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<!DOCTYPE html>
<!-- Aleksandr Li — Landing Page v1.11 (scroll jitter fix + logo nudge) -->
<html lang="en">
<head>
<meta charset="UTF-8"/>
<meta name="viewport" content="width=device-width, initial-scale=1.0"/>
<title>Aleksandr Li — Creative Strategy for Paid Media</title>
<link rel="icon" type="image/svg+xml" href="favicon.svg"/>
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</head>
<body>
<nav>
<button class="burger" aria-label="Open menu" aria-expanded="false" aria-controls="mmenu">
<span></span><span></span><span></span>
</button>
<div class="logo">ALEKSANDR <span>LI</span></div>
<ul class="nav-l">
<li><a href="#about">About</a></li>
<li><a href="#cases">Case Studies</a></li>
<li><a href="#creatives">Creatives</a></li>
<li><a href="#services">Pricing</a></li>
<li><a href="#faq">FAQ</a></li>
</ul>
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="nbtn">Book a Call</a>
</nav>
<!-- Mobile fullscreen menu -->
<div class="mmenu" id="mmenu" aria-hidden="true">
<div class="mmenu-inner">
<a href="#about" class="mmenu-link">About</a>
<a href="#cases" class="mmenu-link">Case Studies</a>
<a href="#creatives" class="mmenu-link">Creatives</a>
<a href="#services" class="mmenu-link">Pricing</a>
<a href="#faq" class="mmenu-link">FAQ</a>
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="mmenu-cta">Book a Call →</a>
</div>
</div>
<!-- ───── HERO ───── -->
<section id="hero">
<div class="hgrid"></div>
<div class="hi">
<div class="r">
<div class="hbadge"><span class="dot"></span>8+ Years · $25M+ Managed</div>
<h1 class="ht">Lower your CPA<br>with creatives built to <span class="g">scale.</span></h1>
<p class="hsub"><strong>Creative strategy backed by data and real performance.</strong> Every brief written against what actually scales in the account — not what looks good in a deck.</p>
<div class="hpills">
<div class="pill"><span class="pdot"></span>Data-Driven Creative Strategy</div>
<div class="pill"><span class="pdot"></span>Full-Funnel & Awareness Mapping</div>
<div class="pill"><span class="pdot"></span>Written by a Media Buyer</div>
</div>
<div class="hbtns">
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="bg">Book a Free Call →</a>
<a href="#cases" class="bgh">View Case Studies</a>
</div>
<div class="htrust">
<span class="htrust-stars">★★★★★</span>
<span class="htrust-text">Trusted by brands managing <strong>$20K–$3M/month</strong> in ad spend</span>
</div>
</div>
<div class="r d1">
<div class="hcard">
<div class="hclbl"><span>Performance Stats</span><span class="live">Verified</span></div>
<div class="hsgrid">
<div class="hstat"><span class="hsv">$25M+</span><span class="hsl">Total Spend</span></div>
<div class="hstat hl"><span class="hsv">$3M</span><span class="hsl">Peak / Month</span></div>
<div class="hstat hl"><span class="hsv">2,600%</span><span class="hsl">Peak ROAS</span></div>
<div class="hstat"><span class="hsv">100K+</span><span class="hsl">Leads / Month</span></div>
</div>
<div class="hplats">
<span class="pp">Meta</span><span class="pp">TikTok</span><span class="pp">Google</span>
<span class="pp">Snapchat</span><span class="pp">YouTube</span><span class="pp">Outbrain</span>
</div>
<div class="hquote">"Aleksandr is an excellent Media Buyer as well as Creative Strategist — a rare combination."<strong>USA ACP Provider · $20M+ Budget</strong></div>
</div>
</div>
</div>
</section>
<!-- ───── ABOUT ───── -->
<section id="about">
<div class="mx">
<div class="about-header r">
<div class="stag">About Me</div>
<h2 class="st">Creative strategy,<br><span class="t">written by a media buyer.</span></h2>
<div class="about-me">
<img class="about-photo" src="images/aleksandr.jpg" alt="Aleksandr Li" width="104" height="104" loading="lazy">
<div>
<div class="about-id-name">Aleksandr Li</div>
<div class="about-id-role">Creative Strategist · Paid Social</div>
<div class="about-id-loc">Europe · GMT+2 · Working with USA, EU & CIS</div>
</div>
</div>
</div>
<div class="about-grid">
<div class="about-text-block r">
<p>I build creative the same way performance teams build product — <span class="key">data-first, evidence-based, every decision testable.</span> No "creative intuition," no "trust me, this'll work." Audience research, structured testing, every concept judged against your real KPIs.</p>
