data.json

{
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        "name": "Home",
        "path": "/",
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        "id": "home"
    },
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        "type": "image-hero-module",
        "image": "home-panel1.jpg",
        "height": 800,
        "title": "Great businesses are\nbuilt on things people believe in.",
        "link": {
            "reference": "home",
            "text": "Contact Us"
        },
        "id": "home-1"
    },
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        "id": "home-2",
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        "lines": ["home-2-1"]
    },
    "home-2-1": {
        "type": "line",
        "title": "Hello",
        "text": "We're Boldium, an *innovation studio*. We tap into the hearts and minds of your audience to create that “*I was made for this*” feeling.",
        "size": "large",
        "id": "home-2-1"
    },
    "home-3": {
        "type": "image-body-module",
        "image": "findingrover.jpg",
        "height": 500,
        "title": "Finding Rover",
        "text": "Mobile app and digital marketing\n60,000 users year one",
        "link": {
            "reference": "finding-rover-cross-platform-application",
            "text": "Learn more"
        },
        "id": "home-3"
    },
    "home-4": {
        "type": "text-module",
        "lines": ["home-4-1"],
        "id": "home-4"
    },
    "home-4-1": {
        "type": "line",
        "title": "Our signature",
        "text": "Uncompromising passion to discover, design, build and promote things that have a *positive impact* on people’s lives.  ",
        "size": "large",
        "id": "home-4-1"
    },
    "home-4-2": {
        "type": "line",
        "title": "Our Passion",
        "text": "foobar",
        "size": "small",
        "id": "home-4-2"
    },
    "home-5": {
        "type": "image-body-module",
        "image": "californiaclosets.jpg",
        "height": 500,
        "title": "California Closets",
        "text": "Website Redesign\nLeads + 260%",
        "link": {
            "reference": "california-closets-website",
            "text": "Learn more"
        },
        "id": "home-5"
    },
    "home-6": {
        "type": "text-module",
        "lines": ["home-4-2"],
        "id": "home-6"
    },
    "home-6-1": {
        "id": "home-6-1",
        "type": "line",
        "title": "Our Passion",
        "text": "We believe that ultimately what makes brands tick is *improving people's lives*.",
        "size": "large"
    },
    "home-6-2": {
        "id": "home-6-2",
        "type": "line",
        "title": "",
        "text": "We're passionate about creating great experiences. With a culture of incomprimising quality, we turn over every rock and optimize every detail.",
        "size": "small"
    },
    "home-7": {
        "type": "image-body-module",
        "image": "cisco.jpg",
        "height": 500,
        "title": "Cisco",
        "text": "Video and Social Media\nWinner of Communicator Award",
        "link": {
            "reference": "cisco-motion",
            "text": "Learn more"
        },
        "id": "home-7"
    },
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        "id": "home-8-1",
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        "title": "Our Clients",
        "text": "Boldium is an awesome creative agency.",
        "size": "large"
    },
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        "type": "line",
        "title": "",
        "text": "*Big executive*",
        "size": "small"
    },
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        "type": "image-body-module",
        "image": "home_test2.png",
        "height": 500,
        "title": "",
        "text": "",
        "link": {
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            "text": ""
        },
        "id": "home-9"
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        "image": "auto_landing.png",
        "height": -194,
        "link": {},
        "id": "vode-website-1"
    },
    "vode-website-2-1": {
        "title": "Vode",
        "text": "Simply illuminated.",
        "size": "large",
        "id": "vode-website-2-1",
        "type": "line"
    },
    "vode-website-2": {
        "lines": ["vode-website-2-1"],
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        "type": "image-body-module",
        "height": "500",
        "id": "vode-website-3"
    },
    "vode-website-4-1": {
        "type": "line",
        "title": "Challenge ",
        "text": "Vode provides innovative lighting design for big places - think Amazon offices. With over 8,000 pre-configured systems, they can fit seamlessly into any architecutral setting.",
        "size": "large",
        "id": "vode-website-4-1"
    },
    "vode-website-4": {
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        "type": "text-module"
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        "image": "vode_diagram.png",
        "height": 500,
        "link": {},
        "id": "vode-website-5"
    },
    "radiators-website": {
        "type": "work-page",
        "name": "Radiators",
        "subName": "website",
        "image": "work_page_smaller_phase.png",
        "modules": ["radiators-website-1", "radiators-website-2", "radiators-website-3", "radiators-website-4", "radiators-website-5"],
        "id": "radiators-website"
    },
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        "type": "image-hero-module",
        "image": "Screen Shot 2015-01-02 at 9.17.30 AM.png",
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        "link": {},
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    },
    "radiators-website-2-1": {
        "title": "[ blank title ]",
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    },
    "radiators-website-2": {
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        "title": "[ blank title ]",
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    "radiators-website-4": {
        "lines": ["radiators-website-4-1"],
        "id": "radiators-website-4",
        "type": "text-module"
    },
    "radiators-website-5": {
        "type": "image-body-module",
        "id": "radiators-website-5"
    },
    "finding-rover-social-media": {
        "type": "work-page",
        "name": "Finding Rover",
        "subName": "social media",
        "image": "FDR_campaign_rk_module.png",
        "modules": ["finding-rover-social-media-1", "finding-rover-social-media-2", "finding-rover-social-media-3", "finding-rover-social-media-4", "finding-rover-social-media-5", "finding-rover-social-media-6", "finding-rover-social-media--70aae526-6450-4f6e-9cf4-03242ac35c84", "finding-rover-social-media--0b3c7c68-3dc3-437d-b5c3-1d3ce2d7b43f", "finding-rover-social-media-7", "finding-rover-social-media-8", "finding-rover-social-media--21970a1e-e776-45a4-829a-2bad0136b5bc"],
        "id": "finding-rover-social-media"
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        "image": "FDR_campaign_hero.png",
        "height": 800,
        "title": "*Finding Rover:*\nCreating a movement",
        "link": {},
        "id": "finding-rover-social-media-1"
    },
    "finding-rover-social-media-2-1": {
        "type": "line",
        "title": "Inspiration",
        "text": "Our strategy was to create a movement. Once everyone gets the app, the problem of lost dogs is solved. Period. What would inspire people to jump on board?",
        "size": "small",
        "id": "finding-rover-social-media-2-1"
    },
    "finding-rover-social-media-2-2": {
        "type": "line",
        "title": "Hypotheses",
        "text": "We landed with 4 hypothesis. They were all good, (okay, they were amazing), but the proof would be in the pudding. Or Facebook.",
        "size": "small",
        "id": "finding-rover-social-media-2-2"
    },
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        "type": "image-body-module",
        "image": "phone_screens_numbers.png",
        "height": 500,
        "link": {},
        "id": "finding-rover-social-media-3"
    },
    "finding-rover-social-media-4-1": {
        "type": "line",
