From 48943d59f3a609cf083107952a4422bfd72b3e95 Mon Sep 17 00:00:00 2001
From: pmckinney-codat
Date: Wed, 15 Apr 2026 17:36:04 +0100
Subject: [PATCH 1/3] Add blog post: encourage connecting more banking accounts
in Link
Goes live 24 April 2026. Covers the new Add another / Connect another
account prompts in the Link flow for Plaid and TrueLayer integrations.
Co-Authored-By: Claude Sonnet 4.6
---
...0415-link-banking-encourage-connections.md | 35 +++++++++++++++++++
.../260415-link-banking-add-another.png | 3 ++
.../260415-link-banking-plaid-connected.png | 3 ++
3 files changed, 41 insertions(+)
create mode 100644 blog/260415-link-banking-encourage-connections.md
create mode 100644 static/img/updates/260415-link-banking-add-another.png
create mode 100644 static/img/updates/260415-link-banking-plaid-connected.png
diff --git a/blog/260415-link-banking-encourage-connections.md b/blog/260415-link-banking-encourage-connections.md
new file mode 100644
index 0000000000..ea441a8429
--- /dev/null
+++ b/blog/260415-link-banking-encourage-connections.md
@@ -0,0 +1,35 @@
+---
+title: "Link: encourage connecting more banking accounts"
+date: "2026-04-24"
+tags: ["Product", "Update"]
+hide_table_of_contents: false
+authors: pmckinney
+---
+
+On **24 April 2026**, we will update the Link flow to encourage users to connect more than one banking account, giving lenders a fuller picture of their customers' cash flow.
+
+
+
+## What's new?
+
+After a user successfully connects a banking account in Link, they are prompted to connect another. This happens in two places:
+
+**On connection success**, users see a "We recommend adding more bank accounts" prompt with a primary **Connect another account** button and a secondary **Continue** option. There is also a tooltip providing users with information on why they should connect another account.
+
+
+
+**On the main Link screen**, the Banking step shows an **Add another** button tagged **Recommended**, alongside information on why this would provide extra value.
+
+
+
+Previously, users would complete the flow after connecting a single account, with no clear suggestion to add more. Merchants who connect multiple accounts give their lenders a fuller picture of their cash flow, leading to better lending decisions and improved conversion rates. This addresses a commonly reported pattern where merchants connect only one account.
+
+The prompt applies to banking integrations connected via both **Plaid** and **TrueLayer**.
+
+## Who is this relevant for?
+
+All clients using Link — either the [Hosted Link flow](/auth-flow/overview) or the [Link SDK](/auth-flow/authorize-embedded-link) — with banking integrations enabled.
+
+## How to get started?
+
+No action is required. The updated flow will be available to all customers using Link with banking integrations from **24 April 2026**.
diff --git a/static/img/updates/260415-link-banking-add-another.png b/static/img/updates/260415-link-banking-add-another.png
new file mode 100644
index 0000000000..7965a09b55
--- /dev/null
+++ b/static/img/updates/260415-link-banking-add-another.png
@@ -0,0 +1,3 @@
+version https://git-lfs.github.com/spec/v1
+oid sha256:affcf160974c950ab25f3383e3986ecb77b9932080faa5e4de86f251e4737c24
+size 46035
diff --git a/static/img/updates/260415-link-banking-plaid-connected.png b/static/img/updates/260415-link-banking-plaid-connected.png
new file mode 100644
index 0000000000..c435e48e84
--- /dev/null
+++ b/static/img/updates/260415-link-banking-plaid-connected.png
@@ -0,0 +1,3 @@
+version https://git-lfs.github.com/spec/v1
+oid sha256:e8201d29102d439083fd094f1309469746d4e6dedeadbc86b69f195377640547
+size 65538
From dbf53e876dd5d708fd7497c54ef738ef4bdebcdd Mon Sep 17 00:00:00 2001
From: pmckinney-codat
Date: Wed, 15 Apr 2026 17:42:19 +0100
Subject: [PATCH 2/3] fix date
---
blog/260415-link-banking-encourage-connections.md | 4 ++--
1 file changed, 2 insertions(+), 2 deletions(-)
diff --git a/blog/260415-link-banking-encourage-connections.md b/blog/260415-link-banking-encourage-connections.md
index ea441a8429..5714c5aa13 100644
--- a/blog/260415-link-banking-encourage-connections.md
+++ b/blog/260415-link-banking-encourage-connections.md
@@ -1,7 +1,7 @@
---
title: "Link: encourage connecting more banking accounts"
-date: "2026-04-24"
-tags: ["Product", "Update"]
+date: "2026-04-15"
+tags: ["Product", "Update", "Link"]
hide_table_of_contents: false
authors: pmckinney
---
From 1f7f30647d4350f014cb3df1df88b54b70e5e859 Mon Sep 17 00:00:00 2001
From: Polina <112084241+pzaichkina@users.noreply.github.com>
Date: Thu, 16 Apr 2026 23:47:32 +0100
Subject: [PATCH 3/3] Revise Link flow to promote multiple bank account
connections
Updated the Link flow to encourage users to connect multiple bank accounts, improving lender insights into cash flow.
