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<!DOCTYPE html>
<html lang="en" class="scroll-smooth">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>OpenAttribution - Open Standards for AI Content Transparency</title>
<meta name="description" content="Two open standards for AI agent identity and content attribution telemetry. Compatible with RSL and other licensing standards. Apache 2.0 licensed. SDKs available.">
<!-- Favicon -->
<link rel="icon" type="image/svg+xml" href="favicon.svg">
<!-- Tailwind CSS -->
<script src="https://cdn.tailwindcss.com"></script>
<!-- Google Fonts -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&display=swap" rel="stylesheet">
<!-- Theme Config -->
<script src="/theme.js"></script>
<link rel="stylesheet" href="styles.css">
</head>
<body class="font-sans antialiased bg-cream text-gray-800 has-fade-in">
<!-- Sticky CTA Button -->
<div id="sticky-cta" class="fixed bottom-8 right-8 z-40 hidden">
<a href="#contact" class="flex items-center gap-2 px-6 py-4 bg-coral-600 text-white rounded-full hover:bg-coral-700 transition shadow-2xl hover:shadow-3xl font-normal text-lg">
Get Involved
<svg class="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 5l7 7-7 7"></path>
</svg>
</a>
</div>
<!-- Navigation -->
<nav class="fixed w-full bg-white/80 backdrop-blur-md z-50 border-b border-coral-100">
<div class="max-w-7xl mx-auto px-6 py-4">
<div class="flex items-center justify-between">
<div class="text-2xl font-light tracking-tight">
<span class="text-coral-600">Open</span><span class="text-gray-800">Attribution</span>
</div>
<div class="hidden md:flex space-x-8 items-center">
<a href="#developers" class="text-gray-600 hover:text-coral-600 transition font-light">Developers</a>
<a href="/policycheck/" class="text-gray-600 hover:text-coral-600 transition font-light">PolicyCheck</a>
<a href="/blog/" class="text-gray-600 hover:text-coral-600 transition font-light">Blog</a>
<a href="#contact" class="text-gray-600 hover:text-coral-600 transition font-light">Get Involved</a>
</div>
<button id="mobile-menu-btn" class="md:hidden text-gray-600">
<svg class="w-6 h-6" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"></path>
</svg>
</button>
</div>
<!-- Mobile Menu -->
<div id="mobile-menu" class="hidden md:hidden pt-4 pb-2 space-y-2">
<a href="#developers" class="block text-gray-600 hover:text-coral-600 transition font-light py-2">Developers</a>
<a href="/policycheck/" class="block text-gray-600 hover:text-coral-600 transition font-light py-2">PolicyCheck</a>
<a href="/blog/" class="block text-gray-600 hover:text-coral-600 transition font-light py-2">Blog</a>
<a href="#contact" class="block text-gray-600 hover:text-coral-600 transition font-light py-2">Get Involved</a>
</div>
</div>
</nav>
<!-- Hero Section -->
<section class="pt-32 pb-20 px-6 bg-gradient-to-br from-coral-50 via-cream to-amber-50">
<div class="max-w-7xl mx-auto">
<div class="grid lg:grid-cols-2 gap-12 items-center">
<div class="space-y-8">
<h1 class="text-5xl lg:text-7xl font-light leading-tight">
Open Standards for <span class="text-coral-600 font-normal">AI Content Transparency</span>
</h1>
<p class="text-xl text-gray-700 font-light leading-relaxed">
Two standards for AI agent identity and content attribution. Compatible with RSL and other licensing standards. Apache 2.0 licensed.
</p>
<div class="flex flex-wrap gap-4">
<a href="#standards" class="px-8 py-4 bg-coral-600 text-white rounded-lg hover:bg-coral-700 transition shadow-lg hover:shadow-xl font-normal text-lg">
View the Standards
</a>
<a href="#developers" class="px-8 py-4 bg-white text-coral-600 rounded-lg hover:bg-gray-50 transition shadow-lg hover:shadow-xl font-light border border-coral-200">
Get the SDKs
</a>
</div>
</div>
<div class="relative">
<img
src="img/journo.jpeg"
alt="Journalist creating content in the field"
class="rounded-2xl shadow-2xl w-full h-auto object-cover"
>
</div>
</div>
</div>
</section>
<!-- The Problem Section -->
<section id="problem" class="py-20 px-6 bg-gradient-to-br from-cream to-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6">The <span class="text-coral-600">Problem</span></h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
AI systems increasingly rely on content created by others, yet there is no standard way to track, verify, or compensate for that usage.
