chapter51.amp

%%[
    /* Retrieve RMM data */
    SET @replySubject = _RMM_ReplySubject
    SET @replyBodyText = _RMM_ReplyBodyText
    SET @replyBodyHTML = _RMM_ReplyBodyHTML
    SET @replyHeaders = _RMM_Headers
    SET @jobID = _RMM_JobID
    SET @listID = _RMM_ListID
    SET @batchID = _RMM_BatchID
    SET @subscriberID = _RMM_SubscriberID
    SET @recipientEmail = _RMM_RecipientEmailAddress
    SET @subscriberKey = _RMM_RecipientSubscriberKey

    /* Retrieve subscriber data */
    SET @firstName = AttributeValue("FirstName")
    SET @feedback = @replyBodyText  /* Assume text-based feedback for simplicity */
    
    /* Determine if the feedback is positive or negative */
    IF (IndexOf(@feedback, "good") > 0) OR (IndexOf(@feedback, "excellent") > 0) THEN
        SET @feedbackStatus = "Positive"
    ELSE
        SET @feedbackStatus = "Negative"
    ENDIF

    /* Store reply content into the Data Extension */
    /* Assuming there's a Data Extension called 'Customer_Feedback' with the following columns:
       SubscriberKey, FeedbackStatus, FeedbackContent, ReplySubject, ReplyBodyText, ReplyBodyHTML, Headers */
    InsertDE("Customer_Feedback", 
             "SubscriberKey", @subscriberKey,
             "FeedbackStatus", @feedbackStatus,
             "FeedbackContent", @feedback,
             "ReplySubject", @replySubject,
             "ReplyBodyText", @replyBodyText,
             "ReplyBodyHTML", @replyBodyHTML,
             "ReplyHeaders", @replyHeaders,
             "JobID", @jobID,
             "ListID", @listID,
             "BatchID", @batchID
    )

    /* Personalize thank-you message based on feedback */
    IF @feedbackStatus == "Positive" THEN
        SET @thankYouSubject = "Thank You for Your Positive Feedback!"
        SET @thankYouMessage = Concat("Dear ", @firstName, ", Thank you for your positive feedback on our product! We’re thrilled to hear you loved it.")
    ELSE
        SET @thankYouSubject = "Thank You for Your Feedback - We’re Here to Help!"
        SET @thankYouMessage = Concat("Dear ", @firstName, ", We appreciate your feedback on our product. We’re sorry it didn’t meet your expectations. Please let us know how we can improve your experience.")
    ENDIF

    /* Send the personalized thank-you email */
    OutputLine(v(@thankYouMessage))
]%%