diff --git a/docs/keyword-gap.md b/docs/keyword-gap.md new file mode 100644 index 0000000..ad10854 --- /dev/null +++ b/docs/keyword-gap.md @@ -0,0 +1,1837 @@ +# MacGamingDB — keyword gap + +Harvested 2026-09-20 from Google Autocomplete (459 alphabet-soup probes). +1813 relevant keywords. These are queries Google actively autocompletes, so real people type them. + +Regenerate: `node scripts/keyword-gap.mjs` + +## compatibility-hub (185) + +- mac compatible games +- apple silicon games list +- crossover mac games list +- mac and windows compatible games +- best mac compatible games on steam +- mac gaming compatibility list +- what games are good for mac +- mac compatible games on steam +- all mac compatible games on steam +- free mac compatible games on steam +- crossover mac games compatibility list +- mac gaming compatibility layer +- mac games crossover list +- which games run on mac +- best mac compatible video games +- mac compatible games reddit +- mac compatible games multiplayer +- mac compatible games free +- best mac compatible games reddit +- mac game compatibility checker +- mac compatible multiplayer games +- macbook compatible games on steam +- macos compatible games on steam +- mac gaming compatibility list reddit +- mac gaming compatibility list m4 +- mac 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Myths are marked as such. + +--- + +## Status (updated 2026-09-20, verified against the running app) + +| # | Issue | Status | +| --- | ---------------------------- | ------------------------------------------------------------------- | +| 1 | No category / hub pages | Done — 19 pages | +| 2 | Only 14 real backlinks | Not started (digital PR, not code) | +| 3 | Steam boilerplate on top | Done — Mac verdict first, gated by report count | +| 4 | Titles too long / duplicated | Done | +| 5 | `/blog` broken | Partly — unique title/description/canonical; still one 61-word post | +| 6 | `/roadmap` 404 | **FALSE FINDING — withdrawn, see below** | +| 7 | Meta descriptions over-long | Done | +| 8 | Filter URLs uncontrolled | Done | +| 9 | Sitemap incomplete | Done | +| 10 | JSON-LD client-side only | Done | +| 11 | Zero AI Overview citations | Inputs shipped (3 + 10); citations now depend on Google | +| 12 | Six `

` per page | Done | +| 13 | Page weight 528KB | Not started | +| 14 | 443 spam backlinks | Decided: ignore. Manual-action check still outstanding | + +Measured after the fixes: + +``` +/ h1:1 canonical:/ title:70 (root layout copy) +/blog h1:1 canonical:/blog title:41 +/contributors h1:1 canonical:/contributors title:26 +/?q=arma h1:1 robots:noindex, follow +/games/cyberpunk-2077 h1:1 canonical:/games/... title:41 server JSON-LD: VideoGame +``` + +--- + +## P0 — biggest measured upside + +### 1. No category / hub pages + +**Evidence.** Sitemap is 1,572 URLs, every one `/games/*`. Zero category pages. +Autocomplete harvest found 1,813 real mac-gaming keywords; the site ranks for ~22. +Gap by page type: chip-landing 515 kw (ranks for 2), tool-landing 292 (0), best-of/genre 210 (0), +compatibility-hub 185 (13), store/platform 49 (0). + +**Proof it works.** The 13 compatibility keywords it does rank for pull 296 clicks from 1,716 +impressions at position 7.4 — **17% CTR**, the best surface on the site — with no dedicated page. +Separately `/?playMethod=NATIVE&chipset=M4-BASE`, a bare filter URL, holds **position 4.91 on +12,223 impressions**. + +**Verdict — real, and the single biggest lever.** Pillar-cluster architecture averages 43% more +organic traffic than single-page strategies; category pages generate 3–5x the organic revenue of +individual detail pages. Google evaluates domain-level topical competence, not isolated pages. + +**Fix.** Build `/mac-games/m4`, `/macbook-air-gaming`, `/mac-mini-gaming`, `/mac-compatible-games`, +`/crossover-mac-games`, `/parallels-gaming`, `/game-porting-toolkit`, genre pages. Each gets its own +title, H1, intro paragraph, and links down to game pages. + +Source: https://www.xictron.com/en/blog/topical-authority-seo-strategy-2026/ · +https://www.webtonic.io/blog/category-page-seo + +--- + +### 2. Only 14 real backlinks (DR 11) + +**Evidence.