</p>
</div>
<div class="grid md:grid-cols-2 gap-8 mb-12">
<div class="p-8 rounded-xl bg-white shadow-lg border border-coral-100">
<h3 class="text-xl font-normal mb-4 text-coral-900">No Identity Verification</h3>
<p class="text-gray-600 font-light leading-relaxed">
When an AI agent requests content, publishers have no standard way to verify who it is, what it's licensed to access, or whether it will respect licensing terms. The choice is binary: block all AI agents or allow all of them.
</p>
</div>
<div class="p-8 rounded-xl bg-white shadow-lg border border-amber-100">
<h3 class="text-xl font-normal mb-4 text-amber-900">No Usage Tracking</h3>
<p class="text-gray-600 font-light leading-relaxed">
AI systems consume articles, reviews, and product data, then present synthesized responses without attribution. Content creators get no visibility into how their work is used or what value it creates.
</p>
</div>
<div class="p-8 rounded-xl bg-white shadow-lg border border-amber-100">
<h3 class="text-xl font-normal mb-4 text-amber-900">No Compliance Mechanism</h3>
<p class="text-gray-600 font-light leading-relaxed">
Even agents that want to operate transparently have no standard way to prove compliance. Publishers who license content have no tools to verify that agreements are being followed.
</p>
</div>
<div class="p-8 rounded-xl bg-white shadow-lg border border-coral-100">
<h3 class="text-xl font-normal mb-4 text-coral-900">Content Laundering</h3>
<p class="text-gray-600 font-light leading-relaxed">
Publishers who block AI bots find their content scraped by third parties, repackaged on aggregator sites, and ingested by AI systems anyway. Without provenance standards, legitimate and laundered content are indistinguishable.
</p>
</div>
</div>
<div class="p-8 bg-gradient-to-r from-coral-50 to-amber-50 rounded-2xl border-l-4 border-coral-600">
<h3 class="text-xl font-normal mb-4">The Result</h3>
<p class="text-gray-600 font-light leading-relaxed">
An adversarial relationship between AI systems and content creators. Publishers block AI entirely or get scraped without accountability. AI operators cannot prove compliance even when they want to. Users have no idea what's behind the AI they're talking to. The value created by content flows to those who aggregate it, not those who create it.
</p>
</div>
</div>
</section>
<!-- The Two Standards Section -->
<section id="standards" class="py-20 px-6 bg-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6">The <span class="text-coral-600">Standards</span></h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
OpenAttribution defines two complementary standards for AI content transparency.
</p>
</div>
<div class="grid md:grid-cols-2 gap-8 mb-12 max-w-4xl mx-auto">
<!-- AIMS Card -->
<div class="p-8 rounded-xl bg-gradient-to-br from-coral-50 to-amber-50 border border-coral-200 shadow-lg">
<div class="w-12 h-12 bg-coral-600 rounded-lg flex items-center justify-center mb-4">
<svg class="w-6 h-6 text-white" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10 6H5a2 2 0 00-2 2v9a2 2 0 002 2h14a2 2 0 002-2V8a2 2 0 00-2-2h-5m-4 0V5a2 2 0 114 0v1m-4 0a2 2 0 104 0m-5 8a2 2 0 100-4 2 2 0 000 4zm0 0c1.306 0 2.417.835 2.83 2M9 14a3.001 3.001 0 00-2.83 2M15 11h3m-3 4h2"></path>
</svg>
</div>
<h3 class="text-2xl font-normal mb-2 text-coral-900">AIMS</h3>
<p class="text-sm text-coral-700 font-normal mb-4">Identity & Compliance</p>
<p class="text-gray-600 font-light leading-relaxed mb-4">
AI Manifest Standard. DID-based agent identity with a three-layer manifest: foundation (training provenance), deployment (operator context), and content access (licensed sources). Includes disclosure headers for runtime compliance verification.
</p>
<div class="flex flex-wrap gap-2 mb-4">
<span class="status-badge status-draft">Draft v0.1</span>
<span class="status-badge status-draft">SDK Alpha</span>
</div>
<a href="https://github.com/openattribution-org/aims/blob/main/SPECIFICATION.md" target="_blank" rel="noopener noreferrer" class="text-coral-600 font-normal hover:underline text-sm">Read Specification →</a>
</div>
<!-- Telemetry Card -->
<div class="p-8 rounded-xl bg-gradient-to-br from-amber-50 to-coral-50 border border-amber-200 shadow-lg">
<div class="w-12 h-12 bg-amber-600 rounded-lg flex items-center justify-center mb-4">
<svg class="w-6 h-6 text-white" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 19v-6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2a2 2 0 002-2zm0 0V9a2 2 0 012-2h2a2 2 0 012 2v10m-6 0a2 2 0 002 2h2a2 2 0 002-2m0 0V5a2 2 0 012-2h2a2 2 0 012 2v14a2 2 0 01-2 2h-2a2 2 0 01-2-2z"></path>
</svg>
</div>
<h3 class="text-2xl font-normal mb-2 text-amber-900">Telemetry</h3>
<p class="text-sm text-amber-700 font-normal mb-4">Behavior</p>
<p class="text-gray-600 font-light leading-relaxed mb-4">
Content Attribution Telemetry. Session-based tracking of content events (retrieved, cited, displayed), conversation turns, and commerce outcomes. Configurable privacy levels.
