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Web Data Analysis and Visualization

After analyzing web traffic data for an electronics website, we can uncover some interesting insights.

  1. Most People Access the site from an iPhone
  2. The most popular places to visit the site are California, Texas, and Ontario.
Screenshot 2024-11-15 at 7 49 27 PM
  1. The most page views in one session was 566.
  2. Shopping Cart events - consisting of shopping cart, checkout, payment, shipping actions - account for almost 3% of all events on the website. This may indicate that the majority of site visitors are not planning on purchasing anything.
  3. Users visiting the site reached a high point on January 20, and continue to flunctuate throughout the rest of the month.
Screenshot 2024-11-15 at 7 49 36 PM

Tableau Story can be found at this link:

https://public.tableau.com/views/Web_Traffic_Analysis/WebTraffic?:language=en-US&:sid=&:redirect=auth&:display_count=n&:origin=viz_share_link