diff --git a/backend/app.py b/backend/app.py
index c398d8c..f6052af 100644
--- a/backend/app.py
+++ b/backend/app.py
@@ -15,6 +15,8 @@
 import logging
 import aiohttp
 import json
+from apscheduler.schedulers.background import BackgroundScheduler
+from apscheduler.triggers.cron import CronTrigger
 
 load_dotenv()
 
@@ -569,5 +571,138 @@ async def update_search_volume(keyword_id, keyword):
     
     conn.close()
 
+@app.get("/api/rolling-average/{keyword_id}")
+async def get_rolling_average(keyword_id: int):
+    conn = get_db_connection()
+    cursor = conn.cursor()
+
+    # Get the last 7 days of data
+    end_date = datetime.now()
+    start_date = end_date - timedelta(days=7)
+
+    cursor.execute('''
+        SELECT date, rank
+        FROM serp_data
+        WHERE keyword_id = ? AND date BETWEEN ? AND ?
+        ORDER BY date
+    ''', (keyword_id, start_date.strftime('%Y-%m-%d'), end_date.strftime('%Y-%m-%d')))
+
+    results = cursor.fetchall()
+    conn.close()
+
+    # Calculate 7-day rolling average
+    rolling_average = []
+    for i in range(len(results)):
+        start_idx = max(0, i - 6)
+        window = results[start_idx:i+1]
+        avg_rank = sum(r[1] for r in window if r[1] != -1) / len([r for r in window if r[1] != -1])
+        rolling_average.append({
+            'date': results[i][0],
+            'rolling_avg': round(avg_rank, 2)
+        })
+
+    return rolling_average
+
+scheduler = BackgroundScheduler()
+
+async def fetch_all_serp_data():
+    # Implement the logic to fetch SERP data for all active keywords
+    pass
+
+# Schedule the task to run daily at 1:00 AM
+scheduler.add_job(fetch_all_serp_data, CronTrigger(hour=1, minute=0))
+
+# Start the scheduler when the app starts
+@app.on_event("startup")
+async def start_scheduler():
+    scheduler.start()
+
+# Shut down the scheduler when the app stops
+@app.on_event("shutdown")
+async def shutdown_scheduler():
+    scheduler.shutdown()
+
+@app.get("/api/project-graph-data/{project_id}")
+async def get_project_graph_data(project_id: int):
+    conn = get_db_connection()
+    cursor = conn.cursor()
+    cursor.execute('''
+        SELECT k.keyword, s.date, s.rank
+        FROM keywords k
+        JOIN serp_data s ON k.id = s.keyword_id
+        WHERE k.project_id = ?
+        ORDER BY k.keyword, s.date
+    ''', (project_id,))
+    results = cursor.fetchall()
+    conn.close()
+
+    graph_data = {}
+    for row in results:
+        keyword, date, rank = row
+        if keyword not in graph_data:
+            graph_data[keyword] = {'dates': [], 'ranks': []}
+        graph_data[keyword]['dates'].append(date)
+        graph_data[keyword]['ranks'].append(rank)
+
+    return [{'keyword': k, 'dates': v['dates'], 'ranks': v['ranks']} for k, v in graph_data.items()]
+
+@app.get("/api/tag-graph-data/{tag_id}")
+async def get_tag_graph_data(tag_id: int):
+    conn = get_db_connection()
+    cursor = conn.cursor()
+    cursor.execute('''
+        SELECT k.keyword, s.date, s.rank
+        FROM keywords k
+        JOIN keyword_tags kt ON k.id = kt.keyword_id
+        JOIN serp_data s ON k.id = s.keyword_id
+        WHERE kt.tag_id = ?
+        ORDER BY k.keyword, s.date
+    ''', (tag_id,))
+    results = cursor.fetchall()
+    conn.close()
+
+    graph_data = {}
+    for row in results:
+        keyword, date, rank = row
+        if keyword not in graph_data:
+            graph_data[keyword] = {'dates': [], 'ranks': []}
+        graph_data[keyword]['dates'].append(date)
+        graph_data[keyword]['ranks'].append(rank)
+
+    return [{'keyword': k, 'dates': v['dates'], 'ranks': v['ranks']} for k, v in graph_data.items()]
+
+@app.get("/api/project-share-of-voice/{project_id}")
+async def get_project_share_of_voice(project_id: int):
+    conn = get_db_connection()
+    cursor = conn.cursor()
+    cursor.execute('''
+        SELECT k.keyword, s.rank, k.search_volume
+        FROM keywords k
+        LEFT JOIN serp_data s ON k.id = s.keyword_id
+        WHERE k.project_id = ?
+        AND s.date = (SELECT MAX(date) FROM serp_data WHERE keyword_id = k.id)
+    ''', (project_id,))
+    results = cursor.fetchall()
+    conn.close()
+
+    return [{'keyword': row[0], 'rank': row[1], 'search_volume': row[2]} for row in results]
+
+@app.get("/api/tag-share-of-voice/{tag_id}")
+async def get_tag_share_of_voice(tag_id: int):
+    conn = get_db_connection()
+    cursor = conn.cursor()
+    cursor.execute('''
+        SELECT k.keyword, s.rank, k.search_volume
+        FROM keywords k
+        JOIN keyword_tags kt ON k.id = kt.keyword_id
+        LEFT JOIN serp_data s ON k.id = s.keyword_id
+        WHERE kt.tag_id = ?
+        AND s.date = (SELECT MAX(date) FROM serp_data WHERE keyword_id = k.id)
+    ''', (tag_id,))
+    results = cursor.fetchall()
+    conn.close()
+
+    return [{'keyword': row[0], 'rank': row[1], 'search_volume': row[2]} for row in results]
+
 if __name__ == "__main__":
     uvicorn.run("app:app", host="0.0.0.0", port=5001, reload=True)
\ No newline at end of file
diff --git a/frontend/rankenberry-frontent/src/components/RankTable.vue b/frontend/rankenberry-frontent/src/components/RankTable.vue
index 7057eb3..49fc0a9 100644
--- a/frontend/rankenberry-frontent/src/components/RankTable.vue
+++ b/frontend/rankenberry-frontent/src/components/RankTable.vue
@@ -75,6 +75,23 @@
       </div>
     </div>
 
