diff --git a/frontend/src/app/layout.tsx b/frontend/src/app/layout.tsx
index 290aa7fd..d8d81c3e 100644
--- a/frontend/src/app/layout.tsx
+++ b/frontend/src/app/layout.tsx
@@ -11,9 +11,25 @@ import { UsageMonitor } from './components/UsageMonitor';
 const geistSans = GeistSans;
 const geistMono = GeistMono;
 
+/**
+ * Where this site actually serves. Load-bearing for the social preview: Next
+ * resolves the generated og:image against `metadataBase`, and without it the
+ * tag is emitted as http://localhost:3000/opengraph-image — present, plausible,
+ * and unfetchable by every scraper. Falls back to the real host, not localhost.
+ */
+const SITE_URL = process.env.NEXT_PUBLIC_APP_URL || "https://datacat.orangecat.ch";
+
 export const metadata: Metadata = {
+  metadataBase: new URL(SITE_URL),
   title: "Form Builder | KI-gestützter DataCat-Editor",
   description: "Erstellen Sie schöne, intelligente DataCate für jede Branche – nicht nur HR.",
+  openGraph: {
+    title: "DataCat — KI-gestützter Formular-Editor",
+    description: "Erstellen Sie schöne, intelligente Formulare für jede Branche – nicht nur HR.",
+    url: SITE_URL,
+    siteName: "DataCat",
+    type: "website",
+  },
 };
 
 export default function RootLayout({
diff --git a/frontend/src/app/opengraph-image.tsx b/frontend/src/app/opengraph-image.tsx
new file mode 100644
index 00000000..dd07a1f8
--- /dev/null
+++ b/frontend/src/app/opengraph-image.tsx
@@ -0,0 +1,70 @@
+import { ImageResponse } from "next/og";
+
+/**
+ * Social preview card (1200x630 — the 1.91:1 size Slack, Telegram and the
+ * OpenGraph scrapers crop to). DataCat shipped no og:image, so every shared
+ * link rendered as a blank grey rectangle.
+ *
+ * Satori cannot read CSS custom properties or Tailwind classes, so the accent
+ * is repeated here as a literal. It mirrors the indigo-600 used across the app.
+ */
+
+export const runtime = "edge";
+export const alt = "DataCat — KI-gestützter Formular-Editor";
+export const size = { width: 1200, height: 630 };
+export const contentType = "image/png";
+
+const INK = "#171717";
+const INDIGO = "#4F46E5";
+const MUTED = "#6B7280";
+const PAPER = "#FFFFFF";
+
+export default function OGImage() {
+  return new ImageResponse(
+    (
+      <div
+        style={{
+          width: "100%",
+          height: "100%",
+          display: "flex",
+          flexDirection: "column",
+          justifyContent: "space-between",
+          background: PAPER,
+          padding: "72px 80px",
+          fontFamily: "sans-serif",
+        }}
+      >
+        <div style={{ display: "flex", alignItems: "center", gap: 16 }}>
+          <div style={{ width: 18, height: 18, borderRadius: 5, background: INDIGO, display: "flex" }} />
+          <div style={{ fontSize: 30, fontWeight: 700, color: INK, letterSpacing: "-0.01em" }}>
+            DataCat
+          </div>
+        </div>
+
+        <div style={{ display: "flex", flexDirection: "column" }}>
+          <div
+            style={{
+              fontSize: 84,
+              fontWeight: 700,
+              letterSpacing: "-0.03em",
+              lineHeight: 1.05,
+              color: INK,
+              maxWidth: 980,
+            }}
+          >
+            Formulare, die mitdenken
+          </div>
+          <div style={{ marginTop: 28, fontSize: 32, lineHeight: 1.35, color: MUTED, maxWidth: 900 }}>
+            Erstellen Sie schöne, intelligente Formulare für jede Branche — nicht nur HR.
+          </div>
+        </div>
+
+        <div style={{ display: "flex", alignItems: "center", gap: 14 }}>
+          <div style={{ width: 64, height: 5, borderRadius: 999, background: INDIGO, display: "flex" }} />
+          <div style={{ fontSize: 24, color: MUTED }}>datacat.orangecat.ch</div>
+        </div>
+      </div>
+    ),
+    { ...size },
+  );
+}