saas-en.json

{
  "kpi": {
    "desc": "This section introduces key metrics that help you better understand the state of SaaS and subscription-based businesses.",
    "moreButtonText": "Watch More",
    "moreButtnUrl": "https://exploratory.io/tag/?q=tag%3ASaas-kpi&language=en",
    "insights": [
      {
        "title": "MRR (Monthly Recurring Revenue)",
        "desc": "This note explains revenue-related metrics such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and New MRR.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-MRR-kKJ3uAr3"
      },
      {
        "title": "Conversion",
        "desc": "This note explains KPIs related to customer acquisition (conversion).",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Conversion-diH5DSS7"
      },
      {
        "title": "Churn & Retention",
        "desc": "This note explains metrics related to customer churn and retention, including churn rate, customer retention rate, and Net New MRR.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Churn-Retention-nev4DCc1"
      },
      {
        "title": "Expansion & Contraction",
        "desc": "This note explains metrics related to revenue growth and reduction through customer upgrades and downgrades, such as Expansion MRR, Contraction MRR, and Net New MRR.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Expansion-Contraction-dAh4KNc9"
      },
      {
        "title": "Net Revenue Retention",
        "desc": "This note explains efficiency-focused revenue metrics, in particular the Net Revenue Retention (NRR) rate.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Net-Revenue-Retention-Rate-dyG4pcr5"
      },
      {
        "title": "CLV (Customer Lifetime Value)",
        "desc": "This note explains CLV (Customer Lifetime Value), a metric that represents the total revenue generated from a single customer.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-CLV-Customer-Lifetime-Value-moy5euO0"
      },
      {
        "title": "MRR Retention Rate",
        "desc": "This note explains the MRR Retention Rate, which measures how much recurring revenue is being retained over time.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-MRR-Retention-Rate-fZP3Ysr4"
      },
      {
        "title": "MRR Expansion Rate",
        "desc": "This note explains the MRR Expansion Rate, a metric related to revenue growth from customer upgrades.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-MRR-Expansion-Rate-AxZ8Lcn9"
      },
      {
        "title": "Net MRR Churn Rate",
        "desc": "This note explains the Net MRR Churn Rate, which measures the extent of revenue loss from existing customers.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Net-MRR-Churn-Rate-JfT2uvy6"
      },
      {
        "title": "Quick Ratio",
        "desc": "This note explains the Quick Ratio, a metric used to measure the efficiency of revenue growth.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Quick-Ratio-jJD6iFs2"
      },
      {
        "title": "ARPU (Average Revenue Per User)",
        "desc": "This note explains ARPU (Average Revenue Per User), a metric that represents the average revenue per customer.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-ARPU-rFl4ULh9"
      },
      {
        "title": "Payback Period",
        "desc": "This note explains the Payback Period, a metric that shows how long it takes to recover customer acquisition costs.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Payback-Period-AWO9aLE6"
      },
      {
        "title": "Unit Economics",
        "desc": "This note explains Unit Economics, a commonly used metric framework in SaaS businesses.",
        "url": "https://exploratory.io/note/exploratory/SaaS-KPI-Unit-Economics-KlM7Yqw4"
      }
    ]
  },
"trial-tour": {
  "desc": "These are short hands-on tutorials where you can quickly learn how to create KPIs and analyze subscription business data.",
  "moreButtonText": "Watch More",
  "moreButtnUrl": "https://exploratory.io/tag/?sort=&language=en&q=tag%3ASaas%20tag%3A%22trial%20tour%22&searchType=keyword",
  "insights": [
    {
      "title": "Visualizing Business KPIs",
