diff --git a/messages/de.json b/messages/de.json
index bac9e68cc..4f10391aa 100644
--- a/messages/de.json
+++ b/messages/de.json
@@ -126,8 +126,8 @@
       "becomeMemberDesc": "Teil des Vereins werden und mitbestimmen",
       "contact": "Kontakt",
       "contactDesc": "Wir freuen uns auf dich",
-      "aboPools": "Abo-Pools",
-      "aboPoolsDesc": "Digitale Abos teilen und Kosten aufteilen",
+      "aboPools": "Abos teilen",
+      "aboPoolsDesc": "Ein KI-Abo zu viert — jede und jeder zahlt den eigenen Anteil",
       "projectMonitorUpcycling": "Monitor-Upcycling",
       "projectMonitorUpcyclingDesc": "Aktiv · Wand- und Deckenleuchten aus ausgemusterten Bildschirmen, mit ZHAW-Ökobilanz und Swico-Förderung.",
       "projectHardware": "Hardware-Entwicklung",
@@ -163,8 +163,8 @@
       "press": "Presse",
       "pressDesc": "Medienberichte",
       "aiDivision": "Zugang zu künstlicher Intelligenz — Assistent und passende Hardware",
-      "architectureDivision": "Bauen, das auch als Ruine noch etwas taugt",
-      "healthDivision": "Forschung zu Langlebigkeit und zum Bewahren von Erinnerung"
+      "vision": "Vision",
+      "visionDesc": "Wofür evig da ist, in voller Länge"
     },
     "language": "Sprache",
     "missionHistory": "Mission & Geschichte",
@@ -341,7 +341,8 @@
   "home": {
     "meta": {
       "title": "evig — Intelligenz, für alle bezahlbar | Technik, Reparatur & Linux in der Schweiz",
-      "description": "Refurbished IT kaufen, Marktplatz entdecken und Techniker oder Werkstätten für Reparaturen finden."
+      "description": "Gebrauchte Notebooks und Hardware, die für echte Arbeit reicht. Reparatur und IT-Hilfe in der Nähe, Linux und offene Software, Workshops und Begleitung bei KI und Robotik.",
+      "keywords": "gebrauchte Laptops, Notebook für KI, GPU gebraucht, Computer Reparatur Schweiz, Techniker finden, Linux Installation, Open Source, KI Weiterbildung, KI und Robotik im Betrieb, Zürich, Basel, Luzern"
     },
     "hero": {
       "title": "Zugang zu Intelligenz. Für alle bezahlbar.",
@@ -352,7 +353,7 @@
       "ctaDonate": "Technik entdecken",
       "ctaDiscover": "Reparatur finden",
       "ctaAbout": "Über uns",
-      "positioning": "Zugang zu Intelligenz · Kreislaufwirtschaft · Zürich"
+      "positioning": "KI für alle · Geräte, Hilfe, Ausbildung · Zürich"
     },
     "actions": {
       "eyebrow": "DREI WEGE",
@@ -384,34 +385,6 @@
       "text": "Wir bieten auch professionelle {link} an: Computer-Reparatur, Datenrettung, Linux-Installation und Webentwicklung.",
       "linkLabel": "IT-Dienstleistungen"
     },
-    "ribbon": {
-      "left": {
-        "eyebrow": "REPARIEREN",
-        "title": "Wir geben Geräten ein zweites Leben.",
-        "body": "Jeder Computer, jedes Laptop, jede Komponente verdient eine zweite Chance. Unsere Techniker und Freiwillige bringen sie wieder zum Laufen — ohne kommerziellen Aufpreis."
-      },
-      "right": {
-        "eyebrow": "WEITERGEBEN",
-        "title": "Wir bringen sie zu denen, die sie brauchen.",
-        "body": "Refurbished an Vereine, Schulen und Menschen mit knappem Budget. Marktplatz für direkte Weitergabe in der Community — kein Mittelsmann, keine Gebühr."
-      }
-    },
-    "process": {
-      "eyebrow": "SO FUNKTIONIERT ES",
-      "heading": "Drei Schritte. Ein Kreislauf.",
-      "step1": {
-        "title": "Spenden oder verkaufen",
-        "body": "Bring uns dein altes Gerät, lass es abholen oder stelle es selbst auf den Marktplatz. Keine Gebühr, keine Mittelsleute, Spendenquittung inklusive."
-      },
-      "step2": {
-        "title": "Reparieren statt entsorgen",
-        "body": "Unsere Werkstatt prüft, reinigt und repariert. Was nicht mehr zu retten ist, wird sortenrein zerlegt — nichts landet im Müll, solange es noch Sinn ergibt."
-      },
-      "step3": {
-        "title": "Weiterleben statt wegwerfen",
-        "body": "Im Shop, in der Community, oder direkt an Organisationen mit Bedarf. Faire Preise, transparente Herkunft, sofort einsatzbereit."
-      }
-    },
     "press": {
       "eyebrow": "ÜBER UNS BERICHTET"
     },
@@ -468,14 +441,14 @@
       "allCoverage": "Alle Medienberichte ansehen"
     },
     "jsonld": {
-      "description": "Computer-Reparatur, Linux-Installation und Datenrettung. Nachhaltige IT-Lösungen für Privatpersonen, Vereine und KMU.",
+      "description": "Bezahlbarer Zugang zu KI und Robotik: geprüfte gebrauchte Hardware, Reparatur und IT-Hilfe, Linux und offene Software, Weiterbildung und Begleitung von Organisationen.",
       "areaServed": "Zürich, Basel, Luzern, Schweiz",
-      "service1Name": "Linux-Installation",
-      "service1Desc": "Alte Laptops schneller gemacht durch Linux-Installation",
-      "service2Name": "Datenrettung",
-      "service2Desc": "Wiederherstellung von Daten aus beschädigten Geräten",
-      "service3Name": "Computer-Reparatur",
-      "service3Desc": "Reparatur und Aufbau von Vintage-Computern"
+      "service1Name": "Geprüfte gebrauchte Hardware",
+      "service1Desc": "Notebooks, GPUs und Zubehör, die für echte Arbeit und für KI reichen",
+      "service2Name": "Reparatur und IT-Hilfe",
+      "service2Desc": "Technikerinnen und Techniker in der Nähe finden, statt auf einen Termin zu warten",
+      "service3Name": "KI und Robotik im Betrieb",
+      "service3Desc": "Weiterbildung, Umschulung und Begleitung bei der Einführung in Organisationen"
     },
     "impact": {
       "title": "Unsere Wirkung",
@@ -5470,9 +5443,9 @@
     }
   },
   "abos": {
-    "tagline": "Abo-Tauschbörse",
-    "title": "Abo-Pools teilen",
-    "subtitle": "Teile digitale Abos mit der evig-Community und spare Geld. Jeder zahlt nur seinen Anteil.",
+    "tagline": "Geteilte Abos",
+    "title": "Zugang teilen statt einzeln bezahlen",
+    "subtitle": "Ein KI-Abo kostet allein 22 Franken im Monat. Zu viert sind es 5.50. Teile ein Abo mit der evig-Community — jede und jeder zahlt nur den eigenen Anteil.",
     "createPool": "Pool erstellen",
     "filterAll": "Alle",
     "perMonthPerson": "pro Monat/Person",
@@ -5507,12 +5480,13 @@
       "unknownError": "Ein unbekannter Fehler ist aufgetreten"
     },
     "categories": {
-      "streaming": "Streaming",
+      "ai": "KI",
       "software": "Software",
       "cloud": "Cloud",
-      "gaming": "Gaming",
       "music": "Musik",
       "news": "News",
+      "streaming": "Streaming",
+      "gaming": "Gaming",
       "other": "Sonstiges"
     }
   },
@@ -9163,7 +9137,7 @@
     "overview": {
       "eyebrow": "Bereiche",
       "heading": "{count, plural, one {Ein Bereich} other {# Bereiche}}, ein Prinzip",
-      "subtitle": "Ein Gedanke, in jedem Bereich neu angewandt: die Zeit verlängern, in der etwas nützlich, brauchbar und schön bleibt. Vom Gerät bis zum Gebäude — und bis zum Menschen, der beides benutzt."
+      "subtitle": "Ein Gedanke, in jedem Bereich neu angewandt: die Zeit verlängern, in der etwas nützlich und brauchbar bleibt. Von der Maschine über die Reparatur bis zu der Intelligenz, die beide erreichbar macht."
     },
     "status": {
       "live": "Aktiv",
@@ -9208,9 +9182,15 @@
             "title": "Der Assistent",
             "body": "Auf jeder Seite dieser Plattform sitzt ein Assistent, der den Kontext der Seite kennt und Fragen dazu beantwortet. Er gehört zur Plattform und ist kein Zusatzprodukt — kein zweites Abo, keine getrennte Anmeldung."
           },
+          "sharing": {
+            "title": "Geteilter Zugang",
+            "body": "Ein gutes KI-Abo kostet allein rund 22 Franken im Monat — genau die Schwelle, an der die Lücke entsteht. Zu viert sind es 5.50. Auf dieser Plattform kann man ein Abo mit anderen teilen und zahlt nur den eigenen Anteil.",
+            "link": "Abo-Pools ansehen"
+          },
           "hardware": {
             "title": "Die Maschine dazu",
-            "body": "Software ohne Gerät ist eine Theorie. Deshalb liegen Hardware und Assistent bei uns nicht in getrennten Abteilungen: Die Geräte im Marktplatz sind so eingerichtet, dass sie am Tag der Übergabe das können, wofür man sie geholt hat."
+            "body": "Software ohne Gerät ist eine Theorie. Deshalb liegen Hardware und Assistent bei uns nicht in getrennten Abteilungen: Die Geräte im Marktplatz sind so eingerichtet, dass sie am Tag der Übergabe das können, wofür man sie geholt hat.",
+            "link": "Geräte ansehen"
           },
           "sovereignty": {
             "title": "Souveränität",
@@ -9240,5 +9220,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "WAS WIR TUN",
+    "heading": "{count, plural, one {Ein Weg} other {# Wege}}, ein Ziel",
+    "subtitle": "KI und Robotik verschieben gerade, wer welche Arbeit tun kann. Wir arbeiten daran, dass der Zugang dazu nicht davon abhängt, was jemand verdient — mit Geräten, mit Hilfe, mit Software, mit Ausbildung und mit Begleitung im Betrieb.",
+    "items": {
+      "hardware": {
+        "title": "Geräte, die für echte Arbeit reichen",
+        "body": "Gebrauchte Notebooks, mit denen man wirklich arbeiten kann, dazu GPUs und die Hardware, auf der KI läuft — ausgesucht, geprüft, bezahlbar. Keine Drucker, kein Elektroschrott mit Preisschild. Dass ein weitergenutztes Gerät nebenbei der Umwelt hilft, ist die Folge, nicht der Verkaufsgrund.",
+        "cta": "Geräte ansehen"
+      },
+      "technicians": {
+        "title": "Jemanden finden, der es repariert",
+        "body": "Reparatur und IT-Hilfe sollen so leicht zu finden sein wie eine Fahrt: Anfrage stellen, Angebote von Technikerinnen und Technikern in der Nähe erhalten, sich für eine entscheiden. Nicht warten, bis jemand Zeit hat.",
+        "cta": "Technikerin oder Techniker finden"
+      },
+      "software": {
+        "title": "Linux und offene Software",
+        "body": "Ein acht Jahre altes Notebook läuft unter Linux oft flüssiger als an dem Tag, an dem es gekauft wurde. Wir richten es ein, zeigen die offenen Alternativen zu teurer Software — und binden niemanden an einen Anbieter.",
+        "cta": "Linux und Open Source"
+      },
+      "training": {
+        "title": "Umschulung für eine Arbeitswelt mit KI",
+        "body": "KI und Roboter übernehmen gerade Aufgaben, von denen Menschen leben. Wer mit ihnen umgehen kann, verliert dabei weniger und gewinnt mehr. Workshops, die genau das vermitteln — an echten Aufgaben, nicht an Folien.",
+        "cta": "Workshops ansehen"
+      },
+      "adoption": {
+        "title": "KI und Robotik in den Betrieb bringen",
+        "body": "Für Organisationen und Betriebe, die wissen, dass sich etwas ändern muss, aber nicht, wo man anfängt. Wir schauen uns die Arbeit an, die tatsächlich getan wird, und bauen mit — bis etwas läuft.",
+        "cta": "Gespräch vereinbaren"
+      }
+    }
   }
 }
diff --git a/messages/en.json b/messages/en.json
index 1257512ac..054cb167d 100644
--- a/messages/en.json
+++ b/messages/en.json
@@ -99,8 +99,8 @@
       "findHelpDesc": "Community technicians near you",
       "findTechnicianDesc": "Browse technician profiles and get in touch",
       "becomeTechnicianDesc": "Share IT knowledge and help others",
-      "aboPools": "Subscription Pools",
-      "aboPoolsDesc": "Share digital subscriptions and split costs",
+      "aboPools": "Share subscriptions",
+      "aboPoolsDesc": "One AI subscription split four ways — everyone pays their share",
       "learnDesc": "Workshops, guides and resources",
       "workshopsDesc": "Book in-person courses",
       "guidesDesc": "Step-by-step instructions",
@@ -196,8 +196,8 @@
       "press": "Press",
       "pressDesc": "Media coverage",
       "aiDivision": "Access to artificial intelligence — the assistant and the hardware to run it",
-      "architectureDivision": "Building that still holds up as a ruin",
-      "healthDivision": "Research on longevity and on preserving memory"
+      "vision": "Vision",
+      "visionDesc": "What evig is for, at full length"
     },
     "experimentalBanner": "Experimental Site",
     "experimentalBannerLink": "go to current site",
@@ -341,7 +341,8 @@
   "home": {
     "meta": {
       "title": "evig — Intelligence, affordable for everyone | Tech, repair & Linux in Switzerland",
-      "description": "Buy refurbished IT, browse community listings, and find technicians or repair shops for repairs."
+      "description": "Used laptops and hardware good enough for real work. Repair and IT help nearby, Linux and open software, workshops and support for adopting AI and robotics.",
+      "keywords": "used laptops, laptop for AI, second-hand GPU, computer repair Switzerland, find a technician, Linux installation, open source, AI training, AI and robotics adoption, Zurich, Basel, Lucerne"
     },
     "hero": {
       "title": "Access to intelligence. Affordable for everyone.",
@@ -349,7 +350,7 @@
       "subtitle": "Good tech is too expensive and turns to junk too fast. We flip both: affordable access to intelligence — and a cycle that keeps devices in circulation instead of in the scrap heap.",
       "ctaDiscover": "Find repair",
       "ctaAbout": "About us",
-      "positioning": "Access to intelligence · Circular economy · Zurich",
+      "positioning": "AI for everyone · Devices, help, training · Zurich",
       "titleSecondary": "Affordable for everyone.",
       "lede": "Curated tech, AI and robotics at fair prices — plus repair that's truly within reach.",
       "ctaDonate": "Explore tech"
@@ -443,42 +444,14 @@
       "allCoverage": "View all media coverage"
     },
     "jsonld": {
-      "description": "Computer repair, Linux installation and data recovery. Sustainable IT solutions for individuals, associations and SMEs.",
+      "description": "Affordable access to AI and robotics: tested used hardware, repair and IT help, Linux and open software, training, and support for organisations.",
       "areaServed": "Zurich, Basel, Lucerne, Switzerland",
-      "service1Name": "Linux Installation",
-      "service1Desc": "Old laptops made faster with Linux installation",
-      "service2Name": "Data Recovery",
-      "service2Desc": "Recovery of data from damaged devices",
-      "service3Name": "Computer Repair",
-      "service3Desc": "Repair and restoration of vintage computers"
-    },
-    "ribbon": {
-      "left": {
-        "eyebrow": "REPAIR",
-        "title": "We give devices a second life.",