</p>
<div class="flex flex-wrap gap-2 mb-4">
<span class="status-badge status-draft">Preview v0.3</span>
<span class="status-badge status-published">SDK Alpha</span>
</div>
<a href="https://github.com/openattribution-org/telemetry/blob/main/SPECIFICATION.md" target="_blank" rel="noopener noreferrer" class="text-amber-600 font-normal hover:underline text-sm">Read Specification →</a>
</div>
</div>
<!-- Licensing Compatibility -->
<div class="bg-white rounded-2xl p-8 shadow-lg border border-gray-200">
<h3 class="text-2xl font-normal mb-6 text-center">Licensing Compatibility</h3>
<p class="text-gray-600 font-light text-center mb-6 max-w-2xl mx-auto">
OpenAttribution is compatible with source-side licensing standards like <a href="https://rslstandard.org/" class="text-coral-600 hover:underline">RSL</a>. Publishers define permissions on their content; OpenAttribution provides the consumer-side identity and tracking so agents can prove compliance.
</p>
<div class="overflow-x-auto">
<table class="w-full text-left">
<thead>
<tr class="border-b-2 border-coral-200">
<th class="py-3 px-4 font-normal text-gray-900">Standard</th>
<th class="py-3 px-4 font-normal text-gray-900">Question</th>
<th class="py-3 px-4 font-normal text-gray-900">Side</th>
</tr>
</thead>
<tbody class="text-gray-600 font-light">
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">Source-side licensing (e.g. RSL)</td>
<td class="py-3 px-4">What can AI do with this content?</td>
<td class="py-3 px-4">Source (publisher)</td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">AIMS</td>
<td class="py-3 px-4">Who is this AI and what can it access?</td>
<td class="py-3 px-4">Consumer (agent)</td>
</tr>
<tr>
<td class="py-3 px-4 font-normal">Telemetry</td>
<td class="py-3 px-4">What did this AI actually do?</td>
<td class="py-3 px-4">Behavior (audit)</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</section>
<!-- PolicyCheck Tool Section -->
<section id="policycheck" class="py-20 px-6 bg-gradient-to-br from-coral-50 via-amber-50 to-coral-50">
<div class="max-w-4xl mx-auto">
<div class="bg-white rounded-2xl shadow-2xl border border-coral-200 overflow-hidden">
<div class="p-8 lg:p-12">
<div class="flex items-start justify-between mb-6">
<div>
<div class="flex items-center gap-3 mb-4">
<h2 class="text-3xl lg:text-4xl font-light">
<span class="text-coral-600 font-normal">PolicyCheck</span> Tool
</h2>
<span class="bg-coral-600 text-white text-sm px-3 py-1 rounded-full font-normal">New</span>
</div>
<p class="text-xl text-gray-700 font-light leading-relaxed mb-6">
See which AI bots can access any website. Check robots.txt policies, RSL licenses, and identify blocked crawlers instantly.
</p>
</div>
</div>
<div class="grid md:grid-cols-3 gap-4 mb-8">
<div class="p-4 rounded-lg bg-gradient-to-br from-coral-50 to-amber-50 border border-coral-100">
<div class="text-coral-600 font-normal mb-2">✓ 26+ AI Bots</div>
<p class="text-sm text-gray-600 font-light">Track GPTBot, ClaudeBot, Gemini, and more</p>
</div>
<div class="p-4 rounded-lg bg-gradient-to-br from-amber-50 to-coral-50 border border-amber-100">
<div class="text-amber-600 font-normal mb-2">⚡ Instant Analysis</div>
<p class="text-sm text-gray-600 font-light">Check single URLs or bulk CSV uploads</p>
</div>
<div class="p-4 rounded-lg bg-gradient-to-br from-coral-50 to-amber-50 border border-coral-100">
<div class="text-coral-600 font-normal mb-2">📊 Export Data</div>
<p class="text-sm text-gray-600 font-light">Download results as JSON or CSV</p>
</div>
</div>
<div class="flex flex-wrap gap-4">
<a href="/policycheck/" class="px-8 py-4 bg-coral-600 text-white rounded-lg hover:bg-coral-700 transition shadow-lg hover:shadow-xl font-normal text-lg">
Try PolicyCheck
</a>
<a href="https://github.com/openattribution-org/policycheck" target="_blank" rel="noopener noreferrer" class="px-8 py-4 bg-white text-coral-600 rounded-lg hover:bg-gray-50 transition shadow-lg hover:shadow-xl font-light border border-coral-200">
View on GitHub
</a>
</div>
</div>
</div>
</div>
</section>
<!-- How It Works Section -->
<section id="architecture" class="py-20 px-6 bg-gradient-to-br from-cream to-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6">How It <span class="text-coral-600">Works</span></h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
The full architecture from content source to telemetry destination.
