From ae36b5ba7f1021dec46a6ee249b181678b57cd07 Mon Sep 17 00:00:00 2001
From: disha-akarte <25985874+disha-akarte@users.noreply.github.com>
Date: Mon, 24 Aug 2026 14:52:09 -0700
Subject: [PATCH 01/12] initial changes

---
 libs/blocks/brand-concierge/bc-analytics.js   |  9 +++++++
 libs/blocks/brand-concierge/bc-bootstrap.js   |  2 ++
 .../blocks/brand-concierge/brand-concierge.js | 25 +++++++++++++++++++
 3 files changed, 36 insertions(+)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index d79d3108a20..a8af0ff5ab1 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -112,6 +112,15 @@ export const bcAnalytics = (event) => {
           },
         });
         break;
+      case 'navigation:historyChange':
+        _satellite.track('event', {
+          data: {
+            web: { webInteraction: { name: `BC-navigation_history_change|loginStatus:${event.data?.loginStatus}|precedingClick:${event.data?.precedingClickType}` } },
+            // eslint-disable-next-line max-len
+            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `BC-navigation_history_change|loginStatus:${event.data?.loginStatus}|precedingClick:${event.data?.precedingClickType}` } } } } },
+          },
+        });
+        break;
       default:
         break;
     }
diff --git a/libs/blocks/brand-concierge/bc-bootstrap.js b/libs/blocks/brand-concierge/bc-bootstrap.js
index 26454684ca6..5f4e1c50581 100644
--- a/libs/blocks/brand-concierge/bc-bootstrap.js
+++ b/libs/blocks/brand-concierge/bc-bootstrap.js
@@ -281,6 +281,8 @@ export async function bcBootstrap(initialMessage, mountIdentifier) {
       selector: `#${mountId}`,
       onBeforeEventSend,
       onEvent: (event) => {
+        if (event.eventType === 'card:clicked') window.history.replaceState({ ...window.history.state, bcClickType: 'card' }, '');
+        else if (event.eventType === 'cta:clicked') window.history.replaceState({ ...window.history.state, bcClickType: 'cta' }, '');
         bcAnalytics(event);
       },
     });
diff --git a/libs/blocks/brand-concierge/brand-concierge.js b/libs/blocks/brand-concierge/brand-concierge.js
index 7566e569485..6b1d00e2a00 100644
--- a/libs/blocks/brand-concierge/brand-concierge.js
+++ b/libs/blocks/brand-concierge/brand-concierge.js
@@ -1,4 +1,5 @@
 import { createTag } from '../../utils/utils.js';
+import { bcAnalytics } from './bc-analytics.js';
 import {
   decorateBackground,
   decorateMarqueeBackground,
@@ -88,6 +89,30 @@ export default async function init(el) {
 
   setCssGnavHeight();
 
+  // bfcache restore — page is brought back from memory, init does not re-run.
+  window.addEventListener('pageshow', (e) => {
+    if (!e.persisted) return;
+    const clickType = window.history.state?.bcClickType;
+    if (!clickType) return;
+    bcAnalytics({
+      eventType: 'navigation:historyChange',
+      data: {
+        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
+        precedingClickType: clickType,
+      },
+    });
+  });
+  // Full-page back/forward load — init re-runs, navigation type is back_forward.
+  if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
+    bcAnalytics({
+      eventType: 'navigation:historyChange',
+      data: {
+        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
+        precedingClickType: window.history.state?.bcClickType ?? 'unknown',
+      },
+    });
+  }
+
   const rows = el.querySelectorAll(':scope > div');
   const [background, header, cards, input, legal] = rows;
 

From b42c6a5ff992822f1bdcf2794f163ca2088aaa4b Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Wed, 26 Aug 2026 15:55:45 -0700
Subject: [PATCH 02/12] flesh out analytics payload; cleanup

---
 libs/blocks/brand-concierge/bc-analytics.js   | 27 +++++++++++--
 libs/blocks/brand-concierge/bc-bootstrap.js   | 22 ++++++++++-
 libs/blocks/brand-concierge/bc-utils.js       | 14 ++++++-
 .../blocks/brand-concierge/brand-concierge.js | 38 +++++++++++--------
 4 files changed, 78 insertions(+), 23 deletions(-)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index a8af0ff5ab1..de6c74a2c37 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -112,15 +112,34 @@ export const bcAnalytics = (event) => {
           },
         });
         break;
-      case 'navigation:historyChange':
+      case 'navigation:backNavigation': {
+        const {
+          clickType = 'unknown',
+          sessionId = '',
+          sourcePage = '',
+          destinationPage = '',
+          loginStatus = '',
+          navigatedBack = true,
+        } = event.data ?? {};
+        const eventName = `BC-chat_${clickType}_back_navigation`;
         _satellite.track('event', {
           data: {
-            web: { webInteraction: { name: `BC-navigation_history_change|loginStatus:${event.data?.loginStatus}|precedingClick:${event.data?.precedingClickType}` } },
-            // eslint-disable-next-line max-len
-            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `BC-navigation_history_change|loginStatus:${event.data?.loginStatus}|precedingClick:${event.data?.precedingClickType}` } } } } },
+            web: { webInteraction: { name: `${eventName}|loginStatus:${loginStatus}` } },
+            bc: {
+              eventName,
+              timestamp: new Date().toISOString(),
+              sessionId,
+              clickType,
+              sourcePage,
+              destinationPage,
+              navigatedBack,
+              loginStatus,
+            },
+            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `${eventName}|session:${sessionId}|from:${sourcePage}|to:${destinationPage}|nav:${navigatedBack}|loginStatus:${loginStatus}` } } } } },
           },
         });
         break;
+      }
       default:
         break;
     }
diff --git a/libs/blocks/brand-concierge/bc-bootstrap.js b/libs/blocks/brand-concierge/bc-bootstrap.js
index 5f4e1c50581..9ff7d6416cf 100644
--- a/libs/blocks/brand-concierge/bc-bootstrap.js
+++ b/libs/blocks/brand-concierge/bc-bootstrap.js
@@ -210,6 +210,23 @@ export function loadWebclient() {
   loadScript(src);
 }
 
