diff --git a/CHANGELOG.md b/CHANGELOG.md
index 1ade7d1..e5692c0 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -8,6 +8,7 @@ We follow the format used by [Open Telemetry](https://github.com/open-telemetry/
 
 ## Unreleased
 
+- feat: add `customFetch` option to `Config` to allow using custom fetch implementations by @jbergstroem
 - fix: export esm as module in `package.json` by @jbergstroem in https://github.com/Topsort/topsort.js/pull/180
 
 ## Version 0.3.5 (2025-10-23)
diff --git a/README.md b/README.md
index bbbd260..9e222bb 100644
--- a/README.md
+++ b/README.md
@@ -20,6 +20,7 @@ This repository holds the official Topsort javascript client library. This proje
         - [Config Parameters](#config-parameters-1)
       - [Sample response](#sample-response-1)
       - [Retryable Errors](#retryable-errors)
+  - [Examples](#examples)
   - [Contributing](#contributing)
   - [License](#license)
 
@@ -85,15 +86,24 @@ topsortClient.createAuction(auctionDetails)
 - `userAgent`: Optional user agent to be added as part of the request. Example: `Mozilla/5.0`
 - `timeout`: Optional timeout in milliseconds. Default is 30 seconds. If timeout is reached, the call will be rejected with an [AbortError](https://developer.mozilla.org/en-US/docs/Web/API/DOMException#aborterror).
 - `fetchOptions`: Optional fetch options to pass to the fetch call. Defaults to `{ keepalive: true }`.
+- `customFetch`: Optional custom fetch implementation to replace the default fetch. Useful for using libraries like axios or adding custom middleware. See [Using Custom Fetch Implementation](#using-custom-fetch-implementation) for examples.
 
 `auctionDetails`: An object containing the details of the auction to be created, please refer to [Topsort's Auction API doc](https://docs.topsort.com/reference/createauctions) for body specification.
 
+##### Using a Custom Fetch Implementation
+
+The SDK allows you to replace the default `fetch` implementation with a custom one. This is useful for:
+- Using HTTP clients like `axios` or `node-fetch`
+- Adding custom middleware or interceptors
+- Working in environments without native fetch support
+- Adding custom headers, logging, or error handling
+
 ##### Overriding fetch options
 
 By default, we pass `{ keepalive: true }` to fetch while making requests to our APIs. If you want to pass other options
 or disable fetch due to the browser/engine version required, you can do so by overriding the `fetchOptions` object.
 