</p>
</div>
<div class="space-y-6">
<!-- Content Sources -->
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200">
<div class="flex items-start gap-4">
<div class="w-12 h-12 bg-coral-100 rounded-full flex items-center justify-center flex-shrink-0">
<span class="text-coral-600 text-xl font-normal">1</span>
</div>
<div>
<h3 class="text-xl font-normal mb-2">Content Sources Declare Licensing</h3>
<p class="text-gray-600 font-light">Publishers use <a href="https://rslstandard.org/" class="text-coral-600 hover:underline">RSL</a> to declare machine-readable licensing terms: what AI systems can do with their content, what compensation is required.</p>
</div>
</div>
</div>
<!-- AI Agent -->
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200">
<div class="flex items-start gap-4">
<div class="w-12 h-12 bg-amber-100 rounded-full flex items-center justify-center flex-shrink-0">
<span class="text-amber-600 text-xl font-normal">2</span>
</div>
<div>
<h3 class="text-xl font-normal mb-2">AI Agent Implements OpenAttribution</h3>
<p class="text-gray-600 font-light">The agent publishes an <strong>AIMS manifest</strong> (DID-based identity + licensed sources) with a disclosure header on content requests, and emits <strong>Telemetry</strong> on content usage and outcomes.</p>
</div>
</div>
</div>
<!-- Publisher Verifies -->
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200">
<div class="flex items-start gap-4">
<div class="w-12 h-12 bg-coral-100 rounded-full flex items-center justify-center flex-shrink-0">
<span class="text-coral-600 text-xl font-normal">3</span>
</div>
<div>
<h3 class="text-xl font-normal mb-2">Publisher Verifies and Grants Access</h3>
<p class="text-gray-600 font-light">Publisher resolves the AIMS manifest via the DID, checks that the agent is licensed for the requested content, and grants or denies access based on verification.</p>
</div>
</div>
</div>
<!-- Telemetry -->
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200">
<div class="flex items-start gap-4">
<div class="w-12 h-12 bg-amber-100 rounded-full flex items-center justify-center flex-shrink-0">
<span class="text-amber-600 text-xl font-normal">4</span>
</div>
<div>
<h3 class="text-xl font-normal mb-2">Telemetry Creates Audit Trail</h3>
<p class="text-gray-600 font-light">Content events (retrieved, cited, displayed), conversation turns, and outcomes are tracked. Publishers get usage reports. Compliance is auditable. Compensation can flow based on measured value.</p>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- For Your Role Section -->
<section id="roles" class="py-20 px-6 bg-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6">Getting <span class="text-coral-600">Involved</span></h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
OpenAttribution is built for multiple stakeholders across the AI content ecosystem.