+/**
+ * Record BC click in the current history entry.
+ *
+ * When the user navigates back to this page, we can attribute the original link.
+ */
+function recordBcNavClick(clickType, destinationPage) {
+  window.history.replaceState(
+    {
+      ...window.history.state,
+      bcClickType: clickType,
+      bcSourcePage: window.location.href,
+      bcDestinationPage: destinationPage ?? '',
+    },
+    '',
+  );
+}
+
 export async function bcBootstrap(initialMessage, mountIdentifier) {
   const mountEl = document.querySelector(`#${mountIdentifier}`);
   const { locale } = getConfig();
@@ -281,8 +298,9 @@ export async function bcBootstrap(initialMessage, mountIdentifier) {
       selector: `#${mountId}`,
       onBeforeEventSend,
       onEvent: (event) => {
-        if (event.eventType === 'card:clicked') window.history.replaceState({ ...window.history.state, bcClickType: 'card' }, '');
-        else if (event.eventType === 'cta:clicked') window.history.replaceState({ ...window.history.state, bcClickType: 'cta' }, '');
+        if (event.eventType === 'card:clicked') recordBcNavClick('product_card_cta', event.data?.element?.productPageURL);
+        else if (event.eventType === 'cta:clicked') recordBcNavClick('cta', event.data?.element?.productPageURL);
+        else if (event.eventType === 'link:clicked') recordBcNavClick(event.data?.element?.linkType ?? 'inline_hyperlink', event.data?.element?.href);
         bcAnalytics(event);
       },
     });
diff --git a/libs/blocks/brand-concierge/bc-utils.js b/libs/blocks/brand-concierge/bc-utils.js
index b6b712dc572..a3b19215478 100644
--- a/libs/blocks/brand-concierge/bc-utils.js
+++ b/libs/blocks/brand-concierge/bc-utils.js
@@ -27,18 +27,28 @@ const getTargetHeight = (target) => {
   return target.scrollHeight + (parseFloat(marginBottom) * 2);
 };
 
+const BC_SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
 export function hasChatCookie() {
   const cookies = document.cookie.split(';');
-  const cookieName = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
   for (let i = 0; i < cookies.length; i += 1) {
     const cookie = cookies[i].trim();
-    if (cookie.includes(cookieName)) {
+    if (cookie.includes(BC_SESSION_COOKIE)) {
       return true;
     }
   }
   return false;
 }
 
+/** Get session ID used to correlate analytics events */
+export function getChatSessionId() {
+  const match = document.cookie
+    .split(';')
+    .map((cookie) => cookie.trim())
+    .find((cookie) => cookie.startsWith(`${BC_SESSION_COOKIE}=`));
+  return match ? decodeURIComponent(match.slice(BC_SESSION_COOKIE.length + 1)) : '';
+}
+
 export function setCssGnavHeight() {
   const gnav = document.querySelector('header.global-navigation');
   if (!gnav) return;
diff --git a/libs/blocks/brand-concierge/brand-concierge.js b/libs/blocks/brand-concierge/brand-concierge.js
index 6b1d00e2a00..83141e883c8 100644
--- a/libs/blocks/brand-concierge/brand-concierge.js
+++ b/libs/blocks/brand-concierge/brand-concierge.js
@@ -13,6 +13,7 @@ import {
   handleConsent,
   setCssGnavHeight,
   hasChatCookie,
+  getChatSessionId,
 } from './bc-utils.js';
 import {
   loadWebclient,
@@ -89,28 +90,35 @@ export default async function init(el) {
 
   setCssGnavHeight();
 
-  // bfcache restore — page is brought back from memory, init does not re-run.
-  window.addEventListener('pageshow', (e) => {
-    if (!e.persisted) return;
-    const clickType = window.history.state?.bcClickType;
-    if (!clickType) return;
+  const emitAnalyticsIfBackNav = () => {
+    // BC records "click type" when navigating to outgoing links.
+    // This indicates the user is returning via back button, etc.
+    const state = window.history.state ?? {};
+    if (!state.bcClickType) {
+      return;
+    }
+
     bcAnalytics({
-      eventType: 'navigation:historyChange',
+      eventType: 'navigation:backNavigation',
       data: {
+        clickType: state.bcClickType,
+        sessionId: getChatSessionId(),
+        sourcePage: state.bcSourcePage ?? window.location.href,
+        destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
         loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
-        precedingClickType: clickType,
+        navigatedBack: true,
       },
     });
+  };
+
+  // bfcache restore: page is brought back from memory, init does not re-run.
+  window.addEventListener('pageshow', (e) => {
+    if (e.persisted) emitAnalyticsIfBackNav();
   });
-  // Full-page back/forward load — init re-runs, navigation type is back_forward.
+
+  // Full-page back/forward load: init re-runs, navigation type is back_forward.
   if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
-    bcAnalytics({
-      eventType: 'navigation:historyChange',
-      data: {
-        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
-        precedingClickType: window.history.state?.bcClickType ?? 'unknown',
-      },
-    });
+    emitAnalyticsIfBackNav();
   }
 
   const rows = el.querySelectorAll(':scope > div');

From 06b5be0b767c628d96b9f40c6d58ab180cb31f31 Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Wed, 26 Aug 2026 16:41:00 -0700
Subject: [PATCH 03/12] BRANDCON-8316: add tests for BC back-navigation
 analytics

Covers getChatSessionId cookie parsing and the bcAnalytics
navigation:backNavigation payload (event name + required fields).

