diff --git a/README.md b/README.md
index 3848361b..f3da8a38 100644
--- a/README.md
+++ b/README.md
@@ -477,6 +477,8 @@ Relative paths resolve against the shell's current directory (not agentchattr's
 
 Server and wrappers share the same `AGENTCHATTR_*` env vars and the same flag names, so a launcher/profile can run multiple isolated instances by passing matching values to each process. If no flags or env vars are set, `config.toml` is used exactly as before — zero change for existing setups.
 
+With several instances open at once, set **Settings → This server** to give each one a short name. It appears beside the title in the header and in the browser tab title, so you can tell which project a tab belongs to. It is empty by default, which looks exactly as it does now.
+
 ### API agents (local models)
 
 Connect any local model with an OpenAI-compatible API (Ollama, llama-server, LM Studio, vLLM, etc.) to the chat room. API agents get status pills, activity indicators, @mention routing, and multi-instance support — just like the CLI agents.
diff --git a/app.py b/app.py
index 60a6434e..2455384d 100644
--- a/app.py
+++ b/app.py
@@ -49,6 +49,9 @@
 # Room settings (persisted to data/settings.json)
 room_settings: dict = {
     "title": "agentchattr",
+    # Shown beside the title, so several servers can be told apart without
+    # renaming the product itself. "" hides it.
+    "subtitle": "",
     "username": "user",
     "font": "sans",
     "channels": ["general"],
@@ -124,6 +127,30 @@ def _settings_path() -> Path:
     return Path(data_dir) / "settings.json"
 
 
+ROOM_SUBTITLE_MAX = 40
+
+
+def normalize_room_subtitle(value):
+    """Clean a room subtitle, or return None if it is not usable.
+
+    Collapses any internal whitespace so a pasted newline cannot break the
+    header across two lines, and caps the length so a long name cannot crowd
+    out the rest of the header.
+    """
+    if not isinstance(value, str):
+        return None
+    return " ".join(value.split())[:ROOM_SUBTITLE_MAX]
+
+
+def apply_room_subtitle(new: dict):
+    """Apply a subtitle from a settings payload, if present and usable."""
+    if "subtitle" not in new:
+        return
+    cleaned = normalize_room_subtitle(new["subtitle"])
+    if cleaned is not None:
+        room_settings["subtitle"] = cleaned
+
+
 def _load_settings():
     global room_settings
     p = _settings_path()
@@ -133,6 +160,9 @@ def _load_settings():
             room_settings.update(saved)
         except Exception:
             pass
+    # settings.json is hand-editable, so the file bypasses every check the
+    # live update path applies. Re-normalise on load rather than trust it.
+    room_settings["subtitle"] = normalize_room_subtitle(room_settings.get("subtitle")) or ""
     # Ensure "general" always exists and is first
     if "channels" not in room_settings or not room_settings["channels"]:
         room_settings["channels"] = ["general"]
@@ -1265,6 +1295,7 @@ async def websocket_endpoint(websocket: WebSocket):
                 new = event.get("data", {})
                 if "title" in new and isinstance(new["title"], str):
                     room_settings["title"] = new["title"].strip() or "agentchattr"
+                apply_room_subtitle(new)
                 if "username" in new and isinstance(new["username"], str):
                     room_settings["username"] = new["username"].strip() or "user"
                 if "font" in new and new["font"] in ("mono", "serif", "sans"):
diff --git a/static/chat.js b/static/chat.js
index 338653c4..9b048868 100644
--- a/static/chat.js
+++ b/static/chat.js
@@ -1804,7 +1804,14 @@ let pendingChannelSwitch = null;
 function applySettings(data) {
     if (data.title) {
         document.getElementById('room-title').textContent = data.title;
-        document.title = data.title;
+        // Tab title carries both names, so several servers are distinguishable
+        document.title = data.subtitle ? data.title + ' - ' + data.subtitle : data.title;
+    }
+    if (data.subtitle !== undefined) {
+        const subEl = document.getElementById('room-subtitle');
+        if (subEl) subEl.textContent = data.subtitle;
+        const subInput = document.getElementById('setting-subtitle');
+        if (subInput) subInput.value = data.subtitle;
     }
     if (data.username) {
         username = data.username;
@@ -1929,6 +1936,7 @@ function clearChat() {
 