-        "body": "Every computer, every laptop, every component deserves a second chance. Our technicians and volunteers bring them back to life — no commercial markup."
-      },
-      "right": {
-        "eyebrow": "PASS ON",
-        "title": "We bring them to people who need them.",
-        "body": "Refurbished for associations, schools, and people on a tight budget. A marketplace for passing tech on directly within the community — no middleman, no fee."
-      }
-    },
-    "process": {
-      "eyebrow": "HOW IT WORKS",
-      "heading": "Three steps. One cycle.",
-      "step1": {
-        "title": "Donate or sell",
-        "body": "Bring us your old device, have it picked up, or list it yourself on the marketplace. No fee, no middleman, donation receipt included."
-      },
-      "step2": {
-        "title": "Repair instead of discard",
-        "body": "Our workshop checks, cleans and repairs. What can't be saved is taken apart by type — nothing goes to landfill as long as it still makes sense."
-      },
-      "step3": {
-        "title": "Live on instead of be thrown away",
-        "body": "In the shop, in the community, or directly to organizations in need. Fair prices, transparent origin, ready to use."
-      }
+      "service1Name": "Tested used hardware",
+      "service1Desc": "Laptops, GPUs and accessories good enough for real work and for AI",
+      "service2Name": "Repair and IT help",
+      "service2Desc": "Find a technician nearby instead of waiting for an appointment",
+      "service3Name": "AI and robotics at work",
+      "service3Desc": "Training, retraining, and support for adopting AI and robotics in organisations"
     },
     "press": {
       "eyebrow": "AS REPORTED IN"
@@ -5422,9 +5395,9 @@
     }
   },
   "abos": {
-    "tagline": "Subscription Exchange",
-    "title": "Share Subscription Pools",
-    "subtitle": "Share digital subscriptions with the evig community and save money. Everyone pays only their share.",
+    "tagline": "Shared subscriptions",
+    "title": "Share access instead of paying alone",
+    "subtitle": "An AI subscription costs CHF 22 a month on your own. Split four ways it is CHF 5.50. Share one with the evig community — everyone pays only their share.",
     "createPool": "Create pool",
     "filterAll": "All",
     "perMonthPerson": "per month/person",
@@ -5459,12 +5432,13 @@
       "unknownError": "An unknown error occurred"
     },
     "categories": {
-      "streaming": "Streaming",
+      "ai": "AI",
       "software": "Software",
       "cloud": "Cloud",
-      "gaming": "Gaming",
       "music": "Music",
       "news": "News",
+      "streaming": "Streaming",
+      "gaming": "Gaming",
       "other": "Other"
     }
   },
@@ -9146,7 +9120,7 @@
     "overview": {
       "eyebrow": "Divisions",
       "heading": "{count, plural, one {One division} other {# divisions}}, one principle",
-      "subtitle": "One idea, applied afresh in every division: extend the time something stays useful, workable and good to look at. From the device to the building — and to the person who uses both."
+      "subtitle": "One idea, applied afresh in every division: extend the time something stays useful and workable. From the machine, through the repair, to the intelligence that puts both within reach."
     },
     "status": {
       "live": "Active",
@@ -9191,9 +9165,15 @@
             "title": "The assistant",
             "body": "Every page of this platform carries an assistant that knows the context of that page and answers questions about it. It belongs to the platform and is not a separate product — no second subscription, no separate login."
           },
+          "sharing": {
+            "title": "Shared access",
+            "body": "A good AI subscription costs around CHF 22 a month on your own — precisely the threshold where the gap opens. Split four ways it is CHF 5.50. On this platform you can share one subscription with others and pay only your share.",
+            "link": "See subscription pools"
+          },
           "hardware": {
             "title": "The machine to run it",
-            "body": "Software without a device is a theory. That is why hardware and assistant are not separate departments here: the machines in the marketplace are set up so that on the day they change hands they can already do the thing they were bought for."
+            "body": "Software without a device is a theory. That is why hardware and assistant are not separate departments here: the machines in the marketplace are set up so that on the day they change hands they can already do the thing they were bought for.",
+            "link": "See devices"
           },
           "sovereignty": {
             "title": "Sovereignty",
@@ -9223,5 +9203,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "WHAT WE DO",
+    "heading": "{count, plural, one {One route} other {# routes}}, one goal",
+    "subtitle": "AI and robotics are shifting who can do which work. We are working to make sure access to them does not depend on what someone earns — through devices, through help, through software, through training, and through showing up where the work happens.",
+    "items": {
+      "hardware": {
+        "title": "Machines good enough for real work",
+        "body": "Used laptops you can genuinely work on, plus GPUs and the hardware AI runs on — chosen, tested, affordable. No printers, no e-waste with a price tag. That a machine kept in use also helps the environment is the consequence, not the sales pitch.",
+        "cta": "See devices"
+      },
+      "technicians": {
+        "title": "Find someone who will fix it",
+        "body": "Repair and IT help should be as easy to find as a ride: post what is wrong, get offers from technicians nearby, pick one. Not wait until somebody has time.",
+        "cta": "Find a technician"
+      },
+      "software": {
+        "title": "Linux and open software",
+        "body": "An eight-year-old laptop often runs better under Linux than it did the day it was bought. We set it up, show the open alternatives to expensive software — and tie nobody to a vendor.",
+        "cta": "Linux and open source"
+      },
+      "training": {
+        "title": "Retraining for a labour market with AI",
+        "body": "AI and robots are taking over tasks people live on. Those who can work with them lose less and gain more. Workshops that teach exactly that — on real tasks, not on slides.",
+        "cta": "See workshops"
+      },
+      "adoption": {
+        "title": "Putting AI and robotics to work",
+        "body": "For organisations that know something has to change but not where to start. We look at the work actually being done and build alongside you — until something runs.",
+        "cta": "Arrange a conversation"
+      }
+    }
   }
 }
diff --git a/messages/es.json b/messages/es.json
index 729b90fdf..81fc2b7db 100644
--- a/messages/es.json
+++ b/messages/es.json
@@ -128,8 +128,8 @@
       "becomeMemberDesc": "Ser parte de la asociación y participar",
       "contact": "Contacto",
       "contactDesc": "Estamos deseando conocerte",
-      "aboPools": "Grupos de suscripción",
-      "aboPoolsDesc": "Comparte suscripciones digitales y divide los costos",
+      "aboPools": "Compartir suscripciones",
+      "aboPoolsDesc": "Una suscripción de IA entre cuatro: cada persona paga su parte",
       "projectMonitorUpcycling": "Monitor-Upcycling",
       "projectMonitorUpcyclingDesc": "Activo · luminarias de pared y techo a partir de monitores retirados, con ACV de la ZHAW y financiación Swico.",
       "projectHardware": "Desarrollo de hardware",
@@ -163,8 +163,8 @@
       "press": "Prensa",
       "pressDesc": "Cobertura mediática",
       "aiDivision": "Acceso a la inteligencia artificial — el asistente y el hardware para moverlo",
-      "architectureDivision": "Construir de modo que aguante incluso como ruina",
-      "healthDivision": "Investigación sobre longevidad y conservación de la memoria"
+      "vision": "Visión",
+      "visionDesc": "Para qué existe evig, en toda su extensión"
     },
     "language": "Idioma",
     "missionHistory": "Misión & Historia",
@@ -2094,7 +2094,8 @@
   "home": {
     "meta": {
       "title": "evig — Inteligencia, asequible para todos | Tecnología, reparación y Linux en Suiza",
-      "description": "Compra y vende TI de segunda mano. Reparación de ordenadores por la comunidad. Talleres de Linux, hardware y programación."
+      "description": "Portátiles y hardware de segunda mano que sirven para trabajar de verdad. Reparación y ayuda informática cerca, Linux y software abierto, talleres y acompañamiento con IA y robótica.",
+      "keywords": "portátiles de segunda mano, portátil para IA, GPU de segunda mano, reparación de ordenadores Suiza, encontrar técnico, instalación de Linux, código abierto, formación en IA, adopción de IA y robótica, Zúrich, Basilea, Lucerna"
     },
     "hero": {
       "title": "Acceso a la inteligencia. Asequible para todos.",
@@ -2102,7 +2103,7 @@
       "subtitle": "La buena tecnología es demasiado cara y se convierte en basura demasiado rápido. Nosotros damos la vuelta a ambas cosas: acceso asequible a la inteligencia y un ciclo que mantiene los dispositivos en circulación en lugar de en el vertedero.",
       "ctaDiscover": "Encontrar reparación",
       "ctaAbout": "Sobre nosotros",
-      "positioning": "Acceso a la inteligencia · Economía circular · Zúrich",
+      "positioning": "IA para todos · Dispositivos, ayuda, formación · Zúrich",
       "titleSecondary": "Asequible para todos.",
       "lede": "Tecnología seleccionada, IA y robótica a precios justos, más una reparación realmente accesible.",
       "ctaDonate": "Descubrir tecnología"
@@ -2196,42 +2197,14 @@
       "allCoverage": "Ver toda la cobertura de medios"
     },
     "jsonld": {
-      "description": "Reparación de ordenadores, instalación de Linux y recuperación de datos. Soluciones IT sostenibles para particulares, asociaciones y pymes.",
+      "description": "Acceso asequible a la IA y la robótica: hardware usado y probado, reparación y ayuda informática, Linux y software abierto, formación y acompañamiento a organizaciones.",
       "areaServed": "Zúrich, Basilea, Lucerna, Suiza",
-      "service1Name": "Instalación Linux",
-      "service1Desc": "Portátiles antiguos mejorados con instalación Linux",
-      "service2Name": "Recuperación de datos",
-      "service2Desc": "Recuperación de datos de dispositivos dañados",
-      "service3Name": "Reparación de ordenadores",
-      "service3Desc": "Reparación y restauración de ordenadores vintage"
-    },
-    "ribbon": {
-      "left": {
-        "eyebrow": "REPARAR",
-        "title": "Damos una segunda vida a los dispositivos.",
-        "body": "Cada ordenador, cada portátil, cada componente merece una segunda oportunidad. Nuestros técnicos y voluntarios los hacen funcionar de nuevo — sin sobreprecio comercial."
-      },
-      "right": {
-        "eyebrow": "TRANSMITIR",
-        "title": "Los llevamos a quienes los necesitan.",
-        "body": "Reacondicionado para asociaciones, escuelas y personas con presupuesto ajustado. Un mercado para la transmisión directa dentro de la comunidad — sin intermediarios, sin comisiones."
-      }
-    },
-    "process": {
-      "eyebrow": "CÓMO FUNCIONA",
-      "heading": "Tres pasos. Un ciclo.",
-      "step1": {
-        "title": "Donar o vender",
-        "body": "Tráenos tu dispositivo viejo, hazlo recoger o ponlo tú mismo en el mercado. Sin comisión, sin intermediarios, recibo de donación incluido."
-      },
-      "step2": {
-        "title": "Reparar en vez de tirar",
-        "body": "Nuestro taller revisa, limpia y repara. Lo que no se puede salvar se desmonta por tipo — nada va al vertedero mientras tenga sentido."
-      },
-      "step3": {
-        "title": "Seguir viviendo en vez de tirarlo",
-        "body": "En la tienda, en la comunidad o directamente a organizaciones que lo necesitan. Precios justos, origen transparente, listo para usar."
-      }
+      "service1Name": "Hardware usado y probado",
+      "service1Desc": "Portátiles, GPU y accesorios que sirven para trabajar de verdad y para la IA",
+      "service2Name": "Reparación y ayuda informática",
+      "service2Desc": "Encontrar un técnico cerca en lugar de esperar una cita",
+      "service3Name": "IA y robótica en el trabajo",
+      "service3Desc": "Formación, reciclaje profesional y acompañamiento en su adopción"
     },
     "press": {
       "eyebrow": "COMO SE REPORTÓ"
@@ -5422,9 +5395,9 @@
     }
   },
   "abos": {
-    "tagline": "Bolsa de suscripciones",
-    "title": "Compartir pools de suscripciones",
-    "subtitle": "Comparte suscripciones digitales con la comunidad evig y ahorra dinero. Cada uno paga solo su parte.",
+    "tagline": "Suscripciones compartidas",
+    "title": "Comparte el acceso en vez de pagarlo solo",
+    "subtitle": "Una suscripción de IA cuesta 22 francos al mes en solitario. Entre cuatro son 5.50. Comparte una con la comunidad de evig: cada persona paga solo su parte.",
     "createPool": "Crear pool",
     "filterAll": "Todos",
     "perMonthPerson": "por mes/persona",
@@ -5459,12 +5432,13 @@
       "unknownError": "Se produjo un error desconocido"
     },
     "categories": {
-      "streaming": "Streaming",
+      "ai": "IA",
       "software": "Software",
       "cloud": "Cloud",
-      "gaming": "Gaming",
       "music": "Música",
       "news": "Noticias",
+      "streaming": "Streaming",
+      "gaming": "Gaming",
       "other": "Otro"
     }
   },
@@ -9041,7 +9015,7 @@
     "overview": {
       "eyebrow": "Áreas",
       "heading": "{count, plural, one {Un área} other {# áreas}}, un principio",
-      "subtitle": "Una sola idea, retomada en cada área: alargar el tiempo durante el cual algo sigue siendo útil, usable y hermoso. Del dispositivo al edificio — y hasta la persona que usa ambos."
+      "subtitle": "Una sola idea, retomada en cada área: alargar el tiempo durante el cual algo sigue siendo útil y usable. De la máquina a la reparación, y hasta la inteligencia que pone ambas al alcance."
     },
     "status": {
       "live": "Activa",
@@ -9086,9 +9060,15 @@
             "title": "El asistente",
             "body": "En cada página de esta plataforma hay un asistente que conoce el contexto de la página y responde preguntas sobre ella. Forma parte de la plataforma y no es un producto aparte — ni una segunda suscripción ni un acceso separado."
