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833 lines (811 loc) · 23.9 KB
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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<title>Website Uplift Proposal — The Road Home × Adobe × Modelic</title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Archivo:wght@400;600;700;800;900&family=Public+Sans:wght@400;500;600;700&display=swap">
<style>
/* ─── Tokens */
:root {
--color-signal: #008192;
--color-shelter: #005560;
--color-dusk: #105560;
--color-ink: #000000;
--color-paper: #ffffff;
--color-g22: #222222;
--color-g44: #444444;
--color-g66: #666666;
--color-g80: #808080;
--color-rule: #e9e9e9;
--color-tint: #f0f8f9;
--color-panel: #f7f7f7;
--color-signal-soft: #7fd3dc;
--heading-font: 'Archivo', 'Helvetica Neue', Arial, sans-serif;
--body-font: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
--max-width: 1160px;
--gutter: 40px;
--section-v: 96px;
}
*, *::before, *::after { box-sizing: border-box }
html, body { margin: 0; padding: 0 }
body {
background: var(--color-paper);
color: var(--color-ink);
font-family: var(--body-font);
font-size: 16px;
line-height: 1.6;
-webkit-font-smoothing: antialiased;
text-rendering: optimizeLegibility;
}
a { color: var(--color-signal); text-decoration: none }
p { margin: 0 }
h1,h2,h3,h4 { font-family: var(--heading-font); margin: 0; line-height: 1.05; letter-spacing: -0.01em }
img { max-width: 100%; display: block }
.inner { max-width: var(--max-width); margin: 0 auto; padding: 0 var(--gutter) }
.eyebrow { font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em; font-weight: 700; color: var(--color-g66); margin: 0 0 16px }
/* ─── Cover */
.cover {
background: var(--color-shelter);
color: var(--color-paper);
padding: 80px 0 72px;
border-bottom: 4px solid var(--color-signal);
}
.cover-inner {
max-width: var(--max-width);
margin: 0 auto;
padding: 0 var(--gutter);
display: grid;
grid-template-columns: 1fr auto;
gap: 48px;
align-items: end;
}
.cover-logo {
height: 52px;
width: auto;
filter: brightness(0) invert(1);
margin-bottom: 48px;
}
.cover h1 {
font-size: clamp(42px, 6vw, 72px);
font-weight: 900;
text-transform: uppercase;
letter-spacing: -0.02em;
line-height: 0.96;
color: var(--color-paper);
margin-bottom: 24px;
}
.cover h1 em {
font-style: normal;
color: var(--color-signal-soft);
}
.cover-sub {
font-size: 18px;
color: rgba(255,255,255,0.8);
line-height: 1.55;
max-width: 54ch;
margin-bottom: 40px;
}
.cover-parties {
display: flex;
gap: 0;
border: 1px solid rgba(255,255,255,0.2);
width: fit-content;
}
.cover-party {
padding: 16px 28px;
font-size: 12px;
text-transform: uppercase;
letter-spacing: 0.1em;
font-weight: 700;
color: rgba(255,255,255,0.65);
border-right: 1px solid rgba(255,255,255,0.2);
}
.cover-party:last-child { border-right: 0 }
.cover-party strong { display: block; font-size: 15px; color: var(--color-paper); margin-top: 4px; font-weight: 900; letter-spacing: 0.02em }
.cover-meta {
display: flex;
flex-direction: column;
align-items: flex-end;
gap: 12px;
text-align: right;
padding-bottom: 4px;
}
.cover-meta .label {
font-size: 10px;
text-transform: uppercase;
letter-spacing: 0.14em;
color: rgba(255,255,255,0.5);
font-weight: 700;
}
.cover-meta .value {
font-size: 14px;
color: rgba(255,255,255,0.85);
font-weight: 600;
}
.cover-meta-block { line-height: 1.3 }
/* ─── Executive summary */
.exec {
padding: var(--section-v) 0;
border-bottom: 1px solid var(--color-rule);
}
.exec-grid {
display: grid;
grid-template-columns: 1.1fr 1fr;
gap: 64px;
align-items: start;
}
.exec h2 {
font-size: clamp(28px, 3.5vw, 40px);
font-weight: 900;
text-transform: uppercase;
margin-bottom: 24px;
line-height: 1.02;
}
.exec-lede {
font-size: 17px;
line-height: 1.65;
color: var(--color-g22);
max-width: 58ch;
}
.summary-cards {
display: grid;
gap: 16px;
}
.summary-card {
border: 1px solid var(--color-rule);
padding: 28px 32px;
}
.summary-card.gets { border-top: 3px solid var(--color-signal) }
.summary-card.requires { border-top: 3px solid var(--color-g80) }
.summary-card .card-label {
font-size: 11px;
text-transform: uppercase;
letter-spacing: 0.12em;
font-weight: 700;
margin-bottom: 16px;
}
.summary-card.gets .card-label { color: var(--color-signal) }
.summary-card.requires .card-label { color: var(--color-g66) }
.summary-card ul {
list-style: none;
padding: 0;
margin: 0;
display: grid;
gap: 10px;
