diff --git a/libs/blocks/brand-concierge-global/brand-concierge-global.js b/libs/blocks/brand-concierge-global/brand-concierge-global.js
index c2827aa6617..5179a350859 100644
--- a/libs/blocks/brand-concierge-global/brand-concierge-global.js
+++ b/libs/blocks/brand-concierge-global/brand-concierge-global.js
@@ -14,6 +14,7 @@ import {
   openSideModal,
   setAuthoredContent,
 } from '../brand-concierge/bc-bootstrap.js';
+import { initAnalytics } from '../brand-concierge/bc-analytics.js';
 
 let stayActive = false;
 
@@ -150,6 +151,8 @@ export default function init(el) {
     }
   });
 
+  initAnalytics();
+
   const rows = el.querySelectorAll(':scope > div');
   const [cards, input] = rows;
   setAuthoredContent(null, cards, input);
diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index d79d3108a20..7fc61cad5d1 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -1,11 +1,49 @@
 import { getConfig } from '../../utils/utils.js';
+import { getChatSessionId } from './bc-utils.js';
 
 export function getAnalyticsLabel(step) {
   return `Filters|${getConfig()?.brandConciergeAA ? getConfig()?.brandConciergeAA : 'app-reco'}|bc#${step}`;
 }
 
+const recordNavClick = ({ clickType, destinationPage, clickSource } = {}) => {
+  window.history.replaceState(
+    {
+      ...window.history.state,
+      bcClickType: clickType,
+      bcSourcePage: window.location.href,
+      bcDestinationPage: destinationPage ?? '',
+      bcClickSource: clickSource ?? '',
+    },
+    '',
+  );
+};
+
+const handleNav = (event) => {
+  switch (event.eventType) {
+    case 'card:clicked':
+      recordNavClick({
+        clickType: 'product_card_cta',
+        destinationPage: event.data?.destinationUrl,
+      });
+      break;
+    case 'cta:clicked':
+      recordNavClick({ clickType: 'cta', clickSource: event.data?.source });
+      break;
+    case 'link:clicked':
+      recordNavClick({
+        clickType: event.data?.element?.linkType ?? 'inline_hyperlink',
+        destinationPage: event.data?.element?.href,
+      });
+      break;
+    default:
+      break;
+  }
+};
+
 /* eslint-disable no-undef, no-underscore-dangle */
 export const bcAnalytics = (event) => {
+  handleNav(event);
+
   if (window?._satellite?.track) {
     switch (event.eventType) {
       case 'query:submitted':
@@ -112,8 +150,74 @@ export const bcAnalytics = (event) => {
           },
         });
         break;
+      case 'navigation:backNavigation': {
+        const {
+          clickType = 'unknown',
+          sessionId = '',
+          sourcePage = '',
+          destinationPage = '',
+          clickSource = '',
+          loginStatus = '',
+          navigatedBack = true,
+        } = event.data ?? {};
+        const eventName = `BC-chat_${clickType}_back_navigation`;
+        _satellite.track('event', {
+          data: {
+            web: { webInteraction: { name: `${eventName}|loginStatus:${loginStatus}` } },
+            bc: {
+              eventName,
+              timestamp: new Date().toISOString(),
+              sessionId,
+              clickType,
+              sourcePage,
+              destinationPage,
+              clickSource,
+              navigatedBack,
+              loginStatus,
+            },
+            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `${eventName}|session:${sessionId}|from:${sourcePage}|to:${destinationPage}|source:${clickSource}|nav:${navigatedBack}|loginStatus:${loginStatus}` } } } } },
+          },
+        });
+        break;
+      }
       default:
         break;
     }
   }
 };
+
+const initBackNavAnalytics = () => {
+  const emitAnalyticsIfBackNav = () => {
+    const state = window.history.state ?? {};
+    if (!state.bcClickType) {
+      return;
+    }
+
+    bcAnalytics({
+      eventType: 'navigation:backNavigation',
+      data: {
+        clickType: state.bcClickType,
+        sessionId: getChatSessionId(),
+        sourcePage: state.bcSourcePage ?? window.location.href,
+        destinationPage: state.bcDestinationPage ?? '',
+        clickSource: state.bcClickSource ?? '',
+        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
+        navigatedBack: true,
+      },
+    });
+  };
+
+  // bfcache restore: page is brought back from memory, init does not re-run.
+  window.addEventListener('pageshow', (e) => {
+    if (e.persisted) emitAnalyticsIfBackNav();
+  });
+
+  // full-page back/forward load: init re-runs, navigation type is back_forward.
+  if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
+    emitAnalyticsIfBackNav();
+  }
+};
+
+export const initAnalytics = () => {
+  initBackNavAnalytics();
+};
diff --git a/libs/blocks/brand-concierge/bc-utils.js b/libs/blocks/brand-concierge/bc-utils.js
index cd02e7b1f1b..4a4b9c72e5e 100644
--- a/libs/blocks/brand-concierge/bc-utils.js
+++ b/libs/blocks/brand-concierge/bc-utils.js
@@ -27,18 +27,28 @@ const getTargetHeight = (target) => {
   return target.scrollHeight + (parseFloat(marginBottom) * 2);
 };
 