<p>I started in 2017, built my own social presence, published case studies, and took on first clients through word of mouth. Over 8 years the work scaled: from local businesses in Eastern Europe to brands launched from zero and six- and seven-figure DTC brands. <strong>Working inside agencies, I've run creative on brand accounts spending $1M+/month.</strong> One of them grew from ~$150K/month to <strong>$3M/month across 7 platforms in the USA</strong>.</p>
<p>The last 4–5 years I've focused heavily on creative strategy — because that's where the real leverage shifted. As Meta, TikTok, and Google moved targeting control to their algorithms, <strong>the creative became the targeting</strong>. The hook, the message, the format now determine who sees your ad. Most media buyers haven't caught up to this yet.</p>
<p>I don't make promises before I understand your business. If paid media can move the needle for you — I'll tell you exactly how. If it can't — I'll tell you that too.</p>
</div>
<div class="about-right r d1">
<div class="about-cards">
<div class="acard">
<h4>Creative Strategy</h4>
<p>Audience research, offer psychology, brief writing, creative frameworks, competitive analysis, performance analytics.</p>
</div>
<div class="acard">
<h4>Full-Funnel Creative</h4>
<p>Creative mapped across TOF/MOF/BOF and awareness levels, so every asset speaks to where the buyer actually is.</p>
</div>
<div class="acard">
<h4>Media Buying</h4>
<p>Eight years buying on Meta, TikTok, Google, Snapchat and YouTube. I know how creative behaves in a live auction.</p>
</div>
<div class="acard">
<h4>Production & Team</h4>
<p>From brief to finished asset: writing concepts, directing designers, editors and UGC creators, holding the quality bar.</p>
</div>
</div>
<div class="about-tags">
<span class="atag">Creative Strategy</span>
<span class="atag">Lead Gen</span>
<span class="atag">DTC E-commerce</span>
<span class="atag">Online Education</span>
<span class="atag">B2B Brands</span>
<span class="atag">Meta Ads</span>
<span class="atag">TikTok Ads</span>
<span class="atag">Google Ads</span>
</div>
</div>
</div>
<div class="ccta r">
<a href="#services" class="bgh">See Pricing →</a>
</div>
</div>
</section>
<!-- ───── PROCESS ───── -->
<section id="process">
<div class="mx">
<div class="ph r">
<div class="stag">How It Works</div>
<h2 class="st">A clear path from<br>discovery to <span class="g">scale.</span></h2>
<p class="ssub">A structured process that turns your creative into a scalable, predictable growth system — without the agency over-promising.</p>
</div>
<div class="ps">
<div class="step r">
<div class="snum s0">Start Here</div>
<div class="stitle">Discovery Call</div>
<div class="sdesc">A 30-minute conversation about your current setup, goals, and where the real opportunities are. No pitch.</div>
<div class="schecks">
<div class="sc">Honest situation audit</div>
<div class="sc">Clear next steps</div>
</div>
<div class="sarr">→</div>
</div>
<div class="step r d1">
<div class="snum">Step 2</div>
<div class="stitle">Strategy Blueprint</div>
<div class="sdesc">Audience research, competitor analysis, and a creative plan mapped to your funnel stages and awareness levels.</div>
<div class="schecks">
<div class="sc">Creative framework design</div>
<div class="sc">Awareness-level mapping</div>
</div>
<div class="sarr">→</div>
</div>
<div class="step r d2">
<div class="snum">Step 3</div>
<div class="stitle">Launch & Test</div>
<div class="sdesc">Every test starts from a written hypothesis. Concepts go live as a planned batch, read against soft metrics and your real KPIs.</div>
<div class="schecks">
<div class="sc">Hypothesis-led testing</div>
<div class="sc">Read against your KPIs</div>
</div>
<div class="sarr">→</div>
</div>
<div class="step r d3">
<div class="snum">Step 4</div>
<div class="stitle">Scale</div>
<div class="sdesc">Winners get iterated into new angles, losers get cut, and every result feeds documented learnings the next batch builds on.</div>
<div class="schecks">
<div class="sc">Winner iteration</div>
<div class="sc">Documented learnings</div>
</div>
</div>
</div>
<div class="ccta r">
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="bg">Start with a free call →</a>
</div>
</div>
</section>
<!-- ───── CASE STUDIES ───── -->
<section id="cases">
<div class="mx">
<div class="ch r">
<div>
<div class="stag">Case Studies</div>
<h2 class="st">Real numbers from<br><span class="g">real ad accounts.</span></h2>
</div>
</div>
<div class="cl">
<div class="cc r"><div class="cch" onclick="tc(this)">
<div><div class="ctag">Lead Gen · USA · 4 Years · Meta · TikTok · Snapchat · Google · YouTube</div><div class="cname">USA ACP Program Provider — $20M+</div></div>
<div class="ckpis">
<div><span class="ckv">$20M+</span><span class="ckl">Total Spend</span></div>