** 465 referring domains; 443 are junk (95%). 373 flagged SPAM by Ahrefs. 71% are +`.shop`/`.store`/`.xyz`. Genuine, traffic-carrying domains: github, substack, techradar, tweakers, +neogaf, inkl, mangadex, buymeacoffee, betteruptime, glarity, c99, monochrome, artistgrid, pp.ua. + +**Verdict — real, and the reason for the position 8–10 ceiling.** Links remain one of the strongest +ranking signals. DR itself is a Moz/Ahrefs metric, not a Google ranking factor — the underlying link +scarcity is the actual problem. + +**Fix.** Digital PR, not guest posts. 89.6% of practitioners rate digital PR the most effective +tactic; average campaign earns links from 42 unique domains. The site already owns a newsworthy +asset almost nobody else has: **original Apple Silicon FPS data across M1–M4 and CrossOver/DXMT/ +D3DMetal**. That is exactly the "original data" angle journalists take. Pitch Ars Technica, +The Verge, Tom's Hardware, 9to5Mac, MacRumors, Eurogamer with a quarterly "state of Mac gaming" +data drop. Warm outreach converts at 15–30% vs 1–3% cold. + +Source: https://bluetree.digital/digital-pr-link-building/ · +https://www.clickrank.ai/is-domain-authority/ + +--- + +### 3. Steam boilerplate occupies the top of every game page + +**Evidence.** Measured across 10 pages: Steam text averages 25% of visible words but sits _first_. +Unique Mac data starts ~15% down. On thin pages it dominates: half-sword 308 of 381 words (81%), +astroneer 317 of 485 (65%). + +**Verdict — MYTH CORRECTED.** There is **no duplicate content penalty**. Google has said so +consistently for over a decade. What actually happens: Google picks one version and filters the +rest, diluting signals. Duplicate text is not poison — it is _dead weight in the best real estate_, +and in 2026 it also influences which version AI Overviews and ChatGPT/Perplexity cite. + +**Also MYTH CORRECTED.** There is no minimum word count. Short is not thin; _valueless_ is thin. +So deleting the Steam text to "avoid duplicate content" would be fixing a non-problem while +gutting pages like half-sword (the #3 non-brand query, 2,666 impressions, position 7.4). + +**Fix.** Do not delete. Demote below the Mac data, truncate to 2–3 sentences behind a "Read more", +and auto-generate a unique first paragraph from the existing review database: + +> "Trackmania runs Excellent on Apple Silicon through CrossOver. Based on 8 reports averaging +> 4.6/5 across M1 to M4 Pro. Best results with DXMT at Ultra; D3DMetal fails to load Ubisoft overlays." + +55% of AI Overview citations come from the first 30% of a page, and cited text is ~2x more likely to +use definitive language. + +**GATE THIS — do not generate it for all 1,572 games.** A 40-game spread sample of the sitemap found: + +| Reports per game | Share | +| ------------------------ | ------- | +| 0 | 0% | +| 1–2 | **78%** | +| 3+ | 23% | +| 3+ _and_ ≥50% FPS filled | **18%** | + +Median game has **1 report**. Across games with any report, FPS is filled on 62%, resolution 55%, +RAM 64%. Generating a confident verdict paragraph from a single anonymous report — then shipping it +across 1,572 near-identical templated pages — is precisely what Google's **scaled content abuse** +policy targets, and that policy was the primary target of the March 2026 core update. The named +patterns are "heavily templated pages with only token swaps" and "thin or low-value pages with +minimal main content." + +**Rules.** + +- ≥3 reports with specs → generate the confident verdict paragraph. +- 1–2 reports → state it plainly instead: "One report: CrossOver 25.0, M1 Air, playable, no FPS + recorded." Honest, still unique text, no invented authority. +- 0 reports for a play method → show "No reports yet", never a status badge. +- Never state a verdict for a play method that has no reports behind it. + +The ~18% that qualify skew heavily toward the games that already get traffic (RDR2 45 reports, +Elden Ring 23, BG3 22, No Man's Sky 36), so gating costs little actual SEO upside. + +Source: https://www.digitalapplied.com/blog/scaled-content-abuse-google-march-update-ai-pages-decimated · +https://developers.google.com/search/docs/fundamentals/creating-helpful-content + +Source: https://www.konstructdigital.com/seo/duplicate-content-penalties/ · +https://www.seobangkok.com/blog/what-is-thin-content-and-what-does-google-actually-penalise.html · +https://cxl.com/blog/google-ai-overview-citation-sources/ + +--- + +## P1 — real, smaller, cheap + +### 4. Titles too long, and duplicated across pages + +**Evidence.