diff --git a/.travis.yml b/.travis.yml
index 04bd7cb9..5500f4e0 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -2,3 +2,8 @@ language: ruby
 before_install:
   - gem update
   - gem install bundler
+rvm:
+  - 1.9.3
+  - 2.0.0
+  - 2.1.0
+  - 2.2.0
diff --git a/README.md b/README.md
index 3ddf831d..eb7d9206 100644
--- a/README.md
+++ b/README.md
@@ -336,6 +336,30 @@ You have to set the following keys:
 
 Modify the paths as appropriate for your cert, ca, and key files.
 
+### Callbacks
+
+You can create callbacks to perform custom actions during a deploy.
+
+```ruby
+  task :production => :common do
+    before_stopping_container do |server, service|
+      my_loadbalancer.disable server.hostname
+    end
+
+    before_starting_container do |server, service|
+      my_chat_server.post "#{server.hostname} starting #{service.image}..."
+    end
+
+    after_starting_container do |server, service|
+      my_chat_server.post "#{server.hostname} started #{service.image}, waiting for health check..."
+    end
+
+    after_health_check_ok do |server, service|
+      my_loadbalancer.enable server.hostname
+    end
+  end
+```
+
 Deploying
 ---------
 
diff --git a/lib/centurion/deploy.rb b/lib/centurion/deploy.rb
index 74b8c450..6f824fba 100644
--- a/lib/centurion/deploy.rb
+++ b/lib/centurion/deploy.rb
@@ -1,11 +1,15 @@
 require 'excon'
 require 'socket'
 
+require_relative 'deploy_callbacks'
+
 module Centurion; end
 
 module Centurion::Deploy
+
   FAILED_CONTAINER_VALIDATION = 100
 
+
   def stop_containers(target_server, service, timeout = 30)
     old_containers = if service.public_ports.nil? || service.public_ports.empty? || service.network_mode == 'host'
       info "Looking for containers with names like #{service.name}"
diff --git a/lib/centurion/deploy_callbacks.rb b/lib/centurion/deploy_callbacks.rb
new file mode 100644
index 00000000..b82ed7e3
--- /dev/null
+++ b/lib/centurion/deploy_callbacks.rb
@@ -0,0 +1,41 @@
+module Centurion
+  # Callbacks to allow hooking into the deploy lifecycle. This could
+  # be useful to communicate with a loadbalancer, chat room, etc.
+  module DeployCallbacks
+    def stop_containers(server, service, timeout = 30)
+      emit :before_stopping_container, server, service
+      super server, service, timeout
+    end
+
+    def before_starting_container(server, service)
+      emit :before_starting_container, server, service
+    end
+
+    def start_new_container(server, service, restart_policy)
+      super(server, service, restart_policy).tap { emit :after_starting_container, server, service }
+    end
+
+    def wait_for_health_check_ok(health_check_method, server, port, endpoint, image_id, tag, sleep_time=5, retries=12)
+      super(health_check_method,
+            server,
+            port,
+            endpoint,
+            image_id,
+            tag,
+            sleep_time,
+            retries).tap { emit :after_health_check_ok, server }
+    end
+
+    private
+
+    def emit(name, *args)
+      callbacks[name].each do |callback|
+        callback.call(*args)
+      end
+    end
+
+    def callbacks
+      fetch 'callbacks', Hash.new { [] }
+    end
+  end
+end
diff --git a/lib/centurion/deploy_dsl.rb b/lib/centurion/deploy_dsl.rb
index 726778cf..5dd25890 100644
--- a/lib/centurion/deploy_dsl.rb
+++ b/lib/centurion/deploy_dsl.rb
@@ -146,8 +146,47 @@ def defined_restart_policy
     Centurion::Service::RestartPolicy.new(fetch(:restart_policy_name, 'on-failure'), fetch(:restart_policy_max_retry_count, 10))
   end
 
+  def before_stopping_container(callback = nil, &block)
+    on :before_stopping_container, callback, &block
+  end
+
+  def before_starting_container(callback = nil, &block)
+    on :before_starting_container, callback, &block
+  end
+
+  def after_container_started(callback = nil, &block)
+    on :after_container_started, callback, &block
+  end
+
+  def after_health_check_ok(callback = nil, &block)
+    on :after_health_check_ok, callback, &block
+  end
+
+  def on(name, callback = nil, &block)
+    abort('A callback or block is required') unless callback || block
+    abort('Callback expects a lambda, proc, or block') if callback && !callback.respond_to?(:call)
+    callbacks[name] <<= (callback || block)
+  end
+
   private
 
+  def callbacks
+    fetch('callbacks') || set('callbacks', Hash.new { [] })
+  end
+
+  def service_under_construction
+    service = fetch(:service,
+      Centurion::Service.from_hash(
+        fetch(:project),
+        image:    fetch(:image),
+        hostname: fetch(:container_hostname),
+        dns:      fetch(:custom_dns)
+      )
+    )
+    set(:service, service)
+  end
+
+
   def build_server_group
     hosts, docker_path = fetch(:hosts, []), fetch(:docker_path)
     Centurion::DockerServerGroup.new(hosts, docker_path, build_tls_params)
diff --git a/lib/tasks/deploy.rake b/lib/tasks/deploy.rake
index 3598dae8..dde84e18 100644
--- a/lib/tasks/deploy.rake
+++ b/lib/tasks/deploy.rake
@@ -47,6 +47,7 @@ end
 
 namespace :deploy do
   include Centurion::Deploy
+  include Centurion::DeployCallbacks
 
   namespace :dogestry do
     task :validate_pull_image do
@@ -139,6 +140,8 @@ namespace :deploy do
 
       stop_containers(server, service, fetch(:stop_timeout, 30))
 