<div><span class="ckv t">100K+</span><span class="ckl">Leads/Month</span></div>
<div><span class="ckv t"><$30</span><span class="ckl">Peak CPA</span></div>
</div>
</div><div class="cb"><div class="cbi">
<div>
<p>Client was spending ~$150K/month with <strong>zero creative system</strong>. All decisions made on gut feel — no testing framework, no repeatable path to scale.</p>
<p>Built the entire creative strategy process from scratch: audience research, brief writing, UGC sourcing, creative analytics with Motion, <strong>dynamic budget allocation across 7 platforms</strong> vs. live CPA. Top 8 creatives generated $3.5M+ combined lifetime spend.</p>
<a href="https://tally.so/r/ODj89M" target="_blank" rel="noopener" class="clink">Request Full Case Study →</a>
</div>
<table class="ctbl">
<tr><td>Total spend</td><td>$20M+</td></tr>
<tr><td>Peak monthly spend</td><td>$3M / month</td></tr>
<tr><td>Peak registrations</td><td>100K+ / month</td></tr>
<tr><td>CPA at peak</td><td><$30</td></tr>
<tr><td>Top creative (lifetime)</td><td>$896K</td></tr>
<tr><td>Platforms</td><td>7 platforms</td></tr>
<tr><td>Duration</td><td>4 years (ongoing)</td></tr>
</table>
</div></div><div class="cexpand" onclick="tc(this)"><span>View case</span><span class="cexpand-arrow">↓</span></div></div>
<div class="cc r d1"><div class="cch" onclick="tc(this)">
<div><div class="ctag">Lead Gen · EU · 3+ Years · Meta · Google · YouTube · 40+ Countries</div><div class="cname">European Immigration Agency — 1,200% ROAS</div></div>
<div class="ckpis">
<div><span class="ckv t">1,200%</span><span class="ckl">ROAS</span></div>
<div><span class="ckv">~800</span><span class="ckl">Leads/Month</span></div>
<div><span class="ckv">$10</span><span class="ckl">CPL</span></div>
</div>
</div><div class="cb"><div class="cbi">
<div>
<p>Immigration is a <strong>3-month+ decision cycle</strong> — standard short-funnel approaches don't work. Built a dedicated MOF layer with testimonials, success stories, and educational content to keep prospects warm over months without burning budget on cold reach.</p>
<p>Multilingual geo-targeting across 40+ countries with separate messaging per immigration motivation: jobs, education, legal security, retirement.</p>
<a href="https://tally.so/r/ODj89M" target="_blank" rel="noopener" class="clink">Request Full Case Study →</a>
</div>
<table class="ctbl">
<tr><td>ROAS</td><td>1,200%</td></tr>
<tr><td>MER</td><td>500%</td></tr>
<tr><td>Leads / month avg</td><td>~800</td></tr>
<tr><td>Cost per lead</td><td>$10 first-contact</td></tr>
<tr><td>Countries reached</td><td>40+</td></tr>
<tr><td>Revenue growth</td><td>3×</td></tr>
</table>
</div></div><div class="cexpand" onclick="tc(this)"><span>View case</span><span class="cexpand-arrow">↓</span></div></div>
<div class="cc r d2"><div class="cch" onclick="tc(this)">
<div><div class="ctag">Luxury E-commerce · EU · USA · CIS · Meta Ads · AOV up to $40K</div><div class="cname">Luxury Board Game Brand — 2,600% ROAS</div></div>
<div class="ckpis">
<div><span class="ckv t">2,600%</span><span class="ckl">Peak ROAS</span></div>
<div><span class="ckv">$100K+</span><span class="ckl">Monthly Revenue</span></div>
<div><span class="ckv">$40K</span><span class="ckl">Max AOV</span></div>
</div>
</div><div class="cb"><div class="cbi">
<div>
<p>Selling a <strong>$40,000 chess set</strong> requires a completely different buyer psychology. Repositioned messaging from product features → <strong>status & identity</strong>. Built a retargeting system designed for months-long luxury nurturing across EU, USA, and CIS simultaneously.</p>
<a href="https://tally.so/r/ODj89M" target="_blank" rel="noopener" class="clink">Request Full Case Study →</a>
</div>
<table class="ctbl">
<tr><td>Peak ROAS</td><td>2,600%</td></tr>
<tr><td>Monthly revenue</td><td>$100K+</td></tr>
<tr><td>Max AOV per unit</td><td>$40,000</td></tr>
<tr><td>Markets</td><td>Europe · USA · CIS</td></tr>
<tr><td>Duration</td><td>2+ years</td></tr>
</table>
</div></div><div class="cexpand" onclick="tc(this)"><span>View case</span><span class="cexpand-arrow">↓</span></div></div>
<div class="cc r d3"><div class="cch" onclick="tc(this)">
<div><div class="ctag">Online Education · 3+ Years · Meta · Instagram</div><div class="cname">Online Fitness School — $100K+/Month</div></div>
<div class="ckpis">
<div><span class="ckv">$100K+</span><span class="ckl">Monthly Revenue</span></div>
<div><span class="ckv t">70K+</span><span class="ckl">Leads</span></div>
<div><span class="ckv">$3M+</span><span class="ckl">Total Revenue</span></div>
