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PlausibleBA — SEO Strategy & Tracking

Last updated: 17 March 2026

Current state

Domain: www.plausibleba.com
Hosting: GitHub Pages (static HTML — fast, crawlable)
Analytics: Plausible Analytics (privacy-first, no cookies)
Search Console: Not yet registered ← do this first

Technical SEO — completed

  • Custom domain with www redirect
  • Meta titles on all pages (keyword-optimised 17 Mar)
  • Meta descriptions on all pages (keyword-optimised 17 Mar)
  • sitemap.xml at /sitemap.xml
  • robots.txt at /robots.txt
  • Plausible Analytics on all pages
  • Favicon on all pages
  • Clean URL structure (/skills, /install, /case-study etc)
  • JSON-LD structured data on index, install, case-study
  • Google Search Console registration
  • Bing Webmaster Tools registration
  • Open Graph tags (for social sharing previews)
  • Twitter/X card meta tags
  • Canonical URL tags on all pages
  • Page speed audit (Lighthouse)

Keyword strategy

Primary keywords (high intent, BA audience)

Keyword Monthly volume (est) Competition Target page Status
business capability map template 500–1k Medium /skills In progress
value stream mapping tool free 200–500 Medium /skills In progress
BABOK capability map 100–200 Low /methodology In progress
business architecture tool 1k–5k High / Long term
capability map generator 200–500 Low / In progress
business concept model 100–200 Low /methodology In progress
Claude Cowork skills 50–100 Very low /install Quick win
BIZBOK value stream 50–100 Very low /methodology Quick win

Long-tail keywords (low competition, high conversion)

Keyword Target page Priority
free business capability map generator AI / High
how to create a capability map from a pitch deck /case-study High
business architecture for business analysts /methodology High
BABOK grounded capability mapping tool /methodology Medium
value stream for pizza delivery business /case-study Low (demonstration)
capability map Excel template BIZBOK /skills High
claude cowork business architecture plugin /install Quick win

Community keywords (forum / discussion intent)

These won't drive direct search traffic but inform content strategy:

  • "capability map vs process map"
  • "how to do business architecture on a project"
  • "IIBA business architecture techniques"
  • "value stream vs process flow BA"
  • "business object model technique"

Page-by-page SEO targets

/ (Home)

Target: Capability map generator, business architecture AI tool
Current title: PlausibleBA — Free Business Architecture Skills for Claude Cowork
Gaps: No Open Graph image, no canonical tag
Content gap: No mention of IIBA, Guild, BABOK on the home page — add credibility signals

/skills

Target: Business capability map template, value stream mapping tool, concept model
Gaps: Page is light on text — Google may see it as thin content
Content gap: Add a short descriptive paragraph per skill with keywords naturally embedded

/install

Target: Claude Cowork plugin, how to install business architecture skills
Schema: HowTo markup added ✅
Gaps: FAQ section would add rich result eligibility

/methodology

Target: BIZBOK methodology, Capsicum Triad, business architecture framework
Gaps: Strong content already — needs internal links from other pages
Content gap: Add a comparison section: PlausibleBA vs Ardoq vs LeanIX (low effort, long-tail traffic)

/case-study

Target: Business capability map example, value stream example, capability map pizza delivery
Schema: Article markup added ✅
Gaps: This page has the most unique content — it will rank for long-tail terms over time
Content gap: Add alt text to any images, add more domain-specific keyword context in the input text section

/canvas

Target: Business architecture canvas, operating model visualisation tool
Gaps: Very light on crawlable text — the canvas UI is mostly JavaScript
Fix: Add a static description section above the upload zone with keyword-rich text

Backlink strategy

Quick wins (0–30 days)

  • Submit to Anthropic plugin directory (done — pending approval) — high-authority backlink
  • GitHub README links to plausibleba.com — already in place
  • Add plausibleba.com to your LinkedIn profile and Terry Roach's personal site/bio
  • Substack articles should link back to plausibleba.com (not just mention it)
  • IIBA member directory / profile if available

Medium term (30–90 days)