---
...0415-link-banking-encourage-connections.md | 26 ++++++++++---------
1 file changed, 14 insertions(+), 12 deletions(-)
diff --git a/blog/260415-link-banking-encourage-connections.md b/blog/260415-link-banking-encourage-connections.md
index 5714c5aa13..23e02124ad 100644
--- a/blog/260415-link-banking-encourage-connections.md
+++ b/blog/260415-link-banking-encourage-connections.md
@@ -1,35 +1,37 @@
---
-title: "Link: encourage connecting more banking accounts"
-date: "2026-04-15"
+title: "Link: drive more bank account connections"
+date: "2026-04-17"
tags: ["Product", "Update", "Link"]
hide_table_of_contents: false
authors: pmckinney
---
-On **24 April 2026**, we will update the Link flow to encourage users to connect more than one banking account, giving lenders a fuller picture of their customers' cash flow.
+On **April 24, 2026**, we will update the Link flow to encourage users to connect more than one bank account.
## What's new?
-After a user successfully connects a banking account in Link, they are prompted to connect another. This happens in two places:
+When a user successfully connects a bank account in Link, they are now prompted to connect another. The prompt appears in two places:
-**On connection success**, users see a "We recommend adding more bank accounts" prompt with a primary **Connect another account** button and a secondary **Continue** option. There is also a tooltip providing users with information on why they should connect another account.
+1. **On the connection success screen**, users see a _We recommend adding more bank accounts_ message with a primary **Connect another account** button.
-
+ A secondary **Continue** button on the screen skips additional account creation. A tooltip explains why connecting additional accounts is beneficial.
-**On the main Link screen**, the Banking step shows an **Add another** button tagged **Recommended**, alongside information on why this would provide extra value.
+ 
-
+2. **On the main Link screen**, the Banking step displays an **Add another** button tagged _Recommended_ and provides context on the value of connecting more accounts.
-Previously, users would complete the flow after connecting a single account, with no clear suggestion to add more. Merchants who connect multiple accounts give their lenders a fuller picture of their cash flow, leading to better lending decisions and improved conversion rates. This addresses a commonly reported pattern where merchants connect only one account.
+ 
-The prompt applies to banking integrations connected via both **Plaid** and **TrueLayer**.
+Previously, users completed the flow after connecting a single account and didn't receive a suggestion to add more. The update aims to change this common connection pattern. Merchants who connect multiple accounts give their lenders a fuller picture of their cash flow, which leads to better lending decisions and improves conversion rates.
+
+The change applies to banking integrations connected via **Plaid** and **TrueLayer**.
## Who is this relevant for?
-All clients using Link — either the [Hosted Link flow](/auth-flow/overview) or the [Link SDK](/auth-flow/authorize-embedded-link) — with banking integrations enabled.
+This change is relevant to all clients using Link with banking integrations enabled. This includes the [Hosted Link flow](/auth-flow/overview) and the [Link SDK](/auth-flow/authorize-embedded-link) solutions.
## How to get started?
-No action is required. The updated flow will be available to all customers using Link with banking integrations from **24 April 2026**.
+No action is required. The updated flow will be available to all customers using Link with banking integrations from **April 24, 2026**.