           },
+          "sharing": {
+            "title": "Acceso compartido",
+            "body": "Una buena suscripción de IA cuesta unos 22 francos al mes en solitario: justo el umbral donde se abre la brecha. Entre cuatro son 5.50. En esta plataforma puedes compartir una suscripción con otras personas y pagar solo tu parte.",
+            "link": "Ver grupos de suscripción"
+          },
           "hardware": {
             "title": "La máquina para moverlo",
-            "body": "El software sin dispositivo es una teoría. Por eso aquí el hardware y el asistente no son departamentos separados: las máquinas del marketplace se preparan para que, el día de la entrega, ya sepan hacer aquello para lo que se buscaron."
+            "body": "El software sin dispositivo es una teoría. Por eso aquí el hardware y el asistente no son departamentos separados: las máquinas del marketplace se preparan para que, el día de la entrega, ya sepan hacer aquello para lo que se buscaron.",
+            "link": "Ver dispositivos"
           },
           "sovereignty": {
             "title": "Soberanía",
@@ -9118,5 +9098,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "LO QUE HACEMOS",
+    "heading": "{count, plural, one {Un camino} other {# caminos}}, un objetivo",
+    "subtitle": "La IA y la robótica están cambiando quién puede hacer qué trabajo. Trabajamos para que el acceso a ellas no dependa de lo que gana cada persona: con dispositivos, con ayuda, con software, con formación y acompañando en el propio taller.",
+    "items": {
+      "hardware": {
+        "title": "Máquinas que sirven para trabajar de verdad",
+        "body": "Portátiles de segunda mano con los que se puede trabajar realmente, además de GPU y el hardware sobre el que corre la IA: seleccionados, probados, asequibles. Sin impresoras, sin chatarra electrónica con etiqueta de precio. Que un aparato que sigue en uso ayude al medio ambiente es la consecuencia, no el argumento de venta.",
+        "cta": "Ver dispositivos"
+      },
+      "technicians": {
+        "title": "Encontrar a quien lo repare",
+        "body": "La reparación y la ayuda informática deberían encontrarse tan fácilmente como un viaje: publicas la avería, recibes ofertas de técnicos cercanos y eliges. Sin esperar a que alguien tenga tiempo.",
+        "cta": "Encontrar técnico"
+      },
+      "software": {
+        "title": "Linux y software abierto",
+        "body": "Un portátil de ocho años suele ir mejor con Linux que el día en que se compró. Lo configuramos, mostramos las alternativas abiertas al software caro y no atamos a nadie a un proveedor.",
+        "cta": "Linux y código abierto"
+      },
+      "training": {
+        "title": "Formación para un mercado laboral con IA",
+        "body": "La IA y los robots están asumiendo tareas de las que vive la gente. Quien sabe trabajar con ellos pierde menos y gana más. Talleres que enseñan justo eso, con tareas reales y no con diapositivas.",
+        "cta": "Ver talleres"
+      },
+      "adoption": {
+        "title": "Llevar la IA y la robótica al trabajo",
+        "body": "Para organizaciones que saben que algo debe cambiar pero no por dónde empezar. Miramos el trabajo que se hace de verdad y construimos con vosotros, hasta que algo funcione.",
+        "cta": "Concertar una conversación"
+      }
+    }
   }
 }
diff --git a/messages/fr.json b/messages/fr.json
index 6627cddf7..23d1bc40f 100644
--- a/messages/fr.json
+++ b/messages/fr.json
@@ -107,8 +107,8 @@
       "findHelpDesc": "Techniciens communautaires près de chez vous",
       "findTechnicianDesc": "Techniciens communautaires et professionnels",
       "becomeTechnicianDesc": "Partager des connaissances informatiques et aider les autres",
-      "aboPools": "Pools d'abonnements",
-      "aboPoolsDesc": "Partager des abonnements numériques et diviser les coûts",
+      "aboPools": "Partager les abonnements",
+      "aboPoolsDesc": "Un abonnement d'IA à quatre — chacun paie sa part",
       "learnDesc": "Ateliers, guides et ressources",
       "workshopsDesc": "Réserver des cours en personne",
       "guidesDesc": "Instructions étape par étape",
@@ -202,8 +202,8 @@
       "press": "Presse",
       "pressDesc": "Revue de presse",
       "aiDivision": "Accès à l’intelligence artificielle — l’assistant et le matériel pour le faire tourner",
-      "architectureDivision": "Construire de manière à tenir encore debout en ruine",
-      "healthDivision": "Recherche sur la longévité et la préservation de la mémoire"
+      "vision": "Vision",
+      "visionDesc": "La raison d'être d'evig, en entier"
     },
     "badge": {
       "new": "Nouveau"
@@ -340,7 +340,8 @@
   "home": {
     "meta": {
       "title": "evig — L'intelligence, abordable pour tous | Technique, réparation et Linux en Suisse",
-      "description": "Acheter & vendre du matériel informatique d'occasion. Réparation par la communauté. Ateliers Linux, hardware et programmation."
+      "description": "Des portables et du matériel d'occasion qui suffisent pour du vrai travail. Réparation et aide informatique à proximité, Linux et logiciels libres, ateliers et accompagnement sur l'IA et la robotique.",
+      "keywords": "portables d'occasion, portable pour l'IA, GPU d'occasion, réparation d'ordinateurs Suisse, trouver un technicien, installation Linux, open source, formation IA, adoption de l'IA et de la robotique, Zurich, Bâle, Lucerne"
     },
     "hero": {
       "title": "L'accès à l'intelligence. Abordable pour tous.",
@@ -348,7 +349,7 @@
       "subtitle": "La bonne technologie est trop chère et devient trop vite un déchet. Nous inversons les deux : un accès abordable à l'intelligence — et un cycle qui garde les appareils en circulation plutôt qu'à la casse.",
       "ctaDiscover": "Trouver une réparation",
       "ctaAbout": "Qui sommes-nous",
-      "positioning": "Accès à l'intelligence · Économie circulaire · Zurich",
+      "positioning": "L'IA pour tous · Appareils, aide, formation · Zurich",
       "titleSecondary": "Abordable pour tous.",
       "lede": "Une technologie sélectionnée, de l'IA et de la robotique à des prix justes — plus une réparation vraiment accessible.",
       "ctaDonate": "Découvrir la technologie"
@@ -442,42 +443,14 @@
       "allCoverage": "Voir toute la couverture médiatique"
     },
     "jsonld": {
-      "description": "Réparation d'ordinateurs, installation Linux et récupération de données. Solutions IT durables pour particuliers, associations et PME.",
+      "description": "Un accès abordable à l'IA et à la robotique : matériel d'occasion testé, réparation et aide informatique, Linux et logiciels libres, formation et accompagnement des organisations.",
       "areaServed": "Zurich, Bâle, Lucerne, Suisse",
-      "service1Name": "Installation Linux",
-      "service1Desc": "Anciens ordinateurs portables accélérés par l'installation Linux",
-      "service2Name": "Récupération de données",
-      "service2Desc": "Récupération de données depuis des appareils endommagés",
-      "service3Name": "Réparation d'ordinateurs",
-      "service3Desc": "Réparation et restauration d'ordinateurs vintage"
-    },
-    "ribbon": {
-      "left": {
-        "eyebrow": "RÉPARER",
-        "title": "Nous donnons une seconde vie aux appareils.",
-        "body": "Chaque ordinateur, chaque portable, chaque composant mérite une seconde chance. Nos techniciens et bénévoles les remettent en marche — sans marge commerciale."
-      },
-      "right": {
-        "eyebrow": "TRANSMETTRE",
-        "title": "Nous les apportons à ceux qui en ont besoin.",
-        "body": "Reconditionné pour les associations, les écoles et les personnes au budget serré. Une place de marché pour la transmission directe au sein de la communauté — sans intermédiaire, sans frais."
-      }
-    },
-    "process": {
-      "eyebrow": "COMMENT ÇA MARCHE",
-      "heading": "Trois étapes. Un cycle.",
-      "step1": {
-        "title": "Donner ou vendre",
-        "body": "Apportez-nous votre vieil appareil, faites-le récupérer ou mettez-le vous-même sur le marché. Aucun frais, pas d'intermédiaire, reçu fiscal inclus."
-      },
-      "step2": {
-        "title": "Réparer plutôt que jeter",
-        "body": "Notre atelier vérifie, nettoie et répare. Ce qui n'est pas récupérable est démonté par catégorie — rien ne va à la décharge tant que cela a du sens."
-      },
-      "step3": {
-        "title": "Continuer à vivre plutôt qu'être jeté",
-        "body": "Au magasin, dans la communauté, ou directement à des organisations dans le besoin. Prix justes, origine transparente, prêt à l'emploi."
-      }
+      "service1Name": "Matériel d'occasion testé",
+      "service1Desc": "Portables, GPU et accessoires qui suffisent pour du vrai travail et pour l'IA",
+      "service2Name": "Réparation et aide informatique",
+      "service2Desc": "Trouver une technicienne ou un technicien à proximité plutôt que d'attendre un rendez-vous",
+      "service3Name": "IA et robotique au travail",
+      "service3Desc": "Formation, reconversion et accompagnement lors de leur mise en place"
     },
     "press": {
       "eyebrow": "TEL QUE RAPPORTÉ"
@@ -5422,9 +5395,9 @@
     }
   },
   "abos": {
-    "tagline": "Bourse d'abonnements",
-    "title": "Partager des pools d'abonnements",
-    "subtitle": "Partagez des abonnements numériques avec la communauté evig et économisez de l'argent. Chacun ne paie que sa part.",
+    "tagline": "Abonnements partagés",
+    "title": "Partager l'accès plutôt que de payer seul",
+    "subtitle": "Un abonnement d'IA coûte 22 francs par mois tout seul. À quatre, il revient à 5.50. Partagez-en un avec la communauté evig : chacun ne paie que sa part.",
     "createPool": "Créer un pool",
     "filterAll": "Tous",
     "perMonthPerson": "par mois/personne",
@@ -5459,12 +5432,13 @@
       "unknownError": "Une erreur inconnue s'est produite"
     },
     "categories": {
-      "streaming": "Streaming",
+      "ai": "IA",
       "software": "Logiciel",
       "cloud": "Cloud",
-      "gaming": "Jeux",
       "music": "Musique",
       "news": "Actualités",
+      "streaming": "Streaming",
+      "gaming": "Jeux",
       "other": "Autre"
     }
   },
@@ -9043,7 +9017,7 @@
     "overview": {
       "eyebrow": "Domaines",
       "heading": "{count, plural, one {Un domaine} other {# domaines}}, un principe",
-      "subtitle": "Une seule idée, reprise dans chaque domaine : prolonger le temps pendant lequel une chose reste utile, utilisable et belle. De l’appareil au bâtiment — et jusqu’à la personne qui se sert des deux."
+      "subtitle": "Une seule idée, reprise dans chaque domaine : prolonger le temps pendant lequel une chose reste utile et utilisable. De la machine à la réparation, jusqu’à l’intelligence qui met les deux à portée."
     },
     "status": {
       "live": "Actif",
@@ -9088,9 +9062,15 @@
             "title": "L’assistant",
             "body": "Sur chaque page de cette plateforme se trouve un assistant qui connaît le contexte de la page et répond aux questions qui s’y rapportent. Il fait partie de la plateforme et n’est pas un produit à part — pas de deuxième abonnement, pas de connexion séparée."
           },
+          "sharing": {
+            "title": "Accès partagé",
+            "body": "Un bon abonnement d'IA coûte environ 22 francs par mois tout seul — précisément le seuil où l'écart se creuse. À quatre, il revient à 5.50. Sur cette plateforme, vous pouvez partager un abonnement et ne payer que votre part.",
+            "link": "Voir les abonnements partagés"
+          },
           "hardware": {
             "title": "La machine pour le faire tourner",
-            "body": "Un logiciel sans appareil reste une théorie. C’est pourquoi le matériel et l’assistant ne sont pas chez nous deux services distincts : les machines de la place de marché sont préparées pour que, le jour de la remise, elles fassent déjà ce pour quoi on est venu les chercher."
+            "body": "Un logiciel sans appareil reste une théorie. C’est pourquoi le matériel et l’assistant ne sont pas chez nous deux services distincts : les machines de la place de marché sont préparées pour que, le jour de la remise, elles fassent déjà ce pour quoi on est venu les chercher.",
+            "link": "Voir les appareils"
           },
           "sovereignty": {
             "title": "Souveraineté",
@@ -9120,5 +9100,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "CE QUE NOUS FAISONS",
+    "heading": "{count, plural, one {Une voie} other {# voies}}, un objectif",
+    "subtitle": "L'IA et la robotique déplacent en ce moment qui peut faire quel travail. Nous œuvrons pour que l'accès à ces outils ne dépende pas de ce que l'on gagne : par les appareils, par l'aide, par les logiciels, par la formation et en venant là où le travail se fait.",
+    "items": {
+      "hardware": {
+        "title": "Des machines qui suffisent pour du vrai travail",
+        "body": "Des portables d'occasion avec lesquels on peut réellement travailler, ainsi que des GPU et le matériel sur lequel tourne l'IA : choisis, testés, abordables. Pas d'imprimantes, pas de déchets électroniques avec une étiquette de prix. Qu'un appareil qui reste en service aide aussi l'environnement est la conséquence, pas l'argument de vente.",
+        "cta": "Voir les appareils"
+      },
+      "technicians": {
+        "title": "Trouver quelqu’un qui le répare",
+        "body": "La réparation et l'aide informatique devraient se trouver aussi facilement qu'une course : vous décrivez la panne, vous recevez des offres de techniciennes et techniciens proches, vous choisissez. Sans attendre que quelqu'un ait le temps.",
+        "cta": "Trouver un technicien"
+      },
+      "software": {
+        "title": "Linux et logiciels libres",
+        "body": "Un portable de huit ans tourne souvent mieux sous Linux que le jour de son achat. Nous l'installons, montrons les alternatives libres aux logiciels coûteux — et n'enfermons personne chez un fournisseur.",
+        "cta": "Linux et open source"
+      },
+      "training": {
+        "title": "Reconversion pour un marché du travail avec l'IA",
+        "body": "L'IA et les robots reprennent des tâches dont des gens vivent. Celles et ceux qui savent travailler avec eux perdent moins et gagnent plus. Des ateliers qui enseignent exactement cela, sur de vraies tâches et non sur des diapositives.",