+    <div class="columns">
+      <div class="column">
+        <TagProjectGraph
+          :type="selectedProject ? 'project' : 'tag'"
+          :id="selectedProject || selectedTag"
+          :data="graphData"
+        />
+      </div>
+      <div class="column">
+        <ShareOfVoice
+          :type="selectedProject ? 'project' : 'tag'"
+          :id="selectedProject || selectedTag"
+          :data="latestRankData"
+        />
+      </div>
+    </div>
+
     <table class="table is-fullwidth is-striped is-hoverable">
       <thead>
         <tr>
@@ -187,6 +204,8 @@ import SerpDetails from './SerpDetails.vue'
 import KeywordHistoryModal from './KeywordHistoryModal.vue'
 import { DatePicker } from 'v-calendar'
 import 'v-calendar/dist/style.css'
+import TagProjectGraph from './TagProjectGraph.vue'
+import ShareOfVoice from './ShareOfVoice.vue'
 
 const store = useMainStore()
 const { rankData, projects, tags } = storeToRefs(store)
@@ -332,6 +351,14 @@ const totalSearchVolume = computed(() => {
   }, 0)
 })
 
+const graphData = computed(() => {
+  return latestRankData.value.map(item => ({
+    keyword: item.keyword,
+    dates: item.history.map(h => h.date),
+    ranks: item.history.map(h => h.rank)
+  }))
+})
+
 const previousPage = () => {
   if (currentPage.value > 1) {
     currentPage.value--
diff --git a/frontend/rankenberry-frontent/src/components/ShareOfVoice.vue b/frontend/rankenberry-frontent/src/components/ShareOfVoice.vue
new file mode 100644
index 0000000..014839d
--- /dev/null
+++ b/frontend/rankenberry-frontent/src/components/ShareOfVoice.vue
@@ -0,0 +1,70 @@
+<template>
+  <div>
+    <h2 class="title is-4">Share of Voice for {{ type === 'tag' ? 'Tag' : 'Project' }}</h2>
+    <div ref="chart" class="chart-container"></div>
+  </div>
+</template>
+
+<script setup>
+import { ref, onMounted, watch } from 'vue'
+import Plotly from 'plotly.js-dist-min'
+
+const props = defineProps({
+  type: {
+    type: String,
+    required: true,
+    validator: (value) => ['tag', 'project'].includes(value)
+  },
+  id: {
+    type: Number,
+    required: true
+  },
+  data: {
+    type: Array,
+    required: true
+  }
+})
+
+const chart = ref(null)
+
+const calculateShareOfVoice = (rank) => {
+  if (rank === null || rank === -1) return 0
+  return Math.max(0, (10 - Math.min(rank, 10)) / 10) * 100
+}
+
+const createChart = () => {
+  const shareOfVoice = props.data.map(keyword => ({
+    keyword: keyword.keyword,
+    sov: calculateShareOfVoice(keyword.rank)
+  }))
+
+  const trace = {
+    x: shareOfVoice.map(item => item.keyword),
+    y: shareOfVoice.map(item => item.sov),
+    type: 'bar',
+    name: 'Share of Voice'
+  }
+
+  const layout = {
+    title: `Share of Voice for ${props.type === 'tag' ? 'Tag' : 'Project'} #${props.id}`,
+    xaxis: { title: 'Keyword' },
+    yaxis: { title: 'Share of Voice (%)' }
+  }
+
+  Plotly.newPlot(chart.value, [trace], layout)
+}
+
+onMounted(() => {
+  createChart()
+})
+
+watch(() => props.data, () => {
+  createChart()
+})
+</script>
+
+<style scoped>
+.chart-container {
+  height: 500px;
+}
+</style>
\ No newline at end of file
diff --git a/frontend/rankenberry-frontent/src/components/TagProjectGraph.vue b/frontend/rankenberry-frontent/src/components/TagProjectGraph.vue
new file mode 100644
index 0000000..c3f78b7
--- /dev/null
+++ b/frontend/rankenberry-frontent/src/components/TagProjectGraph.vue
@@ -0,0 +1,61 @@
+<template>
+  <div>
+    <h2 class="title is-4">SERP Data for {{ type === 'tag' ? 'Tag' : 'Project' }}</h2>