 function saveSettings() {
     const newUsername = document.getElementById('setting-username').value.trim();
+    const newSubtitle = document.getElementById('setting-subtitle').value.trim();
     const newFont = document.getElementById('setting-font').value;
     const newHops = document.getElementById('setting-hops').value;
     const histVal = document.getElementById('setting-history').value;
@@ -1941,6 +1949,7 @@ function saveSettings() {
             type: 'update_settings',
             data: {
                 username: newUsername || 'user',
+                subtitle: newSubtitle,
                 font: newFont,
                 max_agent_hops: parseInt(newHops) || 4,
                 history_limit: newHistory,
@@ -1953,7 +1962,7 @@ function saveSettings() {
 
 function setupSettingsKeys() {
     // Auto-save on blur/Enter for text/number fields
-    for (const id of ['setting-username', 'setting-hops']) {
+    for (const id of ['setting-username', 'setting-subtitle', 'setting-hops']) {
         const el = document.getElementById(id);
         el.addEventListener('blur', () => saveSettings());
         el.addEventListener('keydown', (e) => {
diff --git a/static/index.html b/static/index.html
index f015bf49..de5b69aa 100644
--- a/static/index.html
+++ b/static/index.html
@@ -4,7 +4,7 @@
     <meta charset="UTF-8">
     <meta name="viewport" content="width=device-width, initial-scale=1.0">
     <title>agentchattr</title>
-    <link rel="stylesheet" href="/static/style.css?v=251">
+    <link rel="stylesheet" href="/static/style.css?v=252">
     <link rel="stylesheet" href="/static/sessions.css?v=223">
     <link rel="stylesheet" href="/static/jobs.css?v=223">
     <link rel="icon" href="/static/favicon.ico">
@@ -63,6 +63,10 @@ <h1 id="room-title">agentchattr</h1>
                 <label for="setting-username">Name</label>
                 <input type="text" id="setting-username" placeholder="your name" maxlength="20">
             </div>
+            <div class="settings-field">
+                <label for="setting-subtitle">This server</label>
+                <input type="text" id="setting-subtitle" placeholder="e.g. urbly" maxlength="40" title="Shown next to agentchattr, to tell this server apart from others">
+            </div>
             <div class="settings-field">
                 <label for="setting-font">Font</label>
                 <select id="setting-font">
@@ -345,6 +349,6 @@ <h1 id="room-title">agentchattr</h1>
     <script src="/static/jobs.js?v=224"></script>
     <script src="/static/channels.js?v=225"></script>
     <script src="/static/rules-panel.js?v=223"></script>
-    <script src="/static/chat.js?v=268"></script>
+    <script src="/static/chat.js?v=269"></script>
 </body>
 </html>
diff --git a/static/style.css b/static/style.css
index 34f03a12..3db844d3 100644
--- a/static/style.css
+++ b/static/style.css
@@ -217,7 +217,8 @@ header h1 {
 
 .subtitle {
     font-size: 12px;
-    color: var(--text-dim);
+    font-weight: 500;
+    color: var(--text);
 }
 