        "title": "Puppy contest",
        "text": "We created 12 posts to test. We tested not only the tag lines, but which cute puppy people liked the best. We know, hard to play favorites.",
        "size": "small",
        "id": "finding-rover-social-media-4-1"
    },
    "finding-rover-social-media-4-2": {
        "title": "Favorites",
        "text": "We were able to break down which messages worked best for which demographic groups.",
        "size": "small",
        "id": "finding-rover-social-media-4-2",
        "type": "line"
    },
    "finding-rover-social-media-4-3": {
        "title": "Results",
        "text": "Through this process, we lowered the average post price by 120%.",
        "size": "large",
        "id": "finding-rover-social-media-4-3",
        "type": "line"
    },
    "finding-rover-social-media-4": {
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    },
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        "image": "FDR_guerrilla3.png",
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        "link": {},
        "id": "finding-rover-social-media-5"
    },
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        "type": "line",
        "title": "Dogs love us",
        "text": "But we knew it would take more than Facebook to energize the movement. ",
        "size": "small",
        "id": "finding-rover-social-media-6-1"
    },
    "finding-rover-social-media-6-2": {
        "title": "",
        "text": "Dogs love us at\nFinding Rover",
        "size": "large",
        "id": "finding-rover-social-media-6-2",
        "type": "line"
    },
    "finding-rover-social-media-6-3": {
        "text": "You know the \"People love us on Yelp\" stickers? We created a \"Dogs love us on Finding Rover\" campaign.",
        "size": "small",
        "id": "finding-rover-social-media-6-3",
        "type": "line"
    },
    "finding-rover-social-media-6-4": {
        "type": "line",
        "title": "Follow the dog prints",
        "text": "To get stores on board, we created a Partner Package with lots of bells and whistles: chalk dog prints on the sidewalk leading to your door, a bright orange dog bowl, brochures featuring local dog friendly business, and of course, the sticker.",
        "size": "small",
        "id": "finding-rover-social-media-6-4"
    },
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        "text": "",
        "link": {},
        "id": "finding-rover-social-media-7"
    },
    "finding-rover-social-media-8-1": {
        "title": "Results",
        "text": "Thousands of furry friends protected. What could be better than that?",
        "size": "large",
        "id": "finding-rover-social-media-8-1",
        "type": "line"
    },
    "finding-rover-social-media-8": {
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        "id": "finding-rover-social-media-8",
        "type": "text-module"
    },
    "atp-mobile-application": {
        "type": "work-page",
        "name": "ATP",
        "subName": "mobile application",
        "image": "work_page_smaller_phase.png",
        "modules": ["atp-mobile-application-1", "atp-mobile-application-2", "atp-mobile-application-3", "atp-mobile-application-4", "atp-mobile-application-5"],
        "id": "atp-mobile-application"
    },
    "atp-mobile-application-1": {
        "type": "image-hero-module",
        "height": "656",
        "image": "ATP-iPad-Application-656-01.jpg",
        "id": "atp-mobile-application-1"
    },
    "atp-mobile-application-2-1": {
        "title": "ATP",
        "text": "Building a better service",
        "size": "large",
        "id": "atp-mobile-application-2-1",
        "type": "line"
    },
    "atp-mobile-application-2-2": {
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        "size": "small",
        "id": "atp-mobile-application-2-2",
        "type": "line"
    },
    "atp-mobile-application-2": {
        "lines": ["atp-mobile-application-2-1", "atp-mobile-application-2-2"],
        "id": "atp-mobile-application-2",
        "type": "text-module"
    },
    "atp-mobile-application-3": {
        "type": "image-body-module",
        "height": "500",
        "image": "ATP-Website-500-01.jpg",
        "id": "atp-mobile-application-3"
    },
    "atp-mobile-application-4-1": {
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        "size": "small",
        "id": "atp-mobile-application-4-1"
    },
    "atp-mobile-application-4": {
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        "id": "atp-mobile-application-4",
        "type": "text-module"
    },
    "atp-mobile-application-5": {
        "type": "image-body-module",
        "id": "atp-mobile-application-5"
    },
    "sungevity-website": {
        "type": "work-page",
        "name": "Sungevity",
        "subName": "website",
        "image": "sungevity_smaller.png",
        "modules": ["sungevity-website-1", "sungevity-website-2", "sungevity-website-3", "sungevity-website-4", "sungevity-website-5", "sungevity-website-6", "sungevity-website-7"],
        "id": "sungevity-website"
    },
    "sungevity-website-1": {
        "type": "image-hero-module",
        "image": "sungevity_hero.png",
        "height": 800,
        "title": "*Sungevity:* \nBuilding for tomorrow, today",
        "link": {},
        "id": "sungevity-website-1"
    },
    "sungevity-website-2-1": {
        "title": "Challenge",
        "text": "Sungevity was changing the game in residential solar installation by using GPS technology to create instantaneous quotes, but they needed a website that could both help them and help customers understand the value.",
        "size": "small",
        "id": "sungevity-website-2-1",
        "type": "line"
    },
    "sungevity-website-2": {
        "lines": ["sungevity-website-2-1"],
        "id": "sungevity-website-2",
        "type": "text-module"
    },
    "sungevity-website-3": {
        "type": "image-body-module",
        "image": "sungevity_sketches.png",
        "height": 500,
        "link": {},
        "id": "sungevity-website-3"
    },
    "sungevity-website-4-1": {
        "type": "line",
        "title": "Sunny Days Ahead",
        "text": "The website takes users through a funnel that feels as warm and easy as sunbathing.",
        "size": "small",
        "id": "sungevity-website-4-1"
    },
    "sungevity-website-4-2": {
        "type": "line",
        "text": "And Sungevity can instantaneously experiment with steps in the funnel to optimize conversions. Why shoot for the moon when you can have the sun?",
        "size": "small",
        "id": "sungevity-website-4-2"
    },
    "sungevity-website-4": {
        "lines": ["sungevity-website-4-1", "sungevity-website-4-2"],
        "id": "sungevity-website-4",
        "type": "text-module"
    },
    "sungevity-website-5": {
        "type": "image-body-module",
        "image": "sungevity_device.png",
        "height": 500,
        "link": {},
        "id": "sungevity-website-5"
    },
    "sungevity-website-6-1": {
        "title": "Success",
        "text": "The website was an immediate success. It helped consumers learn quickly, and helped Sungevity optimize on the fly. The website played a crucial role in Sungevity's quick rise to success.",
        "size": "small",
        "id": "sungevity-website-6-1",
        "type": "line"
    },
    "sungevity-website-6": {
        "lines": ["sungevity-website-6-1"],
        "id": "sungevity-website-6",
        "type": "text-module"
    },
    "sungevity-website-7": {
        "type": "image-body-module",
        "image": "sungevity_last.png",
        "height": 500,
        "link": {},
        "id": "sungevity-website-7"
    },
    "autodesk-in-trial-marketing-campaign": {
        "type": "work-page",
        "name": "Autodesk",
        "subName": "in-trial marketing campaign",
        "image": "autodesk_itm_work_module3.png",
        "modules": ["autodesk-in-trial-marketing-campaign-1", "autodesk-in-trial-marketing-campaign--23cf5115-4f7a-4ab1-aaf2-c604f89420bf", "autodesk-in-trial-marketing-campaign-3", "autodesk-in-trial-marketing-campaign-4", "autodesk-in-trial-marketing-campaign-5", "autodesk-in-trial-marketing-campaign-6", "autodesk-in-trial-marketing-campaign-7", "autodesk-in-trial-marketing-campaign-8", "autodesk-in-trial-marketing-campaign-9", "autodesk-in-trial-marketing-campaign-10", "autodesk-in-trial-marketing-campaign-11"],