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
---
 .../brand-concierge/brand-concierge.test.js   | 69 ++++++++++++++++++-
 1 file changed, 68 insertions(+), 1 deletion(-)

diff --git a/test/blocks/brand-concierge/brand-concierge.test.js b/test/blocks/brand-concierge/brand-concierge.test.js
index 577ad71ce77..5026839009f 100644
--- a/test/blocks/brand-concierge/brand-concierge.test.js
+++ b/test/blocks/brand-concierge/brand-concierge.test.js
@@ -7,8 +7,9 @@ import { setConfig } from '../../../libs/utils/utils.js';
 setConfig({ codeRoot: '/libs', brandConciergeAA: 'testAA' });
 
 const { default: init } = await import('../../../libs/blocks/brand-concierge/brand-concierge.js');
-const { updateReplicatedValue } = await import('../../../libs/blocks/brand-concierge/bc-utils.js');
+const { updateReplicatedValue, getChatSessionId } = await import('../../../libs/blocks/brand-concierge/bc-utils.js');
 const { getUpdatedChatUIConfig, createSusiComponentForModal } = await import('../../../libs/blocks/brand-concierge/bc-bootstrap.js');
+const { bcAnalytics } = await import('../../../libs/blocks/brand-concierge/bc-analytics.js');
 
 describe('Brand Concierge', () => {
   afterEach(() => {
@@ -467,3 +468,69 @@ describe('Brand Concierge', () => {
     // Should not throw even without onSuccessfulToken handler
   });
 });
+
+/* eslint-disable no-underscore-dangle */
+describe('Brand Concierge back-navigation analytics', () => {
+  const SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
+  afterEach(() => {
+    document.cookie = `${SESSION_COOKIE}=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/`;
+    delete window._satellite;
+    sinon.restore();
+  });
+
+  describe('getChatSessionId', () => {
+    it('returns the decoded session id from the cookie', () => {
+      document.cookie = `${SESSION_COOKIE}=${encodeURIComponent('sess 123')}; path=/`;
+      expect(getChatSessionId()).to.equal('sess 123');
+    });
+
+    it('returns an empty string when the cookie is absent', () => {
+      expect(getChatSessionId()).to.equal('');
+    });
+  });
+
+  describe('bcAnalytics navigation:backNavigation', () => {
+    it('tracks a back-navigation event with all required fields', () => {
+      const track = sinon.spy();
+      window._satellite = { track };
+
+      bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: {
+          clickType: 'inline_hyperlink',
+          sessionId: 'sess-1',
+          sourcePage: 'https://www.adobe.com/source',
+          destinationPage: 'https://www.adobe.com/dest',
+          loginStatus: 'logged-in',
+          navigatedBack: true,
+        },
+      });
+
+      expect(track.calledOnce).to.be.true;
+      const [type, payload] = track.firstCall.args;
+      expect(type).to.equal('event');
+      const eventName = 'BC-chat_inline_hyperlink_back_navigation';
+      expect(payload.data.web.webInteraction.name).to.equal(`${eventName}|loginStatus:logged-in`);
+      expect(payload.data.bc).to.include({
+        eventName,
+        sessionId: 'sess-1',
+        clickType: 'inline_hyperlink',
+        sourcePage: 'https://www.adobe.com/source',
+        destinationPage: 'https://www.adobe.com/dest',
+        navigatedBack: true,
+        loginStatus: 'logged-in',
+      });
+      expect(payload.data.bc.timestamp).to.be.a('string');
+    });
+
+    it('does not track when _satellite is unavailable', () => {
+      delete window._satellite;
+      expect(() => bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: { clickType: 'cta' },
+      })).to.not.throw();
+    });
+  });
+});
+/* eslint-enable no-underscore-dangle */

From 1644a165230509950097e7ab4a09323f07dd64ff Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Mon, 31 Aug 2026 11:08:32 -0700
Subject: [PATCH 04/12] PR feedback; restructure

---
 libs/blocks/brand-concierge/bc-analytics.js   | 66 +++++++++++++++++++
 libs/blocks/brand-concierge/bc-bootstrap.js   | 20 ------
 .../blocks/brand-concierge/brand-concierge.js | 36 +---------
 3 files changed, 69 insertions(+), 53 deletions(-)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index de6c74a2c37..0c361208a70 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -1,11 +1,42 @@
 import { getConfig } from '../../utils/utils.js';
+import { getChatSessionId } from './bc-utils.js';
 
 export function getAnalyticsLabel(step) {
   return `Filters|${getConfig()?.brandConciergeAA ? getConfig()?.brandConciergeAA : 'app-reco'}|bc#${step}`;
 }
 