 .header-right {
diff --git a/tests/test_room_name.py b/tests/test_room_name.py
new file mode 100644
index 00000000..41d40683
--- /dev/null
+++ b/tests/test_room_name.py
@@ -0,0 +1,99 @@
+import sys
+import unittest
+from pathlib import Path
+
+ROOT = Path(__file__).resolve().parents[1]
+if str(ROOT) not in sys.path:
+    sys.path.insert(0, str(ROOT))
+
+import app
+
+
+class RoomSubtitleTests(unittest.TestCase):
+    """A second name shown beside 'agentchattr' in the header.
+
+    Several servers run at once (one per repo) and every one of them says
+    'agentchattr', so the tab and header are indistinguishable. This adds a
+    name alongside the product name rather than replacing it -- the existing
+    `title` setting already covers a full rename.
+    """
+
+    def test_a_name_is_kept_as_typed(self):
+        self.assertEqual(app.normalize_room_subtitle("urbly"), "urbly")
+
+    def test_surrounding_whitespace_is_trimmed(self):
+        self.assertEqual(app.normalize_room_subtitle("  urbly  "), "urbly")
+
+    def test_an_empty_value_clears_the_name(self):
+        self.assertEqual(app.normalize_room_subtitle("   "), "")
+
+    def test_an_overlong_name_is_capped_rather_than_rejected(self):
+        result = app.normalize_room_subtitle("x" * 200)
+
+        self.assertEqual(len(result), 40)
+
+    def test_a_non_string_is_refused_rather_than_coerced(self):
+        self.assertIsNone(app.normalize_room_subtitle(42))
+        self.assertIsNone(app.normalize_room_subtitle(None))
+        self.assertIsNone(app.normalize_room_subtitle(["urbly"]))
+
+    def test_newlines_cannot_break_the_header_onto_two_lines(self):
+        self.assertEqual(app.normalize_room_subtitle("ur\nbly"), "ur bly")
+
+    def test_the_default_room_settings_carry_an_empty_name(self):
+        self.assertEqual(app.room_settings.get("subtitle"), "")
+
+    def test_a_settings_payload_reaches_the_room_through_the_validator(self):
+        """Covers the wiring, not just the validator in isolation."""
+        saved = app.room_settings.get("subtitle")
+        self.addCleanup(lambda: app.room_settings.__setitem__("subtitle", saved))
+
+        app.apply_room_subtitle({"subtitle": "  urbly\nlab  "})
+
+        self.assertEqual(app.room_settings["subtitle"], "urbly lab")
+
+    def test_a_payload_without_a_subtitle_leaves_the_current_one_alone(self):
+        saved = app.room_settings.get("subtitle")
+        self.addCleanup(lambda: app.room_settings.__setitem__("subtitle", saved))
+        app.room_settings["subtitle"] = "urbly"
+
+        app.apply_room_subtitle({"font": "mono"})
+
+        self.assertEqual(app.room_settings["subtitle"], "urbly")
+
+    def test_an_unusable_subtitle_does_not_overwrite_the_current_one(self):
+        saved = app.room_settings.get("subtitle")
+        self.addCleanup(lambda: app.room_settings.__setitem__("subtitle", saved))
+        app.room_settings["subtitle"] = "urbly"
+
+        app.apply_room_subtitle({"subtitle": {"evil": 1}})
+
+        self.assertEqual(app.room_settings["subtitle"], "urbly")
+
+    def test_a_subtitle_read_from_disk_is_normalised_like_a_typed_one(self):
+        """settings.json is hand-editable, so the load path must check too."""
+        import json
+        import tempfile
+
+        saved_settings = dict(app.room_settings)
+        saved_config = app.config
+        self.addCleanup(lambda: setattr(app, "config", saved_config))
+        self.addCleanup(
+            lambda: (app.room_settings.clear(), app.room_settings.update(saved_settings))
+        )
+
+        tmp = Path(tempfile.mkdtemp())
+        (tmp / "settings.json").write_text(json.dumps({"subtitle": "x" * 200}))
+        app.config = {"server": {"data_dir": str(tmp)}}
+
+        app._load_settings()
+
+        self.assertEqual(len(app.room_settings["subtitle"]), app.ROOM_SUBTITLE_MAX)
+
+    def test_the_product_name_is_not_replaced_by_the_new_setting(self):
+        """Control: `title` still means a full rename and is untouched."""
+        self.assertEqual(app.room_settings.get("title"), "agentchattr")
+
+
+if __name__ == "__main__":
+    unittest.main()