        "id": "autodesk-in-trial-marketing-campaign"
    },
    "autodesk-in-trial-marketing-campaign-1": {
        "type": "image-hero-module",
        "image": "autodesk_itm_hero3.png",
        "height": 800,
        "title": "*Autodesk:*\nInspiring  people to reach high ",
        "link": {},
        "id": "autodesk-in-trial-marketing-campaign-1"
    },
    "autodesk-in-trial-marketing-campaign-2-1": {
        "type": "line",
        "title": "Challenge",
        "text": "Autodesk came to us with a challenge. Lots of people download free trials and then drop off the planet.\n",
        "size": "large",
        "id": "autodesk-in-trial-marketing-campaign-2-1"
    },
    "autodesk-in-trial-marketing-campaign-2-2": {
        "type": "line",
        "text": "",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-2-2"
    },
    "autodesk-in-trial-marketing-campaign-2": {
        "lines": ["autodesk-in-trial-marketing-campaign-2-1", "autodesk-in-trial-marketing-campaign-2-2"],
        "id": "autodesk-in-trial-marketing-campaign-2",
        "type": "text-module"
    },
    "autodesk-in-trial-marketing-campaign-3": {
        "type": "image-body-module",
        "image": "moto2.png",
        "height": 500,
        "link": {},
        "id": "autodesk-in-trial-marketing-campaign-3"
    },
    "autodesk-in-trial-marketing-campaign-4-1": {
        "type": "line",
        "title": "Insight",
        "text": "We started with research: interviews, analytics, and fumbling around the software. People get easily discouraged. (We understand.) ",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-4-1"
    },
    "autodesk-in-trial-marketing-campaign-4-2": {
        "type": "line",
        "text": "We realized there's an incredible opportunity to make inspiration an integral part of the value proposition of the software. Inspiring people to reach their dreams would benefit everyone.\n",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-4-2"
    },
    "autodesk-in-trial-marketing-campaign-4-3": {
        "type": "line",
        "text": "We also discovered that when people seek Support, they are more likely to convert. By double digits.",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-4-3"
    },
    "autodesk-in-trial-marketing-campaign-4": {
        "lines": ["autodesk-in-trial-marketing-campaign-4-1", "autodesk-in-trial-marketing-campaign-4-2", "autodesk-in-trial-marketing-campaign-4-3"],
        "id": "autodesk-in-trial-marketing-campaign-4",
        "type": "text-module"
    },
    "autodesk-in-trial-marketing-campaign-5": {
        "type": "image-body-module",
        "image": "autodesk_itm_landing.png",
        "height": 500,
        "link": {},
        "id": "autodesk-in-trial-marketing-campaign-5"
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    "autodesk-in-trial-marketing-campaign-6-1": {
        "type": "line",
        "title": "Inspiration",
        "text": "We crafted an ecosystem of AutoCAD enthusiasts who were willing to help beginners ramp up. The key to success was to craft a personable tone. This represented a significant break from the past.",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-6-1"
    },
    "autodesk-in-trial-marketing-campaign-6-2": {
        "type": "line",
        "text": "\n\nFrom headlines to descriptions, it felt like a real person talking. \n\nWe also told the real stories of the AutoCAD \"Mentors.\" From struggle to triumph, we let Autodesk customers inspire others to believe in themselves and reach their dreams.",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-6-2"
    },
    "autodesk-in-trial-marketing-campaign-6-3": {
        "type": "line",
        "text": "From headlines to descriptions, it felt like a real person talking. ",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-6-3"
    },
    "autodesk-in-trial-marketing-campaign-6": {
        "type": "text-module",
        "lines": ["autodesk-in-trial-marketing-campaign-6-1", "autodesk-in-trial-marketing-campaign-6-3", "66c982c1-22ad-460a-8ac9-5b5028fffbfa"],
        "id": "autodesk-in-trial-marketing-campaign-6"
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        "type": "image-body-module",
        "image": "auesk_itm_pops.png",
        "height": 500,
        "link": {},
        "id": "autodesk-in-trial-marketing-campaign-7"
    },
    "autodesk-in-trial-marketing-campaign-8-1": {
        "title": "If I did it, so can you!",
        "text": "We couldn't have made up better stories: One Mentor started off in factory canning fish. An injury \"inspired\" him to take a few classes. A few years later he was designing waterways. Fish loved 'em!",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-8-1",
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    "autodesk-in-trial-marketing-campaign-8": {
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    "autodesk-in-trial-marketing-campaign-9": {
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        "image": "ITM_emails.png",
        "height": 500,
        "link": {},
        "id": "autodesk-in-trial-marketing-campaign-9"
    },
    "autodesk-in-trial-marketing-campaign-10-1": {
        "title": "The results",
        "text": "The campaign prompted a company wide shift towards a more personable tone. ",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-10-1",
        "type": "line"
    },
    "autodesk-in-trial-marketing-campaign-10-2": {
        "text": "And Autodesk asked us to spread the campaign across over 25 products.",
        "size": "small",
        "id": "autodesk-in-trial-marketing-campaign-10-2",
        "type": "line"
    },
    "autodesk-in-trial-marketing-campaign-10": {
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        "id": "autodesk-in-trial-marketing-campaign-10",
        "type": "text-module"
    },
    "autodesk-in-trial-marketing-campaign-11": {
        "type": "image-body-module",
        "image": "autodesk_products.png",
        "height": 500,
        "link": {},
        "id": "autodesk-in-trial-marketing-campaign-11"
    },
    "california-closets-motion": {
        "id": "california-closets-motion",
        "name": "California Closets",
        "subName": "motion",
        "type": "work-page",
        "modules": ["california-closets-motion-1", "california-closets-motion-2", "california-closets-motion-3", "california-closets-motion-4", "california-closets-motion-5", "california-closets-motion-6", "california-closets-motion-7", "california-closets-motion-8", "california-closets-motion-9", "california-closets-motion-10", "california-closets-motion-11"]
    },
    "california-closets-motion-1": {
        "type": "image-hero-module",
        "image": "ccmotion_hero.png",
        "height": 800,
        "title": "Lorem ipsum dolor sit amet, amet mnesarchum\nEa adhuc delenit invidunt quo.",
        "link": {},
        "id": "california-closets-motion-1"
    },
    "california-closets-motion-2-1": {
        "title": "California Closets",
        "text": "More than a closet.",
        "size": "large",
        "id": "california-closets-motion-2-1",
        "type": "line"
    },
    "california-closets-motion-2-2": {
        "text": "While California Closets sells storage solutions, what they're really selling is something much deeper. Peace of mind.",
        "size": "small",
        "id": "california-closets-motion-2-2",
        "type": "line"
    },
    "california-closets-motion-2-3": {
        "text": "How to communicate the genuine emotional benefit of a great storage solution on a website built to convert sales?",
        "size": "small",
        "id": "california-closets-motion-2-3",
        "type": "line"
    },
    "california-closets-motion-2": {
        "lines": ["california-closets-motion-2-1", "california-closets-motion-2-2", "california-closets-motion-2-3"],
        "id": "california-closets-motion-2",
        "type": "text-module"
    },
    "california-closets-motion-3": {
        "type": "image-body-module",
        "image": "ccm2.png",
        "height": 800,
        "link": {},
        "id": "california-closets-motion-3"
    },
