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<title>About PlausibleBA — Business Architecture for Every BA, Every Project</title>
<meta name="description" content="PlausibleBA encodes decades of enterprise advisory and business architecture experience into free Claude Cowork skills. Built by Terry Roach, AI governance researcher and BIZBOK practitioner.">
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    <div class="hero-eyebrow">What this is</div>
    <h1>About PlausibleBA</h1>
    <p class="hero-sub" style="margin-bottom:0">Built by practitioners, for practitioners. PlausibleBA encodes decades of business architecture and enterprise advisory experience into three slash commands.</p>
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      <div class="section-eyebrow">The mission</div>
      <h2 style="margin-bottom:1rem">Enlisting BAs to do business architecture</h2>
      <p style="margin-bottom:1rem">Business Analysts are the workhorses of business knowledge creation — they spend their days eliciting requirements, mapping processes, talking to stakeholders, and documenting how the business operates. The tragedy is that BA's are typically assigned to project work and most business aren't very good at curating project data once the project concludes. As a result, all that valuable knowledge generally has a very short lifespan. The deliverable is typically a system, but all of the insights generated along the way, including pain-points, requirements, stakeholder needs, risks, opportunities that haven't yet been addressed, are all lost in the dark tomb of stale project documentation. What's missing is the structural framework that makes those outputs durable, reusable, and enterprise-grade.</p>
      <p style="margin-bottom:1rem">Business Architects on the other hand are charged with maintaining elaborate, durable models of the business operation. Their primary mechanisms for doing this are business Capability Maps and ValueStreams. These two constructs represent respectively, the reusable building blocks of operational capability (what we do) and a scaffold for orchestrating how these capabilities are applied in delivering business value to stakeholders (how we operate). Together, these two techniques offer a consistent, common mental model for conceptualising the entire business operation in discrete slices, which everyone in the organisation can use to get a holistic picture of <em>"what we do and how we operate"</em>. The challenges that business architecture struggle with are funding (budgets are allocated to projects, where the BA's are!) and time-to-value. It can be an excruciating process to get cross-functional buy-in to a Capability map.</p>
      <p style="margin-bottom:1rem">PlausibleBA's mission is to make these techniques available to everyone, immediately. We accelerate and de-mystify with just enough, plausible business architecture. Our simple, engaging, AI-powered tools offer clarity and alignment to cross-functional teams, from the board room to the engine room. Whether your interest is in formulating business strategy, planning business transformation, optimising productivity or leveraging AI opportunities, these tools will illuminate the way. A common, shared understanding of the business allows diverse roles to dive deeply into the dynamics of the business operation without having to become a business architect.</p>
      <p><em>"Just enough business architecture"</em> is the operating principle. Simple, accessible artefacts — capability map, concept model, value stream — that give every project a structured, validated foundation.</p>
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          <span style="font-size:18px;font-weight:700;color:#4a9eda">TR</span>
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        <h3 style="font-family:var(--sans);font-size:1.1rem;font-weight:600;margin-bottom:0.25rem">Terry Roach</h3>
        <p style="font-size:13px;color:var(--blue);margin-bottom:0.75rem;font-weight:500">Founder · Architect · Researcher</p>
        <p style="font-size:0.9rem;margin-bottom:0.75rem">My interests are in operating model optimisation through artificial intelligence, working at the intersection of AI governance, enterprise ontology, and semantic technologies. Academic sponsor: Prof Asif Gil, University of Technology Sydney.</p>
        <p style="font-size:0.9rem;margin-bottom:0.75rem">Author of <em>A Logical Model of Endeavour</em> — a framework for AI reasoning and governance. Creator of the CAPSICUM Framework and the Value Cognition Canvas.</p>
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        <p style="font-size:0.875rem;margin-bottom:1rem">Business architecture workshopping platform. Imports PlausibleBA bundles and adds friction analysis, solution mapping, and governance controls.</p>
        <a href="/vcc" style="font-size:13px;font-weight:600;color:var(--blue)">Value Cognition Canvas →</a>
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        <h3 style="font-family:var(--sans);font-size:1rem;font-weight:600;margin-bottom:0.4rem">A Logical Model of Endeavour</h3>
        <p style="font-size:0.875rem;margin-bottom:1rem">Academic paper developing a formal framework for AI reasoning and governance. The theoretical foundation for the Capsicum Framework and VCC governance layer.</p>
        <a href="https://discoverednotinvented.substack.com/" target="_blank" style="font-size:13px;font-weight:600;color:var(--blue)">Follow on Substack →</a>
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        <h3 style="font-family:var(--sans);font-size:1rem;font-weight:600;margin-bottom:0.4rem">PlausibleBA on GitHub</h3>
        <p style="font-size:0.875rem;margin-bottom:1rem">The full skills library is open source under CC BY-SA 4.0. Fork it, extend it, build on it — as long as derivatives are shared under the same licence.</p>
        <a href="https://github.com/plausibleba/ba-skills" target="_blank" style="font-size:13px;font-weight:600;color:var(--blue)">github.com/plausibleba/ba-skills →</a>
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