+        "cta": "Voir les ateliers"
+      },
+      "adoption": {
+        "title": "Mettre l'IA et la robotique au travail",
+        "body": "Pour les organisations qui savent que quelque chose doit changer, sans savoir par où commencer. Nous regardons le travail réellement effectué et construisons avec vous, jusqu'à ce que quelque chose tourne.",
+        "cta": "Convenir d’un entretien"
+      }
+    }
   }
 }
diff --git a/messages/it.json b/messages/it.json
index 903a5d9bd..733dd8d1a 100644
--- a/messages/it.json
+++ b/messages/it.json
@@ -128,8 +128,8 @@
       "becomeMemberDesc": "Entra nell'associazione e partecipa alle decisioni",
       "contact": "Contatto",
       "contactDesc": "Siamo felici di sentirti",
-      "aboPools": "Pool di abbonamenti",
-      "aboPoolsDesc": "Condividi abbonamenti digitali e dividi i costi",
+      "aboPools": "Condividere gli abbonamenti",
+      "aboPoolsDesc": "Un abbonamento di IA in quattro: ognuno paga la propria quota",
       "projectMonitorUpcycling": "Monitor-Upcycling",
       "projectMonitorUpcyclingDesc": "Attivo · plafoniere e applique da monitor dismessi, con LCA ZHAW e sostegno Swico.",
       "projectHardware": "Sviluppo hardware",
@@ -163,8 +163,8 @@
       "press": "Stampa",
       "pressDesc": "Rassegna stampa",
       "aiDivision": "Accesso all’intelligenza artificiale — l’assistente e l’hardware per farlo girare",
-      "architectureDivision": "Costruire in modo che regga anche da rovina",
-      "healthDivision": "Ricerca sulla longevità e sulla conservazione della memoria"
+      "vision": "Visione",
+      "visionDesc": "Perché esiste evig, per esteso"
     },
     "language": "Lingua",
     "missionHistory": "Missione & Storia",
@@ -2094,7 +2094,8 @@
   "home": {
     "meta": {
       "title": "evig — L'intelligenza, alla portata di tutti | Tecnologia, riparazione e Linux in Svizzera",
-      "description": "Compra e vendi IT usato. Riparazione computer dalla community. Workshop su Linux, hardware e programmazione."
+      "description": "Portatili e hardware usati che bastano per lavorare sul serio. Riparazione e aiuto informatico vicino a te, Linux e software aperto, laboratori e accompagnamento su IA e robotica.",
+      "keywords": "portatili usati, portatile per IA, GPU usata, riparazione computer Svizzera, trovare un tecnico, installazione Linux, open source, formazione IA, adozione di IA e robotica, Zurigo, Basilea, Lucerna"
     },
     "hero": {
       "title": "Accesso all'intelligenza. Alla portata di tutti.",
@@ -2102,7 +2103,7 @@
       "subtitle": "La buona tecnologia costa troppo e diventa rifiuto troppo in fretta. Noi ribaltiamo entrambe le cose: accesso all'intelligenza a prezzi accessibili — e un ciclo che tiene i dispositivi in circolazione anziché tra i rottami.",
       "ctaDiscover": "Trova una riparazione",
       "ctaAbout": "Chi siamo",
-      "positioning": "Accesso all'intelligenza · Economia circolare · Zurigo",
+      "positioning": "IA per tutti · Dispositivi, aiuto, formazione · Zurigo",
       "titleSecondary": "Alla portata di tutti.",
       "lede": "Tecnologia selezionata, IA e robotica a prezzi equi — e una riparazione davvero accessibile.",
       "ctaDonate": "Scopri la tecnologia"
@@ -2196,42 +2197,14 @@
       "allCoverage": "Vedi tutta la copertura mediatica"
     },
     "jsonld": {
-      "description": "Riparazione computer, installazione Linux e recupero dati. Soluzioni IT sostenibili per privati, associazioni e PMI.",
+      "description": "Accesso accessibile a IA e robotica: hardware usato e testato, riparazione e aiuto informatico, Linux e software aperto, formazione e accompagnamento alle organizzazioni.",
       "areaServed": "Zurigo, Basilea, Lucerna, Svizzera",
-      "service1Name": "Installazione Linux",
-      "service1Desc": "Vecchi laptop resi più veloci con l'installazione Linux",
-      "service2Name": "Recupero dati",
-      "service2Desc": "Recupero di dati da dispositivi danneggiati",
-      "service3Name": "Riparazione computer",
-      "service3Desc": "Riparazione e restauro di computer vintage"
-    },
-    "ribbon": {
-      "left": {
-        "eyebrow": "RIPARARE",
-        "title": "Diamo una seconda vita ai dispositivi.",
-        "body": "Ogni computer, ogni portatile, ogni componente merita una seconda possibilità. I nostri tecnici e volontari li rimettono in funzione — senza ricarico commerciale."
-      },
-      "right": {
-        "eyebrow": "TRASMETTERE",
-        "title": "Li portiamo a chi ne ha bisogno.",
-        "body": "Ricondizionato per associazioni, scuole e persone con budget limitato. Un mercato per il passaggio diretto all'interno della comunità — senza intermediari, senza commissioni."
-      }
-    },
-    "process": {
-      "eyebrow": "COME FUNZIONA",
-      "heading": "Tre passi. Un ciclo.",
-      "step1": {
-        "title": "Donare o vendere",
-        "body": "Portaci il tuo vecchio dispositivo, fallo ritirare o mettilo tu stesso sul mercato. Nessuna commissione, nessun intermediario, ricevuta di donazione inclusa."
-      },
-      "step2": {
-        "title": "Riparare invece di buttare",
-        "body": "La nostra officina controlla, pulisce e ripara. Ciò che non si può salvare viene smontato per tipologia — niente finisce in discarica finché ha senso."
-      },
-      "step3": {
-        "title": "Continuare a vivere invece di essere buttato",
-        "body": "Nel negozio, nella comunità o direttamente a organizzazioni che ne hanno bisogno. Prezzi giusti, origine trasparente, pronto all'uso."
-      }
+      "service1Name": "Hardware usato e testato",
+      "service1Desc": "Portatili, GPU e accessori che bastano per lavorare sul serio e per l'IA",
+      "service2Name": "Riparazione e aiuto informatico",
+      "service2Desc": "Trovare un tecnico vicino invece di aspettare un appuntamento",
+      "service3Name": "IA e robotica nel lavoro",
+      "service3Desc": "Formazione, riqualificazione e accompagnamento nella loro introduzione"
     },
     "press": {
       "eyebrow": "COME RIPORTATO"
@@ -5422,9 +5395,9 @@
     }
   },
   "abos": {
-    "tagline": "Borsa abbonamenti",
-    "title": "Condividi pool di abbonamenti",
-    "subtitle": "Condividi abbonamenti digitali con la community evig e risparmia. Ognuno paga solo la propria quota.",
+    "tagline": "Abbonamenti condivisi",
+    "title": "Condividi l'accesso invece di pagarlo da solo",
+    "subtitle": "Un abbonamento di IA costa 22 franchi al mese da soli. In quattro sono 5.50. Condividine uno con la comunità evig: ognuno paga solo la propria quota.",
     "createPool": "Crea pool",
     "filterAll": "Tutti",
     "perMonthPerson": "al mese/persona",
@@ -5459,12 +5432,13 @@
       "unknownError": "Si è verificato un errore sconosciuto"
     },
     "categories": {
-      "streaming": "Streaming",
+      "ai": "IA",
       "software": "Software",
       "cloud": "Cloud",
-      "gaming": "Gaming",
       "music": "Musica",
       "news": "Notizie",
+      "streaming": "Streaming",
+      "gaming": "Gaming",
       "other": "Altro"
     }
   },
@@ -9041,7 +9015,7 @@
     "overview": {
       "eyebrow": "Aree",
       "heading": "{count, plural, one {Un’area} other {# aree}}, un principio",
-      "subtitle": "Una sola idea, ripresa in ogni area: allungare il tempo in cui qualcosa resta utile, utilizzabile e bello da vedere. Dal dispositivo all’edificio — e fino alla persona che usa entrambi."
+      "subtitle": "Una sola idea, ripresa in ogni area: allungare il tempo in cui qualcosa resta utile e utilizzabile. Dalla macchina alla riparazione, fino all’intelligenza che rende entrambe raggiungibili."
     },
     "status": {
       "live": "Attiva",
@@ -9086,9 +9060,15 @@
             "title": "L’assistente",
             "body": "Su ogni pagina di questa piattaforma c’è un assistente che conosce il contesto della pagina e risponde alle domande su di essa. Fa parte della piattaforma e non è un prodotto a parte — nessun secondo abbonamento, nessun accesso separato."
           },
+          "sharing": {
+            "title": "Accesso condiviso",
+            "body": "Un buon abbonamento di IA costa circa 22 franchi al mese da soli: esattamente la soglia in cui si apre il divario. In quattro sono 5.50. Su questa piattaforma puoi condividere un abbonamento e pagare solo la tua quota.",
+            "link": "Vedi gli abbonamenti condivisi"
+          },
           "hardware": {
             "title": "La macchina per farlo girare",
-            "body": "Il software senza un dispositivo è una teoria. Per questo hardware e assistente da noi non sono reparti separati: le macchine del marketplace sono preparate perché, il giorno della consegna, sappiano già fare ciò per cui sono state prese."
+            "body": "Il software senza un dispositivo è una teoria. Per questo hardware e assistente da noi non sono reparti separati: le macchine del marketplace sono preparate perché, il giorno della consegna, sappiano già fare ciò per cui sono state prese.",
+            "link": "Vedi i dispositivi"
           },
           "sovereignty": {
             "title": "Sovranità",
@@ -9118,5 +9098,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "COSA FACCIAMO",
+    "heading": "{count, plural, one {Una via} other {# vie}}, un obiettivo",
+    "subtitle": "L'IA e la robotica stanno spostando chi può fare quale lavoro. Lavoriamo perché l'accesso a questi strumenti non dipenda da quanto una persona guadagna: con i dispositivi, con l'aiuto, con il software, con la formazione e stando dove il lavoro si fa davvero.",
+    "items": {
+      "hardware": {
+        "title": "Macchine che bastano per lavorare sul serio",
+        "body": "Portatili usati con cui si può davvero lavorare, più GPU e l'hardware su cui gira l'IA: scelti, testati, accessibili. Niente stampanti, niente rifiuti elettronici con un cartellino del prezzo. Che un apparecchio ancora in uso aiuti anche l'ambiente è la conseguenza, non l'argomento di vendita.",
+        "cta": "Vedi i dispositivi"
+      },
+      "technicians": {
+        "title": "Trovare qualcuno che lo ripari",
+        "body": "Riparazione e aiuto informatico dovrebbero trovarsi con la stessa facilità di una corsa: descrivi il guasto, ricevi offerte da tecniche e tecnici vicini, scegli. Senza aspettare che qualcuno abbia tempo.",
+        "cta": "Trova un tecnico"
+      },
+      "software": {
+        "title": "Linux e software aperto",
+        "body": "Un portatile di otto anni spesso va meglio con Linux che il giorno in cui è stato comprato. Lo configuriamo, mostriamo le alternative aperte al software costoso e non leghiamo nessuno a un fornitore.",
+        "cta": "Linux e open source"
+      },
+      "training": {
+        "title": "Riqualificazione per un mercato del lavoro con l'IA",
+        "body": "L'IA e i robot stanno assumendo compiti di cui le persone vivono. Chi sa lavorare con loro perde meno e guadagna di più. Laboratori che insegnano esattamente questo, su compiti veri e non su diapositive.",
+        "cta": "Vedi i laboratori"
+      },
+      "adoption": {
+        "title": "Portare IA e robotica nel lavoro",
+        "body": "Per organizzazioni che sanno che qualcosa deve cambiare ma non da dove cominciare. Guardiamo il lavoro che si fa davvero e costruiamo insieme, finché qualcosa funziona.",
+        "cta": "Fissare un colloquio"
+      }
+    }
   }
 }
diff --git a/messages/ja.json b/messages/ja.json
index f0b505e0a..d40dce831 100644
--- a/messages/ja.json
+++ b/messages/ja.json
@@ -128,8 +128,8 @@
       "becomeMemberDesc": "団体の一員として意思決定に参加する",
       "contact": "お問い合わせ",
       "contactDesc": "お待ちしています",
-      "aboPools": "サブスクリプションプール",
-      "aboPoolsDesc": "デジタルサブスクリプションを共有してコストを分担",
+      "aboPools": "サブスクを分け合う",
+      "aboPoolsDesc": "AI のサブスクを 4 人で——それぞれが自分の分を払います",
       "projectMonitorUpcycling": "Monitor-Upcycling",
       "projectMonitorUpcyclingDesc": "進行中 · 廃棄モニターから壁面・天井照明へ。ZHAW によるライフサイクル評価と Swico の助成付き。",
       "projectHardware": "ハードウェア開発",
@@ -163,8 +163,8 @@
       "press": "プレス",
       "pressDesc": "メディア掲載",
       "aiDivision": "人工知能へのアクセス——アシスタントと、それを動かすハードウェア",
-      "architectureDivision": "廃墟になってもなお見るに堪える建て方",
-      "healthDivision": "長寿と記憶の保存に関する研究"
+      "vision": "ビジョン",
+      "visionDesc": "evig が何のためにあるのか、その全文"
     },
     "language": "言語",
     "missionHistory": "ミッション & 歴史",
@@ -2094,7 +2094,8 @@
   "home": {
     "meta": {
       "title": "evig — 知性を、すべての人に手の届く価格で | スイスのテクノロジー・修理・Linux",
-      "description": "中古ITを購入・販売。コミュニティによるパソコン修理。Linux、ハードウェア、プログラミングのワークショップ。"
+      "description": "本当の仕事に足りる中古ノートとハードウェア。近くで見つかる修理と IT の手助け、Linux とオープンなソフトウェア、ワークショップ、そして AI とロボティクス導入の伴走。",
+      "keywords": "中古ノートパソコン, AI 向けノート, 中古 GPU, パソコン修理 スイス, 技術者を探す, Linux インストール, オープンソース, AI 研修, AI とロボティクスの導入, チューリッヒ, バーゼル, ルツェルン"
     },
     "hero": {
       "title": "知能へのアクセスを、すべての人に手の届く価格で。",
@@ -2102,7 +2103,7 @@
       "subtitle": "良いテクノロジーは高すぎて、あまりにも早くゴミになる。私たちはその両方を覆します。手の届く価格で知能にアクセスできるように。そして、機器をスクラップにせず循環させ続ける仕組みを。",
       "ctaDiscover": "修理を探す",
       "ctaAbout": "私たちについて",
-      "positioning": "知能へのアクセス · 循環型経済 · チューリッヒ",
+      "positioning": "すべての人に AI · 端末、手助け、学び · チューリッヒ",
       "titleSecondary": "すべての人に手の届く価格で。",
       "lede": "厳選したテクノロジー、AI、ロボティクスを適正価格で。そして、本当に手の届く修理も。",
       "ctaDonate": "テクノロジーを見る"
@@ -2196,42 +2197,14 @@
       "allCoverage": "すべてのメディア報道を見る"
     },
     "jsonld": {
-      "description": "コンピュータ修理、Linuxインストール、データ復旧。個人、団体、中小企業向けの持続可能なITソリューション。",
+      "description": "AI とロボティクスへの手の届くアクセス。検査済みの中古ハードウェア、修理と IT の手助け、Linux とオープンソフトウェア、学び直し、そして組織への伴走。",
       "areaServed": "チューリッヒ、バーゼル、ルツェルン、スイス",
-      "service1Name": "Linuxインストール",
-      "service1Desc": "古いノートパソコンをLinuxインストールで高速化",
-      "service2Name": "データ復旧",
-      "service2Desc": "破損したデバイスからのデータ復旧",
-      "service3Name": "コンピュータ修理",
-      "service3Desc": "ヴィンテージコンピュータの修理と復元"
-    },
-    "ribbon": {
-      "left": {
-        "eyebrow": "修理する",
-        "title": "デバイスに第二の命を与えます。",
-        "body": "すべてのコンピュータ、すべてのノートPC、すべての部品に、二度目のチャンスがあります。技術者とボランティアが商業的な上乗せなしで再び動かします。"
-      },
-      "right": {
-        "eyebrow": "譲り渡す",
-        "title": "必要としている人々のもとへ届けます。",
-        "body": "団体、学校、限られた予算の方々のための再生品。コミュニティ内で直接受け渡すためのマーケットプレイス — 仲介者なし、手数料なし。"
-      }
