Task
Add a climate tech naming guide at `industries/sustainability.md`. Depends on #180.
Why climate tech naming is distinct
- Mission-driven naming — the name often needs to signal purpose, not just function
- Greenwashing risk — overusing nature/eco vocabulary can feel performative. "EcoGreen Solutions" is greenwashing-adjacent
- B2B vs B2C split — carbon accounting (Watershed, Persefoni) vs consumer products (Oatly, Allbirds) have very different tones
- Scientific credibility — climate tech needs to sound serious, not hippie. Investors and regulators judge by the name
- "Clean/Green" fatigue — Clean Energy, GreenTech, EcoSmart — these prefixes are exhausted
Sections to cover
- Case studies: Watershed, Pachama, Climeworks, Oatly, Beyond Meat, Rivian
- Anti-patterns: "Eco-" prefix, "Green-" prefix, nature cliches (leaf, tree, sun logos with matching names)
- Territory map: Restoration/regeneration, cycles/circular, resilience/adaptation, precision/measurement
Before submitting
Read CONTRIBUTING.md and run `markdownlint-cli2 '**/*.md'` before pushing.
Task
Add a climate tech naming guide at `industries/sustainability.md`. Depends on #180.
Why climate tech naming is distinct
Sections to cover
Before submitting
Read CONTRIBUTING.md and run `markdownlint-cli2 '**/*.md'` before pushing.