}
.summary-card li {
font-size: 14px;
color: var(--color-g22);
line-height: 1.45;
padding-left: 20px;
position: relative;
}
.summary-card li::before {
content: '';
position: absolute;
left: 0;
top: 7px;
width: 8px;
height: 2px;
background: currentColor;
}
.summary-card.gets li::before { background: var(--color-signal) }
.summary-card.requires li::before { background: var(--color-g80) }
/* ─── Roles */
.roles {
padding: var(--section-v) 0;
background: var(--color-panel);
border-bottom: 1px solid var(--color-rule);
border-top: 1px solid var(--color-rule);
}
.roles-head {
margin-bottom: 56px;
}
.roles-head h2 {
font-size: clamp(28px, 3.5vw, 40px);
font-weight: 900;
text-transform: uppercase;
margin-bottom: 12px;
}
.roles-head p {
font-size: 16px;
color: var(--color-g44);
max-width: 56ch;
}
.roles-grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 1px;
background: var(--color-rule);
border: 1px solid var(--color-rule);
}
.role-card {
background: var(--color-paper);
padding: 40px 36px;
}
.role-card .role-num {
font-size: 10px;
letter-spacing: 0.14em;
text-transform: uppercase;
font-weight: 700;
color: var(--color-signal);
margin-bottom: 8px;
}
.role-card .role-entity {
font-family: var(--heading-font);
font-size: 24px;
font-weight: 900;
text-transform: uppercase;
letter-spacing: -0.01em;
margin-bottom: 4px;
}
.role-card .role-tagline {
font-size: 12px;
color: var(--color-g66);
text-transform: uppercase;
letter-spacing: 0.06em;
font-weight: 600;
margin-bottom: 28px;
padding-bottom: 24px;
border-bottom: 1px solid var(--color-rule);
}
.role-card ul {
list-style: none;
padding: 0;
margin: 0;
display: grid;
gap: 14px;
}
.role-card li {
font-size: 14px;
line-height: 1.5;
color: var(--color-g22);
padding-left: 16px;
position: relative;
}
.role-card li::before {
content: '';
position: absolute;
left: 0;
top: 8px;
width: 6px;
height: 6px;
border-radius: 50%;
background: var(--color-signal);
opacity: 0.6;
}
/* ─── Key Drivers */
.drivers {
padding: var(--section-v) 0;
border-bottom: 1px solid var(--color-rule);
}
.drivers-head {
margin-bottom: 56px;
}
.drivers-head h2 {
font-size: clamp(28px, 3.5vw, 40px);
font-weight: 900;
text-transform: uppercase;
margin-bottom: 12px;
}
.drivers-head p {
font-size: 16px;
color: var(--color-g44);
max-width: 56ch;
}
.drivers-list {
display: grid;
gap: 2px;
}
.driver {
display: grid;
grid-template-columns: 120px 1fr;
gap: 0;
border: 1px solid var(--color-rule);
transition: border-color 0.2s;
}
.driver:hover { border-color: var(--color-signal) }
.driver-num {
background: var(--color-shelter);
color: var(--color-paper);
display: flex;
align-items: center;
justify-content: center;
font-family: var(--heading-font);
font-size: 48px;
font-weight: 900;
letter-spacing: -0.03em;
color: rgba(255,255,255,0.25);
padding: 40px 32px;
border-right: 0;
}
.driver-body {
padding: 40px 40px;
}
.driver-body h3 {
font-size: 20px;
font-weight: 900;
text-transform: uppercase;
letter-spacing: -0.01em;
margin-bottom: 12px;
color: var(--color-ink);
}
.driver-body p {
font-size: 15px;
color: var(--color-g44);
line-height: 1.6;
max-width: 64ch;
}
.driver-body .highlight {
color: var(--color-signal);
font-weight: 700;
}
/* ─── Prototypes */
.prototypes {
padding: var(--section-v) 0;
background: var(--color-tint);
border-top: 1px solid var(--color-rule);
border-bottom: 1px solid var(--color-rule);
}
.prototypes-head {
margin-bottom: 48px;
}
.prototypes-head h2 {
font-size: clamp(28px, 3.5vw, 40px);
font-weight: 900;
text-transform: uppercase;
margin-bottom: 12px;
}
.prototypes-head p {
font-size: 16px;
color: var(--color-g44);
max-width: 56ch;
}
.proto-grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 16px;
}
.proto-card {
background: var(--color-paper);
border: 1px solid var(--color-rule);
display: flex;
flex-direction: column;
transition: border-color 0.2s, box-shadow 0.2s;
text-decoration: none;
color: inherit;
}
.proto-card:hover {
border-color: var(--color-signal);
box-shadow: 0 4px 24px rgba(0,129,146,0.10);
}
.proto-thumb {
height: 180px;
background: var(--color-shelter);
display: flex;
align-items: center;
justify-content: center;
overflow: hidden;
position: relative;
}
.proto-thumb .thumb-label {
font-family: var(--heading-font);
font-size: 64px;
font-weight: 900;
text-transform: uppercase;
letter-spacing: -0.03em;
color: rgba(255,255,255,0.12);
line-height: 1;