-#### Sample response
+#### Sample responses
 
 200:
 ```json
@@ -117,6 +127,7 @@ or disable fetch due to the browser/engine version required, you can do so by ov
   ]
 }
 ```
+
 400:
 ```json
 {
@@ -173,6 +184,7 @@ topsortClient.reportEvent(event)
 - `userAgent`: Optional user agent to be added as part of the request. Example: `Mozilla/5.0`
 - `timeout`: Optional timeout in milliseconds. Default is 30 seconds. If timeout is reached, the call will be rejected with an [AbortError](https://developer.mozilla.org/en-US/docs/Web/API/DOMException#aborterror).
 - `fetchOptions`: Optional fetch options to pass to the fetch call. Defaults to `{ keepalive: true }`. When keepalive is enabled, requests will continue even if the page is being unloaded, which is useful for analytics and event tracking.
+- `customFetch`: Optional custom fetch implementation to replace the default fetch. Useful for using libraries like axios or adding custom middleware. See [Using Custom Fetch Implementation](#using-custom-fetch-implementation) for examples.
 
 `event`: An object containing the details of the event to be reported, please refer to [Topsort's Event API doc](https://docs.topsort.com/reference/reportevents) for body specification.
 
@@ -207,7 +219,7 @@ topsortClient.reportEvent(event)
 
 #### Retryable Errors
 
-The `reportEvent` function returns `"retry": true` if the response status code is `429` or any `5xx`. This enables you to identify when it’s appropriate to retry the function call.
+The `reportEvent` function returns `"retry": true` if the response status code is `429` or any `5xx`. This enables you to identify when it's appropriate to retry the function call.
 
 ## Contributing
 
diff --git a/e2e/auctions.test.ts b/e2e/auctions.test.ts
index 9a759b7..d5c8bd7 100644
--- a/e2e/auctions.test.ts
+++ b/e2e/auctions.test.ts
@@ -141,4 +141,54 @@ test.describe("Create Auction via Topsort SDK", () => {
     const isErrorFound = hasMatchingError(result);
     expect(isErrorFound).toBeTruthy();
   });
+
+  test("should work with custom fetch implementation", async ({ page }) => {
+    const mockAPIResponse = {
+      results: [
+        {
+          resultType: "listings",
+          winners: [],
+          error: false,
+        },
+      ],
+    };
+
+    await page.route(`${baseURL}/${endpoints.auctions}`, async (route) => {
+      await route.fulfill({ json: mockAPIResponse });
+    });
+
+    await page.goto(playwrightConstants.host);
+    const result = await page.evaluate(() => {
+      let customFetchCalled = false;
+
+      // Create a custom fetch that wraps the original
+      const customFetch = async (url: string, options?: RequestInit) => {
+        customFetchCalled = true;
+        return fetch(url, options);
+      };
+
+      const config = {
+        apiKey: "rando-api-key",
+        customFetch,
+      };
+
+      const auctionDetails = {
+        auctions: [
+          {
+            type: "listings",
+            slots: 3,
+            category: { id: "cat123" },
+            geoTargeting: { location: "US" },
+          },
+        ],
+      };
+
+      return window.sdk.createAuction(config, auctionDetails).then((response) => {
+        return { response, customFetchCalled };
+      });
+    });
+
+    expect(result.response).toEqual(mockAPIResponse);
+    expect(result.customFetchCalled).toBe(true);
+  });
 });
diff --git a/src/lib/api-client.ts b/src/lib/api-client.ts
index 2e00a0c..70e26f7 100644
--- a/src/lib/api-client.ts
+++ b/src/lib/api-client.ts
@@ -18,10 +18,11 @@ class APIClient {
     return data;
   }
 
-  private async request(endpoint: string, options: RequestInit): Promise<unknown> {
+  private async request(endpoint: string, options: RequestInit, config: Config): Promise<unknown> {
     try {
       const sanitizedUrl = this.sanitizeUrl(endpoint);
-      const response = await fetch(sanitizedUrl, options);
+      const fetchFn = config.customFetch ?? fetch;
+      const response = await fetchFn(sanitizedUrl, options);
       return this.handleResponse(response);
     } catch (error) {
       const message = error instanceof Error ? error.message : "Unknown error";
@@ -40,20 +41,24 @@ class APIClient {
   public async post(endpoint: string, body: unknown, config: Config): Promise<unknown> {
     const signal = this.setupTimeoutSignal(config);
     const fetchOptions = config.fetchOptions ?? { keepalive: true };
-    return this.request(endpoint, {
