Name conflicts with the email client 'elm'

[rdmarsh]

Is your feature request related to a problem? Please describe.
This name has a cli conflict with the email client elm: https://en.wikipedia.org/wiki/Elm_(email_client)

Describe the solution you'd like
A different cli command be chosen

Describe alternatives you've considered
This could be handle with an alias to change the local install cli name.

Additional context
elm email client has been around since 1986.