user-select: none;
}
.proto-thumb .thumb-tag {
position: absolute;
bottom: 14px;
left: 14px;
font-size: 10px;
text-transform: uppercase;
letter-spacing: 0.12em;
font-weight: 700;
color: var(--color-signal-soft);
background: rgba(0,0,0,0.45);
padding: 4px 10px;
}
.proto-body {
padding: 24px 28px 28px;
flex: 1;
display: flex;
flex-direction: column;
gap: 10px;
}
.proto-body .proto-page {
font-size: 11px;
text-transform: uppercase;
letter-spacing: 0.12em;
font-weight: 700;
color: var(--color-signal);
}
.proto-body h3 {
font-size: 18px;
font-weight: 900;
text-transform: uppercase;
letter-spacing: -0.01em;
}
.proto-body p {
font-size: 13px;
color: var(--color-g44);
line-height: 1.55;
flex: 1;
}
.proto-link {
margin-top: 16px;
font-size: 12px;
font-weight: 700;
text-transform: uppercase;
letter-spacing: 0.08em;
color: var(--color-signal);
display: flex;
align-items: center;
gap: 6px;
}
.proto-link::after {
content: '→';
font-size: 14px;
transition: transform 0.2s;
}
.proto-card:hover .proto-link::after { transform: translateX(4px) }
@media (max-width: 760px) {
.proto-grid { grid-template-columns: 1fr }
}
/* ─── Closing band */
.closing {
background: var(--color-ink);
color: var(--color-paper);
padding: 80px 0;
}
.closing-inner {
max-width: var(--max-width);
margin: 0 auto;
padding: 0 var(--gutter);
display: grid;
grid-template-columns: 1fr auto;
gap: 64px;
align-items: center;
}
.closing h2 {
font-size: clamp(28px, 3.5vw, 42px);
font-weight: 900;
text-transform: uppercase;
line-height: 1.02;
margin-bottom: 16px;
}
.closing h2 em {
font-style: normal;
color: var(--color-signal-soft);
}
.closing p {
font-size: 16px;
color: rgba(255,255,255,0.7);
max-width: 52ch;
line-height: 1.6;
}
.closing-cta {
display: flex;
flex-direction: column;
gap: 12px;
align-items: flex-end;
flex-shrink: 0;
}
.btn {
display: inline-block;
background: var(--color-signal);
color: var(--color-paper);
padding: 16px 32px;
font-family: var(--heading-font);
font-size: 13px;
font-weight: 900;
text-transform: uppercase;
letter-spacing: 0.08em;
border: 0;
cursor: pointer;
transition: background 0.2s;
white-space: nowrap;
}
.btn:hover { background: var(--color-shelter) }
.btn-ghost-dark {
display: inline-block;
background: transparent;
color: var(--color-paper);
border: 1px solid rgba(255,255,255,0.35);
padding: 14px 32px;
font-size: 12px;
font-weight: 700;
text-transform: uppercase;
letter-spacing: 0.08em;
transition: background 0.2s, color 0.2s;
white-space: nowrap;
}
.btn-ghost-dark:hover { background: var(--color-paper); color: var(--color-ink) }
/* ─── Footer */
footer {
background: var(--color-shelter);
color: var(--color-paper);
padding: 36px 0;
font-size: 12px;
color: rgba(255,255,255,0.55);
}
footer .footer-inner {
max-width: var(--max-width);
margin: 0 auto;
padding: 0 var(--gutter);
display: flex;
justify-content: space-between;
align-items: center;
gap: 24px;
}
footer img {
height: 32px;
width: auto;
filter: brightness(0) invert(1);
opacity: 0.7;
}
footer .footer-right {
text-align: right;
line-height: 1.6;
}
/* ─── Responsive */
@media (max-width: 960px) {
:root {
--section-v: 72px;
--gutter: 28px;
}
.cover-inner { grid-template-columns: 1fr; gap: 40px }
.cover-meta { align-items: flex-start; text-align: left }
.exec-grid { grid-template-columns: 1fr; gap: 48px }
.roles-grid { grid-template-columns: 1fr }
.closing-inner { grid-template-columns: 1fr; gap: 40px }
.closing-cta { align-items: flex-start }
}
@media (max-width: 640px) {
:root {
--section-v: 56px;
--gutter: 20px;
}
.cover { padding: 56px 0 48px }
.cover-parties { flex-direction: column; width: 100% }
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<img src="stardust/assets/logo.png" alt="The Road Home" class="cover-logo">
<h1>Website<br><em>Uplift</em><br>Proposal</h1>
<p class="cover-sub">A no-cost migration from WordPress to Adobe Experience Manager, delivered as a tri-party partnership between The Road Home, Adobe, and Modelic.</p>
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<span>Prepared for</span>
<strong>The Road Home</strong>
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<div class="cover-party">
<span>Technology by</span>
<strong>Adobe</strong>
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<span>Code maintenance</span>
<strong>Modelic</strong>
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<div class="label">Date</div>