</p>
</div>
<div class="grid md:grid-cols-2 gap-8">
<div class="p-8 rounded-xl bg-gradient-to-br from-coral-50 to-amber-50 border border-coral-200">
<h3 class="text-xl font-normal mb-4 text-coral-900">For Agent Developers</h3>
<ul class="text-gray-600 font-light space-y-2">
<li>Install the Telemetry SDK: <code class="code-inline">pip install openattribution-telemetry</code></li>
<li>Install the AIMS SDK: <code class="code-inline">pip install openattribution-aims</code></li>
<li>Create an AIMS manifest for your agent</li>
<li>Provide feedback on specifications</li>
</ul>
</div>
<div class="p-8 rounded-xl bg-gradient-to-br from-amber-50 to-coral-50 border border-amber-200">
<h3 class="text-xl font-normal mb-4 text-amber-900">For Publishers</h3>
<ul class="text-gray-600 font-light space-y-2">
<li>Implement <a href="https://rslstandard.org/" class="text-coral-600 hover:underline">RSL</a> on your content</li>
<li>Consider controlled access layers for premium licensing</li>
<li>Engage on verification requirements</li>
<li>Define access policies based on AIMS manifests</li>
</ul>
</div>
<div class="p-8 rounded-xl bg-gradient-to-br from-coral-50 to-amber-50 border border-coral-200">
<h3 class="text-xl font-normal mb-4 text-coral-900">For Platforms</h3>
<ul class="text-gray-600 font-light space-y-2">
<li>Integrate OpenAttribution into agent frameworks</li>
<li>Support disclosure headers in infrastructure</li>
<li>Participate in registry governance</li>
<li>Build framework integrations (LangChain, LlamaIndex, MCP)</li>
</ul>
</div>
<div class="p-8 rounded-xl bg-gradient-to-br from-amber-50 to-coral-50 border border-amber-200">
<h3 class="text-xl font-normal mb-4 text-amber-900">For Technology Providers</h3>
<ul class="text-gray-600 font-light space-y-2">
<li>Deploy telemetry collection infrastructure (<a href="https://github.com/openattribution-org/telemetry/tree/main/server" class="text-coral-600 hover:underline">reference server available</a>)</li>
<li>Build attribution reporting for licensing negotiations</li>
<li>Provide proof of fair use and content influence measurement</li>
<li>Enable compensation flows between agents and publishers</li>
</ul>
</div>
</div>
</div>
</section>
<!-- Developer Quick Start Section -->
<section id="developers" class="py-20 px-6 bg-gradient-to-br from-cream to-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6"><span class="text-coral-600">Developer</span> Quick Start</h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
Python SDKs for both AIMS and Telemetry. Apache 2.0 licensed.
</p>
</div>
<div class="grid lg:grid-cols-2 gap-8">
<!-- AIMS SDK -->
<div>
<h3 class="text-xl font-normal mb-4">AIMS — Agent Identity</h3>
<div class="code-block">
<div class="code-header">
<span class="code-lang">bash</span>
</div>
<pre class="code-content"><code>pip install openattribution-aims</code></pre>
</div>
<div class="code-block mt-4">
<div class="code-header">
<span class="code-lang">python</span>
</div>
<pre class="code-content"><code><span class="code-kw">from</span> openattribution.aims <span class="code-kw">import</span> AIManifest
<span class="code-kw">from</span> openattribution.aims.layers <span class="code-kw">import</span> (
DeploymentLayer,
ContentAccessLayer,
)
manifest = AIManifest(
did=<span class="code-str">"did:aims:web:example.com:my-agent"</span>,
deployment=DeploymentLayer(
operator=<span class="code-str">"Example Corp"</span>,
specialization=<span class="code-str">"customer_service"</span>,
),
content_access=ContentAccessLayer(
licensed_sources=[<span class="code-str">"source:internal-docs"</span>],
rsl_compliance=<span class="code-kw">True</span>,
),
)</code></pre>
</div>
<p class="mt-4 text-sm text-gray-500 font-light">
<a href="https://github.com/openattribution-org/aims" class="text-coral-600 hover:underline">GitHub: openattribution-org/aims</a>
</p>
</div>
<!-- Telemetry SDK -->
<div>
<h3 class="text-xl font-normal mb-4">Telemetry — Content Tracking</h3>
<div class="code-block">
<div class="code-header">
<span class="code-lang">bash</span>
</div>
<pre class="code-content"><code>pip install openattribution-telemetry</code></pre>
</div>
<div class="code-block mt-4">
<div class="code-header">
<span class="code-lang">python</span>
</div>
<pre class="code-content"><code><span class="code-kw">from</span> openattribution.telemetry <span class="code-kw">import</span> Client
<span class="code-kw">async with</span> Client(
endpoint=<span class="code-str">"https://telemetry.example.com"</span>,
api_key=<span class="code-str">"your-api-key"</span>,
) <span class="code-kw">as</span> client:
session_id = <span class="code-kw">await</span> client.start_session(
content_scope=<span class="code-str">"shopping-assistant"</span>,
manifest_ref=<span class="code-str">"did:aims:web:example.com:agent"</span>,
)
<span class="code-kw">await</span> client.record_event(
session_id=session_id,
event_type=<span class="code-str">"content_retrieved"</span>,
content_id=content_id,
)
<span class="code-kw">await</span> client.end_session(
session_id=session_id,
outcome=SessionOutcome(type=<span class="code-str">"conversion"</span>),
)</code></pre>
</div>
<p class="mt-4 text-sm text-gray-500 font-light">
<a href="https://github.com/openattribution-org/telemetry" class="text-coral-600 hover:underline">GitHub: openattribution-org/telemetry</a>
</p>
</div>
</div>
</div>
</section>
<!-- Status & Roadmap Section -->
<section id="roadmap" class="py-20 px-6 bg-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6">Status & <span class="text-coral-600">Roadmap</span></h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
Honest maturity levels for each component.