+const BC_SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
 export function hasChatCookie() {
   const cookies = document.cookie.split(';');
-  const cookieName = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
   for (let i = 0; i < cookies.length; i += 1) {
     const cookie = cookies[i].trim();
-    if (cookie.includes(cookieName)) {
+    if (cookie.includes(BC_SESSION_COOKIE)) {
       return true;
     }
   }
   return false;
 }
 
+/** Get session ID used to correlate analytics events */
+export function getChatSessionId() {
+  const match = document.cookie
+    .split(';')
+    .map((cookie) => cookie.trim())
+    .find((cookie) => cookie.startsWith(`${BC_SESSION_COOKIE}=`));
+  return match ? decodeURIComponent(match.slice(BC_SESSION_COOKIE.length + 1)) : '';
+}
+
 export function setCssGnavHeight() {
   const gnav = document.querySelector('header.global-navigation');
   const localGnav = document.querySelector('div.feds-localnav');
diff --git a/libs/blocks/brand-concierge/brand-concierge.js b/libs/blocks/brand-concierge/brand-concierge.js
index 7566e569485..5952304399a 100644
--- a/libs/blocks/brand-concierge/brand-concierge.js
+++ b/libs/blocks/brand-concierge/brand-concierge.js
@@ -1,4 +1,5 @@
 import { createTag } from '../../utils/utils.js';
+import { initAnalytics } from './bc-analytics.js';
 import {
   decorateBackground,
   decorateMarqueeBackground,
@@ -86,6 +87,8 @@ export default async function init(el) {
     }
   });
 
+  initAnalytics();
+
   setCssGnavHeight();
 
   const rows = el.querySelectorAll(':scope > div');
diff --git a/libs/c2/blocks/brand-concierge/bc-analytics.js b/libs/c2/blocks/brand-concierge/bc-analytics.js
index 21485196638..edec7c818c1 100644
--- a/libs/c2/blocks/brand-concierge/bc-analytics.js
+++ b/libs/c2/blocks/brand-concierge/bc-analytics.js
@@ -1,11 +1,49 @@
 import { getConfig } from '../../../utils/utils.js';
+import { getChatSessionId } from './bc-utils.js';
 
 export function getAnalyticsLabel(step) {
   return `Filters|${getConfig()?.brandConciergeAA ? getConfig()?.brandConciergeAA : 'app-reco'}|bc#${step}`;
 }
 