<div class="value">April 2026</div>
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<div class="label">Version</div>
<div class="value">1.0 · Draft</div>
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<div class="cover-meta-block">
<div class="label">Cost to TRH</div>
<div class="value" style="color: var(--color-signal-soft); font-size: 18px; font-weight: 900">$0</div>
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<div class="eyebrow">01 · Executive Review</div>
<h2>Enterprise technology.<br>Zero cost.</h2>
<p class="exec-lede" style="margin-top: 16px">Adobe proposes a no-cost website uplift for The Road Home, migrating theroadhome.com from WordPress to Adobe Experience Manager (AEM). This tri-party partnership delivers enterprise-grade technology to TRH while enabling Adobe to showcase next-generation tools in a real-world nonprofit context.</p>
<p class="exec-lede" style="margin-top: 16px">This partnership creates mutual value: TRH receives enterprise technology at no cost, Adobe gains real-world insights for product development, Modelic receives training on Adobe content management technologies.</p>
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<div class="summary-card gets">
<div class="card-label">What TRH Gets</div>
<ul>
<li>Modern, SEO-optimized platform with better search rankings (Core Web Vitals + GEO)</li>
<li>Document-based content management requiring no technical expertise</li>
<li>Zero migration and hosting costs through Adobe's community licensing</li>
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<div class="summary-card requires">
<div class="card-label">What's Required from TRH</div>
<ul>
<li>Validate content and commit to 2-month go-live post-approval</li>
<li>Maintain ongoing content and share feedback with Adobe</li>
<li>Participate in a shared Microsoft Teams channel with all parties</li>
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<div class="eyebrow">02 · Roles & Responsibilities</div>
<h2>Who does what</h2>
<p>Three parties, three clear lanes. Each entity has defined responsibilities so the engagement stays focused and on-schedule.</p>
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<div class="role-num">01 · Technology partner</div>
<div class="role-entity">Adobe</div>
<div class="role-tagline">Providing the platform, at no cost</div>
<ul>
<li>Performs the full site uplift — a light UX modernization from WordPress to AEM</li>
<li>Covers all migration and on-going hosting costs via Adobe's community licensing program</li>
<li>Delivers 3× 1-hour authoring training sessions for TRH staff during handoff</li>
<li>Augments Modelic staff for the first six months post-launch</li>
<li>Maintains a shared Microsoft Teams channel for ongoing support questions</li>
</ul>
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<div class="role-card">
<div class="role-num">02 · Client</div>
<div class="role-entity">The Road Home</div>
<div class="role-tagline">Content owner & feedback source</div>
<ul>
<li>Reviews and validates all uplifted content, making edits as necessary</li>
<li>Commits to go-live within two months after prototype approval</li>
<li>Manages ongoing content maintenance after launch</li>
<li>Shares product feedback with Adobe to support continued learning and improvement</li>
<li>Participates in shared Teams channel for run-the-business questions</li>
</ul>
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<div class="role-num">03 · Code partner</div>
<div class="role-entity">Modelic</div>
<div class="role-tagline">Long-term code stewardship</div>
<ul>
<li>Receives 3× 2-hour in-person AEM developer training sessions from Adobe</li>
<li>Responsible for all ongoing code maintenance after handoff</li>
<li>Supported by Adobe augmentation staff for the first six months</li>
<li>Participates in shared Teams channel for technical coordination</li>
</ul>
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<div class="eyebrow">03 · Key Drivers</div>
<h2>Why this, why now</h2>
<p>Three concrete outcomes that make this uplift worth doing — not aspirational, measurable.</p>
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<div class="driver-num">01</div>
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<h3>Better SEO & GEO</h3>
