meta.html

<meta content='text/html; charset=utf-8' http-equiv='Content-Type'>
<meta http-equiv='X-UA-Compatible' content='IE=edge'>
<meta name='viewport' content='width=device-width, initial-scale=1.0, maximum-scale=1.0'>

{% if page.excerpt %}
<meta property="og:description" content="{{ page.excerpt| strip_html }}" />
{% else if page.description %}
<meta property="og:description" content="{{ page.description }}" />
{% else %}
<meta property="og:description" content="{{ site.description }}" />
{% endif %}
<meta name="author" content="{{ site.author }}" />

{% if page.title %}
<meta property="og:title" content="{{ page.title }}" />
<meta property="twitter:title" content="{{ page.title }}" />
{% endif %}

{% if page.image %}
<meta property="og:image" content="{{ site.url }}{{ page.image }}"/>
<meta property="twitter:image" content="{{ site.url }}{{ page.image }}"/>
{% else %}
<meta property="og:image" content="{{ site.url }}{{ site.avatar }}"/>
<meta property="twitter:image" content="{{ site.url }}{{ site.avatar }}"/>
{% endif %}