Not installing properly via Vundle?

[doug-wade]

Hi there!

I'm not sure what I've done incorrectly, but my syntax doesn't seem to be highlighted at all

My .vimrc is pretty simple

set number
set nocompatible
filetype off
syntax on

" set the runtime path to include Vundle and initialize
set rtp+=~/.vim/bundle/Vundle.vim
call vundle#begin()
" alternatively, pass a path where Vundle should install plugins
"call vundle#begin('~/some/path/here')

" let Vundle manage Vundle, required
Plugin 'VundleVim/Vundle.vim'
Plugin 'scrooloose/nerdtree'
Plugin 'bling/vmairline'
Plugin 'duganchen/vim-soy'

And I've run :PluginInstall and turned syntax on and verified that the plugin is present in a directory in my runtimepath

» ls ~/.vim/bundle
nerdtree  vim-airline  vim-soy  Vundle.vim

And set the language to Soy with setf Soy and still nothing. I'm at a loss. Is there something I'm missing?