diff --git a/source/schemas/shopping/types/context.json b/source/schemas/shopping/types/context.json
index 75659ab79..66c564298 100644
--- a/source/schemas/shopping/types/context.json
+++ b/source/schemas/shopping/types/context.json
@@ -13,6 +13,10 @@
       "type": "object",
       "additionalProperties": true,
       "properties": {
+        "location": {
+          "type": "string",
+          "description": "Reference to the specific location (e.g., physical store, property, or restaurant) associated with the user. A common example in retail shopping is the default home store selected and saved by the user on their profile when purchasing grocery."
+        },
         "intent": {
           "type": "string",
           "description": "Background context describing buyer's intent (e.g., 'looking for a gift under $50', 'need something durable for outdoor use'). Informs relevance, recommendations, and personalization."