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brand.md

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Brand — ParseKit

Turn a folder of documents into text files on your Mac — no Terminal, no cloud upload.

Generated by brand-design skill on 2026-06-02.

Palette — Bone White

Vibe: Craft · minimal · premium · warm paper
Category: tooling / dev
Mood: minimal · premium
References: Craft, Raycast (warm restrained over neon)

Seeds

Role OKLCH Hex
bg-base oklch(0.98 0.005 85) #F9F7F2
bg-elevated oklch(1.00 0 0) #FFFFFF
primary oklch(0.32 0.03 50) #3F3830
primary-soft oklch(0.60 0.04 50) #928473
fg-base oklch(0.18 0.01 50) #1B1713

Applied tokens (src/index.css)

ParseKit uses custom CSS variables (not shadcn). Backup at src/index.css.bak.

Light mode (:root):

Token Value
--text-color oklch(0.18 0.01 50)
--text-secondary oklch(0.48 0.03 50)
--accent-color oklch(0.32 0.03 50)
--accent-fg oklch(0.98 0.005 85)
--glass-bg warm paper glass
--gradient-bg subtle 145° warm wash

Dark mode (prefers-color-scheme: dark):

Token Value
--text-color oklch(0.96 0.005 85)
--accent-color oklch(0.78 0.08 75) warm cream CTA
--accent-fg oklch(0.18 0.02 75)

Contrast check

Body, primary CTA, and muted text pairs verified for WCAG AA in light and dark derivations.

Typography — Instrument Serif + System Sans + JetBrains Mono

  • Display (app title, about header): Instrument Serif
  • Body (UI): System sans (-apple-system, SF Pro Text) for native macOS feel
  • Mono (counts, workers): JetBrains Mono

Instrument Serif and JetBrains Mono are bundled locally in src/index.css. Variables: --font-serif, --font-sans, --font-mono.

Gradients

Subtle background gradient on #app (--gradient-bg) — depth without loudness. No accent gradient (fits minimal + premium).

Tone and voice

Words to use

Sparse, precise, active voice. One idea per line. Numbers over adjectives. Understated confidence — the tool works quietly in the background.

Words to avoid

"Simply", "just", "powerful", "seamless", "luxury", "exclusive", and any cloud/AI hype. No exclamation marks in UI copy.

Voice example

24 files parsed. Output ready in ~/Documents/out.

Usage dos and don'ts

Do:

  • Use CSS variables from src/index.css for all colors.
  • Respect prefers-color-scheme — the app follows system light/dark.
  • Use --font-serif only for the app title and about header.
  • Use font-mono tabular-nums for file counts and numeric controls.

Don't:

  • Reintroduce system blue (#007aff) accents.
  • Hardcode hex in Svelte components.
  • Use transition: all — specify properties explicitly.

Toolchain

frontend-design-guidelines should read this file before UI changes.


Last updated: 2026-06-02 · Palette: Bone White · Typography: Instrument Serif + Inter · Gradients: subtle bg only.