</p>
</div>
<!-- Status Table -->
<div class="overflow-x-auto mb-12">
<table class="w-full text-left">
<thead>
<tr class="border-b-2 border-coral-200">
<th class="py-3 px-4 font-normal text-gray-900">Component</th>
<th class="py-3 px-4 font-normal text-gray-900">Status</th>
<th class="py-3 px-4 font-normal text-gray-900">Notes</th>
</tr>
</thead>
<tbody class="text-gray-600 font-light">
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">AIMS Specification</td>
<td class="py-3 px-4"><span class="status-badge status-draft">Draft v0.1</span></td>
<td class="py-3 px-4">Content transparency layers complete; crypto sections incomplete</td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">AIMS Python SDK</td>
<td class="py-3 px-4"><span class="status-badge status-draft">Alpha</span></td>
<td class="py-3 px-4"><code class="code-inline">pip install openattribution-aims</code></td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">Telemetry Specification</td>
<td class="py-3 px-4"><span class="status-badge status-draft">Preview v0.3</span></td>
<td class="py-3 px-4">Comprehensive but not finalized</td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">Telemetry Python SDK</td>
<td class="py-3 px-4"><span class="status-badge status-published">Alpha</span></td>
<td class="py-3 px-4"><code class="code-inline">pip install openattribution-telemetry</code></td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">Telemetry Reference Server</td>
<td class="py-3 px-4"><span class="status-badge status-published">Alpha</span></td>
<td class="py-3 px-4">Self-hostable reference implementation</td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">AIMS Registry</td>
<td class="py-3 px-4"><span class="status-badge status-roadmap">Roadmap</span></td>
<td class="py-3 px-4">Design partnership needed</td>
</tr>
<tr class="border-b border-gray-100">
<td class="py-3 px-4 font-normal">Framework Integrations</td>
<td class="py-3 px-4"><span class="status-badge status-roadmap">Roadmap</span></td>
<td class="py-3 px-4">LangChain, LlamaIndex, MCP priority</td>
</tr>
<tr>
<td class="py-3 px-4 font-normal">OpenTelemetry Export</td>
<td class="py-3 px-4"><span class="status-badge status-roadmap">Roadmap</span></td>
<td class="py-3 px-4">OTEL semantic conventions proposal</td>
</tr>
</tbody>
</table>
</div>
<!-- Roadmap Timeline -->
<div class="bg-gradient-to-r from-coral-50 to-amber-50 rounded-2xl p-8 border-l-4 border-coral-600">
<h3 class="text-2xl font-normal mb-6 text-center">2026 Roadmap</h3>
<div class="grid md:grid-cols-3 gap-6">
<div class="bg-white rounded-xl p-6">
<h4 class="font-normal mb-2 text-lg text-coral-900">Q1: Foundation</h4>
<ul class="text-sm text-gray-600 font-light space-y-1">
<li>Complete AIMS disclosure headers</li>
<li>LangChain callback handler</li>
<li>LlamaIndex span handler</li>
<li>End-to-end reference demo</li>
</ul>
</div>
<div class="bg-white rounded-xl p-6">
<h4 class="font-normal mb-2 text-lg text-amber-900">Q2: Ecosystem</h4>
<ul class="text-sm text-gray-600 font-light space-y-1">
<li>OpenTelemetry semantic conventions</li>
<li>RSL integration documentation</li>
<li>Registry architecture proposal</li>
<li>Publisher pilot conversations</li>
</ul>
</div>
<div class="bg-white rounded-xl p-6">
<h4 class="font-normal mb-2 text-lg text-coral-900">Q3-Q4: Scale</h4>
<ul class="text-sm text-gray-600 font-light space-y-1">
<li>Registry MVP operational</li>
<li>CrewAI, Google ADK, MCP integrations</li>
<li>Publisher and agent operator pilots</li>
<li>Case studies published</li>
</ul>
</div>
</div>
</div>
</div>
</section>
<!-- Governance Section -->
<section id="governance" class="py-20 px-6 bg-gradient-to-br from-cream to-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6"><span class="text-coral-600">Governance</span></h2>
<p class="text-xl text-gray-600 font-light max-w-3xl mx-auto">
Open standards governed by a multi-stakeholder community.