+const recordNavClick = ({ clickType, destinationPage, clickSource } = {}) => {
+  window.history.replaceState(
+    {
+      ...window.history.state,
+      bcClickType: clickType,
+      bcSourcePage: window.location.href,
+      bcDestinationPage: destinationPage ?? '',
+      bcClickSource: clickSource ?? '',
+    },
+    '',
+  );
+};
+
+const handleNav = (event) => {
+  switch (event.eventType) {
+    case 'card:clicked':
+      recordNavClick({
+        clickType: 'product_card_cta',
+        destinationPage: event.data?.destinationUrl,
+      });
+      break;
+    case 'cta:clicked':
+      recordNavClick({ clickType: 'cta', clickSource: event.data?.source });
+      break;
+    case 'link:clicked':
+      recordNavClick({
+        clickType: event.data?.element?.linkType ?? 'inline_hyperlink',
+        destinationPage: event.data?.element?.href,
+      });
+      break;
+    default:
+      break;
+  }
+};
+
 /* eslint-disable no-undef, no-underscore-dangle */
 export const bcAnalytics = (event) => {
+  handleNav(event);
+
   if (window?._satellite?.track) {
     switch (event.eventType) {
       case 'query:submitted':
@@ -112,8 +150,74 @@ export const bcAnalytics = (event) => {
           },
         });
         break;
+      case 'navigation:backNavigation': {
+        const {
+          clickType = 'unknown',
+          sessionId = '',
+          sourcePage = '',
+          destinationPage = '',
+          clickSource = '',
+          loginStatus = '',
+          navigatedBack = true,
+        } = event.data ?? {};
+        const eventName = `BC-chat_${clickType}_back_navigation`;
+        _satellite.track('event', {
+          data: {
+            web: { webInteraction: { name: `${eventName}|loginStatus:${loginStatus}` } },
+            bc: {
+              eventName,
+              timestamp: new Date().toISOString(),
+              sessionId,
+              clickType,
+              sourcePage,
+              destinationPage,
+              clickSource,
+              navigatedBack,
+              loginStatus,
+            },
+            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `${eventName}|session:${sessionId}|from:${sourcePage}|to:${destinationPage}|source:${clickSource}|nav:${navigatedBack}|loginStatus:${loginStatus}` } } } } },
+          },
+        });
+        break;
+      }
       default:
         break;
     }
   }
 };
+
+const initBackNavAnalytics = () => {
+  const emitAnalyticsIfBackNav = () => {
+    const state = window.history.state ?? {};
+    if (!state.bcClickType) {
+      return;
+    }
+
+    bcAnalytics({
+      eventType: 'navigation:backNavigation',
+      data: {
+        clickType: state.bcClickType,
+        sessionId: getChatSessionId(),
+        sourcePage: state.bcSourcePage ?? window.location.href,
+        destinationPage: state.bcDestinationPage ?? '',
+        clickSource: state.bcClickSource ?? '',
+        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
+        navigatedBack: true,
+      },
+    });
+  };
+
+  // bfcache restore: page is brought back from memory, init does not re-run.
+  window.addEventListener('pageshow', (e) => {
+    if (e.persisted) emitAnalyticsIfBackNav();
+  });
+
+  // full-page back/forward load: init re-runs, navigation type is back_forward.
+  if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
+    emitAnalyticsIfBackNav();
+  }
+};
+
+export const initAnalytics = () => {
+  initBackNavAnalytics();
+};
diff --git a/libs/c2/blocks/brand-concierge/bc-utils.js b/libs/c2/blocks/brand-concierge/bc-utils.js
index fd23595c528..6872c36eb02 100644
--- a/libs/c2/blocks/brand-concierge/bc-utils.js
+++ b/libs/c2/blocks/brand-concierge/bc-utils.js
@@ -27,6 +27,17 @@ const getTargetHeight = (target) => {
   return target.scrollHeight + (parseFloat(marginBottom) * 2);
 };
 
+const BC_SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
+/** Get session ID used to correlate analytics events */
+export function getChatSessionId() {
+  const match = document.cookie
+    .split(';')
+    .map((cookie) => cookie.trim())
+    .find((cookie) => cookie.startsWith(`${BC_SESSION_COOKIE}=`));
+  return match ? decodeURIComponent(match.slice(BC_SESSION_COOKIE.length + 1)) : '';
+}
+
 export function handleConsent(el) {
   if (!window.adobePrivacy) return;
   const cookieGrp = window.adobePrivacy.activeCookieGroups();
diff --git a/libs/c2/blocks/brand-concierge/brand-concierge.js b/libs/c2/blocks/brand-concierge/brand-concierge.js
index ffdca8612b7..0653248a893 100644
--- a/libs/c2/blocks/brand-concierge/brand-concierge.js
+++ b/libs/c2/blocks/brand-concierge/brand-concierge.js
@@ -1,4 +1,5 @@
 import { createTag } from '../../../utils/utils.js';
+import { initAnalytics } from './bc-analytics.js';
 import {
   decorateBackground,
   decorateMarqueeBackground,
@@ -81,6 +82,8 @@ export default async function init(el) {
     }
   });
 
