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Example Brand Guide

Canonical source for the Example identity. Every section below is a placeholder — fill it in before publishing the first consumer.

Identity

Describe what Example is, who it serves, and what it must not be confused with.

Mark

Document the primary mark, clear space, minimum size, and approved variants.

Color

The shipped tokens are neutral greys plus a functional focus color. They exist so the toolkit renders legibly out of the box, not because they are the brand. Replace the values in tokens.css, then record them here.

Token Light Dark Usage
bg Page background
bg-raised Raised surfaces
fg Primary text
fg-muted Supporting text
border Borders and rules
focus Focus rings

Two rules worth keeping whatever the palette becomes:

  • Name tokens for the role a color plays, not a material it imitates. Roles survive a redesign; metaphors have to be renamed or quietly start lying.
  • Give every color a job. A single decorative accent applied wherever a page looks flat is how unrelated products end up looking identical.

Verify each foreground against the surfaces behind it — WCAG AA is 4.5:1 for normal text, and a focus ring needs 3:1. Assert it in a test so the palette cannot drift.

Typography

Document font families, weights, scale, tracking, and fallback behavior.

Composition

Document spacing, layout, shape, imagery, and data-visualization rules.

Motion

Document purposeful transitions and reduced-motion behavior.

Voice

Document preferred vocabulary, sentence style, capitalization, and examples.