</p>
</div>
<div class="grid md:grid-cols-3 gap-8 mb-12">
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200 text-center">
<div class="w-12 h-12 bg-coral-100 rounded-lg flex items-center justify-center mx-auto mb-4">
<svg class="w-6 h-6 text-coral-600" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 15v2m-6 4h12a2 2 0 002-2v-6a2 2 0 00-2-2H6a2 2 0 00-2 2v6a2 2 0 002 2zm10-10V7a4 4 0 00-8 0v4h8z"></path>
</svg>
</div>
<h3 class="text-lg font-normal mb-2">Apache 2.0</h3>
<p class="text-gray-600 font-light text-sm">All specifications and SDKs are Apache 2.0 licensed. Free to use, modify, and distribute.</p>
</div>
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200 text-center">
<div class="w-12 h-12 bg-amber-100 rounded-lg flex items-center justify-center mx-auto mb-4">
<svg class="w-6 h-6 text-amber-600" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M19 21V5a2 2 0 00-2-2H7a2 2 0 00-2 2v16m14 0h2m-2 0h-5m-9 0H3m2 0h5M9 7h1m-1 4h1m4-4h1m-1 4h1m-5 10v-5a1 1 0 011-1h2a1 1 0 011 1v5m-4 0h4"></path>
</svg>
</div>
<h3 class="text-lg font-normal mb-2">UK CLG Structure</h3>
<p class="text-gray-600 font-light text-sm">Company Limited by Guarantee. No shareholders. Governed by members for the benefit of the standards.</p>
</div>
<div class="p-6 rounded-xl bg-white shadow-lg border border-gray-200 text-center">
<div class="w-12 h-12 bg-coral-100 rounded-lg flex items-center justify-center mx-auto mb-4">
<svg class="w-6 h-6 text-coral-600" fill="none" stroke="currentColor" viewBox="0 0 24 24">
<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M17 20h5v-2a3 3 0 00-5.356-1.857M17 20H7m10 0v-2c0-.656-.126-1.283-.356-1.857M7 20H2v-2a3 3 0 015.356-1.857M7 20v-2c0-.656.126-1.283.356-1.857m0 0a5.002 5.002 0 019.288 0M15 7a3 3 0 11-6 0 3 3 0 016 0zm6 3a2 2 0 11-4 0 2 2 0 014 0zM7 10a2 2 0 11-4 0 2 2 0 014 0z"></path>
</svg>
</div>
<h3 class="text-lg font-normal mb-2">Multi-Stakeholder</h3>
<p class="text-gray-600 font-light text-sm">Input from publishers, AI operators, platforms, and civil society. No single company controls the standards.</p>
</div>
</div>
<div class="bg-white rounded-2xl p-8 shadow-lg border border-gray-200">
<h3 class="text-xl font-normal mb-6 text-center">Membership Categories</h3>
<div class="grid md:grid-cols-5 gap-4">
<div class="text-center p-4 bg-coral-50 rounded-lg">
<p class="font-normal text-coral-900 mb-1">Publishers</p>
<p class="text-xs text-gray-600 font-light">Media, news, editorial</p>
</div>
<div class="text-center p-4 bg-amber-50 rounded-lg">
<p class="font-normal text-amber-900 mb-1">Brands</p>
<p class="text-xs text-gray-600 font-light">Retailers, manufacturers</p>
</div>
<div class="text-center p-4 bg-coral-50 rounded-lg">
<p class="font-normal text-coral-900 mb-1">Tech Providers</p>
<p class="text-xs text-gray-600 font-light">Attribution platforms, CDNs</p>
</div>
<div class="text-center p-4 bg-amber-50 rounded-lg">
<p class="font-normal text-amber-900 mb-1">AI Providers</p>
<p class="text-xs text-gray-600 font-light">LLMs, agent platforms</p>
</div>
<div class="text-center p-4 bg-coral-50 rounded-lg">
<p class="font-normal text-coral-900 mb-1">Agencies</p>
<p class="text-xs text-gray-600 font-light">Marketing, media services</p>
</div>
</div>
</div>
</div>
</section>
<!-- FAQ Section -->
<section id="faq" class="py-20 px-6 bg-white">
<div class="max-w-6xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6"><span class="text-coral-600">FAQ</span></h2>
</div>
<div class="space-y-4 max-w-3xl mx-auto">
<details class="p-6 rounded-xl bg-gradient-to-r from-coral-50 to-amber-50 cursor-pointer hover:shadow-md transition">
<summary class="font-normal text-lg">What is OpenAttribution?</summary>
<p class="mt-4 text-gray-600 font-light leading-relaxed">
OpenAttribution is an open standards body developing two specifications for AI content transparency: AIMS (agent identity and compliance) and Telemetry (content usage tracking). All specifications are Apache 2.0 licensed and community-governed.
</p>
</details>
<details class="p-6 rounded-xl bg-gradient-to-r from-amber-50 to-coral-50 cursor-pointer hover:shadow-md transition">
<summary class="font-normal text-lg">How does this relate to RSL?</summary>
<p class="mt-4 text-gray-600 font-light leading-relaxed">
OpenAttribution is compatible with source-side licensing standards like RSL (Really Simple Licensing). Publishers use standards like RSL to declare what AI can do with their content. OpenAttribution provides the consumer side — agents use it to declare who they are, what they're licensed to access, and track what they actually do. Together they create a complete licensing and compliance chain.