** Game page title = 87 chars. Worse: `/`, `/blog` and `/contributors` all serve the +_identical_ title, "MacGamingDB | Apple Silicon Mac Games – Compatibility & Benchmarks". + +**Verdict — real.** Optimal is 50–60 chars / ~600px. Google's cut is pixel width, not character +count. Google rewrote ~76% of titles in Q1 2025; titles of 51–55 chars had the **lowest** rewrite +rate (~40%). Duplicate titles across distinct pages is a straightforward crawl/relevance problem. + +**Fix.** `Red Dead Redemption 2 on Mac – Apple Silicon FPS` (48 chars). Unique title per route. + +Source: https://zyppy.com/title-tags/meta-title-tag-length/ + +--- + +### 5. `/blog` is broken + +**Evidence.** 1,927 impressions, **0 clicks** over 16 months. The page has one post and 61 words, +reuses the homepage title, and is **absent from the sitemap**. + +**Verdict — real.** Not a penalty, just a page with nothing to click. + +**Fix.** Unique title + description, add to sitemap, or noindex it until there is real content. + +--- + +### 6. ~~`/roadmap` returns 404~~ — WITHDRAWN, this was a false finding + +**What I originally claimed.** That the header linked to a 404 `/roadmap` on every page. + +**What is actually true.** Nothing links to `/roadmap`. The Roadmap item in the header and +footer points at `https://macgamingdb.userjot.com/`, which returns 200. I created this finding by +typing `/roadmap` into the address bar myself after seeing the word "Roadmap" in the nav, and then +reported the 404 as a site bug. Verified: no page contains `href="/roadmap"`. + +**Fix.** None needed. Leaving this entry in place as a record of the error. + +--- + +### 7. Meta descriptions over-long + +**Evidence.** Game page description = 190 chars. + +**Verdict — real but minor.** Google rewrites 60–70% of descriptions anyway. Not a ranking factor. +A cleanup pass typically lifts blended CTR 10–25% on genuinely underperforming pages. + +**Fix.** ~150–160 chars, lead with the answer. + +Source: https://www.straightnorth.com/blog/title-tags-and-meta-descriptions-how-to-write-and-optimize-them-in-2026/ + +--- + +### 8. Filter URLs indexed without control + +**Evidence.** `/?playMethod=NATIVE&chipset=M4-BASE` (12,223 impr, pos 4.91), +`/?performance=GOOD`, `/?q=arma`, `/?q=division`, `/?playMethod=PARALLELS` all indexed. +Homepage has **no canonical tag**. + +**Verdict — real, and the earlier "noindex them all" advice was WRONG.** Correct approach is a +three-tier strategy: index high-demand facets, canonicalise near-duplicates, block the rest. +Decision rule: if keyword research shows demand for that facet, index it; if not, `noindex, follow`. +Note Gary Illyes put faceted navigation at 50% of URL-pattern problems in Google's 2025 crawl report. + +**Fix.** Promote the demand-backed facets (chipset, playMethod, performance) to real static routes — +these become the P0 category pages. `noindex, follow` the `?q=` search URLs and multi-facet combos. +Add a self-canonical to `/`. + +Source: https://www.1digitalagency.com/blog/faceted-navigation-seo-in-2026-the-definitive-guide-to-indexing-and-crawl-budget/ · +https://searchengineland.com/guide/faceted-navigation + +--- + +### 9. Sitemap incomplete + +**Evidence.** 1,572 URLs, all `/games/*`. Missing: homepage, `/blog`, `/contributors`. + +**Verdict — real but minor.** These are internally linked so they get crawled anyway. + +**Fix.** Add them. Cheap. + +--- + +### 10. JSON-LD is client-side only + +**Evidence.** `VideoGame` schema lives inside the vinext RSC stream (`rsc.push(...)`), not as a +server-rendered `