</div>
</div><div class="cb"><div class="cbi">
<div>
<p>From <strong>$0 in paid revenue</strong> to $100K+/month. Built full paid infrastructure from zero — pixel setup, full-funnel architecture, lookalike audiences, UGC + founder video creative mix across 90+ product launches. Grew Instagram from 400K to <strong>750K+ followers</strong> via paid simultaneously.</p>
<a href="https://tally.so/r/ODj89M" target="_blank" rel="noopener" class="clink">Request Full Case Study →</a>
</div>
<table class="ctbl">
<tr><td>Monthly revenue (peak)</td><td>$100K+</td></tr>
<tr><td>Total revenue</td><td>$3M+</td></tr>
<tr><td>Leads generated</td><td>70K+</td></tr>
<tr><td>Ad impressions</td><td>400M+</td></tr>
<tr><td>Instagram growth</td><td>400K → 750K+</td></tr>
</table>
</div></div><div class="cexpand" onclick="tc(this)"><span>View case</span><span class="cexpand-arrow">↓</span></div></div>
<div class="cc r"><div class="cch" onclick="tc(this)">
<div><div class="ctag">Medical Lead Gen · 4 Years · Meta Ads · Hyper-local · 5 Locations</div><div class="cname">Chain of Medical Clinics — 11,500+ Leads</div></div>
<div class="ckpis">
<div><span class="ckv t">11,500+</span><span class="ckl">Total Leads</span></div>
<div><span class="ckv">~$10</span><span class="ckl">CPL</span></div>
<div><span class="ckv t">40%+</span><span class="ckl">Lead-to-Consult</span></div>
</div>
</div><div class="cb"><div class="cbi">
<div>
<p>I trained in medicine before paid media, so working with clinics is familiar territory — I understand the pain points patients walk in with, the language doctors use, and the trust signals that matter in healthcare marketing. <strong>That context shaped every creative decision in this campaign.</strong></p>
<p>5 pain relief and rehabilitation centers needed steady consultation bookings within a strict <strong>1.5-mile radius</strong> per center. Tiny audience pools, constant fatigue risk, no room to scale aggressively.</p>
<p>Solved through continuous creative rotation and age-based splits: direct founder-led ads for 50+, interactive quizzes for 25–45. <strong>Pain-first messaging</strong> outperformed clinic-feature ads every time.</p>
<a href="https://tally.so/r/ODj89M" target="_blank" rel="noopener" class="clink">Request Full Case Study →</a>
</div>
<table class="ctbl">
<tr><td>Total leads</td><td>11,500+</td></tr>
<tr><td>Cost per lead</td><td>~$10</td></tr>
<tr><td>Lead-to-consultation</td><td>40%+</td></tr>
<tr><td>Avg leads / month</td><td>250+</td></tr>
<tr><td>Social growth</td><td>2K → 13K+ followers</td></tr>
<tr><td>Duration</td><td>4 years</td></tr>
</table>
</div></div><div class="cexpand" onclick="tc(this)"><span>View case</span><span class="cexpand-arrow">↓</span></div></div>
</div>
<div class="ccta r">
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="bg">Discuss your goals →</a>
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</div>
</section>
<!-- ───── CREATIVES ───── -->
<section id="creatives">
<div class="mx">
<div class="creatives-header r">
<div class="stag">Creative Examples</div>
<h2 class="st">Creatives that<br><span class="g">delivered.</span></h2>
<p class="ssub" style="margin-left:auto;margin-right:auto;text-align:center">Dozens of the creatives I've built have passed <strong>$100K in lifetime ad spend</strong>. The maximum lifetime spend reached on a single creative is over <strong>$1.2M</strong>. Click any video to play.</p>
</div>
<!-- Video grid 3x3 -->
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<div class="cv-card text-metric r">
<div class="cv-media">
<video src="videos/v03_acp_349k.mp4" poster="images/posters/v03_acp_349k.jpg" muted playsinline preload="none"></video>
<div class="cv-play"></div>
<span class="pfbadge filmed">Filmed</span>
</div>
<div class="cv-info">
<span class="cv-metric">Dialogue</span>
<span class="cv-metric-lbl">Two-Person Skit</span>
<span class="cv-tag">Lead Gen · USA</span>
</div>
</div>
<div class="cv-card text-metric r d1">
<div class="cv-media">
<video src="videos/v15_street_interview_saas.mp4" poster="images/posters/v15_street_interview_saas.jpg" muted playsinline preload="none"></video>
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<span class="pfbadge filmed">Filmed</span>
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<span class="cv-metric">Street Interview</span>
<span class="cv-metric-lbl">Man-on-the-Street</span>
<span class="cv-tag">E-commerce SaaS</span>
</div>
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<div class="cv-card text-metric r d2">