+const recordNavClick = (clickType, destinationPage) => {
+  window.history.replaceState(
+    {
+      ...window.history.state,
+      bcClickType: clickType,
+      bcSourcePage: window.location.href,
+      bcDestinationPage: destinationPage ?? '',
+    },
+    '',
+  );
+};
+
+const handleNav = (event) => {
+  switch (event.eventType) {
+    case 'card:clicked':
+      recordNavClick('product_card_cta', event.data?.element?.productPageURL);
+      break;
+    case 'cta:clicked':
+      recordNavClick('cta', event.data?.element?.productPageURL);
+      break;
+    case 'link:clicked':
+      recordNavClick(event.data?.element?.linkType ?? 'inline_hyperlink', event.data?.element?.href);
+      break;
+    default:
+      break;
+  }
+};
+
 /* eslint-disable no-undef, no-underscore-dangle */
 export const bcAnalytics = (event) => {
+  handleNav(event);
+
   if (window?._satellite?.track) {
     switch (event.eventType) {
       case 'query:submitted':
@@ -145,3 +176,38 @@ export const bcAnalytics = (event) => {
     }
   }
 };
+
+const initBackNavAnalytics = () => {
+  const emitAnalyticsIfBackNav = () => {
+    const state = window.history.state ?? {};
+    if (!state.bcClickType) {
+      return;
+    }
+
+    bcAnalytics({
+      eventType: 'navigation:backNavigation',
+      data: {
+        clickType: state.bcClickType,
+        sessionId: getChatSessionId(),
+        sourcePage: state.bcSourcePage ?? window.location.href,
+        destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
+        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
+        navigatedBack: true,
+      },
+    });
+  };
+
+  // bfcache restore: page is brought back from memory, init does not re-run.
+  window.addEventListener('pageshow', (e) => {
+    if (e.persisted) emitAnalyticsIfBackNav();
+  });
+
+  // full-page back/forward load: init re-runs, navigation type is back_forward.
+  if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
+    emitAnalyticsIfBackNav();
+  }
+};
+
+export const initAnalytics = () => {
+  initBackNavAnalytics();
+};
diff --git a/libs/blocks/brand-concierge/bc-bootstrap.js b/libs/blocks/brand-concierge/bc-bootstrap.js
index 9ff7d6416cf..26454684ca6 100644
--- a/libs/blocks/brand-concierge/bc-bootstrap.js
+++ b/libs/blocks/brand-concierge/bc-bootstrap.js
@@ -210,23 +210,6 @@ export function loadWebclient() {
   loadScript(src);
 }
 
-/**
- * Record BC click in the current history entry.
- *
- * When the user navigates back to this page, we can attribute the original link.
- */
-function recordBcNavClick(clickType, destinationPage) {
-  window.history.replaceState(
-    {
-      ...window.history.state,
-      bcClickType: clickType,
-      bcSourcePage: window.location.href,
-      bcDestinationPage: destinationPage ?? '',
-    },
-    '',
-  );
-}
-
 export async function bcBootstrap(initialMessage, mountIdentifier) {
   const mountEl = document.querySelector(`#${mountIdentifier}`);
   const { locale } = getConfig();
@@ -298,9 +281,6 @@ export async function bcBootstrap(initialMessage, mountIdentifier) {
       selector: `#${mountId}`,
       onBeforeEventSend,
       onEvent: (event) => {
-        if (event.eventType === 'card:clicked') recordBcNavClick('product_card_cta', event.data?.element?.productPageURL);
-        else if (event.eventType === 'cta:clicked') recordBcNavClick('cta', event.data?.element?.productPageURL);
-        else if (event.eventType === 'link:clicked') recordBcNavClick(event.data?.element?.linkType ?? 'inline_hyperlink', event.data?.element?.href);
         bcAnalytics(event);
       },
     });
diff --git a/libs/blocks/brand-concierge/brand-concierge.js b/libs/blocks/brand-concierge/brand-concierge.js
index 83141e883c8..5952304399a 100644
--- a/libs/blocks/brand-concierge/brand-concierge.js
+++ b/libs/blocks/brand-concierge/brand-concierge.js
@@ -1,5 +1,5 @@
 import { createTag } from '../../utils/utils.js';
-import { bcAnalytics } from './bc-analytics.js';
+import { initAnalytics } from './bc-analytics.js';
 import {
   decorateBackground,
   decorateMarqueeBackground,
@@ -13,7 +13,6 @@ import {
   handleConsent,
   setCssGnavHeight,
   hasChatCookie,
-  getChatSessionId,
 } from './bc-utils.js';
 import {
   loadWebclient,
@@ -88,38 +87,9 @@ export default async function init(el) {
     }
   });
 
-  setCssGnavHeight();
-
-  const emitAnalyticsIfBackNav = () => {
-    // BC records "click type" when navigating to outgoing links.
-    // This indicates the user is returning via back button, etc.
-    const state = window.history.state ?? {};
-    if (!state.bcClickType) {
-      return;
-    }
+  initAnalytics();
 
-    bcAnalytics({
-      eventType: 'navigation:backNavigation',
-      data: {
-        clickType: state.bcClickType,
-        sessionId: getChatSessionId(),
-        sourcePage: state.bcSourcePage ?? window.location.href,
-        destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
-        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
-        navigatedBack: true,
-      },
-    });
-  };
-
-  // bfcache restore: page is brought back from memory, init does not re-run.
-  window.addEventListener('pageshow', (e) => {
-    if (e.persisted) emitAnalyticsIfBackNav();
-  });
-
-  // Full-page back/forward load: init re-runs, navigation type is back_forward.
-  if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
-    emitAnalyticsIfBackNav();
-  }
+  setCssGnavHeight();
 
   const rows = el.querySelectorAll(':scope > div');
   const [background, header, cards, input, legal] = rows;

From a02211da0f515dd9e7b5ec7b1f0c8e2a0b5b2bbd Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Mon, 31 Aug 2026 11:15:44 -0700
Subject: [PATCH 05/12] fix payload

