diff --git a/internal/audit/plan/synth.go b/internal/audit/plan/synth.go
index 0856eaf..65e1aff 100644
--- a/internal/audit/plan/synth.go
+++ b/internal/audit/plan/synth.go
@@ -95,6 +95,17 @@ func (sy synth) value(field string, s *specmodel.Schema, depth int, topLevel boo
 		return nil, false
 	}
 	r := s.Resolved()
+	// A name must be unique per run and must carry the prefix cleanup matches
+	// on, so the invented token beats a declared example. An example is a
+	// value the API accepted once; an API that requires a name to be unique
+	// refuses it every time after, and an object created under it is invisible
+	// to the prefix pass and stays in the tenant. An enum, a format or a
+	// pattern leaves the ordinary priority alone: the token satisfies none of
+	// those shapes, so a field carrying one is not a field to invent a name
+	// for.
+	if NameBearing(field) && len(r.Enum) == 0 && r.Format == "" && r.Pattern == "" {
+		return sy.nameToken(field), true
+	}
 	if r.Example != nil {
 		return r.Example, true
 	}
@@ -139,7 +150,7 @@ func (sy synth) formatValue(format string) (any, bool) {
 func (sy synth) typeValue(field string, r *specmodel.Schema, depth int) (any, bool) {
 	switch {
 	case r.Type == "string":
-		if nameBearing(field) {
+		if NameBearing(field) {
 			return sy.nameToken(field), true
 		}
 		return "sample-" + field, true
@@ -268,9 +279,9 @@ func (sy synth) nameToken(field string) string {
 	return sy.prefix + "-" + RunIDToken + "-" + sy.entity + "-" + field
 }
 
-// nameBearing reports whether a string field names its object — the
+// NameBearing reports whether a string field names its object — the
 // fields whose synthesized values must carry the cleanup prefix.
-func nameBearing(field string) bool {
+func NameBearing(field string) bool {
 	lf := strings.ToLower(field)
 	for _, suffix := range []string{"name", "title", "label"} {
 		if lf == suffix || strings.HasSuffix(lf, suffix) {
diff --git a/internal/audit/plan/synth_test.go b/internal/audit/plan/synth_test.go
index 7df5ad9..9afe188 100644
--- a/internal/audit/plan/synth_test.go
+++ b/internal/audit/plan/synth_test.go
@@ -381,3 +381,45 @@ components:
 		t.Errorf("minimal body carries the optional self-reference: %#v", body)
 	}
 }
+
+func TestUnit_Plan_AnInventedNameOutranksADeclaredExample(t *testing.T) {
+	spec := resourceSpec(
+		"name, gated_name, shaped_name, summary",
+		`        name:
+          type: string
+          example: My thing
+        gated_name:
+          type: string
+          example: My thing
+          enum: [alpha, beta]
+        shaped_name:
+          type: string
+          example: my.thing
+          pattern: "^[a-z.]+$"
+        summary:
+          type: string
+          example: some words
+`)
+	p := mustDerive(t, loadDoc(t, spec), testConfig(), nil)
+	body := entityByKey(t, p, "thing").Steps[0].Body
+
+	// The example is a value the API took once; a unique name refuses it
+	// thereafter, and an object created under it never carries the prefix
+	// cleanup matches on.
+	if got := body["name"]; got != "tfpfgen-"+RunIDToken+"-thing-name" {
+		t.Errorf("name = %#v, want the invented token", got)
+	}
+	// A field an enum or a pattern constrains keeps the ordinary priority, in
+	// which a declared example already outranks both: the token satisfies
+	// neither shape, so such a field is not one to invent a name for.
+	if got := body["gated_name"]; got != "My thing" {
+		t.Errorf("gated_name = %#v, want the declared example", got)
+	}
+	if got := body["shaped_name"]; got != "my.thing" {
+		t.Errorf("shaped_name = %#v, want the declared example", got)
+	}
+	// A field that names nothing keeps its example.
+	if got := body["summary"]; got != "some words" {
+		t.Errorf("summary = %#v, want the declared example", got)
+	}
+}
diff --git a/internal/audit/run/adjust_unit_test.go b/internal/audit/run/adjust_unit_test.go
index 3a5b369..700d75e 100644
--- a/internal/audit/run/adjust_unit_test.go
+++ b/internal/audit/run/adjust_unit_test.go
@@ -195,6 +195,23 @@ func TestUnit_Strategize_SynthesisHelpers(t *testing.T) {
 	if v := synthValue(strategy.SynthHint{Field: "label", Type: "string"}, "ent", "tfpfgen"); v != "tfpfgen-<runid>-ent-label" {
 		t.Errorf("name-bearing string = %v", v)
 	}
+	// A name-bearing field takes the invented token over a declared example:
+	// this is the path a live run synthesises from, and an API that requires a
+	// unique name refuses the example every run after the first.
+	if v := synthValue(strategy.SynthHint{Field: "name", Type: "string", Example: "My thing"},
+		"ent", "tfpfgen"); v != "tfpfgen-<runid>-ent-name" {
+		t.Errorf("a name-bearing example = %#v, want the invented token", v)
+	}
+	// A field an enum, a format or a pattern constrains is not one to invent a
+	// name for, so the ordinary priority stands.
+	if v := synthValue(strategy.SynthHint{Field: "name", Type: "string", Example: "My thing",
+		Pattern: "^[A-Za-z ]+$"}, "ent", "tfpfgen"); v != "My thing" {
+		t.Errorf("a constrained name = %#v, want the declared example", v)
+	}
+	if v := synthValue(strategy.SynthHint{Field: "name", Type: "string", Format: "email"},
+		"ent", "tfpfgen"); v != "tfpfgen-<runid>@example.invalid" {
+		t.Errorf("a formatted name = %#v, want the format-driven value", v)
+	}
 	if v := synthValue(strategy.SynthHint{Field: "color", Type: "string"}, "ent", "p"); v != "sample-color" {
 		t.Errorf("plain string = %v", v)
 	}
diff --git a/internal/audit/run/strategize.go b/internal/audit/run/strategize.go
index 7a3e43f..4710673 100644
--- a/internal/audit/run/strategize.go
+++ b/internal/audit/run/strategize.go
@@ -21,7 +21,6 @@ import (
 	"fmt"
 	"math/bits"
 	"strconv"
-	"strings"
 