<div class="cv-media">
<video src="videos/v11_whiteboard.mp4" poster="images/posters/v11_whiteboard.jpg" muted playsinline preload="none"></video>
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<span class="pfbadge ai">AI Animation</span>
</div>
<div class="cv-info">
<span class="cv-metric">Whiteboard</span>
<span class="cv-metric-lbl">Drawn Science</span>
<span class="cv-tag">Healthcare</span>
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<video src="videos/v07_iron.mp4" poster="images/posters/v07_iron.jpg" muted playsinline preload="none"></video>
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<span class="pfbadge filmed">Filmed</span>
</div>
<div class="cv-info">
<span class="cv-metric">Problem → Fix</span>
<span class="cv-metric-lbl">Direct Response UGC</span>
<span class="cv-tag">Men's Health</span>
</div>
</div>
<div class="cv-card text-metric r d1">
<div class="cv-media">
<video src="videos/v13_stage_pitch.mp4" poster="images/posters/v13_stage_pitch.jpg" muted playsinline preload="none"></video>
<div class="cv-play"></div>
<span class="pfbadge ai">AI-Generated</span>
</div>
<div class="cv-info">
<span class="cv-metric">Stage Pitch</span>
<span class="cv-metric-lbl">Direct Address</span>
<span class="cv-tag">Telehealth</span>
</div>
</div>
<div class="cv-card text-metric r d2">
<div class="cv-media">
<video src="videos/v12_animated_explainer.mp4" poster="images/posters/v12_animated_explainer.jpg" muted playsinline preload="none"></video>
<div class="cv-play"></div>
<span class="pfbadge ai">AI Animation</span>
</div>
<div class="cv-info">
<span class="cv-metric">Animated Explainer</span>
<span class="cv-metric-lbl">Motion Graphic</span>
<span class="cv-tag">Weight Loss</span>
</div>
</div>
<div class="cv-card text-metric r">
<div class="cv-media">
<video src="videos/v09_titantrek.mp4" poster="images/posters/v09_titantrek.jpg" muted playsinline preload="none"></video>
<div class="cv-play"></div>
<span class="pfbadge filmed">Filmed</span>
</div>
<div class="cv-info">
<span class="cv-metric">Use Case</span>
<span class="cv-metric-lbl">Product in Action</span>
<span class="cv-tag">Travel Gear</span>
</div>
</div>
<div class="cv-card text-metric r d1">
<div class="cv-media">
<video src="videos/v16_case_study_saas.mp4" poster="images/posters/v16_case_study_saas.jpg" muted playsinline preload="none"></video>
<div class="cv-play"></div>
<span class="pfbadge filmed">Filmed</span>
</div>
<div class="cv-info">
<span class="cv-metric">Case Study</span>
<span class="cv-metric-lbl">Pain-First Open</span>
<span class="cv-tag">B2B SaaS</span>
</div>
</div>
<div class="cv-card text-metric r d2">
<div class="cv-media">
<video src="videos/v14_craving_hook.mp4" poster="images/posters/v14_craving_hook.jpg" muted playsinline preload="none"></video>
<div class="cv-play"></div>
<span class="pfbadge ai">AI-Generated</span>
</div>
<div class="cv-info">
<span class="cv-metric">Craving Hook</span>
<span class="cv-metric-lbl">Visual Pattern Break</span>
<span class="cv-tag">Weight Loss</span>
</div>
</div>
</div>
<div class="cv-swipe-hint"><span>Swipe →</span></div>
<div class="cv-cta r">
<a href="https://tally.so/r/XxROdz" target="_blank" rel="noopener" class="bg">Request Full Portfolio →</a>
</div>
<!-- Static creatives -->
<div class="cv-static-divider">
<div class="cv-static-header r">
<div class="stag">Static Creatives</div>
<h3>Beyond <span class="g">video.</span></h3>
<p>Static formats across luxury e-commerce, telecom, SaaS, and health verticals.</p>
</div>
<div class="cv-static-grid">
<div class="cv-static-card r">
<div class="cv-static-media"><img src="images/s05_iron.jpg" alt="Iron Remedy MD static creative" loading="lazy"></div>
<div class="cv-static-info"><span class="cv-static-tag">Men's Health</span></div>
</div>
<div class="cv-static-card r d1">
<div class="cv-static-media"><img src="images/s01_kadun.jpg" alt="Kadun Chess static creative" loading="lazy"></div>
<div class="cv-static-info"><span class="cv-static-tag">Luxury E-commerce</span></div>
</div>
<div class="cv-static-card r d2">
<div class="cv-static-media"><img src="images/s03_tryozi_explainer.jpg" alt="Hand-drawn GLP-1 mechanism explainer" loading="lazy"></div>
<div class="cv-static-info"><span class="cv-static-tag">Educational · Health</span></div>
</div>
<div class="cv-static-card r d3">
<div class="cv-static-media"><img src="images/s04_zigpoll_saas.jpg" alt="Zigpoll feature and offer creative" loading="lazy"></div>
<div class="cv-static-info"><span class="cv-static-tag">B2B SaaS</span></div>
</div>