+  initAnalytics();
+
   const rows = el.querySelectorAll(':scope > div');
   const [background, header, cards, input, legal] = rows;
 
diff --git a/test/blocks/brand-concierge/brand-concierge.test.js b/test/blocks/brand-concierge/brand-concierge.test.js
index 8f2916f010e..bb9df477e9a 100644
--- a/test/blocks/brand-concierge/brand-concierge.test.js
+++ b/test/blocks/brand-concierge/brand-concierge.test.js
@@ -7,8 +7,9 @@ import { setConfig } from '../../../libs/utils/utils.js';
 setConfig({ codeRoot: '/libs', brandConciergeAA: 'testAA' });
 
 const { default: init } = await import('../../../libs/blocks/brand-concierge/brand-concierge.js');
-const { updateReplicatedValue } = await import('../../../libs/blocks/brand-concierge/bc-utils.js');
+const { updateReplicatedValue, getChatSessionId } = await import('../../../libs/blocks/brand-concierge/bc-utils.js');
 const { getUpdatedChatUIConfig, createSusiComponentForModal } = await import('../../../libs/blocks/brand-concierge/bc-bootstrap.js');
+const { bcAnalytics } = await import('../../../libs/blocks/brand-concierge/bc-analytics.js');
 
 describe('Brand Concierge', () => {
   afterEach(() => {
@@ -467,3 +468,94 @@ describe('Brand Concierge', () => {
     // Should not throw even without onSuccessfulToken handler
   });
 });
+
+/* eslint-disable no-underscore-dangle */
+describe('Brand Concierge back-navigation analytics', () => {
+  const SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
+  afterEach(() => {
+    document.cookie = `${SESSION_COOKIE}=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/`;
+    delete window._satellite;
+    sinon.restore();
+  });
+
+  describe('getChatSessionId', () => {
+    it('returns the decoded session id from the cookie', () => {
+      document.cookie = `${SESSION_COOKIE}=${encodeURIComponent('sess 123')}; path=/`;
+      expect(getChatSessionId()).to.equal('sess 123');
+    });
+
+    it('returns an empty string when the cookie is absent', () => {
+      expect(getChatSessionId()).to.equal('');
+    });
+  });
+
+  describe('bcAnalytics navigation:backNavigation', () => {
+    it('tracks a back-navigation event with all required fields', () => {
+      const track = sinon.spy();
+      window._satellite = { track };
+
+      bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: {
+          clickType: 'inline_hyperlink',
+          sessionId: 'sess-1',
+          sourcePage: 'https://www.adobe.com/source',
+          destinationPage: 'https://www.adobe.com/dest',
+          loginStatus: 'logged-in',
+          navigatedBack: true,
+        },
+      });
+
+      expect(track.calledOnce).to.be.true;
+      const [type, payload] = track.firstCall.args;
+      expect(type).to.equal('event');
+      const eventName = 'BC-chat_inline_hyperlink_back_navigation';
+      expect(payload.data.web.webInteraction.name).to.equal(`${eventName}|loginStatus:logged-in`);
+      expect(payload.data.bc).to.include({
+        eventName,
+        sessionId: 'sess-1',
+        clickType: 'inline_hyperlink',
+        sourcePage: 'https://www.adobe.com/source',
+        destinationPage: 'https://www.adobe.com/dest',
+        navigatedBack: true,
+        loginStatus: 'logged-in',
+      });
+      expect(payload.data.bc.timestamp).to.be.a('string');
+    });
+
+    it('does not track when _satellite is unavailable', () => {
+      delete window._satellite;
+      expect(() => bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: { clickType: 'cta' },
+      })).to.not.throw();
+    });
+  });
+
+  describe('card:clicked navigation recording', () => {
+    it('records the resolved destinationUrl from the event payload', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({
+        eventType: 'card:clicked',
+        data: { destinationUrl: 'https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card' },
+      });
+
+      expect(replaceState.calledOnce).to.be.true;
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcClickType).to.equal('product_card_cta');
+      expect(state.bcDestinationPage).to.equal('https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card');
+    });
+