-    },
-    "process": {
-      "eyebrow": "仕組み",
-      "heading": "3つのステップ。1つのサイクル。",
-      "step1": {
-        "title": "寄付するか売る",
-        "body": "古いデバイスを持参するか、引き取り依頼をするか、マーケットに自分で出品します。手数料なし、中間業者なし、寄付証明書を発行します。"
-      },
-      "step2": {
-        "title": "捨てずに修理する",
-        "body": "工房で点検、清掃、修理を行います。救えないものは種類ごとに分解 — 意味がある限り、何も廃棄しません。"
-      },
-      "step3": {
-        "title": "捨てずに生き続ける",
-        "body": "店舗で、コミュニティで、または必要としている団体へ直接。公正な価格、透明な来歴、すぐに使える状態で。"
-      }
+      "service1Name": "検査済みの中古ハードウェア",
+      "service1Desc": "本当の仕事にも AI にも足りるノート、GPU、周辺機器",
+      "service2Name": "修理と IT の手助け",
+      "service2Desc": "予約を待つのではなく、近くの技術者を見つける",
+      "service3Name": "現場の AI とロボティクス",
+      "service3Desc": "導入にあたっての研修、学び直し、そして伴走"
     },
     "press": {
       "eyebrow": "報道掲載"
@@ -5422,9 +5395,9 @@
     }
   },
   "abos": {
-    "tagline": "サブスク交換",
-    "title": "サブスクリプションプールを共有",
-    "subtitle": "evigコミュニティとデジタルサブスクリプションを共有して節約しましょう。各自が自分の分だけ支払います。",
+    "tagline": "共同サブスクリプション",
+    "title": "一人で払わず、アクセスを分け合う",
+    "subtitle": "AI のサブスクリプションは一人だと月 22 フラン。4 人で分ければ 5.50 フランです。evig コミュニティで一つの契約を分け合い、それぞれが自分の分だけを支払います。",
     "createPool": "プールを作成",
     "filterAll": "すべて",
     "perMonthPerson": "月額/人",
@@ -5459,12 +5432,13 @@
       "unknownError": "不明なエラーが発生しました"
     },
     "categories": {
-      "streaming": "ストリーミング",
+      "ai": "AI",
       "software": "ソフトウェア",
       "cloud": "クラウド",
-      "gaming": "ゲーム",
       "music": "音楽",
       "news": "ニュース",
+      "streaming": "ストリーミング",
+      "gaming": "ゲーム",
       "other": "その他"
     }
   },
@@ -9041,7 +9015,7 @@
     "overview": {
       "eyebrow": "事業領域",
       "heading": "{count}つの領域、1つの原則",
-      "subtitle": "同じ一つの考えを、どの領域でも当てはめ直しています——何かが役に立ち、使え、美しくあり続ける時間を延ばすこと。機器から建物まで、そしてその両方を使う人まで。"
+      "subtitle": "同じ一つの考えを、どの領域でも当てはめ直しています——何かが役に立ち、使い続けられる時間を延ばすこと。機械から修理へ、そしてその両方を手の届くものにする知能へ。"
     },
     "status": {
       "live": "稼働中",
@@ -9086,9 +9060,15 @@
             "title": "アシスタント",
             "body": "このプラットフォームのどのページにも、そのページの文脈を理解して質問に答えるアシスタントがいます。プラットフォームの一部であり、別売りの製品ではありません——二つ目の契約も、別のログインも必要ありません。"
           },
+          "sharing": {
+            "title": "共有アクセス",
+            "body": "良質な AI のサブスクリプションは一人だと月およそ 22 フラン——格差が生まれるのは、まさにこの水準です。4 人で分ければ 5.50 フラン。このプラットフォームでは一つの契約を他の人と分け合い、自分の分だけを支払えます。",
+            "link": "共同サブスクを見る"
+          },
           "hardware": {
             "title": "動かすための機械",
-            "body": "機器のないソフトウェアは理屈にすぎません。だからここではハードウェアとアシスタントを別々の部門にしていません。マーケットプレイスの機械は、引き渡したその日に、買った目的をすでに果たせる状態に整えてあります。"
+            "body": "機器のないソフトウェアは理屈にすぎません。だからここではハードウェアとアシスタントを別々の部門にしていません。マーケットプレイスの機械は、引き渡したその日に、買った目的をすでに果たせる状態に整えてあります。",
+            "link": "端末を見る"
           },
           "sovereignty": {
             "title": "主権",
@@ -9118,5 +9098,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "私たちがしていること",
+    "heading": "{count} つの道、1 つの目標",
+    "subtitle": "AI とロボティクスは、誰がどの仕事をできるのかを今まさに動かしています。私たちは、それらへのアクセスがその人の収入で決まらないように取り組んでいます——端末で、手助けで、ソフトウェアで、学びで、そして現場に足を運ぶことで。",
+    "items": {
+      "hardware": {
+        "title": "本当の仕事に足りる機械",
+        "body": "実際に仕事ができる中古ノート、そして GPU と AI が動くハードウェア。選び、検査し、手の届く価格で。プリンタは扱いません。値札のついた電子ごみも扱いません。使い続けられる機器が環境の助けにもなるのは結果であって、売り文句ではありません。",
+        "cta": "端末を見る"
+      },
+      "technicians": {
+        "title": "直してくれる人を見つける",
+        "body": "修理と IT の手助けは、配車を頼むのと同じくらい簡単に見つかるべきです。困りごとを出し、近くの技術者から提案を受け取り、選ぶ。誰かの手が空くまで待つのではなく。",
+        "cta": "技術者を探す"
+      },
+      "software": {
+        "title": "Linux とオープンなソフトウェア",
+        "body": "8 年前のノートは、Linux では買った日より軽く動くことがよくあります。私たちが設定し、高価なソフトの開かれた代替を示し、誰も特定のベンダーに縛りません。",
+        "cta": "Linux とオープンソース"
+      },
+      "training": {
+        "title": "AI のある労働市場のための学び直し",
+        "body": "AI とロボットは、人が生計を立てている仕事を引き受け始めています。それらを扱える人は失うものが少なく、得るものが多い。まさにそれを、スライドではなく本物の課題で教えるワークショップです。",
+        "cta": "ワークショップを見る"
+      },
+      "adoption": {
+        "title": "AI とロボティクスを現場に入れる",
+        "body": "何かを変えなければならないと分かっていても、どこから始めるかが分からない組織のために。実際に行われている仕事を見て、動くものができるまで一緒につくります。",
+        "cta": "相談を申し込む"
+      }
+    }
   }
 }
diff --git a/messages/ko.json b/messages/ko.json
index ce40acb67..cd3b650bb 100644
--- a/messages/ko.json
+++ b/messages/ko.json
@@ -128,8 +128,8 @@
       "becomeMemberDesc": "단체의 일원이 되어 의사 결정에 참여",
       "contact": "문의",
       "contactDesc": "언제든지 연락해 주세요",
-      "aboPools": "구독 풀",
-      "aboPoolsDesc": "디지털 구독을 공유하고 비용을 분담하세요",
+      "aboPools": "구독 나누기",
+      "aboPoolsDesc": "AI 구독을 넷이서 — 각자 자기 몫만 냅니다",
       "projectMonitorUpcycling": "Monitor-Upcycling",
       "projectMonitorUpcyclingDesc": "진행 중 · 폐기된 모니터로 만드는 벽면·천장 조명. ZHAW LCA와 Swico 지원 포함.",
       "projectHardware": "하드웨어 개발",
@@ -163,8 +163,8 @@
       "press": "언론",
       "pressDesc": "미디어 보도",
       "aiDivision": "인공지능에 대한 접근 — 어시스턴트와 그것을 돌릴 하드웨어",
-      "architectureDivision": "폐허가 되어도 볼 만한 건축",
-      "healthDivision": "장수와 기억 보존에 관한 연구"
+      "vision": "비전",
+      "visionDesc": "evig가 무엇을 위해 있는지, 전문으로"
     },
     "language": "언어",
     "missionHistory": "미션 & 역사",
@@ -2094,7 +2094,8 @@
   "home": {
     "meta": {
       "title": "evig — 지능을, 모두가 누릴 수 있는 가격으로 | 스위스의 기술·수리·리눅스",
-      "description": "중고 IT 구매 & 판매. 커뮤니티 컴퓨터 수리. Linux, 하드웨어, 프로그래밍 워크숍."
+      "description": "진짜 일에 충분한 중고 노트북과 하드웨어. 가까운 곳의 수리와 IT 도움, 리눅스와 열린 소프트웨어, 워크숍, 그리고 AI와 로보틱스 도입 동행.",
+      "keywords": "중고 노트북, AI용 노트북, 중고 GPU, 컴퓨터 수리 스위스, 기술자 찾기, 리눅스 설치, 오픈소스, AI 교육, AI와 로보틱스 도입, 취리히, 바젤, 루체른"
     },
     "hero": {
       "title": "지능에 대한 접근을, 모두가 감당할 수 있는 가격으로.",
@@ -2102,7 +2103,7 @@
       "subtitle": "좋은 기술은 너무 비싸고, 너무 빨리 쓰레기가 됩니다. 우리는 그 둘을 뒤집습니다. 지능에 대한 접근을 누구나 감당할 수 있게, 그리고 기기를 폐기물이 아니라 순환 속에 머물게 하는 구조로.",
       "ctaDiscover": "수리 찾기",
       "ctaAbout": "소개",
-      "positioning": "지능에 대한 접근 · 순환 경제 · 취리히",
+      "positioning": "모두를 위한 AI · 기기, 도움, 교육 · 취리히",
       "titleSecondary": "모두가 감당할 수 있는 가격으로.",
       "lede": "엄선한 기술과 AI, 로보틱스를 합리적인 가격에. 그리고 정말로 손닿는 곳에 있는 수리까지.",
       "ctaDonate": "기술 둘러보기"
@@ -2196,42 +2197,14 @@
       "allCoverage": "모든 미디어 보도 보기"
     },
     "jsonld": {
-      "description": "컴퓨터 수리, Linux 설치 및 데이터 복구. 개인, 단체 및 중소기업을 위한 지속 가능한 IT 솔루션.",
+      "description": "AI와 로보틱스에 대한 감당 가능한 접근. 검사된 중고 하드웨어, 수리와 IT 도움, 리눅스와 열린 소프트웨어, 재교육, 그리고 조직 동행.",
       "areaServed": "취리히, 바젤, 루체른, 스위스",
-      "service1Name": "Linux 설치",
-      "service1Desc": "오래된 노트북을 Linux 설치로 더 빠르게",
-      "service2Name": "데이터 복구",
-      "service2Desc": "손상된 기기에서 데이터 복구",
-      "service3Name": "컴퓨터 수리",
-      "service3Desc": "빈티지 컴퓨터 수리 및 복원"
-    },
-    "ribbon": {
-      "left": {
-        "eyebrow": "수리",
-        "title": "장치에 두 번째 생명을 줍니다.",
-        "body": "모든 컴퓨터, 모든 노트북, 모든 부품은 두 번째 기회를 받을 자격이 있습니다. 우리 기술자들과 자원봉사자들이 상업적 마진 없이 다시 작동하게 만듭니다."
-      },
-      "right": {
-        "eyebrow": "전달",
-        "title": "필요한 사람들에게 전달합니다.",
-        "body": "단체, 학교, 예산이 빠듯한 이들을 위한 리퍼비시. 커뮤니티 안에서 직접 전달하는 마켓플레이스 — 중개자 없이, 수수료 없이."
-      }
-    },
-    "process": {
-      "eyebrow": "작동 방식",
-      "heading": "세 단계. 하나의 순환.",
-      "step1": {
-        "title": "기부 또는 판매",
-        "body": "오래된 장치를 가져오시거나, 수거를 요청하시거나, 직접 마켓플레이스에 등록하세요. 수수료 없음, 중개인 없음, 기부 영수증 포함."
-      },
-      "step2": {
-        "title": "버리지 않고 수리",
-        "body": "저희 작업장에서 점검, 청소, 수리합니다. 살릴 수 없는 것은 종류별로 분해 — 의미가 있는 한 아무것도 매립지로 가지 않습니다."
-      },
-      "step3": {
-        "title": "버리지 않고 계속 사용",
-        "body": "매장에서, 커뮤니티에서, 또는 필요한 단체에 직접 전달. 공정한 가격, 투명한 출처, 즉시 사용 가능."
-      }
+      "service1Name": "검사된 중고 하드웨어",
+      "service1Desc": "진짜 일에도 AI에도 충분한 노트북, GPU, 주변기기",
+      "service2Name": "수리와 IT 도움",
+      "service2Desc": "예약을 기다리는 대신 가까운 기술자를 찾기",
+      "service3Name": "현장의 AI와 로보틱스",
+      "service3Desc": "도입을 위한 교육, 재교육, 그리고 동행"
     },
     "press": {
       "eyebrow": "언론 보도"
@@ -5422,9 +5395,9 @@
     }
   },
   "abos": {
-    "tagline": "구독 거래소",
-    "title": "구독 풀 공유",
-    "subtitle": "evig 커뮤니티와 디지털 구독을 공유하고 비용을 절약하세요. 각자 자신의 몫만 지불합니다.",
+    "tagline": "공동 구독",
+    "title": "혼자 결제하지 말고 접근을 나누세요",
+    "subtitle": "AI 구독은 혼자면 월 22프랑입니다. 넷이 나누면 5.50프랑이 됩니다. evig 커뮤니티와 하나의 구독을 나누고, 각자 자기 몫만 냅니다.",
     "createPool": "풀 만들기",
     "filterAll": "전체",
     "perMonthPerson": "월/인당",
@@ -5459,12 +5432,13 @@
       "unknownError": "알 수 없는 오류가 발생했습니다"
     },
     "categories": {
-      "streaming": "스트리밍",
+      "ai": "AI",
       "software": "소프트웨어",
       "cloud": "클라우드",
-      "gaming": "게임",
       "music": "음악",
       "news": "뉴스",
+      "streaming": "스트리밍",
+      "gaming": "게임",
       "other": "기타"
     }
   },
@@ -9041,7 +9015,7 @@
     "overview": {
       "eyebrow": "사업 영역",
       "heading": "{count}개의 영역, 하나의 원칙",
-      "subtitle": "같은 하나의 생각을 모든 영역에 다시 적용합니다. 무언가가 쓸모 있고, 쓸 수 있고, 보기 좋은 상태로 남아 있는 시간을 늘리는 것입니다. 기기에서 건물까지, 그리고 그 둘을 쓰는 사람까지."
+      "subtitle": "같은 하나의 생각을 모든 영역에 다시 적용합니다. 무언가가 쓸모 있고 쓸 수 있는 상태로 남아 있는 시간을 늘리는 것입니다. 기기에서 수리로, 그리고 그 둘을 손닿는 곳에 두는 지능으로."
     },
     "status": {
       "live": "운영 중",
@@ -9086,9 +9060,15 @@
             "title": "어시스턴트",
             "body": "이 플랫폼의 모든 페이지에는 그 페이지의 맥락을 알고 질문에 답하는 어시스턴트가 있습니다. 별도 제품이 아니라 플랫폼의 일부입니다. 두 번째 구독도, 별도의 로그인도 없습니다."
           },
+          "sharing": {
+            "title": "공유 접근",
+            "body": "좋은 AI 구독은 혼자면 월 22프랑 정도입니다. 격차가 벌어지는 지점이 바로 이 문턱입니다. 넷이 나누면 5.50프랑이 됩니다. 이 플랫폼에서는 하나의 구독을 다른 사람들과 나누고 자기 몫만 낼 수 있습니다.",
+            "link": "공동 구독 보기"
+          },
           "hardware": {
             "title": "그것을 돌릴 기계",
-            "body": "기기 없는 소프트웨어는 이론일 뿐입니다. 그래서 우리는 하드웨어와 어시스턴트를 다른 부서로 두지 않습니다. 마켓플레이스의 기계는 인도하는 날에 이미 그것을 구한 목적을 해낼 수 있도록 준비합니다."
+            "body": "기기 없는 소프트웨어는 이론일 뿐입니다. 그래서 우리는 하드웨어와 어시스턴트를 다른 부서로 두지 않습니다. 마켓플레이스의 기계는 인도하는 날에 이미 그것을 구한 목적을 해낼 수 있도록 준비합니다.",
+            "link": "기기 보기"
           },
           "sovereignty": {
             "title": "주권",
@@ -9118,5 +9098,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "우리가 하는 일",
+    "heading": "{count}개의 길, 하나의 목표",
+    "subtitle": "AI와 로보틱스는 지금 누가 어떤 일을 할 수 있는지를 바꾸고 있습니다. 우리는 그 접근이 소득에 좌우되지 않도록 일합니다. 기기로, 도움으로, 소프트웨어로, 교육으로, 그리고 일이 실제로 벌어지는 곳에 찾아가는 것으로.",
+    "items": {
+      "hardware": {
+        "title": "진짜 일에 충분한 기계",
+        "body": "실제로 일할 수 있는 중고 노트북, 그리고 GPU와 AI가 돌아가는 하드웨어를 고르고 검사해 감당할 수 있는 가격에 제공합니다. 프린터는 다루지 않고, 가격표 붙은 전자폐기물도 다루지 않습니다. 계속 쓰이는 기기가 환경에도 도움이 되는 것은 결과이지 판매 문구가 아닙니다.",
+        "cta": "기기 보기"
+      },
+      "technicians": {
+        "title": "고쳐 줄 사람을 찾기",
+        "body": "수리와 IT 도움은 차를 부르는 것만큼 쉽게 찾을 수 있어야 합니다. 고장 난 내용을 올리고, 가까운 기술자들의 제안을 받고, 선택하면 됩니다. 누군가 시간이 날 때까지 기다리는 것이 아니라.",
+        "cta": "기술자 찾기"
+      },
+      "software": {
+        "title": "리눅스와 열린 소프트웨어",
+        "body": "8년 된 노트북이 리눅스에서는 산 날보다 더 잘 도는 경우가 많습니다. 저희가 설치하고, 비싼 소프트웨어의 열린 대안을 알려 드리며, 누구도 특정 공급사에 묶지 않습니다.",
+        "cta": "리눅스와 오픈소스"
+      },
+      "training": {
+        "title": "AI가 있는 노동 시장을 위한 재교육",
+        "body": "AI와 로봇은 사람들이 생계를 이어 온 일을 넘겨받고 있습니다. 그것들을 다룰 줄 아는 사람은 덜 잃고 더 얻습니다. 슬라이드가 아니라 실제 과제로 바로 그것을 가르치는 워크숍입니다.",
+        "cta": "워크숍 보기"
+      },
+      "adoption": {
+        "title": "AI와 로보틱스를 현장에 들이기",
+        "body": "무언가 바뀌어야 한다는 것은 알지만 어디서 시작할지 모르는 조직을 위해. 실제로 이루어지는 일을 함께 살펴보고, 무언가 돌아갈 때까지 같이 만듭니다.",
+        "cta": "상담 잡기"
+      }
+    }
   }
 }
diff --git a/messages/ru.json b/messages/ru.json
index 63706c526..921077d04 100644
--- a/messages/ru.json
+++ b/messages/ru.json
@@ -128,8 +128,8 @@
       "becomeMemberDesc": "Стать частью организации и участвовать в решениях",
       "contact": "Контакты",
       "contactDesc": "Будем рады вашему обращению",
-      "aboPools": "Пулы подписок",
-      "aboPoolsDesc": "Делитесь цифровыми подписками и расходами",
+      "aboPools": "Делить подписки",
+      "aboPoolsDesc": "Подписка на ИИ на четверых — каждый платит свою часть",
       "projectMonitorUpcycling": "Monitor-Upcycling",
       "projectMonitorUpcyclingDesc": "Активный · настенные и потолочные светильники из списанных мониторов, с LCA от ZHAW и поддержкой Swico.",
       "projectHardware": "Разработка аппаратного обеспечения",
@@ -167,8 +167,8 @@
       "press": "Пресса",
       "pressDesc": "СМИ о нас",
       "aiDivision": "Доступ к искусственному интеллекту — ассистент и техника, чтобы он работал",
-      "architectureDivision": "Строительство, которое и в виде руины чего-то стоит",
-      "healthDivision": "Исследование долголетия и сохранения памяти"
+      "vision": "Видение",
+      "visionDesc": "Ради чего существует evig — полностью"
     },
     "language": "Язык",
     "missionHistory": "Миссия и история",
@@ -344,7 +344,8 @@
   "home": {
     "meta": {
       "title": "evig — Интеллект, доступный каждому | Техника, ремонт и Linux в Швейцарии",
-      "description": "Покупайте и продавайте б/у IT. Ремонт компьютеров силами сообщества. Воркшопы по Linux, оборудованию и программированию."
+      "description": "Подержанные ноутбуки и железо, которых хватает для настоящей работы. Ремонт и помощь с техникой поблизости, Linux и открытые программы, мастерские и сопровождение при внедрении ИИ и робототехники.",
+      "keywords": "подержанные ноутбуки, ноутбук для ИИ, б/у видеокарта, ремонт компьютеров Швейцария, найти мастера, установка Linux, открытый код, обучение ИИ, внедрение ИИ и робототехники, Цюрих, Базель, Люцерн"
     },
     "hero": {
       "title": "Доступ к интеллекту. По карману каждому.",
@@ -355,7 +356,7 @@
       "ctaDonate": "Открыть технику",
       "ctaDiscover": "Найти ремонт",
       "ctaAbout": "О нас",
-      "positioning": "Доступ к интеллекту · Циклическая экономика · Цюрих"
+      "positioning": "ИИ для всех · Устройства, помощь, обучение · Цюрих"
     },
     "actions": {
       "eyebrow": "ТРИ ПУТИ",
@@ -387,34 +388,6 @@
       "text": "Мы также предлагаем профессиональные IT-услуги: ремонт компьютеров, восстановление данных, установку Linux и веб-разработку.",
       "linkLabel": "IT-услуги"
     },
-    "ribbon": {
-      "left": {
-        "eyebrow": "РЕМОНТИРОВАТЬ",
-        "title": "Мы даём устройствам вторую жизнь.",
-        "body": "Каждый компьютер, каждый ноутбук, каждый компонент заслуживает второго шанса. Наши техники и волонтёры возвращают их в строй — без коммерческой наценки."
-      },
-      "right": {
-        "eyebrow": "ПЕРЕДАВАТЬ ДАЛЬШЕ",
-        "title": "Мы доставляем их тем, кому они нужны.",
-        "body": "Восстановленная техника для объединений, школ и людей с ограниченным бюджетом. Маркетплейс для прямой передачи внутри сообщества — без посредников, без комиссий."