<div class="cv-static-card r">
<div class="cv-static-media"><img src="images/s02_mingle.jpg" alt="Mingle Mobile static creative" loading="lazy"></div>
<div class="cv-static-info"><span class="cv-static-tag">Telecom</span></div>
</div>
</div>
<div class="cv-swipe-hint"><span>Swipe →</span></div>
</div>
</div>
</section>
<!-- ───── TESTIMONIAL ───── -->
<div id="testimonial">
<div class="tw r">
<div class="stars">★★★★★</div>
<div class="tq">"Aleksandr is an excellent Media Buyer as well as <span class="g">Creative Strategist</span> — a rare combination — not just for TikTok but also Facebook and Snapchat ads. He understands how the paid social platforms work and how to create the best account structures. You can fully rely on him to do what's best for your ad accounts."</div>
<div class="tsrc">USA ACP Provider · $20M+ Budget · Verified Client</div>
</div>
<div class="tcards-wrap r">
<div class="tcards-grid">
<div class="tcard">
<div class="tcard-stars">★★★★★</div>
<div class="tcard-quote">"In 6 years of running my business I worked with more than 20 paid media specialists. Aleksandr is the only one who delivered real results. Came through a referral and never regretted it. Simply the best at what he does."</div>
<div class="tcard-meta">
<div class="tcard-avatar">JM</div>
<div>
<div class="tcard-name">Julia M.</div>
<div class="tcard-role">Business Owner · 6 years in business</div>
</div>
</div>
</div>
<div class="tcard">
<div class="tcard-stars">★★★★★</div>
<div class="tcard-quote">"Read his article late one night, messaged him, and within 3 minutes had a clear plan. He laid out the audience map and strategy before we even started. Paid the deposit and within 24 hours leads started coming in. They haven't stopped since."</div>
<div class="tcard-meta">
<div class="tcard-avatar">AD</div>
<div>
<div class="tcard-name">Anthony D.</div>
<div class="tcard-role">Lead Generation Client</div>
</div>
</div>
</div>
<div class="tcard">
<div class="tcard-stars">★★★★★</div>
<div class="tcard-quote">"I run a functional training studio. Before Aleksandr, I'd burned through budgets without understanding what, where, why, or how much I was spending. In just one month, he brought clear creatives for Instagram and Facebook, structured reporting on leads, and clear recommendations. Lead quality improved and they started converting to sales."</div>
<div class="tcard-meta">
<div class="tcard-avatar">SV</div>
<div>
<div class="tcard-name">Stan V.</div>
<div class="tcard-role">Functional Training Studio</div>
</div>
</div>
</div>
<div class="tcard">
<div class="tcard-stars">★★★★★</div>
<div class="tcard-quote">"Post reach grew 15× in just a few months. The team consistently finds creative angles for our young audience while keeping content sales-driven. Engagement and active community management included."</div>
<div class="tcard-meta">
<div class="tcard-avatar">EB</div>
<div>
<div class="tcard-name">Elena B.</div>
<div class="tcard-role">Children's Apparel · E-commerce</div>
</div>
</div>
</div>
</div>
<div class="ccta r">
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="bg">Book a free call →</a>
</div>
</div>
</div>
<!-- ───── COMPARISON ───── -->
<section id="comparison">
<div class="mx">
<div class="comph r">
<div class="stag">The Difference</div>
<h2 class="st">What I do <span class="t">differently</span><br>from most agencies.</h2>
</div>
<div class="compg r">
<div class="ccard cold">
<div class="clbl2">Most Agencies</div>
<div class="citems">
<div class="ci"><div class="cico">✕</div>Creative teams that never open the ad account</div>
<div class="ci"><div class="cico">✕</div>Creatives made by gut feel, not audience research</div>
<div class="ci"><div class="cico">✕</div>Over-promising before understanding your business</div>
<div class="ci"><div class="cico">✕</div>Same creatives running for months — no testing framework</div>
<div class="ci"><div class="cico">✕</div>One-size-fits-all creative, whatever the funnel stage</div>
</div>
</div>
<div class="cvs">VS</div>
<div class="ccard cnew">
<div class="clbl2">My Approach</div>
<div class="citems">
<div class="ci"><div class="cico">✓</div>Every concept written by someone who has actually bought the media</div>
<div class="ci"><div class="cico">✓</div>Every brief backed by audience research, internal insights and competitor data</div>
<div class="ci"><div class="cico">✓</div>Honest diagnosis first — no promises before understanding your business</div>
<div class="ci"><div class="cico">✓</div>Dozens of creatives tested monthly — structured to find the one that scales</div>