+    it('stores an empty destination without falling back to the referrer', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({ eventType: 'card:clicked', data: {} });
+
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcDestinationPage).to.equal('');
+    });
+  });
+});
+/* eslint-enable no-underscore-dangle */
diff --git a/test/c2/blocks/brand-concierge/brand-concierge.test.js b/test/c2/blocks/brand-concierge/brand-concierge.test.js
new file mode 100644
index 00000000000..cabfb80b057
--- /dev/null
+++ b/test/c2/blocks/brand-concierge/brand-concierge.test.js
@@ -0,0 +1,99 @@
+import { expect } from '@esm-bundle/chai';
+import sinon from 'sinon';
+import { setConfig } from '../../../../libs/utils/utils.js';
+
+setConfig({ codeRoot: '/libs', brandConciergeAA: 'testAA' });
+
+const { getChatSessionId } = await import('../../../../libs/c2/blocks/brand-concierge/bc-utils.js');
+const { bcAnalytics } = await import('../../../../libs/c2/blocks/brand-concierge/bc-analytics.js');
+
+/* eslint-disable no-underscore-dangle */
+describe('Brand Concierge back-navigation analytics', () => {
+  const SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
+  afterEach(() => {
+    document.cookie = `${SESSION_COOKIE}=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/`;
+    delete window._satellite;
+    sinon.restore();
+  });
+
+  describe('getChatSessionId', () => {
+    it('returns the decoded session id from the cookie', () => {
+      document.cookie = `${SESSION_COOKIE}=${encodeURIComponent('sess 123')}; path=/`;
+      expect(getChatSessionId()).to.equal('sess 123');
+    });
+
+    it('returns an empty string when the cookie is absent', () => {
+      expect(getChatSessionId()).to.equal('');
+    });
+  });
+
+  describe('bcAnalytics navigation:backNavigation', () => {
+    it('tracks a back-navigation event with all required fields', () => {
+      const track = sinon.spy();
+      window._satellite = { track };
+
+      bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: {
+          clickType: 'inline_hyperlink',
+          sessionId: 'sess-1',
+          sourcePage: 'https://www.adobe.com/source',
+          destinationPage: 'https://www.adobe.com/dest',
+          loginStatus: 'logged-in',
+          navigatedBack: true,
+        },
+      });
+
+      expect(track.calledOnce).to.be.true;
+      const [type, payload] = track.firstCall.args;
+      expect(type).to.equal('event');
+      const eventName = 'BC-chat_inline_hyperlink_back_navigation';
+      expect(payload.data.web.webInteraction.name).to.equal(`${eventName}|loginStatus:logged-in`);
+      expect(payload.data.bc).to.include({
+        eventName,
+        sessionId: 'sess-1',
+        clickType: 'inline_hyperlink',
+        sourcePage: 'https://www.adobe.com/source',
+        destinationPage: 'https://www.adobe.com/dest',
+        navigatedBack: true,
+        loginStatus: 'logged-in',
+      });
+      expect(payload.data.bc.timestamp).to.be.a('string');
+    });
+
+    it('does not track when _satellite is unavailable', () => {
+      delete window._satellite;
+      expect(() => bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: { clickType: 'cta' },
+      })).to.not.throw();
+    });
+  });
+
+  describe('card:clicked navigation recording', () => {
+    it('records the resolved destinationUrl from the event payload', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({
+        eventType: 'card:clicked',
+        data: { destinationUrl: 'https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card' },
+      });
+
+      expect(replaceState.calledOnce).to.be.true;
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcClickType).to.equal('product_card_cta');
+      expect(state.bcDestinationPage).to.equal('https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card');
+    });
+
+    it('stores an empty destination without falling back to the referrer', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({ eventType: 'card:clicked', data: {} });
+
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcDestinationPage).to.equal('');
+    });
+  });
+});
+/* eslint-enable no-underscore-dangle */