-      }
-    },
-    "process": {
-      "eyebrow": "КАК ЭТО РАБОТАЕТ",
-      "heading": "Три шага. Один цикл.",
-      "step1": {
-        "title": "Пожертвовать или продать",
-        "body": "Принесите нам своё старое устройство, закажите забор или разместите его сами на маркетплейсе. Без комиссий, без посредников, квитанция о пожертвовании включена."
-      },
-      "step2": {
-        "title": "Ремонтировать, а не выбрасывать",
-        "body": "Наша мастерская проверяет, чистит и ремонтирует. То, что уже не спасти, разбирается по фракциям — ничего не отправляется на свалку, пока в этом ещё есть смысл."
-      },
-      "step3": {
-        "title": "Жить дальше, а не отправляться на свалку",
-        "body": "В магазине, в сообществе или напрямую организациям, которым это нужно. Честные цены, прозрачное происхождение, готово к работе сразу."
-      }
-    },
     "press": {
       "eyebrow": "О НАС ПИШУТ"
     },
@@ -471,14 +444,14 @@
       "allCoverage": "Посмотреть все публикации в СМИ"
     },
     "jsonld": {
-      "description": "Ремонт компьютеров, установка Linux и восстановление данных. Устойчивые IT-решения для частных лиц, организаций и малого/среднего бизнеса.",
+      "description": "Посильный доступ к ИИ и робототехнике: проверенное подержанное железо, ремонт и помощь с техникой, Linux и открытые программы, обучение и сопровождение организаций.",
       "areaServed": "Цюрих, Базель, Люцерн, Швейцария",
-      "service1Name": "Установка Linux",
-      "service1Desc": "Ускорение старых ноутбуков за счёт установки Linux",
-      "service2Name": "Восстановление данных",
-      "service2Desc": "Восстановление данных с повреждённых устройств",
-      "service3Name": "Ремонт компьютеров",
-      "service3Desc": "Ремонт и сборка винтажных компьютеров"
+      "service1Name": "Проверенное подержанное железо",
+      "service1Desc": "Ноутбуки, видеокарты и периферия, которых хватает для работы и для ИИ",
+      "service2Name": "Ремонт и помощь с техникой",
+      "service2Desc": "Найти мастера поблизости, а не ждать записи",
+      "service3Name": "ИИ и робототехника в работе",
+      "service3Desc": "Обучение, переобучение и сопровождение при внедрении"
     },
     "impact": {
       "title": "Наше влияние",
@@ -5417,9 +5390,9 @@
     ]
   },
   "abos": {
-    "tagline": "Биржа подписок",
-    "title": "Делитесь подписками",
-    "subtitle": "Делитесь цифровыми подписками с сообществом evig и экономьте деньги. Каждый платит только свою долю.",
+    "tagline": "Общие подписки",
+    "title": "Делите доступ, а не платите в одиночку",
+    "subtitle": "Подписка на ИИ в одиночку стоит 22 франка в месяц. На четверых — 5.50. Разделите одну подписку с сообществом evig: каждый платит только свою часть.",
     "createPool": "Создать пул",
     "filterAll": "Все",
     "perMonthPerson": "в месяц/человек",
@@ -5454,12 +5427,13 @@
       "unknownError": "Произошла неизвестная ошибка"
     },
     "categories": {
-      "streaming": "Стриминг",
+      "ai": "ИИ",
       "software": "Программы",
       "cloud": "Облако",
-      "gaming": "Игры",
       "music": "Музыка",
       "news": "Новости",
+      "streaming": "Стриминг",
+      "gaming": "Игры",
       "other": "Прочее"
     }
   },
@@ -9035,7 +9009,7 @@
     "overview": {
       "eyebrow": "Направления",
       "heading": "{count, plural, one {# направление} few {# направления} other {# направлений}}, один принцип",
-      "subtitle": "Одна мысль, заново применённая в каждом направлении: продлить время, в течение которого что-то остаётся полезным, пригодным и красивым. От устройства до здания — и до человека, который пользуется и тем и другим."
+      "subtitle": "Одна мысль, заново применённая в каждом направлении: продлить время, в течение которого что-то остаётся полезным и пригодным. От машины через ремонт — к интеллекту, который делает доступным и то и другое."
     },
     "status": {
       "live": "Работает",
@@ -9080,9 +9054,15 @@
             "title": "Ассистент",
             "body": "На каждой странице этой платформы есть ассистент, который знает контекст страницы и отвечает на вопросы по ней. Он часть платформы, а не отдельный продукт — без второй подписки и без отдельного входа."
           },
+          "sharing": {
+            "title": "Общий доступ",
+            "body": "Хорошая подписка на ИИ в одиночку стоит около 22 франков в месяц — ровно тот порог, на котором и возникает разрыв. На четверых это 5.50. На этой платформе подписку можно разделить с другими и платить только свою часть.",
+            "link": "Посмотреть общие подписки"
+          },
           "hardware": {
             "title": "Машина, чтобы это работало",
-            "body": "Программа без устройства — это теория. Поэтому у нас техника и ассистент не разные отделы: машины в маркетплейсе настроены так, чтобы в день передачи уже уметь то, ради чего их взяли."
+            "body": "Программа без устройства — это теория. Поэтому у нас техника и ассистент не разные отделы: машины в маркетплейсе настроены так, чтобы в день передачи уже уметь то, ради чего их взяли.",
+            "link": "Посмотреть устройства"
           },
           "sovereignty": {
             "title": "Суверенность",
@@ -9112,5 +9092,37 @@
         }
       }
     }
+  },
+  "pillars": {
+    "eyebrow": "ЧЕМ МЫ ЗАНИМАЕМСЯ",
+    "heading": "{count, plural, one {# путь} few {# пути} other {# путей}}, одна цель",
+    "subtitle": "ИИ и робототехника прямо сейчас меняют, кто какую работу может делать. Мы работаем над тем, чтобы доступ к ним не зависел от заработка — через устройства, через помощь, через программы, через обучение и через присутствие там, где работа делается.",
+    "items": {
+      "hardware": {
+        "title": "Машины, которых хватает для настоящей работы",
+        "body": "Подержанные ноутбуки, на которых действительно можно работать, а также видеокарты и железо, на котором запускается ИИ, — отобранные, проверенные, по посильной цене. Никаких принтеров и никакого электронного мусора с ценником. То, что оставшееся в работе устройство помогает и природе, — следствие, а не аргумент продажи.",
+        "cta": "Посмотреть устройства"
+      },
+      "technicians": {
+        "title": "Найти того, кто починит",
+        "body": "Ремонт и помощь с техникой должны находиться так же просто, как поездка: описываете поломку, получаете предложения от мастеров поблизости, выбираете. А не ждёте, пока у кого-то появится время.",
+        "cta": "Найти мастера"
+      },
+      "software": {
+        "title": "Linux и открытые программы",
+        "body": "Восьмилетний ноутбук под Linux часто работает бодрее, чем в день покупки. Мы настраиваем его, показываем открытые альтернативы дорогим программам и никого не привязываем к поставщику.",
+        "cta": "Linux и открытый код"
+      },
+      "training": {
+        "title": "Переобучение для рынка труда с ИИ",
+        "body": "ИИ и роботы забирают задачи, которыми люди зарабатывают на жизнь. Тот, кто умеет с ними работать, теряет меньше и получает больше. Мастерские, которые учат именно этому — на настоящих задачах, а не на слайдах.",
+        "cta": "Посмотреть мастерские"
+      },
+      "adoption": {
+        "title": "Привести ИИ и робототехнику в работу",
+        "body": "Для организаций, которые понимают, что нужно что-то менять, но не знают, с чего начать. Мы смотрим на работу, которая делается на самом деле, и строим вместе — пока что-то не заработает.",
+        "cta": "Договориться о разговоре"
+      }
+    }
   }
 }
diff --git a/scripts/baselines/i18n-hardcoded.json b/scripts/baselines/i18n-hardcoded.json
index 642d35cc3..f0c0f1be9 100644
--- a/scripts/baselines/i18n-hardcoded.json
+++ b/scripts/baselines/i18n-hardcoded.json
@@ -1,6 +1,6 @@
 {
   "description": "Known i18n hardcoded-string violations. Audit fails on regressions only. Run scripts/i18n-hardcoded-audit.mjs --update-baseline to refresh after intentional fixes.",
-  "generatedAt": "2026-08-24",
+  "generatedAt": "2026-08-25",
   "source": [
     {
       "file": "src/app/[locale]/karriere/CareersListClient.tsx",
@@ -17,11 +17,6 @@
       "line": 71,
       "snippet": "Bewerbungen sind vorübergehend pausiert."
     },
-    {
-      "file": "src/app/[locale]/page.tsx",
-      "line": 29,
-      "snippet": "Zürich"
-    },
     {
       "file": "src/app/admin/analyse/transparenz/page.tsx",
       "line": 55,
@@ -1999,7 +1994,7 @@
     },
     {
       "file": "src/app/api/auth/forgot-password/route.ts",
-      "line": 89,
+      "line": 94,
       "snippet": "E-Mail konnte nicht gesendet werden. Bitte versuche es später erneut oder kontak…"
     },
     {
@@ -7099,22 +7094,22 @@
     },
     {
       "file": "src/config/navigation.tsx",
-      "line": 54,
+      "line": 55,
       "snippet": "Über uns"
     },
     {
       "file": "src/config/navigation.tsx",
-      "line": 97,
+      "line": 119,
       "snippet": "Reparaturbonus Zürich"
     },
     {
       "file": "src/config/navigation.tsx",
-      "line": 196,
+      "line": 218,
       "snippet": "Unterstützen"
     },
     {
       "file": "src/config/navigation.tsx",
-      "line": 208,
+      "line": 230,
       "snippet": "Geräte spenden"
     },
     {
@@ -13154,11 +13149,11 @@
     },
     {
       "file": "messages/it.json",
-      "keyPath": "home.process.heading",
+      "keyPath": "home.jsonld.service2Desc",
       "suspectedLanguage": "fr",
-      "ownRatio": 0,
-      "otherRatio": 0.25,
-      "snippet": "Tre passi. Un ciclo."
+      "ownRatio": 0.11,
+      "otherRatio": 0.22,
+      "snippet": "Trovare un tecnico vicino invece di aspettare un appuntamento"
     },
     {
       "file": "messages/it.json",
@@ -14882,27 +14877,27 @@
     },
     {
       "file": "messages/it.json",
-      "keyPath": "divisions.pages.health.thesis.title",
+      "keyPath": "pillars.heading",
       "suspectedLanguage": "fr",
-      "ownRatio": 0.13,
-      "otherRatio": 0.25,
-      "snippet": "La stessa domanda, un piano più in alto"
+      "ownRatio": 0,
+      "otherRatio": 0.33,
+      "snippet": "{count, plural, one {Una via} other {# vie}}, un obiettivo"
     },
     {
       "file": "messages/it.json",
-      "keyPath": "divisions.pages.health.strands.healthspan.title",
-      "suspectedLanguage": "en",
+      "keyPath": "pillars.items.technicians.cta",
+      "suspectedLanguage": "fr",
       "ownRatio": 0,
       "otherRatio": 0.33,
-      "snippet": "Anni in salute"
+      "snippet": "Trova un tecnico"
     },
     {
       "file": "messages/it.json",
-      "keyPath": "divisions.pages.health.cta.heading",
-      "suspectedLanguage": "en",
+      "keyPath": "pillars.items.adoption.cta",
+      "suspectedLanguage": "fr",
       "ownRatio": 0,
-      "otherRatio": 0.25,
-      "snippet": "Facciamo ricerca in pubblico"
+      "otherRatio": 0.33,
+      "snippet": "Fissare un colloquio"
     },
     {
       "file": "messages/fr.json",
@@ -14930,11 +14925,11 @@
     },
     {
       "file": "messages/fr.json",
-      "keyPath": "nav.items.architectureDivision",
+      "keyPath": "nav.items.visionDesc",
       "suspectedLanguage": "es",
-      "ownRatio": 0.11,
-      "otherRatio": 0.22,
-      "snippet": "Construire de manière à tenir encore debout en ruine"
+      "ownRatio": 0.13,
+      "otherRatio": 0.25,
+      "snippet": "La raison d'être d'evig, en entier"
     },
     {
       "file": "messages/fr.json",
@@ -16152,14 +16147,6 @@
       "otherRatio": 0.29,
       "snippet": "De bonnes machines, plus longtemps en circulation"
     },
-    {
-      "file": "messages/fr.json",
-      "keyPath": "divisions.pages.health.strands.healthspan.title",
-      "suspectedLanguage": "es",
-      "ownRatio": 0.17,
-      "otherRatio": 0.33,
-      "snippet": "Espérance de vie en bonne santé"
-    },
     {
       "file": "messages/es.json",
       "keyPath": "members.helpfulCount",
@@ -16328,14 +16315,6 @@
       "otherRatio": 0.2,
       "snippet": "Lo que hemos logrado juntos"
     },
-    {
-      "file": "messages/es.json",
-      "keyPath": "home.process.heading",
-      "suspectedLanguage": "fr",
-      "ownRatio": 0,
-      "otherRatio": 0.25,
-      "snippet": "Tres pasos. Un ciclo."
-    },
     {
       "file": "messages/es.json",
       "keyPath": "home.finalCta.button",
@@ -16938,11 +16917,27 @@
     },
     {
       "file": "messages/es.json",
-      "keyPath": "divisions.pages.health.thesis.title",
+      "keyPath": "pillars.eyebrow",
+      "suspectedLanguage": "it",
+      "ownRatio": 0,
+      "otherRatio": 0.33,
+      "snippet": "LO QUE HACEMOS"
+    },
+    {
+      "file": "messages/es.json",
+      "keyPath": "pillars.heading",
       "suspectedLanguage": "fr",
-      "ownRatio": 0.14,
-      "otherRatio": 0.29,
-      "snippet": "La misma pregunta, un piso más arriba"
+      "ownRatio": 0,
+      "otherRatio": 0.33,
+      "snippet": "{count, plural, one {Un camino} other {# caminos}}, un objetivo"
+    },
+    {
+      "file": "messages/es.json",
+      "keyPath": "pillars.items.technicians.title",
+      "suspectedLanguage": "it",
+      "ownRatio": 0,
+      "otherRatio": 0.2,
+      "snippet": "Encontrar a quien lo repare"
     },
     {
       "file": "messages/ja.json",
diff --git a/src/app/[locale]/abos/AbosPageClient.tsx b/src/app/[locale]/abos/AbosPageClient.tsx
index e159fb473..bf6ee24fc 100644
--- a/src/app/[locale]/abos/AbosPageClient.tsx
+++ b/src/app/[locale]/abos/AbosPageClient.tsx
@@ -87,7 +87,7 @@ export default function AbosPageClient() {
         {loading ? (
           <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-4">
             {Array.from({ length: 6 }).map((_, i) => (
-              <div key={i} className="bg-surface-base rounded-2xl border border-subtle p-6 h-48 animate-pulse">
+              <div key={i} className="card-shell p-6 h-48 animate-pulse">
                 <div className="h-4 bg-surface-raised rounded-sm w-2/3 mb-3" />
                 <div className="h-3 bg-surface-raised rounded-sm w-full mb-2" />
                 <div className="h-3 bg-surface-raised rounded-sm w-4/5" />
diff --git a/src/app/[locale]/abos/CreatePoolModal.tsx b/src/app/[locale]/abos/CreatePoolModal.tsx
index d38149875..cfb1184eb 100644
--- a/src/app/[locale]/abos/CreatePoolModal.tsx
+++ b/src/app/[locale]/abos/CreatePoolModal.tsx
@@ -2,15 +2,15 @@
 