---
 libs/blocks/brand-concierge/bc-analytics.js | 5 +++--
 1 file changed, 3 insertions(+), 2 deletions(-)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index 0c361208a70..8b4c72e77dd 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -20,10 +20,11 @@ const recordNavClick = (clickType, destinationPage) => {
 const handleNav = (event) => {
   switch (event.eventType) {
     case 'card:clicked':
-      recordNavClick('product_card_cta', event.data?.element?.productPageURL);
+      recordNavClick('product_card_cta', event.data?.element?.entity_info?.productPageURL);
       break;
     case 'cta:clicked':
-      recordNavClick('cta', event.data?.element?.productPageURL);
+      // cta:clicked payload carries no destination URL (only source/actionType/ctaLabel).
+      recordNavClick('cta');
       break;
     case 'link:clicked':
       recordNavClick(event.data?.element?.linkType ?? 'inline_hyperlink', event.data?.element?.href);

From 264aed8a4562090066eb2cd78c3b170326b6d295 Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Mon, 31 Aug 2026 11:46:18 -0700
Subject: [PATCH 06/12] BRANDCON-8316: add clickSource to back-navigation
 analytics

Thread the widget's cta:clicked `source` enum through history state into
the navigation:backNavigation payload, so back-nav events are attributable
to the CTA surface. Use an options object for recordNavClick.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
---
 libs/blocks/brand-concierge/bc-analytics.js | 22 +++++++++++++++------
 1 file changed, 16 insertions(+), 6 deletions(-)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index 8b4c72e77dd..1cdb75cc8c5 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -5,13 +5,14 @@ export function getAnalyticsLabel(step) {
   return `Filters|${getConfig()?.brandConciergeAA ? getConfig()?.brandConciergeAA : 'app-reco'}|bc#${step}`;
 }
 
-const recordNavClick = (clickType, destinationPage) => {
+const recordNavClick = ({ clickType, destinationPage, clickSource } = {}) => {
   window.history.replaceState(
     {
       ...window.history.state,
       bcClickType: clickType,
       bcSourcePage: window.location.href,
       bcDestinationPage: destinationPage ?? '',
+      bcClickSource: clickSource ?? '',
     },
     '',
   );
@@ -20,14 +21,20 @@ const recordNavClick = (clickType, destinationPage) => {
 const handleNav = (event) => {
   switch (event.eventType) {
     case 'card:clicked':
-      recordNavClick('product_card_cta', event.data?.element?.entity_info?.productPageURL);
+      recordNavClick({
+        clickType: 'product_card_cta',
+        destinationPage: event.data?.element?.entity_info?.productPageURL,
+      });
       break;
     case 'cta:clicked':
-      // cta:clicked payload carries no destination URL (only source/actionType/ctaLabel).
-      recordNavClick('cta');
+      // cta:clicked carries no destination URL; `source` (a stable enum) identifies the surface.
+      recordNavClick({ clickType: 'cta', clickSource: event.data?.source });
       break;
     case 'link:clicked':
-      recordNavClick(event.data?.element?.linkType ?? 'inline_hyperlink', event.data?.element?.href);
+      recordNavClick({
+        clickType: event.data?.element?.linkType ?? 'inline_hyperlink',
+        destinationPage: event.data?.element?.href,
+      });
       break;
     default:
       break;
@@ -150,6 +157,7 @@ export const bcAnalytics = (event) => {
           sessionId = '',
           sourcePage = '',
           destinationPage = '',
+          clickSource = '',
           loginStatus = '',
           navigatedBack = true,
         } = event.data ?? {};
@@ -164,10 +172,11 @@ export const bcAnalytics = (event) => {
               clickType,
               sourcePage,
               destinationPage,
+              clickSource,
               navigatedBack,
               loginStatus,
             },
-            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `${eventName}|session:${sessionId}|from:${sourcePage}|to:${destinationPage}|nav:${navigatedBack}|loginStatus:${loginStatus}` } } } } },
+            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `${eventName}|session:${sessionId}|from:${sourcePage}|to:${destinationPage}|source:${clickSource}|nav:${navigatedBack}|loginStatus:${loginStatus}` } } } } },
           },
         });
         break;
@@ -192,6 +201,7 @@ const initBackNavAnalytics = () => {
         sessionId: getChatSessionId(),
         sourcePage: state.bcSourcePage ?? window.location.href,
         destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
+        clickSource: state.bcClickSource ?? '',
         loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
         navigatedBack: true,
       },

From 54bfdbb27fb9665eed474a478c47515749573d90 Mon Sep 17 00:00:00 2001
From: Logan <loganzartman@live.com>
Date: Mon, 31 Aug 2026 12:06:16 -0700
Subject: [PATCH 07/12] Apply suggestion from @loganzartman

---
 libs/blocks/brand-concierge/bc-analytics.js | 1 -
 1 file changed, 1 deletion(-)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index 1cdb75cc8c5..ce9829c54d8 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -27,7 +27,6 @@ const handleNav = (event) => {
       });
       break;
     case 'cta:clicked':
-      // cta:clicked carries no destination URL; `source` (a stable enum) identifies the surface.
       recordNavClick({ clickType: 'cta', clickSource: event.data?.source });
       break;
     case 'link:clicked':

From 82a88e762dedb1d83c503bef60c384007624d51e Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Mon, 31 Aug 2026 12:31:47 -0700
Subject: [PATCH 08/12] init backnav analytics in bc-global