<p>The new site will achieve passing <span class="highlight">Core Web Vitals</span> scores, now a direct signal for search ranking. It will also be automatically optimized for <span class="highlight">AI-based citations and searches</span> (Generative Engine Optimization), positioning TRH in front of people seeking help through tools like ChatGPT and Perplexity.</p>
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<div class="driver-num">02</div>
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<h3>Low-effort modernization</h3>
<p>The goal is uplift, not reinvention. The new site delivers a refreshed visitor experience — cleaner layout, faster load times, improved accessibility — <span class="highlight">without requiring heavy investment</span> from TRH or disrupting the site's proven information architecture.</p>
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<div class="driver">
<div class="driver-num">03</div>
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<h3>Document-based authoring</h3>
<p>Adobe Experience Manager gives TRH staff a <span class="highlight">Microsoft Word or Google Docs-style</span> editing experience. No CMS training required, no developer dependency for routine content updates. Any non-technical team member can publish and edit pages independently.</p>
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<div class="eyebrow">04 · Prototype</div>
<h2>See it live</h2>
<p>Three pages from the working AEM prototype — built and deployed. Click any card to explore.</p>
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<a class="proto-card" href="https://main--theroadhome--da-pilot.aem.live/stardust/pages/index.html" target="_blank" rel="noopener">
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<span class="thumb-label">Home</span>
<span class="thumb-tag">Landing page</span>
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<div class="proto-body">
<div class="proto-page">Index</div>
<h3>Homepage</h3>
<p>The primary landing experience — crisis triage, donor CTA, program overview, and impact numbers. The full brand redesign in one page.</p>
<div class="proto-link">View prototype</div>
</div>
</a>
<a class="proto-card" href="https://main--theroadhome--da-pilot.aem.live/stardust/pages/about-us.html" target="_blank" rel="noopener">
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<span class="thumb-label">About</span>
<span class="thumb-tag">Pillar page</span>
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<div class="proto-body">
<div class="proto-page">About Us</div>
<h3>About TRH</h3>
<p>A century of service — mission statement, organizational values, leadership, and impact data. Shows how AEM handles content-heavy pillar pages.</p>
<div class="proto-link">View prototype</div>
</div>
</a>
<a class="proto-card" href="https://main--theroadhome--da-pilot.aem.live/stardust/pages/donate.html" target="_blank" rel="noopener">
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<span class="thumb-label">Give</span>
<span class="thumb-tag">Conversion page</span>
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<div class="proto-body">
<div class="proto-page">Donate</div>
<h3>Donation page</h3>
<p>The primary giving experience — donation tiers, impact framing, and conversion-optimized layout. A high-stakes page done right.</p>
<div class="proto-link">View prototype</div>
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</a>
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<div class="eyebrow" style="color: var(--color-signal-soft); margin-bottom: 20px">05 · Next step</div>
<h2>Ready to move<br><em>forward?</em></h2>
<p style="margin-top: 16px">If the proposal is accepted, TRH commits to go-live within two months of prototype approval. Adobe and Modelic are ready to begin on your timeline.</p>
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<div class="closing-cta">
<a href="mailto:theroadhome@adobe.com" class="btn">Accept proposal</a>
<a href="#" class="btn-ghost-dark">Request a walkthrough</a>
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<footer>
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<img src="stardust/assets/logo.png" alt="The Road Home">
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<div>theroadhome.org · Salt Lake City, UT</div>
<div style="margin-top: 4px">Proposal prepared April 2026 · Confidential</div>
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