  • Guest post on BA Times or Modern Analyst — both accept contributed articles
  • Guild Summit mention in any official summary or newsletter
  • Ask Henrik Ekstam (Escaping Sisyphus) to mention PlausibleBA in relevant context
  • Prof Asif Gil — UTS research page mention or academic paper reference
  • Submit to product directories: Product Hunt, Futurepedia, There's An AI For That

Long term (90+ days)

  • IIBA chapter website mentions — approach chapter leaders directly post-Summit
  • Enterprise architecture blogs: EA Principals, Conexiam, The Open Group
  • Academic citations if governance paper gets arXiv listing

Content plan

Blog posts to write (on plausibleba.com, not Substack)

These build domain authority directly. Each post targets a specific keyword cluster.

Title Target keyword Priority Status
"What is a Business Capability Map? A BA's guide" business capability map High Not started
"BABOK Value Streams vs Process Flows — what's the difference?" BABOK value stream High Not started
"How to do business architecture on a project without being a business architect" business architecture for business analysts High Not started
"The Capsicum Triad: classifying business objects in three types" business concept model Medium Not started
"From pitch deck to operating model in one Cowork session" capability map generator AI High Not started
"BIZBOK for Business Analysts: just enough to be dangerous" BIZBOK business analyst Medium Not started

Blog setup needed

  • Create /blog directory with index page
  • Simple article template matching site styles
  • Add Blog to nav (or keep it in footer only to avoid nav clutter)

Social SEO signals

Open Graph (needed for LinkedIn/Twitter previews)

Add to all pages:

<meta property="og:title" content="PAGE TITLE">
<meta property="og:description" content="PAGE DESC">
<meta property="og:image" content="https://www.plausibleba.com/og-image.png">
<meta property="og:url" content="https://www.plausibleba.com/PAGE">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">

OG image needed

A 1200×630px image for social sharing previews. Should show the PlausibleBA name, tagline, and a screenshot of one of the visualisations. Use when posting links on LinkedIn — dramatically improves click-through rate.

Google Search Console setup

Do this immediately:

  1. Go to search.google.com/search-console
  2. Add property: URL prefix → https://www.plausibleba.com
  3. Verify via HTML file (upload to GitHub repo root) or DNS TXT record
  4. Submit sitemap: https://www.plausibleba.com/sitemap.xml
  5. Check Coverage report after 48 hours — confirm all pages indexed

Also register:

  • Bing Webmaster Tools: bing.com/webmasters (submit same sitemap)

Tracking & milestones

Plausible Analytics — metrics to watch

  • Unique visitors per week
  • Top pages (which skills pages are most visited)
  • Referral sources (LinkedIn, GitHub, direct, search)
  • Install page conversion (visits to install page / total visits)

Search Console — metrics to watch (once registered)

  • Total impressions (how often plausibleba.com appears in search)
  • Click-through rate by page
  • Average position for target keywords
  • Pages with crawl errors

90-day SEO milestones

Milestone Target date Status
Google Search Console registered + sitemap submitted 18 Mar 2026 Not started
All pages indexed in Google 25 Mar 2026 Not started
First organic search visitor (any keyword) April 2026 Not started
Ranking in top 50 for "Claude Cowork business architecture" April 2026 Not started
Ranking in top 20 for "capability map generator AI" June 2026 Not started
100 organic visitors/month June 2026 Not started
First blog post published April 2026 Not started
Open Graph tags on all pages 18 Mar 2026 Not started
Product Hunt launch April 2026 Not started

Immediate actions (do tomorrow)

  1. Register Google Search Console — search.google.com/search-console — verify domain, submit sitemap
  2. Add Open Graph tags to all pages — needed before any more LinkedIn posts so link previews show properly
  3. Create OG social image — 1200×630px — for LinkedIn link previews
  4. Register Bing Webmaster Tools — 5 minutes, same sitemap
  5. Add PlausibleBA URL to LinkedIn profile — easy backlink + drives traffic from posts

Strategy doc maintained by Terry Roach. Update the tracking table after each milestone.