---
 libs/blocks/brand-concierge-global/brand-concierge-global.js | 3 +++
 1 file changed, 3 insertions(+)

diff --git a/libs/blocks/brand-concierge-global/brand-concierge-global.js b/libs/blocks/brand-concierge-global/brand-concierge-global.js
index a4879bbe6c9..42ed6b679b8 100644
--- a/libs/blocks/brand-concierge-global/brand-concierge-global.js
+++ b/libs/blocks/brand-concierge-global/brand-concierge-global.js
@@ -14,6 +14,7 @@ import {
   openSideModal,
   setAuthoredContent,
 } from '../brand-concierge/bc-bootstrap.js';
+import { initAnalytics } from '../brand-concierge/bc-analytics.js';
 
 let stayActive = false;
 
@@ -133,6 +134,8 @@ export default function init(el) {
     }
   });
 
+  initAnalytics();
+
   setCssGnavHeight();
 
   const rows = el.querySelectorAll(':scope > div');

From bf1d349b6b5c181b4c280e5c0919d1b2688ae5b9 Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Tue, 1 Sep 2026 16:18:06 -0700
Subject: [PATCH 09/12] c2 impl

---
 .../c2/blocks/brand-concierge/bc-analytics.js | 104 ++++++++++++++++++
 libs/c2/blocks/brand-concierge/bc-utils.js    |  11 ++
 .../blocks/brand-concierge/brand-concierge.js |   3 +
 3 files changed, 118 insertions(+)

diff --git a/libs/c2/blocks/brand-concierge/bc-analytics.js b/libs/c2/blocks/brand-concierge/bc-analytics.js
index 21485196638..f9ce054e2fe 100644
--- a/libs/c2/blocks/brand-concierge/bc-analytics.js
+++ b/libs/c2/blocks/brand-concierge/bc-analytics.js
@@ -1,11 +1,49 @@
 import { getConfig } from '../../../utils/utils.js';
+import { getChatSessionId } from './bc-utils.js';
 
 export function getAnalyticsLabel(step) {
   return `Filters|${getConfig()?.brandConciergeAA ? getConfig()?.brandConciergeAA : 'app-reco'}|bc#${step}`;
 }
 
+const recordNavClick = ({ clickType, destinationPage, clickSource } = {}) => {
+  window.history.replaceState(
+    {
+      ...window.history.state,
+      bcClickType: clickType,
+      bcSourcePage: window.location.href,
+      bcDestinationPage: destinationPage ?? '',
+      bcClickSource: clickSource ?? '',
+    },
+    '',
+  );
+};
+
+const handleNav = (event) => {
+  switch (event.eventType) {
+    case 'card:clicked':
+      recordNavClick({
+        clickType: 'product_card_cta',
+        destinationPage: event.data?.element?.entity_info?.productPageURL,
+      });
+      break;
+    case 'cta:clicked':
+      recordNavClick({ clickType: 'cta', clickSource: event.data?.source });
+      break;
+    case 'link:clicked':
+      recordNavClick({
+        clickType: event.data?.element?.linkType ?? 'inline_hyperlink',
+        destinationPage: event.data?.element?.href,
+      });
+      break;
+    default:
+      break;
+  }
+};
+
 /* eslint-disable no-undef, no-underscore-dangle */
 export const bcAnalytics = (event) => {
+  handleNav(event);
+
   if (window?._satellite?.track) {
     switch (event.eventType) {
       case 'query:submitted':
@@ -112,8 +150,74 @@ export const bcAnalytics = (event) => {
           },
         });
         break;
+      case 'navigation:backNavigation': {
+        const {
+          clickType = 'unknown',
+          sessionId = '',
+          sourcePage = '',
+          destinationPage = '',
+          clickSource = '',
+          loginStatus = '',
+          navigatedBack = true,
+        } = event.data ?? {};
+        const eventName = `BC-chat_${clickType}_back_navigation`;
+        _satellite.track('event', {
+          data: {
+            web: { webInteraction: { name: `${eventName}|loginStatus:${loginStatus}` } },
+            bc: {
+              eventName,
+              timestamp: new Date().toISOString(),
+              sessionId,
+              clickType,
+              sourcePage,
+              destinationPage,
+              clickSource,
+              navigatedBack,
+              loginStatus,
+            },
+            _adobe_corpnew: { digitalData: { primaryEvent: { eventInfo: { interaction: { click: `${eventName}|session:${sessionId}|from:${sourcePage}|to:${destinationPage}|source:${clickSource}|nav:${navigatedBack}|loginStatus:${loginStatus}` } } } } },
+          },
+        });
+        break;
+      }
       default:
         break;
     }
   }
 };
+
+const initBackNavAnalytics = () => {
+  const emitAnalyticsIfBackNav = () => {
+    const state = window.history.state ?? {};
+    if (!state.bcClickType) {
+      return;
+    }
+
+    bcAnalytics({
+      eventType: 'navigation:backNavigation',
+      data: {
+        clickType: state.bcClickType,
+        sessionId: getChatSessionId(),
+        sourcePage: state.bcSourcePage ?? window.location.href,
+        destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
+        clickSource: state.bcClickSource ?? '',
+        loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
+        navigatedBack: true,
+      },
+    });
+  };
+
+  // bfcache restore: page is brought back from memory, init does not re-run.
+  window.addEventListener('pageshow', (e) => {
+    if (e.persisted) emitAnalyticsIfBackNav();
+  });
+
+  // full-page back/forward load: init re-runs, navigation type is back_forward.
+  if (window.performance.getEntriesByType('navigation')[0]?.type === 'back_forward') {
+    emitAnalyticsIfBackNav();
+  }
+};
+
+export const initAnalytics = () => {
+  initBackNavAnalytics();
+};
diff --git a/libs/c2/blocks/brand-concierge/bc-utils.js b/libs/c2/blocks/brand-concierge/bc-utils.js
index 1120121ee7a..4628fbb30a8 100644
--- a/libs/c2/blocks/brand-concierge/bc-utils.js
+++ b/libs/c2/blocks/brand-concierge/bc-utils.js
@@ -27,6 +27,17 @@ const getTargetHeight = (target) => {
   return target.scrollHeight + (parseFloat(marginBottom) * 2);
 };
 