    "california-closets-motion-4-1": {
        "title": "The Audience",
        "text": "We started by getting to know the audience more deeply. Using both qualitative and quantitative methodologies, we created 5 personas. \n",
        "size": "small",
        "id": "california-closets-motion-4-1",
        "type": "line"
    },
    "california-closets-motion-4-2": {
        "text": "The personas describe not only buying habits and personality, but they go a level deeper: what are the emotional drivers? What are the inspirations?  ",
        "size": "small",
        "id": "california-closets-motion-4-2",
        "type": "line"
    },
    "california-closets-motion-4": {
        "lines": ["california-closets-motion-4-1", "california-closets-motion-4-2"],
        "id": "california-closets-motion-4",
        "type": "text-module"
    },
    "california-closets-motion-5": {
        "type": "image-body-module",
        "image": "personas.png",
        "height": "500",
        "link": {},
        "id": "california-closets-motion-5"
    },
    "california-closets-motion-6-1": {
        "title": "Storyboarding",
        "text": "We then created scenarios for a video that would live on the homepage and feature each of the five Personas relaxing at home. Nothing cheesy. Nothing over the top. Nothing that forced the use of the product. \n",
        "size": "small",
        "id": "california-closets-motion-6-1",
        "type": "line"
    },
    "california-closets-motion-6-2": {
        "text": "Our goal was for the audience to feel an emotional connection with someone who could well be a good friend. Natural.",
        "size": "small",
        "id": "california-closets-motion-6-2",
        "type": "line"
    },
    "california-closets-motion-6": {
        "lines": ["california-closets-motion-6-1", "california-closets-motion-6-2"],
        "id": "california-closets-motion-6",
        "type": "text-module"
    },
    "california-closets-motion-7": {
        "type": "image-body-module",
        "image": "script.png",
        "height": "500",
        "link": {},
        "id": "california-closets-motion-7"
    },
    "california-closets-motion-8-1": {
        "title": "On the set",
        "text": "Every angle, every light, every movement, was about creating the right mood. Light, easy, peaceful, relaxing.\n",
        "size": "small",
        "id": "california-closets-motion-8-1",
        "type": "line"
    },
    "california-closets-motion-8-2": {
        "text": "Taking off your shoes after work and putting them into the empty spot on the shoe shelf. Pulling just the right book off  shelf to read to your daughter. ",
        "size": "small",
        "id": "california-closets-motion-8-2",
        "type": "line"
    },
    "california-closets-motion-8": {
        "lines": ["california-closets-motion-8-1", "california-closets-motion-8-2"],
        "id": "california-closets-motion-8",
        "type": "text-module"
    },
    "california-closets-motion-9": {
        "type": "image-body-module",
        "image": "ccm_3.png",
        "height": "500",
        "link": {},
        "id": "california-closets-motion-9"
    },
    "california-closets-motion-10-1": {
        "title": "Writing relaxation",
        "text": "The writing had to feel as simple as the video. Designed This is the stuff of life. The stuff that makes California Closets magical.\n\n",
        "size": "small",
        "id": "california-closets-motion-10-1",
        "type": "line"
    },
    "california-closets-motion-10-2": {
        "text": "\"It's exactly what I imagined.\"",
        "size": "small",
        "id": "california-closets-motion-10-2",
        "type": "line"
    },
    "california-closets-motion-10": {
        "lines": ["california-closets-motion-10-1", "california-closets-motion-10-2"],
        "id": "california-closets-motion-10",
        "type": "text-module"
    },
    "california-closets-motion-11": {
        "type": "image-body-module",
        "image": "ccm_1.png",
        "height": 800,
        "link": {},
        "id": "california-closets-motion-11"
    },
    "illumio-branding": {
        "id": "illumio-branding",
        "name": "Illumio",
        "subName": "branding",
        "type": "work-page",
        "modules": ["illumio-branding-1", "illumio-branding-2", "illumio-branding-3", "illumio-branding-4", "illumio-branding-5"]
    },
    "illumio-branding-1": {
        "type": "image-hero-module",
        "image": "illumio_hero.png",
        "height": "500",
        "link": {},
        "id": "illumio-branding-1"
    },
    "illumio-branding-2-1": {
        "title": "Illumio",
        "text": "Unprecedented visibility",
        "size": "large",
        "id": "illumio-branding-2-1",
        "type": "line"
    },
    "illumio-branding-2-2": {
        "text": "A startup comes to you with an unprecedented solution for network visibility and security. They want a name that is short, descriptive and available as a .com",
        "size": "small",
        "id": "illumio-branding-2-2",
        "type": "line"
    },
    "illumio-branding-2": {
        "lines": ["illumio-branding-2-1", "illumio-branding-2-2"],
        "id": "illumio-branding-2",
        "type": "text-module"
    },
    "illumio-branding-3": {
        "type": "image-body-module",
        "image": "i_naming.png",
        "height": "500",
        "link": {},
        "id": "illumio-branding-3"
    },
    "illumio-branding-4-1": {
        "title": "Then there was a light",
        "text": "We had our work cut out for us. We were set on using a word connected to visibility. Luckily, there are lots of them in the English language. ",
        "size": "small",
        "id": "illumio-branding-4-1",
        "type": "line"
    },
    "illumio-branding-4-2": {
        "text": "We created a list of hundreds of roots. Still, all paths kept leading back to illuminate. It captured the essence of the company.\n",
        "size": "small",
        "id": "illumio-branding-4-2",
        "type": "line"
    },
    "illumio-branding-4-3": {
        "text": "When one of our writers said Illumio, it was like light bulbs went on all over Silicon Valley. It was illuminating.",
        "size": "small",
        "id": "illumio-branding-4-3",
        "type": "line"
    },
    "illumio-branding-4": {
        "lines": ["illumio-branding-4-1", "illumio-branding-4-2", "illumio-branding-4-3"],
        "id": "illumio-branding-4",
        "type": "text-module"
    },
    "illumio-branding-5": {
        "type": "image-body-module",
        "image": "ilogo.png",
        "height": "500",
        "link": {},
        "id": "illumio-branding-5"
    },
    "24-hours-fitness-display-advertising": {
        "type": "work-page",
        "name": "24 Hours Fitness",
        "subName": "display advertising",
        "image": "24_work_page.png",
        "modules": ["24-hours-fitness-display-advertising-1", "24-hours-fitness-display-advertising-4", "24-hours-fitness-display-advertising-5", "24-hours-fitness-display-advertising-6", "24-hours-fitness-display-advertising-7"],
        "id": "24-hours-fitness-display-advertising"
    },
    "24-hours-fitness-display-advertising-1": {
        "type": "image-hero-module",
        "image": "24_hero.png",
        "height": 800,
        "title": "*24 Hours Fitness:*\nInspiring the first step",
        "link": {},
        "id": "24-hours-fitness-display-advertising-1"
    },
    "24-hours-fitness-display-advertising-2-1": {
        "type": "line",
        "title": "24 Hours Fitness",
        "text": "Inspiring the first step",
        "size": "large",
        "id": "24-hours-fitness-display-advertising-2-1"
    },
    "24-hours-fitness-display-advertising-2-2": {
        "text": "We see marketing for 24 Hour Fitness as an act of human kindness. It's about inspiring people to be a better version of themselves.",
        "size": "small",
        "id": "24-hours-fitness-display-advertising-2-2",
        "type": "line"
    },
    "24-hours-fitness-display-advertising-2": {
        "lines": ["24-hours-fitness-display-advertising-2-1", "24-hours-fitness-display-advertising-2-2"],
        "id": "24-hours-fitness-display-advertising-2",
        "type": "text-module"
    },
    "24-hours-fitness-display-advertising-3": {
