ryabrams.github.io/index.html at main · ryabrams/ryabrams.github.io · GitHub

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---
layout: default
title: "Ryan Abrams — Marketing Operations & Revenue Attribution"
description: "MarketingOps and RevOps essays from the trenches: attribution, martech, AI in marketing. Read the latest →"
---

<section class="home-hero">
  <div class="avatar-wrap">
    <div class="avatar">
      {% if site.avatar %}
        <img src="{{ site.avatar | relative_url }}" alt="{{ site.author.name }}">
      {% else %}
        <div class="avatar-placeholder">Your photo</div>
      {% endif %}
    </div>
  </div>

  <h1>Hi, I'm {{ site.author.name }}.</h1>
  <p>{{ site.description }}</p>

  <div class="social-row">
    {% if site.twitter_url %}
    <a href="{{ site.twitter_url }}" target="_blank" rel="noopener noreferrer" aria-label="X">
      <svg viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.742l7.727-8.833L1.254 2.25H8.08l4.253 5.622zm-1.161 17.52h1.833L7.084 4.126H5.117z"/></svg>
    </a>
    {% endif %}

    {% if site.linkedin_url %}
    <a href="{{ site.linkedin_url }}" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn">
      <svg viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 0 1-2.063-2.065 2.064 2.064 0 1 1 2.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"/></svg>
    </a>
    {% endif %}

    {% if site.github_url %}
    <a href="{{ site.github_url }}" target="_blank" rel="noopener noreferrer" aria-label="GitHub">
      <svg viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="M12 .297c-6.63 0-12 5.373-12 12 0 5.303 3.438 9.8 8.205 11.385.6.113.82-.258.82-.577 0-.285-.01-1.04-.015-2.04-3.338.724-4.042-1.61-4.042-1.61C4.422 18.07 3.633 17.7 3.633 17.7c-1.087-.744.084-.729.084-.729 1.205.084 1.838 1.236 1.838 1.236 1.07 1.835 2.809 1.305 3.495.998.108-.776.417-1.305.76-1.605-2.665-.3-5.466-1.332-5.466-5.93 0-1.31.465-2.38 1.235-3.22-.135-.303-.54-1.523.105-3.176 0 0 1.005-.322 3.3 1.23.96-.267 1.98-.399 3-.405 1.02.006 2.04.138 3 .405 2.28-1.552 3.285-1.23 3.285-1.23.645 1.653.24 2.873.12 3.176.765.84 1.23 1.91 1.23 3.22 0 4.61-2.805 5.625-5.475 5.92.42.36.81 1.096.81 2.22 0 1.606-.015 2.896-.015 3.286 0 .315.21.69.825.57C20.565 22.092 24 17.592 24 12.297c0-6.627-5.373-12-12-12"/></svg>
    </a>
    {% endif %}
  </div>
</section>

<section class="home-featured">
  <div class="container">
    <p class="label">Latest from the blog</p>

    <div class="feat-grid">
      {% assign gradients = "linear-gradient(135deg,#dde3ec,#b8c3d4)|linear-gradient(135deg,#e8ddd2,#d4c0aa)|linear-gradient(135deg,#dce8de,#b8d1bb)" | split: "|" %}
      {% assign blog_posts = "" | split: "" %}
      {% for post in site.posts %}
        {% unless post.categories contains 'Projects' %}
          {% assign blog_posts = blog_posts | push: post %}
        {% endunless %}
      {% endfor %}
      {% for post in blog_posts limit: 3 %}
        {% assign gi = forloop.index0 %}
        <a href="{{ post.url | relative_url }}" class="feat-card">
          <div class="img">
            {% if post.image %}
              <img src="{{ post.image | relative_url }}" alt="{{ post.title }}">
            {% else %}
              <div class="img-inner" style="background: {{ gradients[gi] }}"></div>
            {% endif %}
          </div>
          <p class="cat">{{ post.categories | first }}</p>
          <h3>{{ post.title }}</h3>
          <p class="meta">{{ post.date | date: "%b %-d, %Y" }} · {{ post.read_time | default: 5 }} min read</p>
        </a>
      {% endfor %}
    </div>

    <div class="feat-more">
      <a href="{{ '/blog/' | relative_url }}" class="btn-more">More posts →</a>
    </div>
  </div>
</section>