</p>
</details>
<details class="p-6 rounded-xl bg-gradient-to-r from-coral-50 to-amber-50 cursor-pointer hover:shadow-md transition">
<summary class="font-normal text-lg">Is this opposed to AI development?</summary>
<p class="mt-4 text-gray-600 font-light leading-relaxed">
No. OpenAttribution provides infrastructure for AI systems to access content transparently and sustainably. AI systems need quality content. Content creators need measurement and attribution. These standards make both possible without requiring either party to trust the other blindly.
</p>
</details>
<details class="p-6 rounded-xl bg-gradient-to-r from-amber-50 to-coral-50 cursor-pointer hover:shadow-md transition">
<summary class="font-normal text-lg">Do I need technical expertise to participate?</summary>
<p class="mt-4 text-gray-600 font-light leading-relaxed">
Not necessarily. While the SDKs are developer-focused, OpenAttribution needs input from publishers, brands, legal experts, and policy makers to shape the standards. Governance participation, pilot programs, and specification feedback are all valuable contributions.
</p>
</details>
<details class="p-6 rounded-xl bg-gradient-to-r from-coral-50 to-amber-50 cursor-pointer hover:shadow-md transition">
<summary class="font-normal text-lg">What does OpenAttribution NOT do?</summary>
<p class="mt-4 text-gray-600 font-light leading-relaxed">
OpenAttribution does not prevent scraping, provide cryptographic provenance for text, solve the "who said it first" problem, or guarantee that declared access rights are accurate. It provides a framework where those who want to operate transparently can do so, and recipients can distinguish between verified and unverified sources.
</p>
</details>
<details class="p-6 rounded-xl bg-gradient-to-r from-amber-50 to-coral-50 cursor-pointer hover:shadow-md transition">
<summary class="font-normal text-lg">How do I get started as a developer?</summary>
<p class="mt-4 text-gray-600 font-light leading-relaxed">
Install the Python SDKs: <code class="code-inline">pip install openattribution-aims</code> for agent identity and <code class="code-inline">pip install openattribution-telemetry</code> for content tracking. See the <a href="#developers" class="text-coral-600 hover:underline">Developer Quick Start</a> section for code examples. All code is on <a href="https://github.com/openattribution-org" class="text-coral-600 hover:underline">GitHub</a>.
</p>
</details>
</div>
</div>
</section>
<!-- Contact / Get Involved Section -->
<section id="contact" class="py-20 px-6 bg-gradient-to-br from-cream to-white">
<div class="max-w-2xl mx-auto">
<div class="text-center mb-12">
<h2 class="text-4xl lg:text-5xl font-light mb-6">Get <span class="text-coral-600">Involved</span></h2>
<p class="text-xl text-gray-600 font-light">
Interested in contributing to the standards? Get in touch.
</p>
</div>
<form id="contact-form" action="https://api.web3forms.com/submit" method="POST" class="space-y-6">
<!-- Web3Forms Access Key -->
<input type="hidden" name="access_key" value="cccfc7bc-49a0-4ff7-83f3-236b5609d79a">
<!-- Subject line -->
<input type="hidden" name="subject" value="New OpenAttribution Inquiry">
<!-- Redirect after submission -->
<input type="hidden" name="redirect" value="false">
<div>
<label for="organization" class="block text-sm font-normal text-gray-700 mb-2">Organization Name</label>
<input
type="text"
id="organization"
name="organization"
required
class="w-full px-4 py-3 rounded-lg border border-gray-300 focus:ring-2 focus:ring-coral-500 focus:border-transparent transition font-light"
placeholder="Your organization"
>
<span class="error-message text-coral-600 text-sm hidden"></span>
</div>
<div>
<label for="name" class="block text-sm font-normal text-gray-700 mb-2">Your Name</label>
<input
type="text"
id="name"
name="name"
required
class="w-full px-4 py-3 rounded-lg border border-gray-300 focus:ring-2 focus:ring-coral-500 focus:border-transparent transition font-light"
placeholder="Full name"
>
<span class="error-message text-coral-600 text-sm hidden"></span>
</div>
<div>
<label for="email" class="block text-sm font-normal text-gray-700 mb-2">Email</label>
<input
type="email"
id="email"
name="email"
required
class="w-full px-4 py-3 rounded-lg border border-gray-300 focus:ring-2 focus:ring-coral-500 focus:border-transparent transition font-light"
placeholder="email@organization.com"
>
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