        "type": "image-body-module",
        "height": "500",
        "id": "24-hours-fitness-display-advertising-3"
    },
    "24-hours-fitness-display-advertising-4-1": {
        "title": "Strategy",
        "text": "In this spring time display campaign, we tapped into that feeling of wanting to look and feel great for summer vacation.",
        "size": "small",
        "id": "24-hours-fitness-display-advertising-4-1",
        "type": "line"
    },
    "24-hours-fitness-display-advertising-4": {
        "lines": ["24-hours-fitness-display-advertising-4-1"],
        "id": "24-hours-fitness-display-advertising-4",
        "type": "text-module"
    },
    "24-hours-fitness-display-advertising-5": {
        "type": "image-body-module",
        "image": "24_banner_on_screen.png",
        "height": 500,
        "link": {},
        "id": "24-hours-fitness-display-advertising-5"
    },
    "24-hours-fitness-display-advertising-6-1": {
        "title": "The solution",
        "text": "Beach scenes and bathing suits. Simple, yet powerful. ",
        "size": "small",
        "id": "24-hours-fitness-display-advertising-6-1",
        "type": "line"
    },
    "24-hours-fitness-display-advertising-6": {
        "lines": ["24-hours-fitness-display-advertising-6-1"],
        "id": "24-hours-fitness-display-advertising-6",
        "type": "text-module"
    },
    "24-hours-fitness-display-advertising-7": {
        "type": "image-body-module",
        "image": "24_last.png",
        "height": 500,
        "link": {},
        "id": "24-hours-fitness-display-advertising-7"
    },
    "clorox-mobile-application": {
        "type": "work-page",
        "name": "Clorox",
        "subName": "mobile application",
        "image": "clorox_work.png",
        "modules": ["clorox-mobile-application-1", "clorox-mobile-application-2", "clorox-mobile-application--b75ba536-ceab-4e34-a355-231a03952afd", "clorox-mobile-application-4", "clorox-mobile-application-5", "clorox-mobile-application-6", "clorox-mobile-application-7", "clorox-mobile-application-8", "clorox-mobile-application-9", "clorox-mobile-application-10", "clorox-mobile-application--83974cb9-e26e-4240-8bcf-30376aca7fd5"],
        "id": "clorox-mobile-application"
    },
    "clorox-mobile-application-1": {
        "type": "image-hero-module",
        "image": "clorox_hero.png",
        "height": 800,
        "title": "*Clorox:*\nThe go to app for cleaning \n",
        "link": {},
        "id": "clorox-mobile-application-1"
    },
    "clorox-mobile-application-2-1": {
        "type": "line",
        "title": "Finding meaning",
        "text": "We brainstormed with the Clorox team: what would be genuinely meaningful for a younger demographic?\n\n\n\n\n",
        "size": "small",
        "id": "clorox-mobile-application-2-1"
    },
    "clorox-mobile-application-2-2": {
        "title": "Finding our target",
        "text": "We learned that our target audience was no longer predominantly women devoting their days to cleaning at home. Life is messier. And often on the go. ",
        "size": "small",
        "id": "clorox-mobile-application-2-2",
        "type": "line"
    },
    "clorox-mobile-application-2": {
        "lines": ["clorox-mobile-application-2-1", "clorox-mobile-application-2-2"],
        "id": "clorox-mobile-application-2",
        "type": "text-module"
    },
    "clorox-mobile-application-3": {
        "type": "image-body-module",
        "image": "messy.png",
        "height": 500,
        "title": "mess on the go",
        "text": "",
        "link": {},
        "id": "clorox-mobile-application-3"
    },
    "clorox-mobile-application-4-1": {
        "title": "Challenge",
        "text": "Clorox was heavily associated with bleach, whites and old ladies. They came to us to help create an app to rejuvenate the brand.",
        "size": "small",
        "id": "clorox-mobile-application-4-1",
        "type": "line"
    },
    "clorox-mobile-application-4": {
        "type": "text-module",
        "lines": ["clorox-mobile-application-4-1"],
        "id": "clorox-mobile-application-4"
    },
    "clorox-mobile-application-5": {
        "type": "image-body-module",
        "image": "clorox_wireframes.png",
        "height": 500,
        "title": "",
        "link": {},
        "id": "clorox-mobile-application-5"
    },
    "clorox-mobile-application-6-1": {
        "title": "On-the-go tips",
        "text": "Everyone needs on-the-go tips for cleaning up messes. We upped it by recommending ingredients that are commonly found when you're out and about.",
        "size": "small",
        "id": "clorox-mobile-application-6-1",
        "type": "line"
    },
    "clorox-mobile-application-6-2": {
        "title": "Finding the humor",
        "text": "Even more, we wanted to give people the belly-bursting laugh that comes when you see life's mishaps in perspective. Functional and funny, wrapped up in together.",
        "size": "small",
        "id": "clorox-mobile-application-6-2",
        "type": "line"
    },
    "clorox-mobile-application-6": {
        "lines": ["clorox-mobile-application-6-1", "clorox-mobile-application-6-2"],
        "id": "clorox-mobile-application-6",
        "type": "text-module"
    },
    "clorox-mobile-application-7": {
        "type": "image-body-module",
        "image": "ice_cream.png",
        "height": 500,
        "title": "",
        "link": {},
        "id": "clorox-mobile-application-7"
    },
    "clorox-mobile-application-8-1": {
        "title": "Spread the laughter",
        "text": "We then migrated the app to Android. And reinvented the interface for the tablet. ",
        "size": "small",
        "id": "clorox-mobile-application-8-1",
        "type": "line"
    },
    "clorox-mobile-application-8": {
        "lines": ["clorox-mobile-application-8-1"],
        "id": "clorox-mobile-application-8",
        "type": "text-module"
    },
    "clorox-mobile-application-9": {
        "type": "image-body-module",
        "image": "clorox_phone_ipad.png",
        "height": 500,
        "title": "",
        "link": {},
        "id": "clorox-mobile-application-9"
    },
    "clorox-mobile-application-10-1": {
        "title": "Results",
        "text": "For the first time in Clorox's 100 year history, they received free promotional placements in major magazines. ",
        "size": "small",
        "id": "clorox-mobile-application-10-1",
        "type": "line"
    },
    "clorox-mobile-application-10-2": {
        "text": "Not to mention an Appy Award for Best Branded App.",
        "size": "small",
        "id": "clorox-mobile-application-10-2",
        "type": "line"
    },
    "clorox-mobile-application-10": {
        "lines": ["clorox-mobile-application-10-1", "clorox-mobile-application-10-2"],
        "id": "clorox-mobile-application-10",
        "type": "text-module"
    },
    "clorox-mobile-application-11": {
        "type": "image-body-module",
        "image": "clorox_people_article.png",
        "height": 800,
        "title": "",
        "link": {},
        "id": "clorox-mobile-application-11"
    },
    "autodesk-motion": {
        "type": "work-page",
        "name": "Autodesk",
        "subName": "motion",
        "image": "auto_motion_work_module.png",
        "modules": ["autodesk-motion-1", "autodesk-motion--98a779a5-b235-44b9-be56-951a57a1bc9b", "autodesk-motion-7"],
        "id": "autodesk-motion"
    },
    "autodesk-motion-1": {
        "type": "image-hero-module",
        "image": "autodesk_motion_screen_hero.png",
        "height": 800,
        "title": "*Autodesk:*\nBoiling it down",
        "link": {},
        "id": "autodesk-motion-1"
    },
    "autodesk-motion-2-1": {
        "type": "line",
        "title": "",
        "text": "",
        "size": "large",
        "id": "autodesk-motion-2-1"
    },
    "autodesk-motion-2-2": {
        "type": "line",
        "text": "Autodesk software is feature rich. It's what makes it so incredible. And also what can make it difficult to sell. Simplify the message with a series of quick Top 5 slideshows. ",
        "size": "small",
        "id": "autodesk-motion-2-2"
    },
    "autodesk-motion-2": {
        "lines": ["autodesk-motion-2-1", "autodesk-motion-2-2"],
