`yarn start` fails on windows machine for both `cmd` and `powershell`

[mendeleden]

In the package.json the start option:

 NODE_OPTIONS="--max_old_space_size=400" 

Specifies a "--max_old_space_size=400" which is only compatible with linux and macos.

Option to resolve:

1. create a start:prod option with this setting allowing start to not include this option
2. use cross-env to automatically be cross platform
3. remove max_old_space_size in general