      "desc": "This note explains how to calculate and visualize key business KPIs for subscription-based businesses using Exploratory.",
      "url": "https://exploratory.io/note/exploratory/Subscription-Data-Analysis-1-Visualizing-Business-KPIs-wkS0Lfq7"
    },
    {
      "title": "Creating Layer Cake Chart",
      "desc": "This note explains how to process customer payment data and create a Layer Cake Chart to evaluate subscription business growth.",
      "url": "https://exploratory.io/note/exploratory/Subscription-Data-Analysis-2-Creating-Layer-Cake-Chart-YQk3WHC7"
    },
    {
      "title": "Conversion Factor Analysis and Prediction",
      "desc": "This note explains how to analyze conversion factors and build a Random Forest model to predict which prospects are likely to convert.",
      "url": "https://exploratory.io/note/exploratory/Subscription-Data-Analysis-3-Conversion-Factor-Analysis-and-Prediction-UtM4nHY6"
    },
    {
      "title": "Cohort Analysis",
      "desc": "This note explains how to perform cohort analysis using subscription contract data to evaluate customer retention over time.",
      "url": "https://exploratory.io/note/exploratory/Subscription-Data-Analysis-4-Cohort-Analysis-vPA6xii4"
    }
  ]
},
"online-seminar": {
  "desc": "These are recordings of online seminars where you can learn analysis methods and practical insights for SaaS and subscription-based businesses.",
  "moreButtonText": "Watch More",
  "moreButtnUrl": "https://exploratory.io/tag/?sort=&language=en&q=tag%3ASaas%20tag%3A%22online%20Seminar%22&searchType=keyword",
  "insights": [
    {
      "title": "Cohort Analysis Part 1 - Layer Cake Chart",
      "desc": "This note explains how to prepare data and create a Layer Cake chart to analyze recurring revenue growth and customer retention.",
      "url": "https://exploratory.io/note/kanaugust/Online-Seminar-42-Cohort-Analysis-Part-1-Layer-Cake-Chart-zmK9Hlv5DL"
    },
    {
      "title": "Cohort Analysis Part 2 - Retention / Churn Analysis with Survival Curve",
      "desc": "This note explains how to use survival curves to analyze customer retention and churn trends across cohorts.",
      "url": "https://exploratory.io/note/kanaugust/Online-Seminar-43-Cohort-Analysis-Part-2-Retention-Churn-Analysis-with-Survival-Curve-Aax5TJP4gg"
    },
    {
      "title": "Cohort Analysis Part 3 - Customer Lifetime Value with Survival Curve",
      "desc": "This note explains how to estimate Customer Lifetime Value (CLV) using survival curve data.",
      "url": "https://exploratory.io/note/kanaugust/Online-Seminar-44-Cohort-Analysis-Part-3-Customer-Life-Time-Value-with-Survival-Curve-UpT9seS5BP"
    },
    {
      "title": "Cohort Analysis Part 4 - Analyzing What Makes Churn with Prediction Models",
      "desc": "This note explains how to use Cox Regression and Random Survival Models to analyze the drivers of customer churn.",
      "url": "https://exploratory.io/note/kanaugust/Online-Seminar-45-Cohort-Analysis-Part-4-Analyzing-What-Makes-Churn-with-Prediction-Models-KSv2NfN4ek"
    },
    {
      "title": "How to Create Cohort Analysis Chart to Monitor Churn & Retention",
      "desc": "This note explains how to use survival curves to perform cohort analysis and monitor churn and retention more accurately.",
      "url": "https://exploratory.io/note/kanaugust/Seminar-103-How-to-Create-Cohort-Analysis-Chart-to-Monitor-Churn-Retention-MZz3lYp2GK"
    }
  ] 
  },
"how-to": {
  "desc": "These are step-by-step guides explaining data analysis methods for SaaS and subscription-based businesses.",
  "moreButtonText": "Watch More",
  "moreButtnUrl": "https://exploratory.io/tag/?sort=&language=en&q=tag%3ASaas%20tag%3A%22how-to%22&searchType=keyword",
  "insights": [
    {
      "title": "Calculating Customer Lifetime Value (CLTV) in 3 Ways",
      "desc": "This note explains three methods to calculate Customer Lifetime Value (CLV) for subscription businesses.",
      "url": "https://exploratory.io/note/exploratory/Calculating-Customer-Lifetime-Value-CLTV-in-3-Ways-Guts-Churn-Rates-Survival-Rates-hgO4CVU6"
    }
  ]
  }
}