        "id": "autodesk-motion-2",
        "type": "text-module"
    },
    "autodesk-motion-3": {
        "type": "image-body-module",
        "image": "autodesk_motion_reason5.png",
        "height": "500",
        "link": {},
        "id": "autodesk-motion-3"
    },
    "autodesk-motion-4-1": {
        "title": "The strategy",
        "text": "We started with creating a script to highlight the top 5 features in action. While we love video, a slideshow allowed us to put the user in the driver seat.",
        "size": "small",
        "id": "autodesk-motion-4-1",
        "type": "line"
    },
    "autodesk-motion-4": {
        "lines": ["autodesk-motion-4-1"],
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        "type": "text-module"
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    "autodesk-motion-5": {
        "type": "image-body-module",
        "height": "500",
        "image": null,
        "id": "autodesk-motion-5"
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    "autodesk-motion-6-1": {
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        "title": "The execution",
        "text": "We chapterized each feature and created a simple interface that allows users to easily navigate to see what's important to them.",
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        "id": "autodesk-motion-6-1"
    },
    "autodesk-motion-6": {
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        "link": {},
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    "finding-rover-cross-platform-application": {
        "type": "work-page",
        "name": "Finding Rover",
        "subName": "cross platform application",
        "image": "FDR_social_work2.png",
        "modules": ["finding-rover-cross-platform-application-1", "finding-rover-cross-platform-application-2", "finding-rover-cross-platform-application-3", "finding-rover-cross-platform-application-4", "finding-rover-cross-platform-application-5", "finding-rover-cross-platform-application-6", "finding-rover-cross-platform-application-7", "finding-rover-cross-platform-application-8", "finding-rover-cross-platform-application-9"],
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        "type": "image-hero-module",
        "image": "FDR_social_hero.png",
        "height": 800,
        "title": "*Finding Rover:*\nThe app that saves dogs.",
        "link": {},
        "id": "finding-rover-cross-platform-application-1"
    },
    "finding-rover-cross-platform-application-2-1": {
        "type": "line",
        "title": "Background",
        "text": "Did you know that around 7 million dogs are lost each year in the U.S. and only a small % return home safely? ",
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        "id": "finding-rover-cross-platform-application-2-1"
    },
    "finding-rover-cross-platform-application-2-2": {
        "type": "line",
        "title": "Challenge",
        "text": "\nIn walks John Polimeno, the inventor of facial recognition for dogs. John needed someone to design and build an app to make his brilliant idea come to life.",
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        "id": "finding-rover-cross-platform-application-2-2"
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        "type": "image-body-module",
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    },
    "finding-rover-cross-platform-application-4-1": {
        "type": "line",
        "title": "Application Design",
        "text": "This app is a leap forward in the special relationship between humans and dogs. See a lost dog? No need to drive it to a shelter. Or, as most people do,  walk away feeling guilty. Snap a photo, text the owner, done!",
        "size": "small",
        "id": "finding-rover-cross-platform-application-4-1"
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        "id": "finding-rover-cross-platform-application-4"
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        "type": "image-body-module",
        "image": "FDR_screens_arrows.png",
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        "link": {},
        "id": "finding-rover-cross-platform-application-5"
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        "type": "line",
        "title": "The execution",
        "text": "The app had to be coded on a start up budget, and it had to be able to scale instantly. Our approach was to leverage as much 3rd party code as we could, without sacrificing the experience. For the backend, we used Parse, a robust solution that scales together with you.",
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        "id": "finding-rover-cross-platform-application-6-1"
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    "finding-rover-cross-platform-application-6": {
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        "type": "image-body-module",
        "image": "app_dog_feet.png",
        "height": 500,
        "link": {},
        "id": "finding-rover-cross-platform-application-7"
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    "finding-rover-cross-platform-application-8-1": {
        "title": "The results",
        "text": "Finding Rover took home 2 Communicator Awards.\nBut what really counts is the countless dogs that are being returned home safely every day.",
        "size": "small",
        "id": "finding-rover-cross-platform-application-8-1",
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        "link": {},
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    "cisco-mobile-application": {
        "type": "work-page",
        "name": "Cisco",
        "subName": "mobile application",
        "image": "cisco_mobile_small.png",
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    },
    "cisco-mobile-application-1": {
        "type": "image-hero-module",
        "image": "cm_hero.png",
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    },
    "cisco-mobile-application-2-1": {
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        "title": "",
        "text": "",
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        "id": "cisco-mobile-application-2-1"
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    "cisco-mobile-application-2-2": {
        "text": "Cisco came to us with a great challenge: Create a tablet app to help Partners sell complex solutions more efficiently. ",
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    },
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        "height": 500,
        "title": "",
        "link": {},
        "id": "cisco-mobile-application-3"
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    "cisco-mobile-application-4-1": {
        "title": "The art of listening",
        "text": "First we immersed ourselves in the life of a Partner. What was working well, and what wasn't?",
        "size": "small",
        "id": "cisco-mobile-application-4-1",
        "type": "line"
    },
    "cisco-mobile-application-4-2": {
        "title": "",
        "text": "We found it's no small challenge to stay up to date with the rapidly changing product line. Not to mention creating on-the-fly solutions for small businesses. With pricing. And, sure would be nice to make the routers look sexy. (Seriously, we heard that again and again.)",
        "size": "small",
        "id": "cisco-mobile-application-4-2",
        "type": "line"
    },
    "cisco-mobile-application-4": {
        "lines": ["cisco-mobile-application-4-1", "cisco-mobile-application-4-2"],
        "id": "cisco-mobile-application-4",
        "type": "text-module"
    },
    "cisco-mobile-application-5": {
        "type": "image-body-module",
        "image": "process.png",
        "height": 500,
        "title": "",
        "link": {},
        "id": "cisco-mobile-application-5"
    },
    "cisco-mobile-application-6-1": {
        "title": "Complex made simple",
        "text": "We designed the app to help Partners connect with customers, not burry themselves in the experience and lose that human touch. ",
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        "id": "cisco-mobile-application-6-1",
        "type": "line"
    },
    "cisco-mobile-application-6-2": {
        "title": "",