<div class="ci"><div class="cico">✓</div>Creative mapped to funnel stage and awareness level</div>
</div>
</div>
</div>
</div>
</section>
<!-- ───── SERVICES ───── -->
<section id="services">
<div class="mx">
<div class="sh r">
<div class="stag">Services & Pricing</div>
<h2 class="st">Pick your<br><span class="g">entry point.</span></h2>
<p class="ssub">Start with a free call or a low-commitment audit. Scale to a full retainer when you're ready. Every engagement begins with understanding your business first.</p>
</div>
<div class="tb r">
<div class="tblbl">Start Here — No Commitment Required</div>
<div class="tgrid c2">
<div class="tier">
<div class="tpr free">Free</div>
<span class="tper">No strings attached</span>
<div class="tnm">30-Min Strategy Call</div>
<div class="tdesc">I review your current creative and paid media situation and tell you exactly what I see. No pitch, no pressure. Just an honest read on where you are and what's possible.</div>
</div>
<div class="tier">
<div class="tpr">$299</div>
<span class="tper">One-time · 2–3 days</span>
<div class="tnm">Creative Audit</div>
<div class="tdesc">I analyse your current creatives: why they're underperforming, what psychological levers are missing, and exactly what to test next.</div>
</div>
</div>
</div>
<div class="tb r">
<div class="tblbl">Ongoing Engagement</div>
<div class="tgrid c2">
<div class="tier ft">
<div class="tbadge">Recommended</div>
<div class="tpr">From $3,000</div>
<span class="tper">Per month</span>
<div class="tnm">Creative Strategy</div>
<div class="tdesc">30+ creative concepts a month with full briefs, competitor research, and winner identification. Your team handles production — no agency markup, faster iteration, and the assets stay yours.<br><br><strong>Scope drives the price:</strong> video vs. static, how detailed the briefs need to be, and how deep I go with your design team on quality assurance.</div>
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="tcta">Get a Quote <span>→</span></a>
</div>
<div class="tier">
<div class="tpr">Custom</div>
<span class="tper">On request</span>
<div class="tnm">Performance-Based</div>
<div class="tdesc">For brands scaling past $50K/month in ad spend. Retainer plus a share tied to the spend your winning creatives carry — so I'm paid more only when the creative actually scales. Structured case by case.</div>
<a href="https://calendar.app.google/tjZBaGKGAgntRVgn7" target="_blank" rel="noopener" class="tcta">Discuss Terms <span>→</span></a>
</div>
</div>
</div>
</div>
</section>
<!-- ───── FAQ ───── -->
<section id="faq">
<div class="mx">
<div class="fh r">
<div class="stag">FAQ</div>
<h2 class="st">Frequently<br><span class="g">asked questions.</span></h2>
</div>
<div class="fl">
<div class="fi r"><div class="fq" onclick="tf(this)">What type of businesses do you work with?<div class="fico">+</div></div><div class="fa"><div class="fai">I work primarily with DTC e-commerce brands, lead generation businesses, online education, and high-ticket services. Verticals include health & wellness, telecom, SaaS, immigration, travel & lifestyle goods, and luxury / high-ticket products. The common thread: brands with serious ad budgets ($20K+/month) that want a real system, not just someone to "run ads."</div></div></div>
<div class="fi r d1"><div class="fq" onclick="tf(this)">What ad spend do I need to work with you?<div class="fico">+</div></div><div class="fa"><div class="fai">The recommended minimum is <strong>$20K+/month</strong> in ad spend — and that's not about my rate. Below that you can't run a clean creative test: too little data, too slow to read, and you end up guessing anyway. For the <strong>Creative Audit ($299)</strong> there's no minimum — it's useful for any brand running ads.</div></div></div>
<div class="fi r d2"><div class="fq" onclick="tf(this)">Do I need to commit to a long-term contract?<div class="fico">+</div></div><div class="fa"><div class="fai">Retainers are <strong>month-to-month with 30-day notice</strong>. No 3-month or 6-month lock-ins. That said, paid media isn't a 30-day game — meaningful scaling happens in months 2–4. Most clients stay 6+ months because the system compounds. The flexibility is there if it's not working — but in my experience, when expectations are aligned upfront, it's rarely needed.</div></div></div>
