diff --git a/assets/img/jason-colapietro.png b/assets/img/jason-colapietro.png
new file mode 100644
index 0000000..0cb6c59
Binary files /dev/null and b/assets/img/jason-colapietro.png differ
diff --git a/index.html b/index.html
index 58adaf8..01fee57 100644
--- a/index.html
+++ b/index.html
@@ -71,7 +71,7 @@
             "Creator ownership",
             "Proof of creation",
             "Programmable IP",
-            "AI music rights",
+            "Music rights",
             "Content provenance",
             "Royalty infrastructure",
             "Licensing rails",
@@ -79,8 +79,6 @@
             "x402 payments"
           ],
           "sameAs": [
-            "https://suedeai.ai/",
-            "https://app.suedeai.ai/",
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             "https://www.youtube.com/@aisuede"
@@ -93,7 +91,7 @@
           "givenName": "Jason",
           "familyName": "Colapietro",
           "alternateName": "Johnny Suede",
-          "jobTitle": "Founder and CEO",
+          "jobTitle": "Founder and CEO of Suede Labs AI",
           "url": "https://suedeai.org/jason-colapietro/",
           "mainEntityOfPage": "https://suedeai.org/jason-colapietro/",
           "image": "https://suedeai.org/assets/img/founder-jason.png",
@@ -103,7 +101,7 @@
             "Creator ownership",
             "Proof of creation",
             "Programmable IP",
-            "AI music rights",
+            "Music rights",
             "Content provenance",
             "Music licensing",
             "Agent commerce",
@@ -115,8 +113,6 @@
             "https://www.linkedin.com/in/jasoncolapietro",
             "https://x.com/johnnysuede",
             "https://github.com/JasonColapietro",
-            "https://www.youtube.com/@aisuede",
-            "https://suedeai.ai/founder",
             "https://suedeai.org/jason-colapietro/"
           ]
         },
@@ -513,7 +509,7 @@ <h2 id="founder-title">Ownership has to become infrastructure. The founder is th
               and programmable IP as core infrastructure, not as afterthought.
             </p>
             <div class="hero-actions">
-              <a class="button secondary" href="https://app.suedeai.ai/jason-colapietro" target="_blank" rel="noreferrer">Founder profile</a>
+              <a class="button secondary" href="/jason-colapietro/">Founder profile</a>
               <a class="button text-button" href="#contact">Talk to Suede</a>
             </div>
           </div>
diff --git a/jason-colapietro/index.html b/jason-colapietro/index.html
index 9623f51..3594a1a 100644
--- a/jason-colapietro/index.html
+++ b/jason-colapietro/index.html
@@ -9,8 +9,8 @@
   <link rel="apple-touch-icon" href="/apple-touch-icon.png?v=3">
   <link rel="manifest" href="/site.webmanifest">
   <title>Jason Colapietro — Founder & CEO, Suede Labs (Suede AI)</title>
-  <meta name="description" content="Jason Colapietro is the founder and CEO of Suede Labs, the company behind Suede AI. Published author and Forbes contributor building creator ownership, proof of creation, programmable IP, AI music rights, voice and likeness, provenance, and agent commerce infrastructure.">
-  <meta name="keywords" content="Jason Colapietro, Johnny Suede, Suede Labs founder, Suede AI CEO, creator ownership, proof of creation, programmable IP, AI music rights, content provenance, voice and likeness, agentic commerce, x402">
+  <meta name="description" content="Jason Colapietro is the founder and CEO of Suede Labs, the company behind Suede AI. Published author and Forbes contributor building creator ownership, proof of creation, programmable IP, music rights, voice and likeness, provenance, and agent commerce infrastructure.">
+  <meta name="keywords" content="Jason Colapietro, Johnny Suede, Suede Labs founder, Suede AI CEO, creator ownership, proof of creation, programmable IP, music rights, content provenance, voice and likeness, agentic commerce, x402">
   <meta name="author" content="Jason Colapietro">
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@@ -18,7 +18,7 @@
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   <meta property="og:title" content="Jason Colapietro — Founder & CEO, Suede Labs (Suede AI)">
-  <meta property="og:description" content="Founder and CEO of Suede Labs, the company behind Suede AI. Published author and Forbes contributor working on creator ownership, proof of creation, programmable IP, AI music rights, and agent commerce infrastructure.">