        "text": "We created a simple interface to interview customers about their needs. Milliseconds later, a pre-configured solution displays. Partners can then easily walk through the solution and customize it further.\n\n\n",
        "size": "small",
        "id": "cisco-mobile-application-6-2",
        "type": "line"
    },
    "cisco-mobile-application-6-3": {
        "title": "",
        "text": "Oh, and with just a tap, view a darn good 3D picture of a router. Oh yeah!",
        "size": "small",
        "id": "cisco-mobile-application-6-3",
        "type": "line"
    },
    "cisco-mobile-application-6": {
        "lines": ["cisco-mobile-application-6-1", "cisco-mobile-application-6-2", "cisco-mobile-application-6-3"],
        "id": "cisco-mobile-application-6",
        "type": "text-module"
    },
    "cisco-mobile-application-7": {
        "type": "image-body-module",
        "image": "router.png",
        "height": 500,
        "title": "",
        "link": {},
        "id": "cisco-mobile-application-7"
    },
    "cisco-mobile-application-8-1": {
        "title": "Behind the scenes",
        "text": "We put as much love into the backend as the front end. We wanted to make sure it was dead simple to keep the product line up to date. ",
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        "id": "cisco-mobile-application-8-1",
        "type": "line"
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    "cisco-mobile-application-8": {
        "lines": ["cisco-mobile-application-8-1"],
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    "cisco-mobile-application-9": {
        "type": "image-body-module",
        "image": "cms_ipad_air2.png",
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        "link": {},
        "id": "cisco-mobile-application-9"
    },
    "cisco-mobile-application-10-1": {
        "title": "Results",
        "text": "Partners raved about the app.  And when Cisco shifted their business strategy, they asked us to create a sister app for MidMarket.",
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    "cisco-mobile-application-11": {
        "type": "image-body-module",
        "image": "cce_screens.png",
        "height": 500,
        "link": {},
        "id": "cisco-mobile-application-11"
    },
    "cisco-motion": {
        "type": "work-page",
        "name": "Cisco",
        "subName": "motion",
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    },
    "cisco-motion-1": {
        "type": "image-hero-module",
        "image": "cisco_motion_hero3.png",
        "height": 800,
        "title": "*Cisco:* \nCreating a movement in honesty",
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    },
    "cisco-motion-2-1": {
        "type": "line",
        "title": "Background",
        "text": "Cisco faced a significant challenge with their certification program that serves over a million folks worldwide. As testing had moved online, cheating has become more rampant.  ",
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        "id": "cisco-motion-2-1"
    },
    "cisco-motion-2-2": {
        "type": "line",
        "title": "Challenge",
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        "size": "small",
        "id": "cisco-motion-2-2"
    },
    "cisco-motion-2": {
        "lines": ["cisco-motion-2-1", "cisco-motion-2-2"],
        "id": "cisco-motion-2",
        "type": "text-module"
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    "cisco-motion-3": {
        "type": "image-body-module",
        "image": "cisco_motion_whiteboard_02.png",
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        "title": "",
        "link": {},
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    "cisco-motion-4-1": {
        "title": "Research",
        "text": "Our approach was to investigate what methods have been proven to reduce cheating the most successfully. We wanted hard facts, not just mushy hypotheses.",
        "size": "small",
        "id": "cisco-motion-4-1",
        "type": "line"
    },
    "cisco-motion-4-2": {
        "title": "",
        "text": "We found Dan Ariely, who has done incredible work in the field. His experiments show that reminding people not to cheat before an exam reduces cheating by up to 40%. ",
        "size": "small",
        "id": "cisco-motion-4-2",
        "type": "line"
    },
    "cisco-motion-4-3": {
        "type": "line",
        "title": "",
        "text": "We asked Ariely and a team of other scholars to collaborate on the project. The stakes were high. We wanted science on our side.",
        "size": "small",
        "id": "cisco-motion-4-3"
    },
    "cisco-motion-4": {
        "lines": ["cisco-motion-4-1", "cisco-motion-4-2", "cisco-motion-4-3"],
        "id": "cisco-motion-4",
        "type": "text-module"
    },
    "cisco-motion-5": {
        "type": "image-body-module",
        "image": "cisco_motion_quote.png",
        "height": 800,
        "title": "cisco whiteboards (ask Suzanne)",
        "text": "",
        "link": {},
        "id": "cisco-motion-5"
    },
    "cisco-motion-6-1": {
        "type": "line",
        "title": "Entertainment",
        "text": "But no one likes nagging. We knew the approach had to be about having fun as well. We had to meet people where they are.",
        "size": "small",
        "id": "cisco-motion-6-1"
    },
    "cisco-motion-6-2": {
        "title": "Potato chips",
        "text": "So we decided on a series of short, funny videos since our audiences loved to consume and share them like potato chips.",
        "size": "small",
        "id": "cisco-motion-6-2",
        "type": "line"
    },
    "cisco-motion-6": {
        "lines": ["cisco-motion-6-1", "cisco-motion-6-2"],
        "id": "cisco-motion-6",
        "type": "text-module"
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    "cisco-motion-7": {
        "type": "image-body-module",
        "image": "sketches.png",
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        "title": "",
        "link": {},
        "id": "cisco-motion-7"
    },
    "cisco-motion-8-1": {
        "title": "Geek Writing",
        "text": "The audience was pure geek. And global. Who better than a writer from the Big Ban Theory? We brought one of their lead writers on board.",
        "size": "small",
        "id": "cisco-motion-8-1",
        "type": "line"
    },
    "cisco-motion-8-2": {
        "title": "14 Videos",
        "text": "Each video starts with an ethical reminder, followed by a humorous skit that enacts the reminder.",
        "size": "small",
        "id": "cisco-motion-8-2",
        "type": "line"
    },
    "cisco-motion-8": {
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        "id": "cisco-motion-8",
        "type": "text-module"
    },
    "cisco-motion-9": {
        "type": "image-body-module",
        "image": "cisco_motion_movies.png",
        "height": 500,
        "title": "",
        "link": {},
        "id": "cisco-motion-9"
    },
    "cisco-motion-10-1": {
        "title": "Rave reviews",
        "text": "\"Dream team!\" \"Revolutionary!\" \n(We love accolades from our clients.) ",
        "size": "large",
        "id": "cisco-motion-10-1",
        "type": "line"
    },
    "cisco-motion-10-2": {
        "text": "The videos also won a Communicator Award for Social Responsibility.",
        "size": "large",
        "id": "cisco-motion-10-2",
        "type": "line"
    },
    "cisco-motion-10": {
        "lines": ["cisco-motion-10-1", "cisco-motion-10-2"],
        "id": "cisco-motion-10",
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    },
    "cisco-motion-11": {
        "type": "image-body-module",
        "image": "cisco_motion_one_movie.png",
        "height": 500,
        "title": "\n",
        "link": {},
        "id": "cisco-motion-11"
    },
    "autodesk-nurture-marketing-campaign": {
        "type": "work-page",
        "name": "Autodesk Nurture",
        "subName": "marketing campaign",
        "image": "work_page_wider_phase2.png",
        "modules": ["autodesk-nurture-marketing-campaign-1", "autodesk-nurture-marketing-campaign-2", "autodesk-nurture-marketing-campaign-3", "autodesk-nurture-marketing-campaign-5", "autodesk-nurture-marketing-campaign-7"],