+const BC_SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
+/** Get session ID used to correlate analytics events */
+export function getChatSessionId() {
+  const match = document.cookie
+    .split(';')
+    .map((cookie) => cookie.trim())
+    .find((cookie) => cookie.startsWith(`${BC_SESSION_COOKIE}=`));
+  return match ? decodeURIComponent(match.slice(BC_SESSION_COOKIE.length + 1)) : '';
+}
+
 export function handleConsent(el) {
   if (!window.adobePrivacy) return;
   const cookieGrp = window.adobePrivacy.activeCookieGroups();
diff --git a/libs/c2/blocks/brand-concierge/brand-concierge.js b/libs/c2/blocks/brand-concierge/brand-concierge.js
index ffdca8612b7..0653248a893 100644
--- a/libs/c2/blocks/brand-concierge/brand-concierge.js
+++ b/libs/c2/blocks/brand-concierge/brand-concierge.js
@@ -1,4 +1,5 @@
 import { createTag } from '../../../utils/utils.js';
+import { initAnalytics } from './bc-analytics.js';
 import {
   decorateBackground,
   decorateMarqueeBackground,
@@ -81,6 +82,8 @@ export default async function init(el) {
     }
   });
 
+  initAnalytics();
+
   const rows = el.querySelectorAll(':scope > div');
   const [background, header, cards, input, legal] = rows;
 

From 09d6bb45ebc1fc5bf7329c922d7204dfb2991042 Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Tue, 1 Sep 2026 16:18:23 -0700
Subject: [PATCH 10/12] c2 basic tests

---
 .../brand-concierge/brand-concierge.test.js   | 74 +++++++++++++++++++
 1 file changed, 74 insertions(+)
 create mode 100644 test/c2/blocks/brand-concierge/brand-concierge.test.js

diff --git a/test/c2/blocks/brand-concierge/brand-concierge.test.js b/test/c2/blocks/brand-concierge/brand-concierge.test.js
new file mode 100644
index 00000000000..c1c4461094e
--- /dev/null
+++ b/test/c2/blocks/brand-concierge/brand-concierge.test.js
@@ -0,0 +1,74 @@
+import { expect } from '@esm-bundle/chai';
+import sinon from 'sinon';
+import { setConfig } from '../../../../libs/utils/utils.js';
+
+setConfig({ codeRoot: '/libs', brandConciergeAA: 'testAA' });
+
+const { getChatSessionId } = await import('../../../../libs/c2/blocks/brand-concierge/bc-utils.js');
+const { bcAnalytics } = await import('../../../../libs/c2/blocks/brand-concierge/bc-analytics.js');
+
+/* eslint-disable no-underscore-dangle */
+describe('Brand Concierge back-navigation analytics', () => {
+  const SESSION_COOKIE = 'kndctr_9E1005A551ED61CA0A490D45_AdobeOrg_bc_session_id';
+
+  afterEach(() => {
+    document.cookie = `${SESSION_COOKIE}=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/`;
+    delete window._satellite;
+    sinon.restore();
+  });
+
+  describe('getChatSessionId', () => {
+    it('returns the decoded session id from the cookie', () => {
+      document.cookie = `${SESSION_COOKIE}=${encodeURIComponent('sess 123')}; path=/`;
+      expect(getChatSessionId()).to.equal('sess 123');
+    });
+
+    it('returns an empty string when the cookie is absent', () => {
+      expect(getChatSessionId()).to.equal('');
+    });
+  });
+
+  describe('bcAnalytics navigation:backNavigation', () => {
+    it('tracks a back-navigation event with all required fields', () => {
+      const track = sinon.spy();
+      window._satellite = { track };
+
+      bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: {
+          clickType: 'inline_hyperlink',
+          sessionId: 'sess-1',
+          sourcePage: 'https://www.adobe.com/source',
+          destinationPage: 'https://www.adobe.com/dest',
+          loginStatus: 'logged-in',
+          navigatedBack: true,
+        },
+      });
+
+      expect(track.calledOnce).to.be.true;
+      const [type, payload] = track.firstCall.args;
+      expect(type).to.equal('event');
+      const eventName = 'BC-chat_inline_hyperlink_back_navigation';
+      expect(payload.data.web.webInteraction.name).to.equal(`${eventName}|loginStatus:logged-in`);
+      expect(payload.data.bc).to.include({
+        eventName,
+        sessionId: 'sess-1',
+        clickType: 'inline_hyperlink',
+        sourcePage: 'https://www.adobe.com/source',
+        destinationPage: 'https://www.adobe.com/dest',
+        navigatedBack: true,
+        loginStatus: 'logged-in',
+      });
+      expect(payload.data.bc.timestamp).to.be.a('string');
+    });
+
+    it('does not track when _satellite is unavailable', () => {
+      delete window._satellite;
+      expect(() => bcAnalytics({
+        eventType: 'navigation:backNavigation',
+        data: { clickType: 'cta' },
+      })).to.not.throw();
+    });
+  });
+});
+/* eslint-enable no-underscore-dangle */

From 7f51c1799b084ab1fdcb3816bec904ac593df80a Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Thu, 3 Sep 2026 16:00:18 -0700
Subject: [PATCH 11/12] use new destination value