+    <div ref="chart" class="chart-container"></div>
+  </div>
+</template>
+
+<script setup>
+import { ref, onMounted, watch } from 'vue'
+import Plotly from 'plotly.js-dist-min'
+
+const props = defineProps({
+  type: {
+    type: String,
+    required: true,
+    validator: (value) => ['tag', 'project'].includes(value)
+  },
+  id: {
+    type: Number,
+    required: true
+  },
+  data: {
+    type: Array,
+    required: true
+  }
+})
+
+const chart = ref(null)
+
+const createChart = () => {
+  const traces = props.data.map(keyword => ({
+    x: keyword.dates,
+    y: keyword.ranks,
+    type: 'scatter',
+    mode: 'lines+markers',
+    name: keyword.keyword
+  }))
+
+  const layout = {
+    title: `SERP Data for ${props.type === 'tag' ? 'Tag' : 'Project'} #${props.id}`,
+    xaxis: { title: 'Date' },
+    yaxis: { title: 'Rank', autorange: 'reversed' }
+  }
+
+  Plotly.newPlot(chart.value, traces, layout)
+}
+
+onMounted(() => {
+  createChart()
+})
+
+watch(() => props.data, () => {
+  createChart()
+})
+</script>
+
+<style scoped>
+.chart-container {
+  height: 500px;
+}
+</style>
\ No newline at end of file
diff --git a/frontend/rankenberry-frontent/src/stores/index.js b/frontend/rankenberry-frontent/src/stores/index.js
index 9850797..82a0e67 100644
--- a/frontend/rankenberry-frontent/src/stores/index.js
+++ b/frontend/rankenberry-frontent/src/stores/index.js
@@ -1,5 +1,6 @@
 import { defineStore } from 'pinia'
 import axios from 'axios'
+import { useToast } from 'vue-toastification'
 
 const API_URL = 'http://localhost:5001/api'
 
@@ -17,6 +18,7 @@ export const useMainStore = defineStore('main', {
         this.projects = response.data
       } catch (error) {
         console.error('Error fetching projects:', error)
+        useToast().error('Failed to fetch projects. Please try again.')
         throw error
       }
     },
@@ -24,14 +26,12 @@ export const useMainStore = defineStore('main', {
       try {
         const response = await axios.post(`${API_URL}/projects`, { name, domain })
         this.projects.push(response.data)
+        useToast().success('Project added successfully!')
         return response.data
       } catch (error) {
         console.error('Error adding project:', error)
-        if (error.response && error.response.data) {
-          throw new Error(error.response.data.detail || 'An error occurred')
-        } else {
-          throw error
-        }
+        useToast().error('Failed to add project. Please try again.')
+        throw error
       }
     },
     async fetchKeywords(projectId) {
@@ -282,5 +282,25 @@ export const useMainStore = defineStore('main', {
         throw error
       }
     },
+    async fetchGraphData(type, id) {
+      try {
+        const response = await axios.get(`${API_URL}/${type}-graph-data/${id}`)
+        return response.data
+      } catch (error) {
+        console.error(`Error fetching graph data for ${type}:`, error)
+        useToast().error(`Failed to fetch graph data for ${type}. Please try again.`)
+        throw error
+      }
+    },
+    async fetchShareOfVoiceData(type, id) {
+      try {
+        const response = await axios.get(`${API_URL}/${type}-share-of-voice/${id}`)
+        return response.data
+      } catch (error) {
+        console.error(`Error fetching share of voice data for ${type}:`, error)
+        useToast().error(`Failed to fetch share of voice data for ${type}. Please try again.`)
+        throw error
+      }
+    }
   }
 })
\ No newline at end of file