        "id": "autodesk-nurture-marketing-campaign"
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    "autodesk-nurture-marketing-campaign-1": {
        "type": "image-hero-module",
        "image": "autodesk-nurture-01.jpg",
        "height": 500,
        "title": "[ blank image ]",
        "link": {},
        "id": "autodesk-nurture-marketing-campaign-1"
    },
    "autodesk-nurture-marketing-campaign-2-1": {
        "title": "Autodesk",
        "text": "Helping user adopt the software.",
        "size": "large",
        "id": "autodesk-nurture-marketing-campaign-2-1",
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    "autodesk-nurture-marketing-campaign-2": {
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    "autodesk-nurture-marketing-campaign-3": {
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        "type": "image-body-module",
        "title": "",
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        "id": "autodesk-nurture-marketing-campaign-5"
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        "type": "image-body-module",
        "title": "",
        "height": "500",
        "id": "autodesk-nurture-marketing-campaign-7"
    },
    "sf-jazz-website": {
        "type": "work-page",
        "name": "SF Jazz",
        "subName": "website",
        "image": "sfjazz_small.png",
        "modules": ["sf-jazz-website-1", "sf-jazz-website-2", "sf-jazz-website-3", "sf-jazz-website-4", "sf-jazz-website-5", "sf-jazz-website-6", "sf-jazz-website-7", "sf-jazz-website-8", "sf-jazz-website-9", "sf-jazz-website-10", "sf-jazz-website-11"],
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    "sf-jazz-website-1": {
        "type": "image-hero-module",
        "image": "sfj_hero.png",
        "height": 800,
        "title": "*SFJazz:*\nRobust and smooth",
        "link": {},
        "id": "sf-jazz-website-1"
    },
    "sf-jazz-website-2-1": {
        "text": "As the world's leading jazz institution and over 300 performances a year, SFJAZZ needed a site that felt smooth, but could handle some serious heavy lifting. ",
        "size": "small",
        "id": "sf-jazz-website-2-1",
        "type": "line"
    },
    "sf-jazz-website-2-2": {
        "text": "The site needed to seamlessly integrate performance promotion, ticket sales, and education. And perhaps even more importantly, inspire donations for a world class performance center. ",
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        "id": "sf-jazz-website-2-2",
        "type": "line"
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    "sf-jazz-website-2": {
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        "type": "text-module"
    },
    "sf-jazz-website-3": {
        "type": "image-body-module",
        "image": "sfjazz_wires.png",
        "height": 500,
        "link": {},
        "id": "sf-jazz-website-3"
    },
    "sf-jazz-website-4-1": {
        "title": "Listening ",
        "text": "Dusting off our old vinyl of \"A Love Supreme,\" we listened not only to the music, but to the incredible people in the community. How could we help SFJAZZ inspire people to engage on all these levels in a way that felt smooth?",
        "size": "small",
        "id": "sf-jazz-website-4-1",
        "type": "line"
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    "sf-jazz-website-5": {
        "type": "image-body-module",
        "image": "sfjazz_mock.png",
        "height": 500,
        "link": {},
        "id": "sf-jazz-website-5"
    },
    "sf-jazz-website-6-1": {
        "title": "The spotlights",
        "text": "We designed the hero space with 2 CTA's that are separate and yet together, like two melodies that harmonize together. Buy tickets to an upcoming show... and donate. ",
        "size": "small",
        "id": "sf-jazz-website-6-1",
        "type": "line"
    },
    "sf-jazz-website-6-2": {
        "title": "",
        "text": "And playing second string are education and community. Listen, learn and love. ",
        "size": "small",
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        "type": "line"
    },
    "sf-jazz-website-6": {
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        "id": "sf-jazz-website-6",
        "type": "text-module"
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    "sf-jazz-website-7": {
        "type": "image-body-module",
        "image": "sfjazz_laptop_with_background2.png",
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        "link": {},
        "id": "sf-jazz-website-7"
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    "sf-jazz-website-8-1": {
        "title": "Behind the curtain",
        "text": "The back-end is beautifully simple so that the good people of SFJAZZ can easily keep the concert schedules up to date. After launch, they never picked up the phone once to ask for help. (Pity, cause we missed them!)\n\n",
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        "id": "sf-jazz-website-9"
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        "title": "The Applause",
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        "id": "sf-jazz-website-10-1",
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        "text": "Integer eget dictum nibh. Suspendisse potenti. Vivamus accumsan, diam quis dapibus porttitor, metus tellus sagittis sem, ut fermentum metus nunc ac urna. ",
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        "link": {},
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    },
    "california-closets-website-2-1": {
        "title": "Challenge",
        "text": "Shifting a brand upscale successfully is rare. It involves Our challenge was to inspire people to associate of closets with sophistication?",
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        "link": {},
        "id": "california-closets-website-3"
    },
    "california-closets-website-4-1": {
        "title": "Exploration",
        "text": "We researched everything from color associations to navigation to site behavior. We moved the dials up and down to study how to best inspire feelings of elegance and peace-of-mind. ",
        "size": "small",
        "id": "california-closets-website-4-1",
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        "link": {},
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        "title": "The Welcome",
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        "size": "small",
        "id": "california-closets-website-6-1",
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    },
    "california-closets-website-6-2": {
        "type": "line",
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        "size": "small",
        "id": "california-closets-website-6-2"
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        "title": "Information underload",
        "text": "We also worked to create the balance in the amount of information and promotion we offered on the site. By dialing down the design to its most basic elements, color and font, the information invites you to read, and the call to action prompts you to click.",
        "size": "small",
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        "title": "What's in a name?",
        "text": "Our approach was both science and art. We scoured the landscape for a long list of potential words, roots, pre-fixes and endings. Then we created hundreds and hundreds of combinations.  \n\n",
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        "text": "Then came the art. Which name had all the qualities we were looking for, plus went one step further, singing its way to everyone's heart?  Vectra... and suddenly a name, will never be the same, Vectra...",
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        "text": "With a simple flip of the first letter V, like a switch, we get the last letter to close off the name.\n",
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        "text": "We approach the naming process both as a science and an art. We scoured the landscape for a long list of relevant words, roots, pre-fixes and endings. Then we created hundreds of combinations. We're not even exagerrating. ",
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