diff --git a/README.md b/README.md
index 5e15103..b11e9ee 100644
--- a/README.md
+++ b/README.md
@@ -24,7 +24,8 @@ Needs Node 24 or later, and nothing else: Jeview has no dependencies to install.
 ```
 
 That finds a suitable Node (on your PATH, or installed by nvm or Homebrew), starts Jeview and opens the viewer at
-http://127.0.0.1:4777/. `npm start` does the same without opening a browser. Add your TypeSafe API key (the key icon,
+http://127.0.0.1:4777/ (or http://jeview.localhost:4777/, a name your browser already knows). `npm start` does the same
+without opening a browser. Add your TypeSafe API key (the key icon,
 top right). The first time you open it, the viewer explains itself.
 
 ## See it working
diff --git a/src/jeview.ts b/src/jeview.ts
index 6933e17..217813d 100644
--- a/src/jeview.ts
+++ b/src/jeview.ts
@@ -24,7 +24,9 @@ const PAGE = 5000, IDS_LISTED = 1000; // summaries in one answer: a page of the
 const REQUEST_DROP = new Set(["host", "connection", "keep-alive", "proxy-connection", "transfer-encoding", "upgrade", "te", "trailer", "content-length", "accept-encoding", "authorization", "cookie", "origin", "referer"]);
 // fetch has already decoded the body, so its length and encoding no longer describe what is sent on
 const RESPONSE_DROP = new Set(["connection", "keep-alive", "transfer-encoding", "content-length", "content-encoding"]);
-const LOOPBACK = /^(127\.0\.0\.1|localhost|\[::1\])(:\d+)?$/;
+// the names this machine goes by. Any name ending in .localhost is one of them: that ending is reserved for the machine
+// itself, so no other site can have it, and http://jeview.localhost:4777/ opens the viewer with no hosts entry
+const LOOPBACK = /^(127\.0\.0\.1|\[::1\]|([a-z0-9-]+\.)*localhost)(:\d+)?$/;
 /** A page on another site can POST here without asking first, and the call would go out with the user's key. A browser
  * names the page's site in Origin ("null" for a sandboxed one); a caller that is not a page sends none. */
 const foreign = (origin: string | undefined) => origin !== undefined && !LOOPBACK.test(origin.replace(/^https?:\/\//, ""));
diff --git a/test/jeview.test.ts b/test/jeview.test.ts
index 8b97a91..ae8d170 100644
--- a/test/jeview.test.ts
+++ b/test/jeview.test.ts
@@ -175,6 +175,9 @@ test("the viewer answers loopback hosts only, serves its page, and a non-JSON bo
   const status = (host: string) => new Promise<number>((accept, reject) => httpRequest({ host: "127.0.0.1", port, path: "/_/api/records", headers: { host } }, (res) => { res.resume(); accept(res.statusCode ?? 0); }).on("error", reject).end());
   assert.equal(await status(`localhost:${port}`), 200);
   assert.equal(await status("attacker.example"), 403);
+  // a name ending in .localhost is this machine and nobody else's; a name that only looks like one is not
+  assert.deepEqual(await Promise.all([`jeview.localhost:${port}`, "my.jeview.localhost"].map(status)), [200, 200]);
+  assert.deepEqual(await Promise.all(["localhost.attacker.example", `jeview.localhost.attacker.example:${port}`, "attackerlocalhost", "jeview.localhost@attacker.example", ".localhost"].map(status)), [403, 403, 403, 403, 403]);
   const page = await fetch(`${base}/`);
   assert.equal(page.headers.get("content-type"), "text/html; charset=utf-8");
   assert.match(page.headers.get("content-security-policy") ?? "", /script-src 'self'/);