---
 libs/blocks/brand-concierge/bc-analytics.js   |  4 +--
 .../brand-concierge/brand-concierge.test.js   | 25 +++++++++++++++++++
 2 files changed, 27 insertions(+), 2 deletions(-)

diff --git a/libs/blocks/brand-concierge/bc-analytics.js b/libs/blocks/brand-concierge/bc-analytics.js
index ce9829c54d8..7fc61cad5d1 100644
--- a/libs/blocks/brand-concierge/bc-analytics.js
+++ b/libs/blocks/brand-concierge/bc-analytics.js
@@ -23,7 +23,7 @@ const handleNav = (event) => {
     case 'card:clicked':
       recordNavClick({
         clickType: 'product_card_cta',
-        destinationPage: event.data?.element?.entity_info?.productPageURL,
+        destinationPage: event.data?.destinationUrl,
       });
       break;
     case 'cta:clicked':
@@ -199,7 +199,7 @@ const initBackNavAnalytics = () => {
         clickType: state.bcClickType,
         sessionId: getChatSessionId(),
         sourcePage: state.bcSourcePage ?? window.location.href,
-        destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
+        destinationPage: state.bcDestinationPage ?? '',
         clickSource: state.bcClickSource ?? '',
         loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
         navigatedBack: true,
diff --git a/test/blocks/brand-concierge/brand-concierge.test.js b/test/blocks/brand-concierge/brand-concierge.test.js
index 4b472186b2d..bb9df477e9a 100644
--- a/test/blocks/brand-concierge/brand-concierge.test.js
+++ b/test/blocks/brand-concierge/brand-concierge.test.js
@@ -532,5 +532,30 @@ describe('Brand Concierge back-navigation analytics', () => {
       })).to.not.throw();
     });
   });
+
+  describe('card:clicked navigation recording', () => {
+    it('records the resolved destinationUrl from the event payload', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({
+        eventType: 'card:clicked',
+        data: { destinationUrl: 'https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card' },
+      });
+
+      expect(replaceState.calledOnce).to.be.true;
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcClickType).to.equal('product_card_cta');
+      expect(state.bcDestinationPage).to.equal('https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card');
+    });
+
+    it('stores an empty destination without falling back to the referrer', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({ eventType: 'card:clicked', data: {} });
+
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcDestinationPage).to.equal('');
+    });
+  });
 });
 /* eslint-enable no-underscore-dangle */

From fa49671815d77723e3f5dfb80b74d8d64bf3a6cc Mon Sep 17 00:00:00 2001
From: Logan Zartman <lzartman@adobe.com>
Date: Thu, 3 Sep 2026 16:14:36 -0700
Subject: [PATCH 12/12] c2 destination

---
 .../c2/blocks/brand-concierge/bc-analytics.js |  4 +--
 .../brand-concierge/brand-concierge.test.js   | 25 +++++++++++++++++++
 2 files changed, 27 insertions(+), 2 deletions(-)

diff --git a/libs/c2/blocks/brand-concierge/bc-analytics.js b/libs/c2/blocks/brand-concierge/bc-analytics.js
index f9ce054e2fe..edec7c818c1 100644
--- a/libs/c2/blocks/brand-concierge/bc-analytics.js
+++ b/libs/c2/blocks/brand-concierge/bc-analytics.js
@@ -23,7 +23,7 @@ const handleNav = (event) => {
     case 'card:clicked':
       recordNavClick({
         clickType: 'product_card_cta',
-        destinationPage: event.data?.element?.entity_info?.productPageURL,
+        destinationPage: event.data?.destinationUrl,
       });
       break;
     case 'cta:clicked':
@@ -199,7 +199,7 @@ const initBackNavAnalytics = () => {
         clickType: state.bcClickType,
         sessionId: getChatSessionId(),
         sourcePage: state.bcSourcePage ?? window.location.href,
-        destinationPage: state.bcDestinationPage ?? document.referrer ?? '',
+        destinationPage: state.bcDestinationPage ?? '',
         clickSource: state.bcClickSource ?? '',
         loginStatus: window.adobeIMS?.isSignedInUser() ? 'logged-in' : 'logged-out',
         navigatedBack: true,
diff --git a/test/c2/blocks/brand-concierge/brand-concierge.test.js b/test/c2/blocks/brand-concierge/brand-concierge.test.js
index c1c4461094e..cabfb80b057 100644
--- a/test/c2/blocks/brand-concierge/brand-concierge.test.js
+++ b/test/c2/blocks/brand-concierge/brand-concierge.test.js
@@ -70,5 +70,30 @@ describe('Brand Concierge back-navigation analytics', () => {
       })).to.not.throw();
     });
   });
+
+  describe('card:clicked navigation recording', () => {
+    it('records the resolved destinationUrl from the event payload', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({
+        eventType: 'card:clicked',
+        data: { destinationUrl: 'https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card' },
+      });
+
+      expect(replaceState.calledOnce).to.be.true;
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcClickType).to.equal('product_card_cta');
+      expect(state.bcDestinationPage).to.equal('https://acrobat.adobe.com/pdf-editor?adobe_brand_concierge_source=bc-adobe-product-card');
+    });
+
+    it('stores an empty destination without falling back to the referrer', () => {
+      const replaceState = sinon.spy(window.history, 'replaceState');
+
+      bcAnalytics({ eventType: 'card:clicked', data: {} });
+
+      const [state] = replaceState.firstCall.args;
+      expect(state.bcDestinationPage).to.equal('');
+    });
+  });
 });
 /* eslint-enable no-underscore-dangle */