 import { useState } from 'react'
 import { useTranslations } from 'next-intl'
-import { Plus, RefreshCw, X } from 'lucide-react'
+import { Plus, RefreshCw } from 'lucide-react'
 import { apiFetch } from '@/lib/api/client'
 import { Button } from '@/components/ui/button'
 import { Input } from '@/components/ui/input'
+import { Modal } from '@/components/ui/Modal'
 import { Select } from '@/components/ui/select'
 import { Textarea } from '@/components/ui/textarea'
-import { useFocusTrap } from '@/hooks/useFocusTrap'
 import type { Pool } from './types'
-import { CATEGORY_EMOJIS } from './types'
+import { CATEGORY_EMOJIS, DEFAULT_CATEGORY } from './types'
 
 interface Props {
   onClose: () => void
@@ -19,10 +19,9 @@ interface Props {
 
 export function CreatePoolModal({ onClose, onCreate }: Props) {
   const t = useTranslations('abos')
-  const dialogRef = useFocusTrap<HTMLDivElement>(true, onClose)
   const [form, setForm] = useState({
     serviceName: '',
-    serviceCategory: 'streaming',
+    serviceCategory: DEFAULT_CATEGORY,
     maxMembers: 4,
     monthlyCostChf: '',
     description: '',
@@ -55,119 +54,109 @@ export function CreatePoolModal({ onClose, onCreate }: Props) {
   }
 
   return (
-    <div className="fixed inset-0 z-50 flex items-center justify-center bg-black/40 p-4">
-      <div
-        ref={dialogRef}
-        role="dialog"
-        aria-modal="true"
-        aria-labelledby="create-pool-modal-title"
-        className="bg-surface-base dark:border dark:border-white/6 rounded-2xl shadow-xs w-full max-w-lg p-6"
-      >
-        <div className="flex items-center justify-between mb-5">
-          <h2 id="create-pool-modal-title" className="text-lg font-semibold">{t('modal.title')}</h2>
-          <Button onClick={onClose} variant="ghost" size="icon">
-            <X className="w-4 h-4" />
-          </Button>
-        </div>
+    // <Modal> owns the portal shell, the scrim, the focus trap and the header.
+    // This used to be a hand-rolled `fixed inset-0` overlay with its own
+    // useFocusTrap call and its own rounded-2xl surface — a second encoding of
+    // the centered-dialog shape, which is exactly what the one-primitive-per-
+    // shape rule forbids. Retheming dialogs now happens in one file.
+    <Modal isOpen onClose={onClose} title={t('modal.title')}>
+      {error && (
+        <div className="mb-4 p-3 bg-error-50 dark:bg-error-900/20 text-error-700 dark:text-error-400 rounded-xl text-sm">{error}</div>
+      )}
 
-        {error && (
-          <div className="mb-4 p-3 bg-error-50 dark:bg-error-900/20 text-error-700 dark:text-error-400 rounded-xl text-sm">{error}</div>
-        )}
+      <form onSubmit={handleSubmit} className="space-y-4">
+        <div>
+          <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.serviceName')}</label>
+          <Input
+            variant="elevated"
+            required
+            value={form.serviceName}
+            onChange={e => setForm(f => ({ ...f, serviceName: e.target.value }))}
+            placeholder={t('modal.serviceNamePlaceholder')}
+          />
+        </div>
 
-        <form onSubmit={handleSubmit} className="space-y-4">
+        <div className="grid grid-cols-1 gap-3 sm:grid-cols-2">
           <div>
-            <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.serviceName')}</label>
-            <Input
+            <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.category')}</label>
+            <Select
               variant="elevated"
-              required
-              value={form.serviceName}
-              onChange={e => setForm(f => ({ ...f, serviceName: e.target.value }))}
-              placeholder={t('modal.serviceNamePlaceholder')}
-            />
+              value={form.serviceCategory}
+              onChange={e => setForm(f => ({ ...f, serviceCategory: e.target.value }))}
+            >
+              {Object.keys(CATEGORY_EMOJIS).map(val => (
+                // @ts-expect-error — dynamic category key
+                <option key={val} value={val}>{CATEGORY_EMOJIS[val]} {t(`categories.${val}`)}</option>
+              ))}
+            </Select>
           </div>
-
-          <div className="grid grid-cols-1 gap-3 sm:grid-cols-2">
-            <div>
-              <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.category')}</label>
-              <Select
-                variant="elevated"
-                value={form.serviceCategory}
-                onChange={e => setForm(f => ({ ...f, serviceCategory: e.target.value }))}
-              >
-                {Object.keys(CATEGORY_EMOJIS).map(val => (
-                  // @ts-expect-error — dynamic category key
-                  <option key={val} value={val}>{CATEGORY_EMOJIS[val]} {t(`categories.${val}`)}</option>
-                ))}
-              </Select>
-            </div>
-            <div>
-              <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.maxMembers')}</label>
-              <Input
-                variant="elevated"
-                required
-                type="number"
-                min={2}
-                max={20}
-                value={form.maxMembers}
-                onChange={e => setForm(f => ({ ...f, maxMembers: Number(e.target.value) }))}
-              />
-            </div>
-          </div>
-
           <div>
-            <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.monthlyCost')}</label>
+            <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.maxMembers')}</label>
             <Input
               variant="elevated"
               required
               type="number"
-              min={1}
-              step={0.05}
-              value={form.monthlyCostChf}
-              onChange={e => setForm(f => ({ ...f, monthlyCostChf: e.target.value }))}
-              placeholder={t('modal.monthlyCostPlaceholder')}
+              min={2}
+              max={20}
+              value={form.maxMembers}
+              onChange={e => setForm(f => ({ ...f, maxMembers: Number(e.target.value) }))}
             />
-            {form.monthlyCostChf && form.maxMembers > 0 && (
-              <p className="text-xs text-action mt-1">
-                {t('modal.perPersonCalc', { amount: (Number(form.monthlyCostChf) / form.maxMembers).toFixed(2) })}
-              </p>
-            )}
           </div>
+        </div>
 
-          <div>
-            <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.description')}</label>
-            <Textarea
-              variant="elevated"
-              value={form.description}
-              onChange={e => setForm(f => ({ ...f, description: e.target.value }))}
-              rows={2}
-              placeholder={t('modal.descriptionPlaceholder')}
-              className="resize-none"
-            />
-          </div>
+        <div>
+          <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.monthlyCost')}</label>
+          <Input
+            variant="elevated"
+            required
+            type="number"
+            min={1}
+            step={0.05}
+            value={form.monthlyCostChf}
+            onChange={e => setForm(f => ({ ...f, monthlyCostChf: e.target.value }))}
+            placeholder={t('modal.monthlyCostPlaceholder')}
+          />
+          {form.monthlyCostChf && form.maxMembers > 0 && (
+            <p className="text-xs text-action mt-1">
+              {t('modal.perPersonCalc', { amount: (Number(form.monthlyCostChf) / form.maxMembers).toFixed(2) })}
+            </p>
+          )}
+        </div>
 
-          <div>
-            <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.rules')}</label>
-            <Textarea
-              variant="elevated"
-              value={form.rules}
-              onChange={e => setForm(f => ({ ...f, rules: e.target.value }))}
-              rows={2}
-              placeholder={t('modal.rulesPlaceholder')}
-              className="resize-none"
-            />
-          </div>
+        <div>
+          <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.description')}</label>
+          <Textarea
+            variant="elevated"
+            value={form.description}
+            onChange={e => setForm(f => ({ ...f, description: e.target.value }))}
+            rows={2}
+            placeholder={t('modal.descriptionPlaceholder')}
+            className="resize-none"
+          />
+        </div>
 
-          <div className="flex gap-3 pt-2">
-            <Button type="button" onClick={onClose} variant="outline" className="flex-1">
-              {t('modal.cancel')}
-            </Button>
-            <Button type="submit" variant="primary" disabled={loading} className="flex-1">
-              {loading ? <RefreshCw className="w-4 h-4 animate-spin" /> : <Plus className="w-4 h-4" />}
-              {t('modal.submit')}
-            </Button>
-          </div>
-        </form>
-      </div>
-    </div>
+        <div>
+          <label className="block text-sm font-medium text-text-secondary mb-1">{t('modal.rules')}</label>
+          <Textarea
+            variant="elevated"
+            value={form.rules}
+            onChange={e => setForm(f => ({ ...f, rules: e.target.value }))}
+            rows={2}
+            placeholder={t('modal.rulesPlaceholder')}
+            className="resize-none"
+          />
+        </div>
+
+        <div className="flex gap-3 pt-2">
+          <Button type="button" onClick={onClose} variant="outline" className="flex-1">
+            {t('modal.cancel')}
+          </Button>
+          <Button type="submit" variant="primary" disabled={loading} className="flex-1">
+            {loading ? <RefreshCw className="w-4 h-4 animate-spin" /> : <Plus className="w-4 h-4" />}
+            {t('modal.submit')}
+          </Button>
+        </div>
+      </form>
+    </Modal>
   )
 }
diff --git a/src/app/[locale]/abos/PoolCard.tsx b/src/app/[locale]/abos/PoolCard.tsx
index e67cb7a43..7826abad1 100644
--- a/src/app/[locale]/abos/PoolCard.tsx
+++ b/src/app/[locale]/abos/PoolCard.tsx
@@ -4,6 +4,7 @@ import { useState } from 'react'
 import { useTranslations } from 'next-intl'
 import { Users, ChevronRight, RefreshCw, X } from 'lucide-react'
 import { Button } from '@/components/ui/button'
+import { Card } from '@/components/ui/card'
 import type { Pool } from './types'
 import { CATEGORY_EMOJIS } from './types'
 
@@ -39,7 +40,10 @@ export function PoolCard({ pool, userId, onJoin, onLeave, myPoolIds }: Props) {
     : t('spotsLeftPlural', { count: pool.spotsLeft })
 
   return (
-    <div className="card-shell rounded-2xl p-6 flex flex-col gap-4 hover:border-strong transition-colors">
+    // `card-shell` already carries the shared radius; the old `rounded-2xl`
+    // here overrode it, so pool cards were visibly rounder than every other
+    // card on the site. One shape, one definition.
+    <Card className="p-6 flex flex-col gap-4 hover:border-strong transition-colors">
       <div className="flex items-start justify-between gap-3">
         <div className="flex items-center gap-3">
           <span className="text-3xl">{emoji}</span>
@@ -101,6 +105,6 @@ export function PoolCard({ pool, userId, onJoin, onLeave, myPoolIds }: Props) {
           <span className="text-xs text-text-muted">{t('loginToJoin')}</span>
         )}
       </div>
-    </div>
+    </Card>
   )
 }
diff --git a/src/app/[locale]/abos/types.ts b/src/app/[locale]/abos/types.ts
index ec9f74860..162bdd300 100644
--- a/src/app/[locale]/abos/types.ts
+++ b/src/app/[locale]/abos/types.ts
@@ -13,12 +13,29 @@ export interface Pool {
   createdAt: string
 }
 
+/**
+ * Pool categories, in the order they are offered.
+ *
+ * `ai` leads because it is the reason this page exists. The /ai division page
+ * states the problem in one line — "Wer ein teures Abo bezahlen kann, lernt
+ * schneller, arbeitet besser und kommt an Chancen, die anderen verschlossen
+ * bleiben" — and a shared seat in one of those subscriptions is the most
+ * direct answer evig has to it. A pool of four turns CHF 22/month into
+ * CHF 5.50. The other categories still work; they are just not the point.
+ *
+ * Key order here IS the render order: both the filter chips and the create
+ * form iterate this object.
+ */
 export const CATEGORY_EMOJIS: Record<string, string> = {
-  streaming: '📺',
+  ai:        '🤖',
   software:  '💻',
   cloud:     '☁️',
-  gaming:    '🎮',
   music:     '🎵',
   news:      '📰',
+  streaming: '📺',
+  gaming:    '🎮',
   other:     '📦',
 }
+
+/** Default selection in the create form — see the ordering note above. */
+export const DEFAULT_CATEGORY = 'ai'
diff --git a/src/app/[locale]/page.tsx b/src/app/[locale]/page.tsx
index ded30e3f5..51cc3ce6c 100644
--- a/src/app/[locale]/page.tsx
+++ b/src/app/[locale]/page.tsx
@@ -8,6 +8,7 @@ import { safeJsonLd } from '@/lib/seo/json-ld'
 import { ROUTES } from '@/config/routes'
 import { JOURNEY_ENTRYPOINTS } from '@/config/customer-journeys'
 import { EVIG_DIVISIONS, DIVISION_STATUS_STYLE } from '@/config/divisions'
+import { EVIG_PILLARS } from '@/config/pillars'
 
 const OG_LOCALE_MAP: Record<string, string> = {
   de: 'de_CH',
@@ -26,7 +27,13 @@ export async function generateMetadata({ params }: { params: Promise<{ locale: s
   return {
     title: `${ORG.name} – ${t('meta.title')}`,
     description: t('meta.description'),
-    keywords: ['Computer Reparatur Schweiz', 'Linux Installation', 'Datenrettung', 'Vintage Computer', 'Open Source', 'nachhaltige IT', 'Zürich', 'Basel', 'Luzern', 'refurbished Computer'],
+    // Keywords are language-specific prose, so they belong in the message
+    // files like every other sentence — they used to be a German array frozen
+    // into this component, which meant seven locales were served German SEO
+    // keywords. One comma-separated string per locale, split here: the same
+    // shape `jsonld.areaServed` already uses, and it avoids the array-in-
+    // messages fragility (the DE fallback replaces arrays wholesale).
+    keywords: t('meta.keywords').split(',').map((s: string) => s.trim()),
     openGraph: {
       title: `${ORG.name} – ${t('hero.title')}`,
       description: t('meta.description'),
@@ -46,6 +53,7 @@ export async function generateMetadata({ params }: { params: Promise<{ locale: s
 export default async function Home() {
   const t = await getTranslations('home')
   const tDivisions = await getTranslations('divisions')
+  const tPillars = await getTranslations('pillars')
   const actionCards = [
     {
       label: t('actions.sell.label'),
@@ -70,12 +78,6 @@ export default async function Home() {
     },
   ]
 
-  const processSteps = [
-    { num: '01', title: t('process.step1.title'), body: t('process.step1.body') },
-    { num: '02', title: t('process.step2.title'), body: t('process.step2.body') },
-    { num: '03', title: t('process.step3.title'), body: t('process.step3.body') },
-  ]
-
   const communityCards = [
     { title: t('community.use.title'),        body: t('community.use.desc'),        href: ROUTES.public.shop,           ctaLabel: t('community.use.cta') },
     { title: t('community.volunteer.title'),  body: t('community.volunteer.desc'),  href: '/get-involved/volunteer',    ctaLabel: t('community.volunteer.cta') },
@@ -221,40 +223,43 @@ export default async function Home() {
         </div>
       </Section>
 
