diff --git a/AGENTS.md b/AGENTS.md
index 5badeba..12f4815 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -49,7 +49,6 @@ content/brand/    — Brand context files (read before creating content)
 content/seo/      — SEO strategy + keyword targets
 content/STATUS.md — Current state snapshot (read FIRST every session)
 transcripts/      — Call transcripts (eng, customers, leads) for positioning/copy context
-swipe/            — Reference material (copy, designs, competitors, complaints, trends)
 workflows/        — Shared non-UI automation for funnels, sync, and reporting
 docs/plans/       — Architecture and implementation plans
 ```
@@ -71,21 +70,6 @@ All transcript files must use: `<subject>-<YYYY-MM-DD>.md` (e.g. `customer-acme-
 
 **When the user gives you a transcript:** Create a new file in `transcripts/`, name it `subject-date.md`, paste the transcript, commit. See `transcripts/README.md` for details.
 
-## Swipe File (Reference Collection)
-
-Raw research material that informs content, positioning, and copy. One markdown file per item.
-
-```
-swipe/copy/         — Good copy you've seen (headlines, hooks, CTAs)
-swipe/designs/      — Screenshots and visual references
-swipe/competitors/  — What competitors say and do
-swipe/complaints/   — Real pain points from Reddit, forums, reviews
-swipe/trends/       — Industry data and market insights
-```
-
-When adding to swipe, use a descriptive filename (e.g., `reddit-artists-hate-posting.md`).
-Read relevant swipe files before writing copy — real language > made-up language.
-
 ## Context Files (Read Before Creating Content)
 
 ```
diff --git a/README.md b/README.md
index b296687..e6dc0d3 100644
--- a/README.md
+++ b/README.md
@@ -11,7 +11,6 @@ Recoup's public marketing website — Next.js 16, React 19, Tailwind CSS v4.
 - `public/` — Static assets (brand logos, icons, images)
 - `content/` — Brand docs, SEO plans, blog posts (MDX), status
 - `transcripts/` — Call transcripts for voice-of-customer context
-- `swipe/` — Reference copy, designs, competitor notes, trends
 - `workflows/` — Shared non-UI automation for funnels, sync, reporting
 
 ## Commands
diff --git a/swipe/competitors/.gitkeep b/swipe/competitors/.gitkeep
deleted file mode 100644
index e69de29..0000000
diff --git a/swipe/complaints/.gitkeep b/swipe/complaints/.gitkeep
deleted file mode 100644
index e69de29..0000000
diff --git a/swipe/copy/.gitkeep b/swipe/copy/.gitkeep
deleted file mode 100644
index e69de29..0000000
diff --git a/swipe/designs/.gitkeep b/swipe/designs/.gitkeep
deleted file mode 100644
index e69de29..0000000
diff --git a/swipe/trends/.gitkeep b/swipe/trends/.gitkeep
deleted file mode 100644
index e69de29..0000000