<div class="fi r d3"><div class="fq" onclick="tf(this)">How long until I see results?<div class="fico">+</div></div><div class="fa"><div class="fai">Honest answer: it depends on where you start. If you have an existing account with stable creatives, I can usually move your primary KPI in <strong>2–4 weeks</strong>. If we're launching from zero — building creative pipelines, testing frameworks, audience research — meaningful results take <strong>6–8 weeks</strong>. Anyone promising overnight results is either lying or working with very low standards for "results."</div></div></div>
<div class="fi r d3"><div class="fq" onclick="tf(this)">Do I need to provide creatives or do you make them?<div class="fico">+</div></div><div class="fa"><div class="fai">I write the concepts and the briefs; <strong>your team produces them</strong>. Most brands who come to me already have editors or designers, and keeping production in-house means no agency markup, faster iteration, and the finished assets stay yours. If you don't have anyone, I can help you source production — that's discussed separately.</div></div></div>
<div class="fi r"><div class="fq" onclick="tf(this)">What makes you different from agencies or other freelancers?<div class="fico">+</div></div><div class="fa"><div class="fai">Most creative strategists have never spent a dollar of ad budget — they write briefs from a mood board and hope. I spent eight years and <strong>$25M+ inside the accounts</strong>. That means I know what a hook has to do to survive an auction, what still works when you push past $200/day, and what quietly dies the moment you raise the budget. The strategy is written against the account, not against a deck.</div></div></div>
<div class="fi r d3"><div class="fq" onclick="tf(this)">Do you also run the ads?<div class="fico">+</div></div><div class="fa"><div class="fai">No — I don't take media buying retainers. My focus is creative strategy, and I work alongside your media buyer, in-house team, or agency. I do ask for <strong>read-only access to the ad account</strong>: reading real performance data is exactly what makes the creative work, and without it I'd be guessing like everyone else.</div></div></div>
<div class="fi r d1"><div class="fq" onclick="tf(this)">How do you measure success?<div class="fico">+</div></div><div class="fa"><div class="fai">Primary KPIs are agreed upfront: CPA, ROAS, or CPL depending on the business model. I track intermediate metrics (CPC, CTR, hook rate, scroll-stop rate) to diagnose creative performance. <strong>Winning creatives must also be scalable</strong> — I don't call something a winner if it only works at $200/day.</div></div></div>
<div class="fi r d2"><div class="fq" onclick="tf(this)">Do you sign NDAs and protect client data?<div class="fico">+</div></div><div class="fa"><div class="fai">Yes — happy to sign NDAs before we share any sensitive numbers or strategy details. All client work is treated as confidential by default. Case studies on this site reference specific results but do not name brands without written permission.</div></div></div>
<div class="fi r d3"><div class="fq" onclick="tf(this)">What happens after the audit — am I obligated to continue?<div class="fico">+</div></div><div class="fa"><div class="fai">Zero obligation. The audit is a standalone deliverable — you get a document with specific action points and you can implement them yourself, with your existing team, or with another freelancer. Most clients who do continue do it because the audit demonstrated where the gaps are. No retainer pressure either way.</div></div></div>
<div class="fi r"><div class="fq" onclick="tf(this)">Can you take on new clients right now?<div class="fico">+</div></div><div class="fa"><div class="fai">I take on a limited number of retainer clients to maintain quality. Book a discovery call to discuss current availability and timelines. <strong>Audits and one-time projects</strong> are generally available within 1–2 weeks.</div></div></div>
</div>
</div>
</section>
<!-- ───── CTA ───── -->
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<div class="ci2">
<img class="cta-photo r" src="images/aleksandr.jpg" alt="Aleksandr Li" width="76" height="76" loading="lazy">
<div class="ctag2 r"><span class="dot"></span>Limited Availability</div>
<h2 class="ct r d1">Ready to scale<br><span class="g">your creative performance?</span></h2>
<p class="csub r d2">Book a free 30-minute discovery call. I'll review your current setup and tell you exactly what I see. No pitch, no pressure.</p>
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<div class="cci"><div class="ccl">Location</div><div class="ccv">Europe · GMT+2</div></div>
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