If the bullshit term is all-caps, then make the replacement uppercase too.
Sticking to this rule blindly will have some false positives, like AI → BULLSHIT, but maybe a good solution is to use "BS" when the original is all-caps. This way, AI becomes BS.
This heading said "AI":

I'm suggesting it'd say 
This heading said "PROVEN":

I'm suggesting it'd say:

(Also, thank you so much for this product. We have used over a long period at work.)
If the bullshit term is all-caps, then make the replacement uppercase too.
Sticking to this rule blindly will have some false positives, like AI → BULLSHIT, but maybe a good solution is to use "BS" when the original is all-caps. This way, AI becomes BS.
This heading said "AI":


I'm suggesting it'd say
This heading said "PROVEN":


I'm suggesting it'd say:
(Also, thank you so much for this product. We have used over a long period at work.)