-      method: "POST",
-      headers: {
-        "Content-Type": "application/json",
-        Accept: "application/json",
-        "X-UA": config.userAgent
-          ? `@topsort/sdk ${version} ${config.userAgent}`
-          : `@topsort/sdk ${version}`,
-        Authorization: `Bearer ${config.apiKey}`,
+    return this.request(
+      endpoint,
+      {
+        method: "POST",
+        headers: {
+          "Content-Type": "application/json",
+          Accept: "application/json",
+          "X-UA": config.userAgent
+            ? `@topsort/sdk ${version} ${config.userAgent}`
+            : `@topsort/sdk ${version}`,
+          Authorization: `Bearer ${config.apiKey}`,
+        },
+        body: JSON.stringify(body),
+        signal,
+        ...fetchOptions,
       },
-      body: JSON.stringify(body),
-      signal,
-      ...fetchOptions,
-    });
+      config,
+    );
   }
 
   private sanitizeUrl(url: string): string {
diff --git a/src/types/shared.d.ts b/src/types/shared.d.ts
index 6221ef2..dd38bb0 100644
--- a/src/types/shared.d.ts
+++ b/src/types/shared.d.ts
@@ -8,4 +8,7 @@ export interface Config {
   userAgent?: string;
   /// Optional fetch options to pass to the fetch call. Defaults to { keepalive: true }.
   fetchOptions?: RequestInit;
+  /// Optional custom fetch implementation to replace the default fetch.
+  /// Useful for using libraries like axios or adding custom middleware.
+  customFetch?: (url: string, options?: RequestInit) => Promise<Response>;
 }
diff --git a/test/api-client.test.ts b/test/api-client.test.ts
index 397f8cd..ceeef4d 100644
--- a/test/api-client.test.ts
+++ b/test/api-client.test.ts
@@ -30,4 +30,105 @@ describe("apiClient", () => {
       ],
     });
   });
+
+  it("should use customFetch when provided", async () => {
+    let customFetchCalled = false;
+    let capturedUrl = "";
+    let capturedOptions: RequestInit | undefined;
+
+    const mockResponse = {
+      ok: true,
+      status: 200,
+      statusText: "OK",
+      json: async () => ({
+        results: [
+          {
+            resultType: "listings",
+            winners: [],
+            error: false,
+          },
+        ],
+      }),
+    } as Response;
+
+    const customFetch = async (url: string, options?: RequestInit): Promise<Response> => {
+      customFetchCalled = true;
+      capturedUrl = url;
+      capturedOptions = options;
+      return mockResponse;
+    };
+
+    const config: Config = {
+      apiKey: "test-api-key",
+      customFetch,
+    };
+
+    const url = `${baseURL}/${endpoints.auctions}`;
+    const body = { test: "data" };
+
+    const result = await APIClient.post(url, body, config);
+
+    expect(customFetchCalled).toBe(true);
+    expect(capturedUrl).toBe(url);
+    expect(capturedOptions?.method).toBe("POST");
+    expect(capturedOptions?.headers).toMatchObject({
+      "Content-Type": "application/json",
+      Accept: "application/json",
+      Authorization: "Bearer test-api-key",
+    });
+    expect(capturedOptions?.body).toBe(JSON.stringify(body));
+    expect(result).toEqual({
+      results: [
+        {
+          resultType: "listings",
+          winners: [],
+          error: false,
+        },
+      ],
+    });
+  });
+
+  it("should handle customFetch errors properly", async () => {
+    const customFetch = async (): Promise<Response> => {
+      throw new Error("Custom fetch error");
+    };
+
+    const config: Config = {
+      apiKey: "test-api-key",
+      customFetch,
+    };
+
+    const url = `${baseURL}/${endpoints.auctions}`;
+    const body = { test: "data" };
+
+    expect(APIClient.post(url, body, config)).rejects.toThrow();
+  });
+
+  it("should pass fetchOptions to customFetch", async () => {
+    let capturedOptions: RequestInit | undefined;
+
+    const mockResponse = {
+      ok: true,
+      status: 200,
+      statusText: "OK",
+      json: async () => ({ results: [] }),
+    } as Response;
+
+    const customFetch = async (url: string, options?: RequestInit): Promise<Response> => {
+      capturedOptions = options;
+      return mockResponse;
+    };
+
+    const config: Config = {
+      apiKey: "test-api-key",
+      fetchOptions: { keepalive: false, mode: "cors" },
+      customFetch,
+    };
+
+    const url = `${baseURL}/${endpoints.auctions}`;
+    await APIClient.post(url, {}, config);
+
+    expect(capturedOptions?.keepalive).toBe(false);
+    expect(capturedOptions?.mode).toBe("cors");
+  });
 });