http://blizzard.github.com/api-wow-docs/#id3524790
Although most of the application can be accessed without any form of authentication,
we do support a form application registration and authentication. Application
authentication involves creating and including an application identifier and a request
signature and including those values with the request headers.
The primary benefit to making requests as an authenticated application is that you
can make more requests per day."
http://blizzard.github.com/api-wow-docs/#id3524790