-      {/* ── Two-column principle ribbon — pure typography, no chrome ── */}
-      <Section density="spacious" contained={false}>
+      {/* ── The five pillars (SSOT: config/pillars.ts) ───────────────
+          This replaced two bands that told the circular-IT story of the
+          organisation evig came from: a "zweites Leben / weitergeben" ribbon
+          and a "Drei Schritte. Ein Kreislauf." funnel that opened by asking
+          the reader to donate their old kit. That story is still true, but it
+          is the consequence, not the reason — and it answered a question
+          nobody arriving here is asking. These five say what evig can do for
+          the person reading, and each one links to where they do it. */}
+      <Section density="spacious" tone="tinted" contained={false} className="border-y border-subtle">
         <div className="mx-auto max-w-6xl px-4 sm:px-6 lg:px-8">
-          <div className="grid gap-x-16 gap-y-20 md:grid-cols-2">
-            <div>
-              <Eyebrow as="div">{t('ribbon.left.eyebrow')}</Eyebrow>
-              <h3 className="ui-public-display-md mt-3">{t('ribbon.left.title')}</h3>
-              <p className="ui-public-section-lede mt-6">{t('ribbon.left.body')}</p>
-            </div>
-            <div>
-              <Eyebrow as="div">{t('ribbon.right.eyebrow')}</Eyebrow>
-              <h3 className="ui-public-display-md mt-3">{t('ribbon.right.title')}</h3>
-              <p className="ui-public-section-lede mt-6">{t('ribbon.right.body')}</p>
-            </div>
+          <div className="max-w-2xl">
+            <Eyebrow as="div">{tPillars('eyebrow')}</Eyebrow>
+            <h2 className="ui-public-display-lg mt-4">
+              {/* Count is data, not copy — it follows EVIG_PILLARS. */}
+              {tPillars('heading', { count: EVIG_PILLARS.length })}
+            </h2>
+            <p className="ui-public-section-lede mt-6">{tPillars('subtitle')}</p>
           </div>
-        </div>
-      </Section>
-
-      {/* ── 01 / 02 / 03 — the cycle ────────────────────────────────── */}
-      <Section density="spacious" tone="tinted" contained={false} className="border-y border-subtle">
-        <div className="mx-auto max-w-4xl px-4 sm:px-6 lg:px-8 text-center">
-          <Eyebrow as="div">{t('process.eyebrow')}</Eyebrow>
-          <h2 className="ui-public-display-lg mt-4">{t('process.heading')}</h2>
 
-          <div className="ui-public-body-lg mx-auto mt-16 max-w-3xl space-y-16 text-left">
-            {processSteps.map((step) => (
-              <div key={step.num} className="flex gap-8">
-                <div className="ui-public-step-num">{step.num}</div>
-                <div>
-                  <div className="ui-public-prose-strong">{step.title}</div>
-                  <div className="ui-public-prose-muted mt-2">{step.body}</div>
-                </div>
-              </div>
-            ))}
+          <div className="mt-14 grid gap-4 sm:grid-cols-2 lg:grid-cols-3">
+            {EVIG_PILLARS.map((pillar) => {
+              const Icon = pillar.icon
+              return (
+                <Link key={pillar.id} href={pillar.href} className="ui-public-card group">
+                  <Icon className="h-6 w-6 text-action" aria-hidden />
+                  <h3 className="ui-public-card-title mt-4">
+                    {tPillars(`items.${pillar.id}.title` as never)}
+                  </h3>
+                  <p className="ui-public-card-body">
+                    {tPillars(`items.${pillar.id}.body` as never)}
+                  </p>
+                  <span className="ui-public-card-meta inline-flex items-center gap-1 group-hover:text-text-primary transition-colors">
+                    {tPillars(`items.${pillar.id}.cta` as never)} →
+                  </span>
+                </Link>
+              )
+            })}
           </div>
         </div>
       </Section>
diff --git a/src/components/divisions/DivisionPage.tsx b/src/components/divisions/DivisionPage.tsx
index ee941c4a3..c56f9ed1a 100644
--- a/src/components/divisions/DivisionPage.tsx
+++ b/src/components/divisions/DivisionPage.tsx
@@ -1,5 +1,6 @@
 import type { Metadata } from 'next'
 import { getTranslations } from 'next-intl/server'
+import { ArrowRight } from 'lucide-react'
 import { Link } from '@/i18n/navigation'
 import { PageHero } from '@/components/layout/PageHero'
 import { Section } from '@/components/layout/Section'
@@ -45,7 +46,7 @@ export async function DivisionPage({
   locale: string
   division: Division & { id: DivisionPageId }
 }) {
-  const { strands, boundaries, ctaHref } = DIVISION_PAGES[division.id]
+  const { strands, strandLinks, boundaries, ctaHref } = DIVISION_PAGES[division.id]
   const t = await getTranslations({ locale, namespace: 'divisions' })
 
   // Page copy is namespaced by division id; next-intl's key union can't see the
@@ -99,6 +100,18 @@ export async function DivisionPage({
                     {k(`strands.${strand}.title`)}
                   </Heading>
                   <p className="ui-public-prose-muted mt-3">{k(`strands.${strand}.body`)}</p>
+                  {/* A strand that describes something the reader can do today
+                      links to where they do it — a paragraph naming an offer
+                      with no way to reach it is a dead end. */}
+                  {strandLinks?.[strand] && (
+                    <Link
+                      href={strandLinks[strand]}
+                      className="mt-4 inline-flex items-center gap-1.5 text-sm font-semibold text-action hover:underline"
+                    >
+                      {k(`strands.${strand}.link`)}
+                      <ArrowRight className="h-4 w-4" aria-hidden />
+                    </Link>
+                  )}
                 </div>
               </div>
             ))}
diff --git a/src/config/divisions.ts b/src/config/divisions.ts
index dcdfcd1a3..7454eebf6 100644
--- a/src/config/divisions.ts
+++ b/src/config/divisions.ts
@@ -102,6 +102,15 @@ export type DivisionPageId = Extract<DivisionId, 'ai'>
 export interface DivisionPageConfig {
   /** Ordered strand ids → `divisions.pages.<id>.strands.<strandId>.{title,body}`. */
   strands: readonly string[]
+  /**
+   * Strand id → where the reader acts on what that strand describes.
+   *
+   * A strand that names something the user can do today but gives them no way
+   * to reach it is a dead end — the contextual-links rule in CLAUDE.md. Strands
+   * that are a statement rather than an offer simply have no entry here; the
+   * link text comes from `strands.<id>.link` in the messages.
+   */
+  strandLinks?: Readonly<Record<string, string>>
   /**
    * Ordered honesty-boundary ids → `divisions.pages.<id>.boundary.<id>`.
    * Every division page states what it is NOT; that block is required, not
@@ -114,7 +123,11 @@ export interface DivisionPageConfig {
 
 export const DIVISION_PAGES: Record<DivisionPageId, DivisionPageConfig> = {
   ai: {
-    strands: ['assistant', 'hardware', 'sovereignty'],
+    strands: ['assistant', 'sharing', 'hardware', 'sovereignty'],
+    strandLinks: {
+      sharing: ROUTES.public.abos,
+      hardware: ROUTES.public.marketplace,
+    },
     boundaries: ['noLab', 'noMagic', 'noLockIn'],
     ctaHref: ROUTES.public.marketplace,
   },
diff --git a/src/config/navigation.tsx b/src/config/navigation.tsx
index ed44a4ee5..30661afd7 100644
--- a/src/config/navigation.tsx
+++ b/src/config/navigation.tsx
@@ -2,6 +2,7 @@ import React from 'react'
 import { ORG, EXTERNAL_LINKS } from '@/config/org'
 import { buildMarktplatzNavigationItems } from '@/config/customer-journeys'
 import { DIVISION_PAGES, EVIG_DIVISIONS } from '@/config/divisions'
+import { ROUTES } from '@/config/routes'
 import { buildServicesNavigationItems } from '@/config/services-nav'
 
 /**
@@ -36,18 +37,18 @@ export interface NavigationItem {
  * Main navigation structure
  *
  * Strategic positioning (6 top-level items):
- * 1. Über uns       - About, mission, history (identity)
+ * 1. Über uns       - Identity: mission, vision, projects, evig ai, trust pages
  * 2. Dienstleistungen - Professional services (B2C)
  * 3. Marktplatz     - ALL customer-facing buy/sell/help: Shop + Marketplace + IT-Hilfe
  * 4. Lernen         - Workshops, guides, blog
- * 5. Mitmachen      - Volunteer, donate, partner
+ * 5. Mitmachen      - Volunteer, donate, partner, membership
  * 6. Kontakt        - CTA (highlighted)
  *
- * Key decision: Shop + Marketplace (P2P) + IT-Hilfe live together under "Marktplatz" because
- * a customer looking for tech or help doesn't care about the organizational boundary between
- * RevampIT inventory vs community listings. Inside Marktplatz, demand-side
- * links come before supply-side links: buy from RevampIT/community first,
- * find repairers next, then create listings or become a technician.
+ * Key decision: the storefront and IT-Hilfe live together under "Marktplatz"
+ * because someone looking for a device or for help does not care about the
+ * organisational boundary between evig's own stock and community listings.
+ * Inside Marktplatz, demand-side links come before supply-side links: buy
+ * first, find a technician next, then create a listing or offer repairs.
  */
 export const mainNavigation: NavigationItem[] = [
   {
@@ -62,6 +63,15 @@ export const mainNavigation: NavigationItem[] = [
         href: '/about',
         descriptionKey: 'missionHistoryDesc',
       },
+      {
+        // The manifesto — the clearest statement of what evig is for. It was
+        // reachable only from the footer, which meant the page that answers
+        // "why does this organisation exist" was the hardest one to find.
+        name: 'Vision',
+        nameKey: 'vision',
+        href: ROUTES.public.vision,
+        descriptionKey: 'visionDesc',
+      },
       {
         // What evig builds — its own projects (SSOT: config/evig-projects.ts).
         name: 'Projekte',
@@ -77,6 +87,18 @@ export const mainNavigation: NavigationItem[] = [
         href: division.href,
         descriptionKey: `${division.id}Division`,
       })),
+      {
+        // Shared subscriptions sit next to `evig ai`, not under Mitmachen. The
+        // old placement called them "a resource-sharing engagement model" — a
+        // rationale that predates the AI thesis. A pooled seat in a paid
+        // assistant is the most concrete thing on this site that makes
+        // intelligence affordable, so it belongs where that claim is made.
+        name: 'Abos teilen',
+        nameKey: 'aboPools',
+        href: ROUTES.public.abos,
+        descriptionKey: 'aboPoolsDesc',
+        badge: 'new',
+      },
       {
         // The accountability hub: finances, key figures and the calculation
         // methods (incl. the CO₂ methodology). Distinct from "Unsere Wirkung"
@@ -216,10 +238,6 @@ export const mainNavigation: NavigationItem[] = [
         href: '/get-involved/partnerships',
         descriptionKey: 'partnershipDesc',
       },
-      // Section: Mitgliedschaft + Teilen
-      // Abo-Pools live here, not in Marktplatz — they are a resource-sharing
-      // engagement model, not a buy/sell flow. Logically grouped with
-      // "Mitmachen" (volunteer time, donate, share resources).
       {
         name: 'Mitgliedschaft',
         nameKey: 'membership',
@@ -233,13 +251,6 @@ export const mainNavigation: NavigationItem[] = [
         descriptionKey: 'becomeMemberDesc',
         badge: 'new',
       },
-      {
-        name: 'Abo-Pools',
-        nameKey: 'aboPools',
-        href: '/abos',
-        descriptionKey: 'aboPoolsDesc',
-        badge: 'new',
-      },
     ],
   },
   {
diff --git a/src/config/pillars.ts b/src/config/pillars.ts
new file mode 100644
index 000000000..f71092caf
--- /dev/null
+++ b/src/config/pillars.ts
@@ -0,0 +1,83 @@
+/**
+ * The evig pillars — SINGLE SOURCE OF TRUTH for what this organisation does.
+ *
+ * One thesis: **AI and robotics should reach everyone, not only whoever can
+ * afford them.** These five are the routes to it, and each one points at a
+ * surface that already serves it — a pillar is a claim with an address, never
+ * a placeholder for work that does not exist.
+ *
+ *   hardware    → machines good enough for real work, at a price people can pay
+ *   technicians → finding someone to fix it, as easily as booking a ride
+ *   software    → Linux and open source, because the machine gets faster
+ *   training    → retraining for a labour market that AI is rewriting
+ *   adoption    → helping organisations actually put AI and robotics to work
+ *
+ * Why this replaced the old homepage bands: the two sections here before
+ * ("Wir geben Geräten ein zweites Leben" and "Drei Schritte. Ein Kreislauf.")
+ * told the circular-IT story of the organisation evig came from. That story is
+ * still true — a machine kept in use is a machine nobody had to build twice —
+ * but it is the *consequence*, not the reason. Someone landing here needs to
+ * learn what evig can do for them, not how our recycling works.
+ *
+ * ── Divisions vs pillars ──────────────────────────────────────────────────
+ * `EVIG_DIVISIONS` is how the org is *named* (evig computers / repairs / ai).
+ * Pillars are what it *does*. They overlap on purpose and deliberately are not
+ * derived from each other: `technicians` and `hardware` map onto divisions,
+ * while `training` and `adoption` have no division and never should — inventing
+ * `evig academy` to make the two lists match is exactly the kind of brand
+ * proliferation that got `architecture` and `health` deleted.
+ *
+ * ── To add or change a pillar ─────────────────────────────────────────────
+ *   1. Edit the entry below (structure only: id, href, icon).
+ *   2. Add its strings under `pillars.items.<id>.{title,body,cta}` in
+ *      messages/de.json, then translate. Structure lives HERE, strings in
+ *      messages — paired by the stable `id`, never by array index.
+ *   3. The section heading's count is ICU-driven from this array's length. Do
+ *      not type a number into a message: the divisions subtitle did exactly
+ *      that and shipped "from the device to the building" to production for
+ *      hours after the building division was deleted.
+ */
+
+import { Cpu, GraduationCap, Terminal, Wrench, Factory, type LucideIcon } from 'lucide-react'
+import { ROUTES } from '@/config/routes'
+
+export type PillarId = 'hardware' | 'technicians' | 'software' | 'training' | 'adoption'
+
+export interface Pillar {
+  /** URL-safe id AND the stable i18n key under `pillars.items.<id>`. */
+  id: PillarId
+  /** Where the reader acts on this pillar. Every pillar has one — no dead ends. */
+  href: string
+  icon: LucideIcon
+}
+
+export const EVIG_PILLARS: readonly Pillar[] = [
+  {
+    id: 'hardware',
+    href: ROUTES.public.marketplace,
+    icon: Cpu,
+  },
+  {
+    id: 'technicians',
+    href: ROUTES.public.itHilfe,
+    icon: Wrench,
+  },
+  {
+    id: 'software',
+    href: '/services/linux-open-source',
+    icon: Terminal,
+  },
+  {
+    id: 'training',
+    href: ROUTES.public.workshops,
+    icon: GraduationCap,
+  },
+  {
+    // No page of its own yet, and it would be dishonest to build a service page
+    // for work we have not scoped with anyone. The conversation IS the entry
+    // point until there is something real to describe.
+    id: 'adoption',
+    href: ROUTES.public.contact,
+    icon: Factory,
+  },
+]
diff --git a/src/config/routes.ts b/src/config/routes.ts
index ec7a0d885..10e08d3e6 100644
--- a/src/config/routes.ts
+++ b/src/config/routes.ts
@@ -158,5 +158,9 @@ export const ROUTES = {
     // evig divisions that own a page (SSOT: src/config/divisions.ts). The other
     // two — computers and repairs — route to /marketplace and /it-hilfe.
     ai:                       '/ai',
+    // Shared subscriptions. Belongs to the AI thesis (a pooled seat is the most
+    // direct way to make an expensive subscription affordable), not to the
+    // membership section it used to sit under.
+    abos:                     '/abos',
   },
 } as const