 	"github.com/deploymenttheory/terraform-plugin-framework-codegen/internal/audit/observe"
 	"github.com/deploymenttheory/terraform-plugin-framework-codegen/internal/audit/plan"
@@ -336,7 +335,7 @@ func (r *runner) synthField(ent *entityState, field string) any {
 			return synthValue(h, ent.plan.Entity, r.opts.NamePrefix)
 		}
 	}
-	if nameBearing(field) {
+	if plan.NameBearing(field) {
 		return nameToken(r.opts.NamePrefix, ent.plan.Entity, field)
 	}
 	return "sample-" + field
@@ -346,6 +345,17 @@ func (r *runner) synthField(ent *entityState, field string) any {
 // plan package's synthesis: example, then default, then the first enum member,
 // then a format-driven value, then a type-driven one.
 func synthValue(h strategy.SynthHint, entity, prefix string) any {
+	// A name must be unique per run and must carry the prefix cleanup matches
+	// on, so the invented token beats a declared example. An example is a
+	// value the API accepted once; an API that requires a name to be unique
+	// refuses it every time after, and an object created under it is invisible
+	// to the prefix pass and stays in the tenant. An enum, a format or a
+	// pattern leaves the ordinary priority alone: the token satisfies none of
+	// those shapes, so a field carrying one is not a field to invent a name
+	// for.
+	if plan.NameBearing(h.Field) && len(h.Enum) == 0 && h.Format == "" && h.Pattern == "" {
+		return nameToken(prefix, entity, h.Field)
+	}
 	if h.Example != nil {
 		return h.Example
 	}
@@ -370,12 +380,12 @@ func synthValue(h strategy.SynthHint, entity, prefix string) any {
 	case "object":
 		return map[string]any{}
 	case "string":
-		if nameBearing(h.Field) {
+		if plan.NameBearing(h.Field) {
 			return nameToken(prefix, entity, h.Field)
 		}
 		return "sample-" + h.Field
 	default:
-		if nameBearing(h.Field) {
+		if plan.NameBearing(h.Field) {
 			return nameToken(prefix, entity, h.Field)
 		}
 		return "sample-" + h.Field
@@ -540,18 +550,6 @@ func nameToken(prefix, entity, field string) string {
 	return prefix + "-" + plan.RunIDToken + "-" + entity + "-" + field
 }
 
-// nameBearing reports whether a string field names its object — the fields
-// whose synthesised values must carry the cleanup prefix.
-func nameBearing(field string) bool {
-	lf := strings.ToLower(field)
-	for _, suffix := range []string{"name", "title", "label"} {
-		if lf == suffix || strings.HasSuffix(lf, suffix) {
-			return true
-		}
-	}
-	return false
-}
-
 // bisectionAllowance is the extra createMaximal attempts worth reserving to
 // halve the optional set down to one field, plus the retry that confirms it.
 func bisectionAllowance(optional int) int {