Institutional IP Terminal (canonical)

Name	Role
Deep Ink	Primary surface / dark background
Paper	Light surface / off-white background
Rights Red	Primary accent — registry state, active routes, primary CTA
Registry Cyan	Secondary technical accent — protocol / agent / chain UI
Graphite	Body text on light surfaces

Hex values for Institutional IP Terminal tokens live in suede-home/DESIGN.md as the canonical reference.

Launchpad constraint — launch.suedeai.ai is LOCKED to black / white / Registry Cyan only. Rights Red is NOT used on the launchpad surface.

Legacy app palette (deprecated)

Earlier Suede app surfaces (pre-Institutional IP Terminal) used these tokens. Documented for migration reference; do not use for new work.

Name	Hex	Use
Deep Navy	#050b16	Primary app background
Near Black	#05070d	Founder / editorial background
Panel Navy	#09101b	Cards and panels
Strong Panel	#0d1726	Elevated surfaces
Ink	#0f172a	Light-mode text
White	#f8fafc	Dark-mode text
Suede Orange	#ff7733	(legacy) Primary energy/accent — replaced by Rights Red
Warm Orange	#ff8d6b	(legacy) CTA gradients — replaced by Rights Red
Gold Highlight	#f5d69a	Founder/editorial highlight
Cyan	#22d3ee	Technical accent — aligns with Registry Cyan
Sky	#38bdf8	Charts, links, highlights
Bright Cyan	#00c8ff	Payment/subscription UI accent
Emerald	#34d399	Success / verified states
Amber	#f59e0b	Warning / attention states

Network / Partner Context

Name	Hex
Base Blue	#0052FF
Chainlink Blue	#2A5ADA
Google Blue	#4285F4
Stripe Purple	#635BFF
Apple Music Red	#FA243C

Typography

Primary UI typography:

Geist Sans

Fallback stack:

var(--font-geist-sans), -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif

Guidance:

• Use tight, clear product copy.
• Avoid hype language.
• Lead with ownership, provenance, licensing, and programmable IP.
• Use SUEDE in uppercase for the token symbol.
• Use x402 lowercase.
• Use ACP uppercase.

Approved Listing Copy

One-Liner

Programmable IP and creator ownership platform with AI music as a core media use case.

Short Description

Suede Labs is a programmable IP and creator ownership platform for AI-native media, connecting provenance, rights registration, licensing, monetization, and agent-accessible commerce.

Token Description

Johnny Suede (SUEDE) is the utility token connected to Suede Labs, a programmable IP and creator ownership platform for AI-native media. Suede focuses first on ownership, provenance, rights registration, licensing, monetization, and agent-accessible commerce for creator-owned assets. AI music is a core media use case inside that broader IP layer.

Tags and Keywords

Preferred tags:

programmable IP, creator ownership, creative RWA, provenance, licensing, x402, ACP, agent commerce, Base, Solana, Ethereum, Avalanche, multichain, omnichain, AI music

Priority order:

1. IP / programmable ownership
2. RWA / creator-owned media
3. x402 / ACP / agent commerce
4. Multichain / omnichain
5. Music / AI music

Related Public Docs

Document	Purpose
suede-token	Token source-of-truth
suede-x402-acp	Public endpoint reference
suede-docs	Public repo map and docs

Public Suede Repositories

Repository	Purpose
suede-token	Token, contracts, supply, and ecosystem reference
suede-x402-acp	x402 payment and ACP-ready endpoint reference
suede-brand-assets	Logos, colors, listing copy, and brand assets
suede-docs	Programmable IP, creator ownership, provenance, licensing, and agent commerce docs

Founder and Public Profile

Suede Labs AI is led by Jason Colapietro.

• Jason Colapietro GitHub: https://github.com/JasonColapietro
• Jason Colapietro X: https://x.com/johnnysuede

Verification

Last updated: 2026-05-01.

This document is intended for listings, wallet assets, ecosystem directories, press references, and GitHub public documentation.

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Founder mirror: JasonColapietro/suede-brand-assets

Books by Jason Colapietro

• Suede Labs: The Human Authenticity Layer — How Ownership, Origin, and AI Redraw the Creative Map (Kindle)
• Proof as Infrastructure — Designing Durable Systems Without Trust Assumptions (Kindle)
• Stake Your Claim — Speeches, Discussions & Hard Truths on Turning the AI Onslaught into a Real Asset, Autonomous Agents, and Building Generational Wealth (Kindle)

Social & Community

• Linktree (all links): https://linktr.ee/suedelabsai
• X (founder): https://x.com/johnnysuede
• X (Suede AI): https://x.com/AISUEDE
• Instagram: https://www.instagram.com/suedeai/
• Facebook: https://www.facebook.com/people/Suede-Labs-AI/61584534847516
• YouTube: https://www.youtube.com/@aisuede
• Telegram: https://t.me/SUEDEAI
• Discord: https://discord.gg/YECSFQX2g
• LinkedIn: https://www.linkedin.com/in/jasoncolapietro
• GitHub (founder): https://github.com/JasonColapietro
• GitHub (org): https://github.com/Suede-AI