+  <meta property="og:description" content="Founder and CEO of Suede Labs, the company behind Suede AI. Published author and Forbes contributor working on creator ownership, proof of creation, programmable IP, music rights, and agent commerce infrastructure.">
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@@ -76,9 +76,9 @@
         "name": "Jason Colapietro",
         "givenName": "Jason",
         "familyName": "Colapietro",
-        "alternateName": ["Johnny Suede"],
-        "jobTitle": "Founder and CEO",
-        "description": "Founder and CEO of Suede Labs, the company behind Suede AI. Published author of Stake Your Claim and Forbes contributor. Builds creator ownership infrastructure for the AI era: proof of creation, programmable IP, AI music rights, voice and likeness, content provenance, royalties, licensing, and agentic commerce rails.",
+        "alternateName": "Johnny Suede",
+        "jobTitle": "Founder and CEO of Suede Labs AI",
+        "description": "Founder and CEO of Suede Labs, the company behind Suede AI. Published author of Stake Your Claim and Forbes contributor. Builds creator ownership infrastructure for the AI era: proof of creation, programmable IP, music rights, voice and likeness, content provenance, royalties, licensing, and agentic commerce rails.",
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@@ -94,7 +94,7 @@
           "Creator ownership",
           "Proof of creation",
           "Programmable IP",
-          "AI music rights",
+          "music rights",
           "Content provenance",
           "Music licensing",
           "Voice and likeness rights",
@@ -105,14 +105,10 @@
         ],
         "knowsLanguage": ["en"],
         "sameAs": [
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-          "https://app.suedeai.ai/founder",
-          "https://app.suedeai.ai/jason-colapietro",
-          "https://app.suedeai.ai/jason-colapietro-images",
+          "https://www.linkedin.com/in/jasoncolapietro",
           "https://x.com/johnnysuede",
           "https://github.com/JasonColapietro",
-          "https://www.linkedin.com/in/jasoncolapietro",
-          "https://app.virtuals.io/acp/agent/019e3991-374d-75f3-a6b8-17ff309b4cd2"
+          "https://suedeai.org/jason-colapietro/"
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       {
@@ -135,6 +131,7 @@
   </script>
 </head>
 <body>
+    <a class="skip-link" href="#main-content">Skip to main content</a>
   <header class="site-header">
     <div class="site-header__inner">
       <a class="brand" href="/">
@@ -154,7 +151,7 @@
     </div>
   </header>
 
-  <main>
+  <main id="main-content">
     <section class="page-hero">
       <div class="site-shell thesis-panel thesis-panel--dark">
         <div>
@@ -162,7 +159,7 @@
           <h1>Jason Colapietro is building creator ownership infrastructure for the AI era.</h1>
         </div>
         <div>
-          <p class="lede">Jason Colapietro is the founder and CEO of Suede Labs, the company behind Suede AI. His work centers on proof of creation, AI music rights, programmable IP, provenance, licensing, and the ownership layer creators need as media becomes easier to generate and harder to verify.</p>
+          <p class="lede">Jason Colapietro is the founder and CEO of Suede Labs, the company behind Suede AI. His work centers on proof of creation, music rights, programmable IP, provenance, licensing, and the ownership layer creators need as media becomes easier to generate and harder to verify.</p>
           <div class="button-row">
             <a class="button button--primary" href="https://app.suedeai.ai/jason-colapietro-images" rel="noopener">Official Image Gallery</a>
             <a class="button button--secondary" href="https://app.suedeai.ai/founder" rel="noopener">Founder Page on suedeai.ai</a>
@@ -175,13 +172,13 @@ <h1>Jason Colapietro is building creator ownership infrastructure for the AI era
       <div class="site-shell">
         <div class="founder-panel">
           <div class="founder-panel__image-wrap">
-            <img src="/assets/img/founder-jason.png" alt="Jason Colapietro, founder and CEO of Suede Labs" class="founder-panel__image" width="1067" height="1475">
+            <img src="/assets/img/founder-jason.png" alt="Jason Colapietro (Johnny Suede), Founder and CEO of Suede Labs AI" class="founder-panel__image" width="1067" height="1475">
           </div>
