diff --git a/src/analytics.js b/src/analytics.js
new file mode 100644
index 00000000..03f51afa
--- /dev/null
+++ b/src/analytics.js
@@ -0,0 +1,107 @@
+// Docs analytics. Mintlify includes any .js file in the content directory on
+// every page, so this file needs no import.
+
+(function () {
+  // PostHog event names, not the dataLayer ones below. GTM translates between them.
+  var ALLOWED_EVENTS = ["CTA Clicked", "Login Button Clicked"];
+
+  // The marketing site loads its own instance; two on a page double-count.
+  if (window.posthog) return;
+
+  var isLocal =
+    location.hostname === "localhost" || location.hostname === "127.0.0.1";
+
+  var script = document.createElement("script");
+  // array.js, not array.full.js: 88KB over the wire instead of 185KB.
+  script.src = "https://us-assets.i.posthog.com/static/array.js";
+  script.async = true;
+
+  script.onload = function () {
+    window.posthog.init("phc_VkNFJXeWlP2sOu5X6NA3KQPdupWd4Evpuo4MHasTUbX", {
+      api_host: "https://us.i.posthog.com",
+
+      // Docs sends two events and nothing else. Mintlify's native
+      // integrations.posthog cannot express this: it exposes only apiKey,
+      // apiHost and sessionRecording.
+      autocapture: false,
+      capture_pageview: false,
+      capture_pageleave: false,
+      capture_heatmaps: false,
+      capture_dead_clicks: false,
+      capture_exceptions: false,
+      capture_performance: false,
+      disable_session_recording: true,
+      disable_surveys: true,
+      rageclick: false,
+      advanced_disable_decide: true,
+
+      // GTM is injected into local preview too, so its tags fire there. Keep QA
+      // clicks out of the baseline.
+      opt_out_capturing_by_default: isLocal,
+      debug: isLocal,
+
+      // Backstop. A posthog-js upgrade or a remote setting can change any flag
+      // above; this holds regardless.
+      before_send: function (event) {
+        return event && ALLOWED_EVENTS.indexOf(event.event) !== -1 ? event : null;
+      },
+    });
+  };
+
+  document.head.appendChild(script);
+})();
+
+// The GTM tags fire on these dataLayer events and read every property from the
+// dataLayer, not the DOM. Labels are declared here, never read from the page:
+// reading them splits the metric the first time the copy changes.
+(function () {
+  var EVENTS = [
+    {
+      path: "/sign-in",
+      event: "login_button_clicked",
+      properties: {
+        label: "Sign in",
+        section: "navbar",
+        destination_url: "https://dashboard.withampersand.com/sign-in?trk=docs",
+      },
+    },
+    {
+      path: "/sign-up",
+      event: "cta_clicked",
+      properties: {
+        label: "Start building now",
+        section: "navbar",
+        element_type: "button",
+        conversion_type: "signup",
+        destination_url: "https://dashboard.withampersand.com/sign-up?trk=docs",
+      },
+    },
+  ];
+
+  // Delegated: the navbar re-renders on client-side navigation.
+  document.addEventListener(
+    "click",
+    function (event) {
+      var target = event.target;
+      if (!target || !target.closest) return;
+
+      // Scoped by position, not by destination: page bodies link out too.
+      var link = target.closest('a[href*="dashboard.withampersand.com"]');
+      if (!link || !link.closest("#navbar")) return;
+
+      var href = link.getAttribute("href") || "";
+      for (var i = 0; i < EVENTS.length; i++) {
+        if (href.indexOf(EVENTS[i].path) === -1) continue;
+
+        var payload = { event: EVENTS[i].event };
+        var properties = EVENTS[i].properties;
+        for (var key in properties) payload[key] = properties[key];
+
+        window.dataLayer = window.dataLayer || [];
+        window.dataLayer.push(payload);
+        return;
+      }
+    },
+    true
+  );
+})();
diff --git a/src/docs.json b/src/docs.json
index 1fb179bc..24985e12 100644
--- a/src/docs.json
+++ b/src/docs.json
@@ -569,17 +569,22 @@
       "./search.json"
     ]
   },
+  "integrations": {
+    "gtm": {
+      "tagId": "GTM-KKG4NLZD"
+    }
+  },
   "navbar": {
     "links": [
       {
         "label": "Sign in",
-        "href": "https://dashboard.withampersand.com/sign-in"
+        "href": "https://dashboard.withampersand.com/sign-in?trk=docs"
       }
     ],
     "primary": {
       "type": "button",
       "label": "Start building now",
-      "href": "https://dashboard.withampersand.com/sign-up"
+      "href": "https://dashboard.withampersand.com/sign-up?trk=docs"
     }
   },
   "footer": {
diff --git a/src/generate-docs.ts b/src/generate-docs.ts
index c93b2f43..b344a4b4 100644
--- a/src/generate-docs.ts
+++ b/src/generate-docs.ts
@@ -42,6 +42,11 @@ export interface DocsConfig {
   api?: {
     openapi?: Array<string>;
   };
+  integrations?: {
+    gtm?: {
+      tagId: string;
+    };
+  };
   navbar?: {
     links?: Array<{
       label: string;
@@ -133,6 +138,11 @@ export function generateDocsConfig(mintConfig: any): DocsConfig {
     api: {
       openapi: ['./platform.json', './read.json', './write.json', './search.json']
     },
+    integrations: {
+      gtm: {
+        tagId: 'GTM-KKG4NLZD'
+      }
+    },
     navbar: {
       links: mintConfig.topbarLinks?.map((link: any) => ({
         label: link.name,
@@ -177,12 +187,12 @@ const baseConfig = {
   },
   topbarCtaButton: {
     name: "Start building now",
-    url: "https://dashboard.withampersand.com/sign-up",
+    url: "https://dashboard.withampersand.com/sign-up?trk=docs",
   },
   topbarLinks: [
     {
       name: "Sign in",
-      url: "https://dashboard.withampersand.com/sign-in",
+      url: "https://dashboard.withampersand.com/sign-in?trk=docs",
     },
   ],
   redirects: [