diff --git a/value.go b/value.go
index 509af79..bb7d32c 100644
--- a/value.go
+++ b/value.go
@@ -4,6 +4,7 @@ import (
 	"encoding/json"
 	"fmt"
 	"strconv"
+	"time"
 )
 
 // Infer parses a value from a string into a suitable type.
@@ -11,6 +12,7 @@ import (
 // If s is parsed as float, float64 is returned.
 // If s has unquoted values of true or false, bool is returned.
 // If s is equal to unquoted null, nil is returned.
+// If s can be parsed as time.RFC3339, time.RFC3339Nano, "2006-01-02" or "2006-01-02 15:04:05", time.Time is returned.
 // If s starts with double quote ", string decoded from JSON is returned (mind JSON escaping rules).
 // If s starts with [ or {, any decoded from JSON is returned.
 // Otherwise, s is returned as is.
@@ -52,5 +54,12 @@ func Infer(s string) interface{} {
 		return f
 	}
 
+	for _, layout := range []string{time.RFC3339, time.RFC3339Nano, "2006-01-02", "2006-01-02 15:04:05"} {
+		t, err := time.Parse(layout, s)
+		if err == nil {
+			return t
+		}
+	}
+
 	return s
 }
diff --git a/value_test.go b/value_test.go
index f52b0a7..0515925 100644
--- a/value_test.go
+++ b/value_test.go
@@ -2,12 +2,15 @@ package vars_test
 
 import (
 	"testing"
+	"time"
 
 	"github.com/godogx/vars"
 	"github.com/stretchr/testify/assert"
 )
 
 func TestInfer(t *testing.T) {
+	tm := time.Now().Truncate(time.Millisecond).UTC()
+
 	for _, tc := range []struct {
 		s string
 		v interface{}
@@ -23,6 +26,10 @@ func TestInfer(t *testing.T) {
 		{`{"foo":"bar"}`, map[string]interface{}{"foo": "bar"}},
 		{`["abc", 1, false, null]`, []interface{}{"abc", 1.0, false, nil}},
 		{`{"foo":"ba....`, "infer JSON value {\"foo\":\"ba....: unexpected end of JSON input"},
+		{tm.Format(time.RFC3339), tm.Truncate(time.Second)},
+		{tm.Format(time.RFC3339Nano), tm},
+		{tm.Format("2006-01-02"), tm.Truncate(24 * time.Hour)},
+		{tm.Format("2006-01-02 15:04:05"), tm.Truncate(time.Second)},
 	} {
 		t.Run(tc.s, func(t *testing.T) {
 			v := vars.Infer(tc.s)