           <div class="founder-panel__content">
             <span class="eyebrow">Jason Colapietro</span>
             <h2>Founder, Suede Labs. Builder of Suede AI.</h2>
             <p class="lede">Suede is built from a simple thesis: creation is becoming abundant, but ownership still needs proof, permission, provenance, and usable rights.</p>
-            <p>Jason Colapietro's work connects creator ownership, AI music, voice and likeness rights, programmable IP, licensing, and agent-readable commerce into one infrastructure story. The goal is practical: help creators prove what they made, control how it can be used, and turn rights into something software can understand.</p>
+            <p>Jason Colapietro's work connects creator ownership, music rights, voice and likeness rights, programmable IP, licensing, and agent-readable commerce into one infrastructure story. The goal is practical: help creators prove what they made, control how it can be used, and turn rights into something software can understand.</p>
             <div class="founder-panel__meta">
               <strong>Jason Colapietro</strong>
               <span>Founder &amp; CEO, Suede Labs</span>
@@ -189,7 +186,7 @@ <h2>Founder, Suede Labs. Builder of Suede AI.</h2>
             </div>
             <div class="founder-panel__accent">
               <span>Creator ownership</span>
-              <span>AI music rights</span>
+              <span>music rights</span>
               <span>Programmable IP</span>
               <span>Agentic commerce</span>
             </div>
diff --git a/sitemap.xml b/sitemap.xml
index 7c2d967..bf0c71b 100644
--- a/sitemap.xml
+++ b/sitemap.xml
@@ -1,6 +1,10 @@
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-  <url><loc>https://suedeai.org/</loc><lastmod>2026-05-27</lastmod></url>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
+  <url>
+    <loc>https://suedeai.org/</loc>
+    <lastmod>2026-05-30</lastmod>
+    <image:image><image:loc>https://suedeai.org/assets/img/founder-jason.png</image:loc><image:title>Jason Colapietro (Johnny Suede) — Founder and CEO of Suede Labs AI</image:title></image:image>
+  </url>
   <url><loc>https://suedeai.org/proof-of-creation/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/why-copyright-fails/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/royalties/</loc><lastmod>2026-05-27</lastmod></url>
@@ -8,7 +12,12 @@
   <url><loc>https://suedeai.org/agentic-commerce/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/content-provenance/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/creator-ownership/</loc><lastmod>2026-05-27</lastmod></url>
-  <url><loc>https://suedeai.org/jason-colapietro/</loc><lastmod>2026-05-27</lastmod></url>
+  <url>
+    <loc>https://suedeai.org/jason-colapietro/</loc>
+    <lastmod>2026-05-30</lastmod>
+    <image:image><image:loc>https://suedeai.org/assets/img/founder-jason.png</image:loc><image:title>Jason Colapietro (Johnny Suede) — Founder and CEO of Suede Labs AI</image:title><image:caption>Jason Colapietro, founder and CEO of Suede Labs AI</image:caption></image:image>
+    <image:image><image:loc>https://suedeai.org/assets/img/jason-colapietro.png</image:loc><image:title>Jason Colapietro (Johnny Suede)</image:title><image:caption>Jason Colapietro, Founder and CEO of Suede Labs AI</image:caption></image:image>
+  </url>
   <url><loc>https://suedeai.org/ai-voice-protection/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/ai-likeness-protection/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/human-authenticity-layer/</loc><lastmod>2026-05-27</lastmod></url>
@@ -16,7 +25,11 @@
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   <url><loc>https://suedeai.org/full-preview/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/contact/</loc><lastmod>2026-05-27</lastmod></url>
-  <url><loc>https://suedeai.org/investors/</loc><lastmod>2026-05-29</lastmod></url>
+  <url>
+    <loc>https://suedeai.org/investors/</loc>
+    <lastmod>2026-05-29</lastmod>
+    <image:image><image:loc>https://suedeai.org/assets/img/founder-jason.png</image:loc><image:title>Jason Colapietro (Johnny Suede) — Founder and CEO of Suede Labs AI</image:title></image:image>
+  </url>
   <url><loc>https://suedeai.org/terms/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/privacy/</loc><lastmod>2026-05-27</lastmod></url>
   <url><loc>https://suedeai.org/voice/terms/</loc><lastmod>2026-05-27</lastmod></url>