+      Centurion::DeployCallbacks.before_starting_container(server, service)
+
       container = start_new_container(server, service, defined_restart_policy)
 
       public_ports = service.public_ports - fetch(:rolling_deploy_skip_ports, [])
diff --git a/spec/deploy_callbacks_spec.rb b/spec/deploy_callbacks_spec.rb
new file mode 100644
index 00000000..3febfc0d
--- /dev/null
+++ b/spec/deploy_callbacks_spec.rb
@@ -0,0 +1,104 @@
+require 'spec_helper'
+require 'centurion'
+
+RSpec.describe Centurion::DeployCallbacks do
+  shared_examples_for 'a callback' do
+    let(:server) { double :server }
+    let(:service) { double :service }
+
+    let(:klass) do
+      Class.new do
+        include Centurion::DeployCallbacks
+        def method_missing(method_name, *_args)
+          doing method_name
+        end
+      end
+    end
+
+    let(:object) do
+      klass.new
+    end
+
+    before do
+      allow(object).to receive(:emit)
+    end
+  end
+
+  shared_examples_for 'the before_stopping_container callbacks' do |callback, method_name|
+    include_examples 'a callback'
+
+    it 'invokes all the callbacks' do
+      expect(object).to receive(:emit).with(callback, server, service).ordered
+      expect(object).to receive(:doing).with(method_name).ordered
+      subject
+    end
+  end
+
+  shared_examples_for 'the before_starting_container callbacks' do |callback|
+    include_examples 'a callback'
+
+    it 'invokes all the callbacks' do
+      expect(object).to receive(:emit).with(callback, server, service).ordered
+      subject
+    end
+  end
+
+  shared_examples_for 'the after_starting_container callbacks' do |callback, method_name|
+    include_examples 'a callback'
+
+    it 'invokes all the callbacks' do
+      expect(object).to receive(:doing).with(method_name).ordered
+      expect(object).to receive(:emit).with(callback, server, service).ordered
+      subject
+    end
+  end
+
+  shared_examples_for 'the after_health_check_ok callbacks' do |callback, method_name|
+    include_examples 'a callback'
+
+    it 'invokes all the callbacks' do
+      expect(object).to receive(:doing).with(method_name).ordered
+      expect(object).to receive(:emit).with(callback, server).ordered
+      subject
+    end
+  end
+
+  describe 'the before_stopping_container callback' do
+    subject { object.stop_containers server, service }
+    it_behaves_like 'the before_stopping_container callbacks',
+                    :before_stopping_container,
+                    :stop_containers
+  end
+
+  describe 'before_starting_container callback' do 
+    subject { object.before_starting_container server, service }
+    it_behaves_like 'the before_starting_container callbacks',
+                    :before_starting_container
+  end
+
+  describe 'after started callback' do
+    subject { object.start_new_container server, service, double }
+    it_behaves_like 'the after_starting_container callbacks',
+                    :after_starting_container,
+                    :start_new_container
+  end
+
+  describe 'after health check ok callback' do
+    let(:args) do
+      [
+        double(:health_check_method),
+        server,
+        double(:port),
+        double(:endpoint),
+        double(:image_id),
+        double(:tag),
+        double(:sleep),
+        double(:retries)
+      ]
+    end
+    subject { object.wait_for_health_check_ok(*args) }
+    it_behaves_like 'the after_health_check_ok callbacks',
+                    :after_health_check_ok,
+                    :wait_for_health_check_ok
+  end
+end
diff --git a/spec/deploy_dsl_spec.rb b/spec/deploy_dsl_spec.rb
index cc6c3cbb..338492eb 100644
--- a/spec/deploy_dsl_spec.rb
+++ b/spec/deploy_dsl_spec.rb
@@ -210,4 +210,31 @@ class DeployDSLTest
     DeployDSLTest.set(:image, 'charlemagne')
     expect(DeployDSLTest.defined_service.image).to eq('charlemagne:roland')
   end
+
+  describe 'callbacks' do
+    shared_examples_for 'a callback for' do |callback_name|
+      it 'accepts procs' do
+        callback = ->(_) {}
+        allow(DeployDSLTest).to receive(:on)
+        expect(DeployDSLTest).to receive(:on).with(callback_name, callback)
+        DeployDSLTest.send callback_name, callback
+      end
+    end
+
+    describe '#before_stopping_container' do
+      it_behaves_like 'a callback for', :before_stopping_container
+    end
+
+    describe '#before_starting_container' do
+      it_behaves_like 'a callback for', :before_starting_container
+    end
+
+    describe '#after_container_started' do
+      it_behaves_like 'a callback for', :after_container_started
+    end
+
+    describe '#after_health_check_ok' do
+      it_behaves_like 'a callback for', :after_health_check_ok
+    end
+  end
 end