diff --git a/.github/pull_request_template.md b/.github/pull_request_template.md
index e3a9700..5d7bae4 100644
--- a/.github/pull_request_template.md
+++ b/.github/pull_request_template.md
@@ -1,8 +1,33 @@
+Thank you so much for your contribution! We are working to improve the way we record
+why pull requests and features are accepted. Please use this space to fully explain
+the value of this pull request in plain English.
+
+Don’t assume that the reader has your specialized subject matter expertise. Writing
+in a way that a general technical audience can follow allows other people to help
+review, including our phenomenally helpful community members such as yourself! ❤️
+
+For example, instead of something like "use the correct mod" you might instead write
+"the frobnicator mod was deprecated in 2017. This PR switches to the drop-in
+replacement, libfrobnicator. It should have no end-user changes and so the tests
+did not need to be updated." Include sources or references if you’ve got them handy.
+
+If this is correcting a defect, describe what the defect was and the problems it
+could cause. Explain why this PR offers the correct solution and any alternatives
+you considered. Describe any potential side effects of the fix.
+
+If this is a new feature, then describe what the feature does and why it’s useful
+for a general audience. Explain how you’ve made sure that it’s not designed as a
+special case scenario and that it follows industry standard practices for the
+technology this module manages.
+
+Thank you again. Community contributions are essential to our ecosystem.
+
+
 ## Summary
 Provide a detailed description of all the changes present in this pull request.
 
 ## Additional Context
-Add any additional context about the problem here. 
+Add any additional context about the problem here.
 - [ ] Root cause and the steps to reproduce. (If applicable)
 - [ ] Thought process behind the implementation.
 
@@ -12,4 +37,4 @@ Mention any related issues or pull requests.
 ## Checklist
 - [ ] 🟢 Spec tests.
 - [ ] 🟢 Acceptance tests.
-- [ ] Manually verified. (For example `puppet apply`)
\ No newline at end of file
+- [ ] Manually verified. (For example `puppet apply`)